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101 tourism and hospitality dissertation topics and titles.

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Choosing the right dissertation topic in the field of tourism and hospitality can be a daunting task. Your dissertation represents a significant milestone in your academic journey, so it’s essential to select a topic that not only interests you but also contributes to the field’s knowledge. To help you get started, we’ve compiled a list of 101 dissertation topics and titles in tourism and hospitality. Let’s explore a wide range of possibilities to inspire your research.

Sustainable Tourism:

“Assessing the Environmental Impact of Eco-Tourism in Remote Areas.”
“Promoting Sustainable Tourism in National Parks: A Case Study.”
“The Role of Local Communities in Sustainable Tourism Development.”
“Evaluating the Effectiveness of Green Certification Programs in the Hotel Industry.”
“The Influence of Climate Change on Tourism Patterns and Adaptation Strategies.”

Cultural and Heritage Tourism:

“Heritage Tourism’s Role in Cultural Preservation and Economic Development.”
“The Impact of Cultural Festivals on Destination Attractiveness.”
“Dark Tourism: Exploring the Motivations and Impacts of Visiting Sites of Tragedy.”
“Reviving Cultural Tourism through Digital Storytelling and Augmented Reality.”
“Cultural Appropriation and Its Effects on Indigenous Tourism.”

Hospitality and Hotel Management:

“Service Quality and Customer Satisfaction in Luxury Hotels.”
“The Role of Technology in Enhancing Guest Experiences in the Hospitality Industry.”
“The Challenges of Managing a Multigenerational Workforce in the Hotel Sector.”
“The Impact of the Sharing Economy on Traditional Hotels.”
“Sustainable Practices in Hotel Management: A Comparative Study.”

Destination Marketing:

“The Role of Social Media in Destination Marketing and Visitor Engagement.”
“Crisis Management in Destination Marketing: A Comparative Analysis.”
“Branding a Destination: Strategies and Challenges.”
“The Impact of Film Tourism on Destination Popularity.”
“Emerging Trends in Destination Marketing: Leveraging Virtual Reality and Gamification.”

Tourism and Technology:

“The Influence of Augmented Reality on Museum Visitor Experiences.”
“Blockchain Technology in Tourism: Opportunities and Challenges.”
“The Use of Big Data Analytics in Predicting Tourist Behavior.”
“The Role of Artificial Intelligence in Personalizing Travel Recommendations.”
“Online Travel Agencies vs. Traditional Travel Agents: A Comparative Analysis.”

Cruise Tourism:

“Cruise Tourism and Its Economic Impact on Port Cities.”
“Sustainability Practices in the Cruise Industry: Case Studies.”
“Cruise Ship Safety and Emergency Preparedness: Lessons from Incidents.”
“The Growth of Expedition Cruising and Its Impact on Ecotourism.”
“Cruise Itinerary Planning and Destination Development.”

Culinary and Food Tourism:

“Food Tourism and Destination Branding: The Case of Culinary Capitals.”
“Gastronomic Tourism: Trends, Motivations, and Impacts on Local Economies.”
“Culinary Tourism and Sustainability: Reducing Food Waste in Restaurants.”
“The Role of Food Blogs and Social Media in Shaping Food Tourism.”
“Authenticity in Food Tourism Experiences: A Cross-Cultural Perspective.”

Wellness Tourism:

“The Market Potential of Medical Tourism: A Case Study of Destination.”
“Spa Tourism and Its Impact on Mental and Physical Well-Being.”
“Yoga and Wellness Retreats: Motivations and Experiences of Participants.”
“Mindful Travel: The Convergence of Tourism and Wellness.”
“Holistic Approaches in Wellness Tourism Management.”

Event Management:

“Sport Tourism and Mega Events: Economic Impacts and Legacy Planning.”
“Music Festivals and Destination Attractiveness: A Comparative Analysis.”
“Sustainability Practices in Event Management: Best Practices and Challenges.”
“The Role of Sponsorship in the Success of Sporting Events.”
“Crisis Management in Event Tourism: Case Studies and Strategies.”

