petrol station business plan in kenya

ENTERPRISE 101

How to Start a Petrol Station Business in Kenya

By JUSTUS KIPRONO
| Published on June 16, 2023 12:33PM. EAT

Petrol stations are establishments that sell petroleum fuels like diesel, motor spirit (premium petrol), and regular petrol to vehicle owners. These facilities may also deal in other engine lubricants, kerosene, and cooking gas sold to customers.

Depending on its size, petrol station may also have additional car-related services like oil checks, repairs, air for tyres, plus minimum to full car service.

Available statistics from a report tabled in Parliament in early 2022 by the Ministry of Energy indicate that there are slightly over 4,000 registered fueling stations in Kenya, with a majority (324) located within Kenya’s capital Nairobi.

Also, another set of data from the Energy and Petroleum Regulatory Authority (EPRA) for the financial year that ended June 2022 denoted a 10.92% increase in the quantum of petroleum products imported into the country through the Open Tender System (OTS) to 5,539,884 cubic meters compared to 4,994,577 cubic meters sourced over the same period in the financial year ended 2020/2021.

These data sets allude that petrol stations are a great business because the demand for fuel in Kenya is constantly growing; if you are keen to start a petrol station in Kenya but uncertain about how to get started, this is a step-by-step guide on how to kickstart your dream to a reality by offering the concepts behind this lucrative business.

How to open a petrol station

Just like any other enterprise, the petrol station business in Kenya needs flexible and good planning to set yourself on the path to success as an entrepreneur.

According to businessman Jacob Simiyu of Jadedo Investments, which vends fuel along Eldoret – Iten Road at Sinai, proper organizational skills are essential for the long-term survival of the fuel business.

From his interview with this writer, here is how to start a petrol station business in Kenya:

Think out your petrol station business plan

As an aspiring business owner, having a detailed or well-written business plan will help you validate your idea as it communicates a strategic plan for your business by identifying potential problems and opportunities.

Simiyu says that a business plan is a critical modelling tool for any new business creation as it enables one to gain insights, especially as it projects possible competitors and analyzes the concepts of supply and demand.

“Before starting a petrol station business anywhere in Kenya, it is important to map out how your business will operate. You will know possible customers and the right location to put your facility. Ask yourself; are there big oil companies around where you want to set up your business? It will come in handy when tackling issues of competition. However, competition brings about the urge to do better in business, boosting its efficiency,” he stated.

He added that at this stage, an entrepreneur learns about the right location with a comprehensive trade network for the petrol station business. He hinted that the best location is along major highways, cities, and town suburbs because of affordable rent prices.

Notify the respective county government

When your business plan is ready and set to start the petrol station business in Kenya, visit the county government wherein the prospective fueling station sits to obtain construction approval from relevant authorities.

This process is absolutely free, and at the county government offices, you are supposed to check in with the fire department for business location risk assessment alongside the National Environment Management Authority of Kenya (NEMA) to obtain an Environmental Impact Assessment (EIA), which sifts the environmental impact of your project.

Here are the requirements for the construction of a petrol station in Kenya:

* Applicants’ company registration certificates for developing firms

* Copies of applicants’ national ID

* Proof of land ownership of legitimate lease agreement

* Valid EIA license from environmental authority NEMA

* Permit to construct auxiliary lanes from relevant authorities like Kenya National Highways Authority (KeNHA) or Kenya Urban Roads Authority (KURA)

* Permission to undertake construction from County Physical Planning Office

* Detailed construction drawings of petrol station design from certified engineers

A review of your application to construct a petrol station in Kenya takes approximately 45 days or less, after which you may begin its construction.

Build your petrol station

After gathering the required certifications and receiving a go-ahead to start your petrol station in Kenya from the county government, it is time to zero in on its construction in the desired place with customer convenience.

A standard petrol filling station has storage tanks, digital dispensing pumps, wash and service bays, air and water dispensing fittings, lubrication equipment, and other mechanic vices. All of these are expensive to acquire.

For instance, according to petrol vendor , it costs between Ksh300,000 to Ksh700,000 to put up 20,000-litre underground storage tanks that conform with minimum standards set by EPRA, Ksh20,000 for single piping, Ksh580,000 to purchase double fuel dispensers with breakaway valve or a price of Ksh320,000 for single fuel dispenser, all with piston meters and encoders to track fuel output.

