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8 Famous Social Experiments

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Emily is a board-certified science editor who has worked with top digital publishing brands like Voices for Biodiversity, Study.com, GoodTherapy, Vox, and Verywell.

A social experiment is a type of research performed in psychology to investigate how people respond in certain social situations. 

In many of these experiments, the experimenters will include confederates who are people who act like regular participants but who are actually acting the part. Such experiments are often used to gain insight into social psychology phenomena.

Do people really stop to appreciate the beauty of the world? How can society encourage people to engage in healthy behaviors? Is there anything that can be done to bring peace to rival groups?

Social psychologists have been tackling questions like these for decades, and some of the results of their experiments just might surprise you.

Robbers Cave Social Experiment

Why do conflicts tend to occur between different groups? According to psychologist Muzafer Sherif, intergroup conflicts tend to arise from competition for resources, stereotypes, and prejudices. In a controversial experiment, the researchers placed 22 boys between the ages of 11 and 12 in two groups at a camp in the Robbers Cave Park in Oklahoma.

The boys were separated into two groups and spent the first week of the experiment bonding with their other group members. It wasn't until the second phase of the experiment that the children learned that there was another group, at which point the experimenters placed the two groups in direct competition with each other.

This led to considerable discord, as the boys clearly favored their own group members while they disparaged the members of the other group. In the final phase, the researchers staged tasks that required the two groups to work together. These shared tasks helped the boys get to know members of the other group and eventually led to a truce between the rivals.  

The 'Violinist in the Metro' Social Experiment

In 2007, acclaimed violinist Josh Bell posed as a street musician at a busy Washington, D.C. subway station. Bell had just sold out a concert with an average ticket price of $100 each.

He is one of the most renowned musicians in the world and was playing on a handcrafted violin worth more than $3.5 million. Yet most people scurried on their way without stopping to listen to the music. When children would occasionally stop to listen, their parents would grab them and quickly usher them on their way.

The experiment raised some interesting questions about how we not only value beauty but whether we truly stop to appreciate the remarkable works of beauty that are around us.

The Piano Stairs Social Experiment

How can you get people to change their daily behavior and make healthier choices? In one social experiment sponsored by Volkswagen as part of their Fun Theory initiative, making even the most mundane activities fun can inspire people to change their behavior.

In the experiment, a set of stairs was transformed into a giant working keyboard. Right next to the stairs was an escalator, so people were able to choose between taking the stairs or taking the escalator. The results revealed that 66% more people took the stairs instead of the escalator.  

Adding an element of fun can inspire people to change their behavior and choose the healthier alternative.

The Marshmallow Test Social Experiment

During the late 1960s and early 1970s, a psychologist named Walter Mischel led a series of experiments on delayed gratification. Mischel was interested in learning whether the ability to delay gratification might be a predictor of future life success.

In the experiments, children between the ages of 3 and 5 were placed in a room with a treat (often a marshmallow or cookie). Before leaving the room, the experimenter told each child that they would receive a second treat if the first treat was still on the table after 15 minutes.  

Follow-up studies conducted years later found that the children who were able to delay gratification did better in a variety of areas, including academically. Those who had been able to wait the 15 minutes for the second treat tended to have higher SAT scores and more academic success (according to parent surveys).  

The results suggest that this ability to wait for gratification is not only an essential skill for success but also something that forms early on and lasts throughout life.

The Smoky Room Social Experiment

If you saw someone in trouble, do you think you would try to help? Psychologists have found that the answer to this question is highly dependent on the number of other people present. We are much more likely to help when we are the only witness but much less likely to lend a hand when we are part of a crowd.

The phenomenon came to the public's attention after the gruesome murder of a young woman named Kitty Genovese. According to the classic tale, while multiple people may have witnessed her attack, no one called for help until it was much too late.

This behavior was identified as an example of the bystander effect , or the failure of people to take action when there are other people present. (In reality, several witnesses did immediately call 911, so the real Genovese case was not a perfect example of the bystander effect.)  

In one classic experiment, researchers had participants sit in a room to fill out questionnaires. Suddenly, the room began to fill with smoke. In some cases the participant was alone, in some there were three unsuspecting participants in the room, and in the final condition, there was one participant and two confederates.

In the situation involving the two confederates who were in on the experiment, these actors ignored the smoke and went on filling out their questionnaires. When the participants were alone, about three-quarters of the participants left the room calmly to report the smoke to the researchers.

In the condition with three real participants, only 38% reported the smoke. In the final condition where the two confederates ignored the smoke, a mere 10% of participants left to report the smoke.   The experiment is a great example of how much people rely on the responses of others to guide their actions.