Accessibility and Inclusivity:

“Accessible Tourism for People with Disabilities: Challenges and Solutions.”
“LGBTQ+ Tourism: Inclusivity and Marketing Strategies.”
“Senior Tourism: Tailoring Services to the Aging Population.”
“The Role of Cultural Competence in Ethnic Tourism.”
“Accessible Tourism: Improving Infrastructure and Services.”

Rural and Nature Tourism:

“Rural Tourism and Sustainable Development in Agriculture-Based Communities.”
“Adventure Tourism and Its Influence on Environmental Conservation.”
“Birdwatching Tourism: A Growing Niche Market.”
“Agritourism: Connecting Visitors to the Farming Experience.”
“Eco-Friendly Accommodations and Their Role in Nature Tourism.”

Marketing Strategies:

“The Impact of Social Media Influencers on Travel Decisions.”
“Dynamic Pricing in the Airline Industry: A Comparative Analysis.”
“The Role of Storytelling in Tourism Marketing Campaigns.”
“The Influence of Online Reviews on Tourist Decision-Making.”
“Emerging Markets and Their Impact on Tourism Marketing.”

Cross-Cultural Studies:

“Tourist Perceptions of Safety: A Comparative Study of Global Destinations.”
“Cross-Cultural Tourist Behavior: A Comparison of Asian and Western Travelers.”
“Cultural Sensitivity in Hospitality: A Multinational Perspective.”
“The Role of Tour Guides in Facilitating Cross-Cultural Experiences.”
“Language Barriers and Their Impact on Tourist Satisfaction.”

Education and Training in Tourism:

“The Effectiveness of Tourism Education in Preparing Graduates for the Industry.”
“Tourism Training and its Impact on Service Quality in Hotels.”
“The Role of Internships in Shaping Tourism Students’ Career Choices.”
“E-Learning in Tourism: Benefits and Challenges for Aspiring Professionals.”
“Soft Skills Development in Tourism Education: A Comparative Analysis.”

Ethical and Social Issues:

“Child Exploitation in Tourism: Preventive Measures and Case Studies.”
“Volunteer Tourism: Balancing Good Intentions and Ethical Concerns.”
“Human Rights Violations in the Hospitality Industry: Implications for Brands.”
“Tourism and Indigenous Rights: Case Studies and Impacts.”
“The Role of Gender in Tourism Employment and Leadership.”

Technology and Innovation:

“Smart Destinations: Leveraging Technology for Sustainable Tourism.”
“Robotic Assistance in the Hospitality Sector: Enhancing Guest Experiences.”
“Virtual Reality and Augmented Reality in Tourism: Changing the Game.”
“The Adoption of 5G Technology in Transforming Tourist Experiences.”
“Drones in Tourism: Applications, Regulations, and Ethical Considerations.”

Economic and Policy Issues:

“Tourism’s Role in Economic Development and Poverty Alleviation.”
“Government Policies and Their Impact on Tourism Development.”
“Crisis Resilience in the Tourism Industry: Strategies and Case Studies.”
“The Role of Tourism in Post-Conflict Recovery: A Comparative Analysis.”
“Tourism Taxation: Economic Implications and Tourist Behavior.”

Psychology and Tourist Behavior:

“Tourist Motivation and Satisfaction: A Psychological Perspective.”
“The Influence of Destination Image on Travel Decision-Making.”
“Tourist Experience and the Role of Emotions: A Cross-Cultural Study.”
“Consumer Behavior in Package Tours vs. Independent Travel.”
“Nostalgia Tourism: Exploring the Role of Memory in Travel.”

Management and Leadership:

“Leadership Styles in the Tourism Industry: A Comparative Study.”
“Innovative Management Practices in Boutique Hotels.”
“Conflict Resolution in Multinational Tourism Companies.”
“Succession Planning in Family-Owned Tourism Businesses.”
“Human Resource Management in Cruise Lines: Challenges and Strategies.”

Health and Wellness Tourism:

“The Wellness Tourism Experience: A Holistic Approach to Well-Being.”
“The Impact of Medical Tourism on Destination Health Services.”
“Mindful Tourism: Promoting Mental Health and Stress Reduction.”
“Wellness Retreats: The Intersection of Tourism and Self-Care.”
“Sustainable Practices in Health and Wellness Tourism.”
“Food Tourism and Destination Branding: Strategies and Success Stories.”

