#pSEOBreakdown
Zapier Programmatic SEO Case Study
Zapier has rolled out an impressive programmatic SEO strategy to cover various aspects of automation and integration. Their approach targets 4 key areas, pulling in a massive 8,660,000+ monthly.
Done-For-You pSEO ↗
Zapier is a web automation tool that connects apps and services, streamlining workflows without coding for increased productivity and efficiency.
Website Details
Monthly Visitors:
Domain Age:
12 yrs 11 mos
Pages Indexed:
pSEO Status:
Zapier Goes All-in on Organic Growth via pSEO
The key to Zapier’s growth is its focus on organic traffic, achieved by creating 100’s of landing page style pages using programmatic SEO.
Marketing Channel Distribution
A whopping 50.38% of site visits come through organic search. They’ve effectively established a robust programmatic SEO strategic advantage with automation and integration-relevant keywords like:
Software integration guides
Connect software seamlessly, organic traffic trends.
The site’s organic traffic has shown fluctuation in the last 4 months, with monthly visitors fluctuating from 8,383,190 to 8,659,838.
Last updated on Sep 30, 2024
Detailed Analysis of pSEO Areas
Zapier has implemented the techniques of programmatic SEO in the following areas. Let’s have a look at the case study.
The keyword structure for this are follows a consistent pattern, combining head terms with specified modifiers. The pages are generated to capture a wide range of search phrases, such as:
- Connect Zoho Creator to Webhooks
- Connect Zoho Creator to Facebook Lead Ads
Not only that, the target keywords are strategically crafted to capture a wide range of user intents as well, such as:
- How to integrate {Software 1}?
- Steps to sync {Software 1} and {Software 2}
- Automate {Software 1} with {Software 2}
- {Software 1} and {Software 2} integration steps
Connect {Software 1} to {Software 2}
This area targets users looking to automate app workflows, capturing intent to connect software applications for efficiency.
Landing Page-style pages
Informational search intent
Top of the Funnel
Product/service page type
- Zoho Creator Integrations
- Google Sheets Integrations
- Best {Software} integration tools
- How to integrate {Software}
- Top {Software} integration benefits
- {Software} integration setup guide
{Software} Integrations
This area targets users seeking seamless connections between software tools to boost productivity, focusing on automation and efficiency.
Bottom of the Funnel
Competitor Traffic Review
Zapier content strategy is also a key factor in why the company is generating more search traffic competitors
8,659,838 visitors
3,401,698 visitors
87,777,048 visitors
64,699,864 visitors
todoist.com
16,116,855 visitors
Programmatic SEO Insights
Lessons from Zapier successful programmatic SEO implementation.
Granular integration pages
Zapier creates dedicated pages for each software integration, demonstrating how granular content can capture specific user intents and boost organic visibility for long-tail keywords.
User-centric categorization
By organizing integrations into categories like “App Builder” and “Developer Tools”, Zapier enhances navigation and helps users quickly find relevant solutions, improving overall site usability and SEO.
Template-driven content
Zapier leverages templates to quickly generate integration pages, allowing for efficient scaling of content while maintaining consistent structure and quality across thousands of pages.
Cross-linking strategy
Zapier effectively uses internal linking to connect related integrations and categories, creating a robust site structure that aids in distributing page authority and improving crawlability for search engines.
Visual hierarchy for UX
Zapier’s clean, consistent layout across integration pages enhances user experience and scannability, potentially improving engagement metrics and indirectly benefiting search rankings through reduced bounce rates.
Mobile responsiveness
Zapier’s integration pages adapt seamlessly to different screen sizes, aligning with mobile-first indexing and catering to users’ diverse browsing habits.
More Case Studies…
We also have some other programmatic SEO case studies that you can look through.
References and Resources
Pseo examples list.
Access a database of 150+ programmatic SEO examples to learn and get inspired from.
pSEO in WordPress
If you want to implement a similar (to Zapier) pSEO strategy for your WordPress site, please reach out.
Learn pSEO Basics
Access this 4,500+ words of detailed guide to understand the core concepts of programmatic SEO.
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- We pull traffic data from the SimilarWeb API in the #snapshot section, with updates like the latest one on Sep 30, 2024.
- Similarly, Core Web Vitals data in the #breakdown section is updated regularly from the Google PageSpeed API, with the most recent update on Sep 30, 2024.
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