When something is happening, but no one seems to be responding, people tend to take their cues from the group and assume that a response is not required.

Carlsberg Social Experiment

Have you ever felt like people have judged you unfairly based on your appearance? Or have you ever gotten the wrong first impression of someone based on how they looked? Unfortunately, people are all too quick to base their decisions on snap judgments made when they first meet people.

These impressions based on what's on the outside sometimes cause people to overlook the characteristics and qualities that lie on the inside. In one rather amusing social experiment, which actually started out as an advertisement , unsuspecting couples walked into a crowded movie theater.

All but two of the 150 seats were already full. The twist is that the 148 already-filled seats were taken by a bunch of rather rugged and scary-looking male bikers. What would you do in this situation? Would you take one of the available seats and enjoy the movie, or would you feel intimidated and leave?

In the informal experiment, not all of the couples ended up taking a seat, but those who eventually did were rewarded with cheers from the crowd and a round of free Carlsberg beers.

The exercise served as a great example of why people shouldn't always judge a book by its cover.

Halo Effect Social Experiment

In an experiment described in a paper published in 1920, psychologist Edward Thorndike asked commanding officers in the military to give ratings of various characteristics of their subordinates.

Thorndike was interested in learning how impressions of one quality, such as intelligence, bled over onto perceptions of other personal characteristics, such as leadership, loyalty, and professional skill.   Thorndike discovered that when people hold a good impression of one characteristic, those good feelings tend to affect perceptions of other qualities.

For example, thinking someone is attractive can create a halo effect that leads people also to believe that a person is kind, smart, and funny.   The opposite effect is also true. Negative feelings about one characteristic lead to negative impressions of an individual's other features.

When people have a good impression of one characteristic, those good feelings tend to affect perceptions of other qualities.

False Consensus Social Experiment

During the late 1970s, researcher Lee Ross and his colleagues performed some eye-opening experiments.   In one experiment, the researchers had participants choose a way to respond to an imagined conflict and then estimate how many people would also select the same resolution.

They found that no matter which option the respondents chose, they tended to believe that the vast majority of other people would also choose the same option. In another study, the experimenters asked students on campus to walk around carrying a large advertisement that read "Eat at Joe's."

The researchers then asked the students to estimate how many other people would agree to wear the advertisement. They found that those who agreed to carry the sign believed that the majority of people would also agree to carry the sign. Those who refused felt that the majority of people would refuse as well.

The results of these experiments demonstrate what is known in psychology as the false consensus effect .

No matter what our beliefs, options, or behaviors, we tend to believe that the majority of other people also agree with us and act the same way we do.

A Word From Verywell

Social psychology is a rich and varied field that offers fascinating insights into how people behave in groups and how behavior is influenced by social pressures. Exploring some of these classic social psychology experiments can provide a glimpse at some of the fascinating research that has emerged from this field of study.

Frequently Asked Questions

An example of a social experiment might be one that investigates the halo effect, a phenomenon in which people make global evaluations of other people based on single traits. An experimenter might have participants interact with people who are either average looking or very beautiful, and then ask the respondents to rate the individual on unrelated qualities such as intelligence, skill, and kindness. The purpose of this social experiment would be to seek if more attractive people are also seen as being smarter, more capable, and nicer.

The Milgram obedience experiment is one of the most famous social experiments ever performed. In the experiment, researchers instructed participants to deliver what they believed was a painful or even dangerous electrical shock to another person. In reality, the person pretending to be shocked was an actor and the electrical shocks were simply pretend. Milgram's results suggested that as many as 65% of participants would deliver a dangerous electrical shock because they were ordered to do so by an authority figure.

A social experiment is defined by its purpose and methods. Such experiments are designed to study human behavior in a social context. They often involved placing participants in a controlled situation in order to observe how they respond to certain situation or events. 

A few ideas for simple social experiments might involve:

• Stand in a crowd and stare at a random spot on the ground to see if other people will stop to also look
• Copy someone's body language and see how they respond
• Stand next to someone in an elevator even if there is plenty of space to stand elsewhere
• Smile at people in public and see how many smile back
• Give random strangers a small prize and see how they respond

Sherif M. Superordinate goals in the reduction of intergroup conflict . American Journal of Sociology . 1958;63(4):349-356. doi:10.1086/222258

Peeters M, Megens C, van den Hoven E, Hummels C, Brombacher A. Social Stairs: Taking the Piano Staircase towards long-term behavioral change . In: Berkovsky S, Freyne J, eds. Lecture Notes in Computer Science . Vol 7822. Springer, Berlin, Heidelberg; 2013. doi:10.1007/978-3-642-37157-8_21

Mischel W, Ebbeson EB, Zeiss A. Cognitive and attentional mechanisms in delay of gratification . Journal of Personality and Social Psychology. 1972;21(2):204–218. doi:10.1037/h0032198

Mischel W, Shoda Y, Peake PK. Predicting adolescent cognitive and self-regulatory competencies from preschool delay of gratification: Identifying diagnostic conditions . Developmental Psychology. 1990;26(6):978-986. doi:10.1037/0012-1649.26.6.978

Benderly, BL. Psychology's tall tales . gradPSYCH Magazine . 2012;9:20.