Also, petrol business hopefuls have got to pay around Ksh5,000 to Ksh10,000 for fuel pump installation costs. With a viable startup capital, building a petrol station takes approximately one month before becoming fully operational.

Capital investments should also include around Ksh3 million for sourcing petroleum from oil marketing companies. One should also pay for a single business permit that goes for around Ksh10,000 to Ksh50,000, depending on the county’s set trade laws, and Ksh5,000 for a fire permit.

The average cost of starting a petrol station business in Kenya is approximately Ksh5 million to Ksh8 million, inclusive of fuelling station equipment, construction materials, and labor. However, this figure may be higher or lower depending on the size of the petrol station and whether the land on which it’s constructed is personal or leased.

Biggest Oil Marketing Companies in Kenya 2023

To determine the biggest Oil Marketing Companies (OMS) in Kenya, we used data from Biannual Energy and Petroleum Statistics Report for the financial year 2022/2023, which provides information on the top companies that trade petroleum products; diesel, petrol, kerosene, and LPG in terms of market share.

Here are the top 10 oil marketing companies in Kenya:

Bottom Line

Is the petrol station business profitable in Kenya? Yes, the fuel business can be very lucrative for risk-takers since it has high average profitability. However, the margin of profit can be impacted by fluctuating international prices, the degree of competition, and the strength of demand.

Next >> Working Ideas On Running a Profitable Butchery Business

TAGS: EPRA , fuel prices , Oil Marketing Companies , Petrol station

JUSTUS KIPRONO

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Petrol Station Business Plan Pdf Kenya

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Establish a thriving petrol station business in Kenya with the Petrol Station Business Plan Pdf Kenya. This detailed guide provides insights into setting up and managing a profitable petrol station, including market research, financial forecasting, and operational strategies. Ideal for entrepreneurs looking to enter Kenya’s fuel market, this plan covers fuel procurement, station setup, and marketing strategies to attract and retain customers. #Petrol Station Business Plan Pdf Kenya

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Kickstart Your Petrol Station Business with Our Comprehensive Business Plan PDF for Kenya!

Are you looking to invest in a lucrative business in Kenya’s growing fuel industry? Our Petrol Station Business Plan PDF is meticulously prepared to equip you with the comprehensive knowledge and strategies required to launch and operate a successful petrol station in Kenya.

Why Choose Our Business Plan?

Detailed and Action-Oriented: This business plan contains all the crucial components necessary for establishing your petrol station, ensuring you’re prepared to navigate the complexities of the petroleum market.

What You Will Receive: The Petrol Station Business Plan includes key sections such as:

Executive Summary: A concise overview of your petrol station concept, mission statement, and unique selling propositions targeting motorists in Kenya.
Business Description: An in-depth analysis of the fuel industry in Kenya, including market trends, regulatory requirements, and competitor landscape.
Market Analysis: Comprehensive research on the demand for fuel, identifying target customers, and effective pricing strategies tailored to the Kenyan market.
Operational Plan: Practical guidelines for securing permits, selecting the right location, managing inventory, and ensuring health and safety compliance.
Marketing Strategy: Innovative marketing tactics to promote your petrol station, leveraging social media, local advertising, and loyalty programs.
Financial Projections: Detailed financial forecasts including startup costs, projected revenues, operating expenses, and break-even analysis to ensure profitability.

Why Start a Petrol Station Business? With the increasing demand for fuel in Kenya, investing in a petrol station presents a rewarding opportunity for entrepreneurs looking to capitalize on a stable market.

Take the First Step! Our Petrol Station Business Plan PDF for Kenya is your essential guide for launching a successful petrol station and meeting the needs of Kenyan motorists.

Download Now! Get your copy of the Petrol Station Business Plan PDF for Kenya today and embark on your journey towards a profitable business venture!

The Petrol Station Business Plan PDF includes an executive summary, business description, market analysis, operational plan, marketing strategy, and financial projections.

Select a high-traffic area with good visibility and accessibility for vehicles.

You need to secure the necessary licenses, fire safety permits, and adhere to environmental regulations.

