thesis marketing performance

assessing the effect of marketing strategy on market performance: the case of st. george beer factory by: fitsum mohammed id. no: sgs/0342/2012a advisor: ephrem assefa (ph.d) a thesis submitted to st.mary‘s university school of graduate studies in partial fulfillment of the requirements for the degree of master of business administration

determine the impacts of social media marketing on consumer purchase intentions; to determine the impacts of social media marketing on consumer repurchase decisions and to offer recommendations to retailers on how to make use of social media marketing to increase their sales performance. Primary data was used, and two retail organizations with

marketing has on the performance of a company. It highlights the significance of digital marketing in enhancing business performance. 1.2 Background of study In highly competitive markets, firms strive to optimize their processes for distributing products and services while attracting consumers and maximizing profits. Based on this

This is to certify that the thesis prepared by Tsiyon Seyfu entitled “Effect of marketing strategy on marketing performance from employee perspective of commercial bank of Ethiopia.” which is submitted in partial fulfillment for the Degree of Master in Marketing Management compiles with the regulation of

THE EFFECT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: A CASE STUDY ON ABAY BANK S.C By Aklilu Teshome Advisor: Temesgen Belayneh (PHD) A Thesis Submitted to Department of Marketing Management, for the

Marketing strategies and sales performance have been grounded on marketing mix theory and theory of push and pull. Marketing mix theory is still used today to make important decisions that lead to the execution of a marketing plan. The idea of a marketing mix theory is to organize all aspects of the marketing plan around the habits, desires and

performance by applying it to a random sample of telecom companies in Jordan, which consisted of five sub-dimensions (Email Marketing, Social Network Marketing, Mobile Phone Marketing, Website, and Organizational performance) and (40) questions based on the systematic variation of the study variables.

to Kotler and Armstrong (2012), marketing mix is the set of tactical marketing tools - product, price, place, and promotion - that the firm blends to produce the response it wants in the target market. Marketing tools or the marketing mix or often referred to as the four P's (The Four Ps of the Marketing Mix).

The implementation of effective marketing strategies has a major influence on small businesses’ ability to be competitive and profitable (Franco, 2018). Fifty percent of firms fail within 5 years of beginning operation and usually, lack of profits due to ineffective marketing is a key reason for failure (U.S. Small Business Administration, 2018).

2. To determine how digital marketing has impacted AOY Group business' profitability and performance in the post-COVID era. 3. Estimate how digital marketing could improve the profitability of AOY Group.