Latane B, Darley JM. Group inhibition of bystander intervention in emergencies . Journal of Personality and Social Psychology. 1968;10(3):215-221. doi:10.1037/h0026570

Thorndike EL. A constant error in psychological ratings . Journal of Applied Psychology. 1920;4(1):25-29. doi:10.1037/h0071663

Talamas SN, Mayor KI, Perrett DI.  Blinded by beauty: Attractiveness bias and accurate perceptions of academic performance.   PLoS One . 2016;11(2):e0148284. doi:10.1371/journal.pone.0148284

Ross, L, Greene, D, & House, P. The "false consensus effect": An egocentric bias in social perception and attribution processes . Journal of Experimental Social Psychology . 1977;13(3):279-301. doi:10.1016/0022-1031(77)90049-X

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Psychological Experiments Online

Psychological Experiments Online is a multimedia collection that synthesizes the most important psychological experiments of the 20th and 21st centuries, fostering deeper levels of understanding for students and scholars alike. These experiments have far-reaching impacts on fields as diverse as sociology, business, advertising, economics, political science, law, ethics, and the arts.

Featured Experiments

Behavioral Study of Obedience

Milgram is most famous for his controversial Obedience Study, performed at Yale University in 1961. He was inspired to perform this study by the defense commonly used at the WWII Nuremburg War Criminals Trials, that the Nazi officers and guards implementing the Holocaust had just been “following orders.” Milgram’s Behavioral Study of Obedience tested the extent to which random American civilians could be convinced to inflict pain upon their fellow citizens when ordered to do so by a perceived authority figure. The results of this study horrified the psychological community, the general public, and the study participants themselves once the true nature of the study was explained. This study was one of the driving forces behind the creation of Institutional Review Boards (IRBs) to review proposed scientific experiments using human subjects, and approve or veto their implementation.

Robbers Cave Experiment

The Robbers Cave Experiment was named after its location, as it took place at a boys summer camp in Robbers Cave State Park, Oklahoma. Sherif identified 22 psychologically-normal, white, middle-class, eleven- and twelve-year-old boys from Connecticut to take part in the experiment. The boys were divided into two groups and Sherif studied how conflict and prejudice were first fostered and then reduced. Sherif concluded that groups have their own biases, prejudices, and culture. The Robbers Cave experiment was most helpful in showing that superordinate goals for both groups can help resolve issues and create peace.

Visual Cliff Experiment

In 1960, following their work with sensory-perception in rats, Gibson and Walk hypothesized that depth perception is inherent knowledge as opposed to a learned process. Their experiment consisted of placing an infant on the visual-cliff apparatus: simply described as a table whose edge has been extended by a piece of solidly fixed Plexiglas. The parent or caregiver would call out to the child from across the Plexiglas. If the child was reluctant to cross the Plexiglas, or “cliff”, to go to its parents, the experimenters assumed that the child was able to perceive depth. The study was published that same year in Scientific American and has come to be one of psychology’s most well-known experiments.

Stanford Prison Experiment

The Stanford Prison Experiment was scheduled to run for two weeks, with the intent of studying situational influences on human behavior. The experiment was shut down after just six days due to how extreme those influences turned out to be. The experiment was conducted from August 14 to August 20, 1971, funded by the US Office of Naval Research, and showed that the random assignment of “prisoner” and “guard” to 24 male college students made a major impact on their psychology and behavior, fostering depression among the prisoners and sadism among the guards.

Social Psychology Experiments: 10 Of The Most Famous Studies

Ten of the most influential social psychology experiments explain why we sometimes do dumb or irrational things. 

Ten of the most influential social psychology experiments explain why we sometimes do dumb or irrational things.

“I have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things?” –Philip Zimbardo

Like famous social psychologist Professor Philip Zimbardo (author of The Lucifer Effect: Understanding How Good People Turn Evil ), I’m also obsessed with why we do dumb or irrational things.

The answer quite often is because of other people — something social psychologists have comprehensively shown.

Each of the 10 brilliant social psychology experiments below tells a unique, insightful story relevant to all our lives, every day.

Click the link in each social psychology experiment to get the full description and explanation of each phenomenon.