Essential equipment includes fuel dispensers, storage tanks, surveillance cameras, and point-of-sale systems.

Utilize local advertising, loyalty programs, and partnerships with local businesses to attract customers and build a loyal clientele.

Initial costs may include site development, equipment purchases, licensing fees, and operating capital.

Implement strict safety protocols, conduct regular training for staff, and ensure compliance with local safety regulations.

You will benefit from a steady demand for fuel, additional revenue streams through convenience store sales, and potential partnerships with automotive services.

Stay informed through industry publications, trade associations, and participate in relevant workshops and conferences.

Assess the reasons for underperformance, gather customer feedback, and adjust your marketing and service strategies accordingly.

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Start and Grow Your Petrol Station Business in Kenya 2024: Essential Market Insights, Setup Tips, and Expansion Strategies

Discover how to start and grow your petrol station business in kenya with this expert guide on market insights, startup procedures, and growth tactics.

Understanding the Market

The landscape of petrol stations in kenya, key players in the kenyan fuel market, profitability of petrol stations, starting your petrol station , crafting a solid foundation, the importance of a business plan, finding the right location, legal and regulatory requirements, overview of necessary permits and licenses, the process and timeline for obtaining permits, setting up operations , constructing your petrol station, critical components of a petrol station, estimated costs for construction and equipment, securing supplies and insurance, importance of reliable fuel suppliers, necessity of insurance, growing your business , marketing and customer service, strategies for attracting and retaining customers.

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Starting a petrol station business in Kenya, or any country is highly capital intensive but very profitable in the long run. By capital intensive, we’re talking about an initial cost of over Kshs. 8 Million to set up and run a fully operational petrol station. There are a lot of factors to put under consideration before venturing into the petrol station business in Kenya. An ideal business plan needs to be formulated before anything else. Some of the factors to consider in the business plan include;

Fuel suppliers
Petrol station business setup
Pieces of equipment for the Station
Insurance cover(s)
Fuel prices
Revenues and marketing
Employee workforce
Vehicle services
Competition from other stations

The list is long, however, these are some of the few major factors one ought to factor in before investing rightly so into the business.

Land plays an important role, in determining how much profits one will earn from the business.

It is important to buy/rent/lease land for the sole purpose of constructing a petrol station. However, buying the land is the better option as the fuel proceeds will translate to higher marginal profits in the long run.

It is important to note that for a petrol station business to flourish, it has to be near the main road or a junction where it can serve many motorists. This is the geographical aspect to consider in establishing a petrol station.

The land’s topography should also be looked at. One cannot set up a petrol station business with the land sloping. The land has to be flat. Consider the underground fuel tank that has to be put in place. The storage tanks are buried underground and their sizes determine how many thousands of liters of fuel can be stored, and how many different grades of fuel, whether petrol, diesel and/or kerosene.

Once the land has been identified and all legal relevant paperwork obtained showing land ownership then comes the financial planning part. In Kenya, the cost of establishing a petrol station ranges between Kshs. 8M to Kshs. 15M. One constructs a petrol station according to their preference and how they deem fit appearance-wise but it has to meet certain set standards otherwise the business venture will fail. Other than the petrol station, one could establish a side business such as a building with numerous shops, a shopping avenue such as a mini-mall, or an eatery, like most petrol stations do so in Kenya.

For one to legally operate a fuel station in any country, they must have all the necessary business permits from various organizations and agencies, fuel and government-related of course.

The business will be deemed as registered if there is a business permit, a fire permit license and a health permit license. A business permit in Kenya costs Kshs. 15,000 depending on the nature of the business. When applying for a business permit in Kenya, it is important to take note of the following required documents;

A registered business name
The physical address of the business
A copy of the certificate of incorporation
A copy of National ID/ Passport/ Alien ID
Business ID number
An inspection document by the ward licensing officer determines the licensing fee.

A fire permit costs Kshs. 5,000 to obtain.

Petrol Station Business setup

The appearance of the petrol station is very important in luring motorists to one’s station. Proper planning and construction are important. Laying down bricks on the ground rather than leaving the bare soil exposed always has a psychological impact on the driving motorists. Lighting is also a factor to consider as the petrol station needs to be well-lit, especially during the night.