Conclusion:

Selecting a dissertation topic in the field of tourism and hospitality is a significant decision. Take your time to explore these options, narrow down your interests, and conduct thorough research before finalizing your topic. Your dissertation will not only contribute to academic knowledge but also have the potential to influence real-world practices in the dynamic and ever-evolving field of tourism and hospitality. Good luck with your research journey!

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Tourism refers to an activity of taking a break from a busy work life and travelling to different places for amusement or recreation purposes. It has become an important source of economic progress for many countries. Tourism research can help explore factors that contribute to economic progress. Choosing interesting tourism dissertation topics can provide students with the opportunity to recommend tourism development strategies.

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Prime research topics in tourism 2024, tourism marketing and international tourism dissertation topics, best tourism thesis topics, thesis topics in tourism marketing and international tourism, how to draft a good dissertation topic for tourism and hospitality management dissertation.

A good topic is crucial for a quality dissertation and a high score in the tourism module. To find a topic for your research, explore your interests and look for related literature online or discuss with your supervisor. You can also review the list provided above.

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Travel & Tourism Bachelor Master Thesis Topics

When I did my master’s degree in economics, I strongly considered writing about something related to travel and tourism. That part of the world has always interested me. I’ve always been a traveler – and will hopefully always be one. In the process of finding out what to write for my own thesis, I spent probably 100 hours investigating different bachelor/master topics that in some way can be related to the travel industry. Personally, I went on writing about how Scandinavian companies could benefit from taking their manufacturing process home from SouthEast Asia. But that left me with a lot of travel/tourism-related topics that I want to share with you – for free. Let’s start.

Categories of travel/tourism thesis topics, eco-tourism: traveling and its environmental impact, tourism marketing: what inspires people to travel, other tourist marketing thesis ideas, economic development, digital nomads: earn money online & travel anywhere, domestic traveling: why do people travel in their own country, the sharing economy in tourism, did you find something interesting, other “topic thesis articles”.

I’ve divided this article into the following different categories:

These are the main topics that I will let you know more about in this article.

If you are a student looking for thesis topics related to tourism/travel, I will strongly recommend you to keep reading.

I’ll provide you with unique, high-quality, and very specific thesis suggestions that you can steal (for free). And if you’re not satisfied with the ones I have suggested, feel free to drop a question in the comment section.

I usually answer everyone in between 0-24 hours.

Enough off-topic. You came here for the thesis topics. Let’s get to it.

Specific topic suggestion: What will happen with the new wave of Indian and Chinese travelers?

Many environmentalists are seriously worried about the economic growth in high-population countries like China and India. The reason for that is clear:

The more money people get between their hands, the more likely are they to get on an airplane and fly.

As you might already know, airplanes have been proven to leave a HUGE environmental impact. So should we be worried about the two graphs seen below…?

China GDP growth

Number of international travelers from China between 2001-2015

The answer is: yes. We should be worried. But how worried should we be?

That’s for you to find out. 🙂

PS! If you’re interested in this topic, I would strongly suggest that you read this article published in traveldailynews.com . The author explains how there is a correlation between economic growth in one region and the willingness to travel abroad from the people living in that region/country.

Topic 1: Social media

Social media is now a larger part of the marketing budget for almost every travel company. This is one of the topics that I was researching the most, and therefore I got loads of specific suggestions:

Analyze how different airlines use different strategies to get in touch with and interact with potential customers on Facebook.

Pictures above : Instagram pages of KLM and American Airlines. They have a very different strategy on Instagram in regards to the pictures they upload. Why do they have that? Who succeeds the most? How frequently do they update posts? Do these airlines also comment on other posts? There are loads of things to investigate on such a topic!

I would love to contact a big hotel chain and ask how they try to reach their audience through social media.
How do airlines and hotels work with “user-generated content”? Many backpacker hostels give away free breakfast if someone post a picture of themselves on Instagram “tagging” the official hotel account.

A company called amara-marketing.com has published a case study on how hotels use social media. In this article , they feature the most successful hotel chains.

Might be worth checking out.

Topic 2: Travel “influencers”

There are (loads of) people out there that have a huge follower base on Instagram/Facebook. Many of them are paid by hotels and airlines to promote their products and services.