1. Social Psychology Experiments: The Halo Effect

The halo effect is a finding from a famous social psychology experiment.

It is the idea that global evaluations about a person (e.g. she is likeable) bleed over into judgements about their specific traits (e.g. she is intelligent).

It is sometimes called the “what is beautiful is good” principle, or the “physical attractiveness stereotype”.

It is called the halo effect because a halo was often used in religious art to show that a person is good.

2. Cognitive Dissonance

Cognitive dissonance is the mental discomfort people feel when trying to hold two conflicting beliefs in their mind.

People resolve this discomfort by changing their thoughts to align with one of conflicting beliefs and rejecting the other.

The study provides a central insight into the stories we tell ourselves about why we think and behave the way we do.

3. Robbers Cave Experiment: How Group Conflicts Develop

The Robbers Cave experiment was a famous social psychology experiment on how prejudice and conflict emerged between two group of boys.

It shows how groups naturally develop their own cultures, status structures and boundaries — and then come into conflict with each other.

For example, each country has its own culture, its government, legal system and it draws boundaries to differentiate itself from neighbouring countries.

One of the reasons the became so famous is that it appeared to show how groups could be reconciled, how peace could flourish.

The key was the focus on superordinate goals, those stretching beyond the boundaries of the group itself.

4. Social Psychology Experiments: The Stanford Prison Experiment

The Stanford prison experiment was run to find out how people would react to being made a prisoner or prison guard.

The psychologist Philip Zimbardo, who led the Stanford prison experiment, thought ordinary, healthy people would come to behave cruelly, like prison guards, if they were put in that situation, even if it was against their personality.

It has since become a classic social psychology experiment, studied by generations of students and recently coming under a lot of criticism.

5. The Milgram Social Psychology Experiment

The Milgram experiment , led by the well-known psychologist Stanley Milgram in the 1960s, aimed to test people’s obedience to authority.

The results of Milgram’s social psychology experiment, sometimes known as the Milgram obedience study, continue to be both thought-provoking and controversial.

The Milgram experiment discovered people are much more obedient than you might imagine.

Fully 63 percent of the participants continued administering what appeared like electric shocks to another person while they screamed in agony, begged to stop and eventually fell silent — just because they were told to.

6. The False Consensus Effect

The false consensus effect is a famous social psychological finding that people tend to assume that others agree with them.

It could apply to opinions, values, beliefs or behaviours, but people assume others think and act in the same way as they do.

It is hard for many people to believe the false consensus effect exists because they quite naturally believe they are good ‘intuitive psychologists’, thinking it is relatively easy to predict other people’s attitudes and behaviours.

In reality, people show a number of predictable biases, such as the false consensus effect, when estimating other people’s behaviour and its causes.

7. Social Psychology Experiments: Social Identity Theory

Social identity theory helps to explain why people’s behaviour in groups is fascinating and sometimes disturbing.

People gain part of their self from the groups they belong to and that is at the heart of social identity theory.

The famous theory explains why as soon as humans are bunched together in groups we start to do odd things: copy other members of our group, favour members of own group over others, look for a leader to worship and fight other groups.

8. Negotiation: 2 Psychological Strategies That Matter Most

Negotiation is one of those activities we often engage in without quite realising it.

Negotiation doesn’t just happen in the boardroom, or when we ask our boss for a raise or down at the market, it happens every time we want to reach an agreement with someone.

In a classic, award-winning series of social psychology experiments, Morgan Deutsch and Robert Krauss investigated two central factors in negotiation: how we communicate with each other and how we use threats.

9. Bystander Effect And The Diffusion Of Responsibility

The bystander effect in social psychology is the surprising finding that the mere presence of other people inhibits our own helping behaviours in an emergency.

The bystander effect social psychology experiments are mentioned in every psychology textbook and often dubbed ‘seminal’.

This famous social psychology experiment on the bystander effect was inspired by the highly publicised murder of Kitty Genovese in 1964.

It found that in some circumstances, the presence of others inhibits people’s helping behaviours — partly because of a phenomenon called diffusion of responsibility.

10. Asch Conformity Experiment: The Power Of Social Pressure

The Asch conformity experiments — some of the most famous every done — were a series of social psychology experiments carried out by noted psychologist Solomon Asch.

The Asch conformity experiment reveals how strongly a person’s opinions are affected by people around them.

In fact, the Asch conformity experiment shows that many of us will deny our own senses just to conform with others.

Author: Dr Jeremy Dean

Psychologist, Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in psychology from University College London and two other advanced degrees in psychology. He has been writing about scientific research on PsyBlog since 2004. View all posts by Dr Jeremy Dean

Join the free PsyBlog mailing list. No spam, ever.

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