market research and case studies

26. " LinkedIn Advertising Case Study "By Directive Consulting. Directive Consulting's case study for TigerConnect's ad campaign provides a clear narrative of the latter's challenge, strategy, and results. The case study begins with an engaging headline that highlights a key achievement — a 31% increase in paid leads.

G. David Hughes. Russell I. Haley. To every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren't developed and ...

Curiosity. At the heart of every successful marketing campaign is a curious marketer who learned how to better serve a customer. In this industry, we scratch that curiosity itch with market research. To help give you ideas to learn about your customer, in this article we bring you examples from Consumer Reports, Intel, Visa USA, Hallmark, Levi Strauss, John Deere, LeapFrog, Spiceworks Ziff ...

In fact, a 2021 Content Marketing Institute report found that 69% of B2B marketers use case studies as part of their marketing mix. And according to Social Fresh, customer testimonials and case studies are considered the most effective content marketing tactics by 89% and 88% of marketers respectively. But not all case studies are created equal.

An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies. Marketing research from Harvard Business School faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy.

Airbnb's "We Accept" Social Impact. One marketing case study that stuck with me was the Airbnb "We Accept" campaign, launched in 2017, focusing on social impact. This response to the global refugee crisis aimed to promote inclusivity, diversity, and acceptance within communities worldwide. What made this case study remarkable was its ...

It involves collecting and summarizing data to answer questions about audience demographics and behaviors, market size, and current trends. Surveys, observational studies and content analysis are common methods used in descriptive research. 5. Causal research.

A McKinsey study into the impact of market research found that organizations using data to make decisions are more likely to be profitable, ... It was a case of fight or flight, and there were clear winners and losers. Having the ability to spot industry trends and adapt fast was key to the survival of many firms. In this market research ...

Analyzing Successful Marketing Case Studies: Lessons from the Field. In the ever-evolving world of marketing, success stories serve as valuable lessons. Case studies, in particular, provide real-world examples and insights that can shape marketing strategies, campaigns, and tactics. They offer a window into the strategies employed by successful ...

New research on marketing strategies from Harvard Business School faculty on issues including marketing to an international audience, digital marketing, and managing social media. Page 1 of 173 Results ... In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with ...

1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product. 2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company's marketing strategy, and how it impacted its growth.

But there's a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study. Video marketing, especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it ...

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation. In the context of a business, however, case ...

ISSN. 00222437. EISSN. 15477193. SUBJECTS. Business & Economics, Marketing & Advertising, Business. COLLECTIONS. Arts & Sciences VII Collection, Business & Economics Collection, Business II Collection, JSTOR Archival Journal & Primary Source Collection, JSTOR Essential Collection. JMR publishes articles representing the entire spectrum of ...

Market Research and Strategy Research Case Studies. We showcase our extensive experience and expertise in delivering top-tier market research and strategic insights to clients across various industries. Explore our in-depth case studies to see how we've helped organizations achieve their goals through tailored research solutions, innovative ...

Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program.

The Journal of Marketing Research & Case Studies (JMRCS) is an open access Journal. Open access journals are those that provide immediate and free access of all published full-text articles to interested readers around the world. Open access provide readers with the ability to view, save, print, copy, distribute, transmit, and adapt any ...

Case Study: How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Lead. by Kimberly Smith. Market Research. Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this ...

Solutions & Products Our Influence Case Studies About Contact Us 800.275.2827. Solutions Brand Equity ... We're an agile, responsive Philadelphia-based small business of nearly 50 market research professionals, many regarded as thought leaders and experts in the field. Meet us and learn how we work.

Qualitative market research is an open ended questions (conversational) based research method that heavily relies on the following market research methods: focus groups, in-depth interviews, and other innovative research methods. It is based on a small but highly validated sample size, usually consisting of 6 to 10 respondents.

Transforming insights into actionable strategies has become a vital point in creating a marketing research case study. This unravels the intricate connection between market dynamics and consumer behavior, which provides a roadmap for organizations to navigate the complexities of the current business world. When conducting marketing research ...

Journal of Marketing Research. Impact Factor: 5-Year Impact Factor: Journal Homepage. Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.

Mergers that are concentric bring together businesses operating within the same market or field, where there is a commonality of certain aspects. These mergers typically result in the creation of similar products across various industries. To grasp this notion more clearly, we will delve into a case study exemplifying such a concentric merger.

Until the 1970s, corporate boards were dominated by inside directors — people employed by or affiliated with the company in some way. As of 2023, Spencer Stuart research found that 85% of ...

Through a literature review, this study identified research themes related to university pedagogy and examined how these themes appear in the curricula of university pedagogy courses and in the experiences of the participants and trainers of these courses at a Finnish research university. The literature review produced a multidimensional model of the relationships between identified themes ...

Purpose - With the integration of science, technology, and culture, micro-dramas have emerged as a new driving force in advancing China's short video industry. The purpose of this study is to deeply understand and analyze the characteristics of consumer consumption behavior to provide a theoretical perspective for the marketing strategy of microdrama. Design/Methodology/Approach - Based on ...