The number of fuel pumping stations is important too but more fuel pumps mean more capital invested.

As mentioned earlier, aside from the petrol station business, it is also a very good idea to construct a building which can be rented/leased out as this helps improve the businesses profits, not just depending on the petrol station alone.

10 things nobody will tell you when you’re starting a business (biznakenya.com)

Equipment for the petrol station.

The pumping machines in a petrol station are quite expensive. There are several types of fuel dispensers on the market however the recommended dispensers are;

Intelligent Multi-media fuel dispenser
CS20 Series Fuel Dispenser
T Man Series Fuel Dispenser
Marve Series Fuel Dispenser
Pioneer Series Fuel Dispenser
CS46-Legend Fuel Dispenser
CS46-Classic Series Fuel Dispenser
CS42-Legend Fuel Dispenser.
X-Man Series Fuel Dispenser
RT-HY224 Fuel Dispenser with LED

The fuel pump prices are different depending on the types of fuel they pump;

Duo Nozzle – Kshs. 480,000 and above per unit

Single Nozzle – Kshs. 270,000 and above per unit

Twin Nozzle (Both Petrol and Diesel) – Kshs. 480,000 and above per unit

Take note that an underground tank is important to construct before laying the foundation for the petrol station.

How the pumps work

The fuel dispensers defy gravity to pump fuel that is underground with the dispenser being above ground. The gas pumps have a motor/ impeller inside the dispenser which forces the fuel upwards from the underground tank and into your vehicle.

After the construction of the station, it is vital to reach out to at least three different fuel suppliers who shall be restocking your petrol station with fuel when the underground tank starts to run dry. However, it is also important to get into business with trusted and reputable fuel suppliers who will supply the correct quantity and quality, according to how much comes from your pocket. Be wary of some suppliers who mix fuel/ supply low amounts/poor quality fuel all for malicious gains.

Obtain Insurance cover.

Insurance is very important in case a lethal crisis befalls your petrol station premises. One should choose a policy in which the risk of the policy occurring is potentially high as compared to other risk policies. Fire cover is mandatory as well as an accident cover. There is a total cover package called Petrol Station insurance/ forecourt insurance/ fuel station cover/ petroleum retail and convenience insurance/ filling station insurance. This covers all the risks associated with the petrol station be it fire, accidents, injuries while at the station, etc.

After establishing the business, one can begin marketing the petrol station. The best way to market oil currently in Kenya is by giving promotions and offers such as discounts. This is sure to get more customers after the spike in fuel prices with the subsidy struggling to keep the prices low. Other marketing options include social media advertising.

The business will do well provided that the station provides quality fuel and good services hence an increase in revenue. On average, a mini-petrol station that operates daily with frequent customers can earn an annual profit of about Kshs. 9,000,000.

The petrol station attendants working at a petrol station have a great influence on how the business will succeed. There must always be employees on standby near the fuel pumps waiting for vehicles to arrive and fuel in the station. Otherwise, motorists may assume that there is no fuel in the station and the place is deserted.

The attendants also have to be courteous and respectful to the motorists. They ought to learn how to serve customers well, as this not only builds a good reputation for the petrol station but it also increases the numbers of new customers and loyal customers.

They should avoid trouble with motorists as this will not only drive customers away, but they may also end up losing their jobs in the long run. Attendants can show their value to the customers by offering to check accessories in the vehicle’s hood such as the engine oil, coolant and the transmission fluid and wiping clean the windshields

Other vehicle services that are optional to have in the petrol station premises are car servicing, wheel alignment and a Tire center. These days, it is very common to find that most petrol stations have air pressure for the wheels and in the spirit of competition, it would be good to have one.

Final Thoughts

Is a petrol station a good business to invest in? Yes, it is. Think about the number of motorists on the road daily; they need fuel for their car engines to travel and they get their fuel from somewhere. With strategic planning, a petrol station can very easily make one a multi-millionaire.

Due to the high initial capital required to set up the petrol station, it is best to explore all avenues that will help finish constructing the station to meet customer expected standards and be competitive, the best being having few shareholders in the business.

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Plot for sale in Bungoma town. Suitable for a petrol station. On the main dual carriageway.

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