Is that a good or a bad thing?

Does it make us travel somewhere just to get disappointed?

I mean…it’s quite a big difference between social media and real life sometimes.

You could investigate topics like:

Can we trust “travel influencer marketing” anymore? Or is it all paid for and fake?
What do these travel influencers get paid every time? How big of a business model is it for “influencers”?
Is this type of influencer marketing more or less efficient compared to the more traditional tourism marketing?

Research tips: A great way to do research for this type of thesis would be to get in touch with both a travel influencer AND a hotel that uses this type of marketing to reach new customers. Try to find some good research questions that can discover problems or difficulties in having influencers as a part of your marketing strategy.

Ask a group of people where they got inspired when they researched their last holiday. Compare a group of 50 year-olds to a group of 18-year-olds. Are there any differences in how they do “travel research”?
Contact a company that produces and sells physical travel magazines. Are sales declining due to the massive amount of free information online?
Despite the hype, AirBNB has not totally taken over the accommodation market. According to BusinessInsider , loads of travelers do still prefer to live in hotels. Why? Do most people know about the advantages of using AirBNB?

Instead of giving in-depth thoughts about these sub-topics, I’ll go straight to some research questions that I considered using:

What happened to the economies of tourist agencies during the Covid-19 pandemic?
How much of Thailands’ economy is based on tourism? What happens when tourists disappear?
How much money goes out of Norway every summer due to the fact that 1 million people travel abroad? Does tourism overall have a negative impact on Norway’s’ economy?
Which nationalities spend the most money when they’re traveling? According to Statista.com , Chinese tourists spend a staggering ~250 billion (with a B) dollars abroad every year. 🙂

Hot tips: In order to do proper research, I would contact someone to make some interviews when you researched this. These are some examples of people to contact:

A group of Chinese people to ask why they spend so much on luxury clothing when they’re abroad
A hotel in Thailand to ask how they survived the Covid-19 crisis
Some business owner that went bankrupt due to the lack of tourists in 2020
And a lot more…

Politics: How can people in power determine where tourists go?

Ooooh, this is a topic that I know quite a lot about.

As a previous expat in China, I met a lot of people that had traveled to North Korea to “experience something crazy”.

My first reaction was:

“How can you allow yourself to put money into that country? Do you find that to be OK?”

Surprisingly, a lot of people had no problem supporting North Korea. That’s why this is an extremely interesting topic to discover more.

Tourism Politics thesis topic ideas

I’ll just continue on my previously mentioned example. Contact a group of people that have been to North Korea. Why did they go? Did they have any problems supporting a regime that spends money on nuclear weapons instead of food for their inhabitants?
What happens to tourism in a country when they experience a radical and negative shift in power? For instance, you could look at how the 2009 terrorist attacks in Cairo or the Egyptian revolution had an impact on tourism in Northern Africa around 2008-2012.
Certain countries have super strict visa policies. Gather a group of people and ask them if they refuse to visit certain countries because of expensive visas – or long visa processes with a lot of paperwork. That would be super interesting to find out. 🙂

Even though it might be a small topic to write about, I have yet to see someone writing a good bachelor or master thesis about digital nomads .

Most people are not familiar with the concept so I’ll explain it very quick.

Certain people ( like me …) have an online income. That means we are not dependent on a physical destination to do our work. All we need is access to the Internet.

As you might already have figured out; that gives a lot of freedom. And a lot of young people use online income as an excuse to travel to low-cost countries and live their life.

Even though this might seem like a niche topic, there are many things you could use as your research question:

Why do people decide to become digital nomads? High living cost back home? Are they going on an adventure? Do they want to meet people that work with similar online projects as themselves?
How does the future look for digital nomads? Many shared co-working spaces pop up. In the future, do companies in Stockholm allow their employees to work from a beach in Bali?
Which destinations seem to be the most popular? And why? What do these places have in common?

Tips : If you find a good research question, I would strongly recommend you to interview several digital nomads. That could easily be done by finding them on groups on Facebook. Or, even better, fly down to a typical “digital nomad destination” and meet them face-to-face. 🙂

For many of us, the world “travel” is connected with somewhere exotic.

A place where people speak another language that we cannot understand. Long, white beaches and crystal clear water. Affordable drinks in different colors.

But a lot of people also prefer to travel domestically. This might sound like a boring topic to choose, but there are loads of variations that might make it interesting:

Do people prefer to buy a cabin or spend that money on luxurious travels abroad?
How many people travel by car when they travel domestically. And why?
Are people from larger countries (The US/Russia) more likely to travel domestically compared to people from smaller countries (Denmark/Austria)?

Examine how the rise of the sharing economy has impacted the tourism industry.

Possible perspectives:

How has the sharing economy impacted the traditional hotel and transportation industries?
What are the benefits and drawbacks of the sharing economy for tourists?
How do sharing economy platforms impact local communities and neighborhoods?
What are the regulatory challenges facing the sharing economy in tourism?
How can traditional tourism companies adapt to the sharing economy?

Sources for your research:

The Sharing Economy UK – This organization publishes research on the sharing economy, including its impact on tourism.
“ The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism ” by J. Botsman and R. Rogers
“The Sharing Economy and Tourism: A Review of Research” by J. Scott and S. Gössling
“The Sharing Economy: A Path to Sustainable Consumption” by J.A. Fernández-Caldas, L.G. Lorenzo-Romero and P.A. García-Palomares

I hope you did.

If you didn’t, feel free to add a comment in the comment section below. I’ve been through the exact same struggle that you are currently in – and I’m more than willing to give you my two cents if you message me. 🙂

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Hi Amund, I’m doing my MBA currently. I’m onto my Master’s thesis now…trying to find a good topic to propose. I’m thinking of researching how travel agencies in Malaysia survived during the pandemic by taking two agencies as a case study; one is a medium-sized agency while the other is a well-known agency that has its own hotel. I will be conducting interviews and giving out questionnaires to their regular customers to gauge their loyalty to these agencies. Would appreciate it if you could suggest any points I should include? Thank you in advance.

Hi MP, unfortunately, Amund isn’t longer part of the website team. I’d love to help you, however, I am not an expert for this topic.

Hi Amund, nice topics and website 🙂 I´m about to write my master thesis, my idea was chinese outgoing tourism to Balkans – I´m a bosnian living in China (push and pull factors, tourism flow/routes, china ready destinations) but my supervisor says it´s too descriptive. Do you have any hints? 🙂

I am from Malaysia and some places here offer eagle feeding boat tours. I would like to write a master thesis about the topic but my supervisor is a bit worried that I would produce a biology thesis instead of a tourism thesis XD Have you got any idea what should my research objectives or questions be? Thanks =)

Hi Yin! Yes, absolutely. I would actually try to conduct some proper research on the whole industry myself.

1) Conduct interviews with the eage feeding boat tour operators. Why do they offer these services? Do they think it’s the best way to portratit Malaysia? 2) If possible: find some people who have actually been on these eagle feeding trips. Do they think it is of value to Malaysia? Or are they just interested in birds?

Those are the research methods I would use. However, coming up with a research question on such a specific topic might be difficult as I don’t know anything about the boat trips myself.

We are a couple of Danish guys who might think that the digital nomad thesis topic sounds like something we would love to explore in the new year. So we will pack our bags and leave for a “digital nomad city”.

As you seem to know a thing or two about the community: do you have one place in mind where you think we should go? Just a destination where you think it’s easy to get people to talk to you.

Hej Kasper & Julian. Great choice – I’m sure you will write a great thesis about that. Super interesting topic that deserves much more attention compared to what it currently gets.

Yep, I got a couple of options (that are far away from Denmark…):

1. Chiang Mai, Thailand. 2. Bali, Indonesia.

Have fun!! 😉

Thanks Amund, I will start my bachelor thesis in Marketing Tourism in January and this article was helpful..

Do you think my supervisor will accept all these thesis proposals you wrote in this article?

Hi Jermaine.

Unfortunately, I can’t promise anything. It’s up to your supervisor to decide whether or not the thesis topic should be approved.

That being said: most of these topics are quite relevant and not very controversial. You should bring a couple of them to your supervisor and ask whether or not he/she will be happy with your choice.

Good luck on your exam!