admn 404 assignment 2 uber

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Question: Assignment 2: Uber (Case 17, page C-107 of your course eText) Length: 4000 words or less. Write a strategic report not a case study. This assignment is for ADMN 404.

Assignment 2: Uber (Case 17, page C-107 of your course eText) Length: 4000 words or less. Write a strategic report not a case study.

This assignment is for ADMN 404.

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Administration (ADMN) 404

Delivery mode:

Individualized study online with eText

Area of study:

Applied Studies (Business and Administrative Studies)

Prerequisites:

Completion of required courses in the respective business bachelor degree program including at least one course in each of Accounting/Finance, Marketing, Economics, and Administration/Management.

Course start date:

If you are a:

• Self-funded student: register by the 10th of the month, start on the 1st of the next.
• Funded student: please check the next enrolment deadline and course start date .

ADMN 404 is not available for challenge.

Faculty of Business

Important links

ADMN 404 is a three-credit required course in all business degree programs offered at Athabasca University. This course is intended to build on everything else you have learned about management to date. That’s why you are encouraged to take this course as late as possible in your program.

What sets this course apart from all others is its focus on entire organizations and, more specifically, their success or failure. So, whereas marketing courses help you understand the marketing function and accounting courses help you make sense of an organization’s accounts, this course draws upon your knowledge from many other courses to examine how and whether an organization can be successful.

In ADMN 404 , you are asked to play the role of owner/CEO. If you become an owner/CEO someday, this course can help you in that role. But even if you never become an owner/CEO, this course can benefit you as a manager/employee when you are asked to contribute to your organization's strategic planning efforts. It can also benefit you as an investor as you try to choose the companies that are most likely to succeed. Simply put, this course will help you to better understand what makes organizations successful.

Section I: Strategy Context

• Lesson 1: Strategic Leadership
• Lesson 2: Stakeholders and Governance
• Lesson 3: External Analysis
• Lesson 4: Internal Analysis

Section II: Strategy Content

• Lesson 5: Functional-Level Strategies
• Lesson 6: Business-Level Strategies
• Lesson 7: The Influence of Industry Characteristics
• Lesson 8: Strategy and Technology
• Lesson 9: Global Strategies
• Lesson 10: Integration and Outsourcing
• Lesson 11: Diversification Strategies

Section III: Strategy Implementation

• Lesson 12: Implementing Strategy Through Organization

To receive credit for ADMN 404, you must complete all quizzes and assignments, achieve a grade of  D (50 percent)  or better on Assignment 3, and achieve an overall course grade of D (50 percent) or better.

There are 12 online quizzes (one for each lesson) and three assignments in this course. Their weighting toward your final grade is as follows:

To learn more about assignments and examinations, please refer to Athabasca University’s online Calendar .

Note: Students planning to transfer this course to a Chartered Professional Accountant designation are advised that they will be required to achieve a grade higher than the minimum passing grade. See CPA Requirements for details.

Hill, C. W., & Schilling, M. A. (2020).  Strategic management: An integrated approach. Theory & cases  (13 th  ed.). Cengage Learning. ISBN: 9781337918749 (eText)

Registration in this course includes an electronic textbook. For more information on electronic textbooks , please refer to our eText Initiative site .

Other Resources

All other learning resources will be available online.

• Academic advising
• Program planning
• Request assistance
• Support services
• CPA Requirements

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized study counterparts.

Opened in Revision 14, October 26, 2022

Updated August 1, 2023

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ADMN 404 Athabasca University Uber Strategic Report

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Business Finance

Athabasca University

Description

Please make sure you read the guidelines, and not to exceed 4,000 words. I gave you 5 days so you can deliver quality work.

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Explanation & Answer

Hello buddyI have delivered assignment 2 before the deadline, it looks great! I have followed the rubric closely and I am confident it will score a high grade. Please let me know the score. However, in case it fails to make you pass and the professor asks you to retake both assignment 1 and 2, please don't worry, I will retake both assignments for free until you pass them. Thank you so much and talk to you soon🙏 ➢ This report examines the history and growth of Uber ride-sharing technologies. ➢ It discusses the stakeholders, issues, and effects of Uber’s ride-sharing technologies ➢ It provides two strategic options to help Uber circumvent its market challenges Running head: UBER’S STRATEGIC REPORT Assignment Two Uber's Strategic Report Student Name Course Name Assignment Number Date 1 UBER’S STRATEGIC REPORT 2 Executive Summary The objective of this report is to examine Uber's strategic position in the ridesharing industry. The report begins by outlining the conceptualization of Uber as a business in the introduction and how it grew into a successful company with its ridesharing app. Generally, Uber has had a successful growth. In the mandate chapter, the report analyses the mission and vision statements, values and ethics and conducts a stakeholder analysis of Uber. It was noted that Uber possesses a welldefined and rounded mandate that reflects the general direction of the business. The report examines the internal and external environments of Uber to determine its competitive positioning and factors affecting its operations and performance. It was noted that Uber has come under both global and localized competitive pressure. Traditional taxis and authorities have filed legal motions arguing against Uber for unfair business practices. The media has also reported on negative incidences that hurt Uber's brand perception and value. Strategic options for Uber were canvassed. The company must opt for new competitive strategies to remain relevant and satisfy various stakeholders in the market. Uber needs product differentiation and risk management to address its current recurring problems and grow. UBER’S STRATEGIC REPORT 3 Introduction/Company Overview Uber was conceived in 2008 by its founders Garrett Camp and Travis Kalanick on the basis of an inconvenience that is critical in explaining the mandate of the company (Smith, 2016). In 2009, the Uber application was then born out of the idea of hailing a taxi safely easily, and reliably from the comfort of one's smartphone. Ever since the convenience of the Uber ridesharing application has gained credibility and dominated the cab industry. By 2014, Uber was valued at $18.2 billion well above Hertz and Avis which were the biggest taxi companies in the world, operated in over 36 countries and 130 cities, and revenues set to double within six months (Smith, 2016). However, the promise of Uber's exponential growth is facing formidable challenges. Incumbent taxi services have complained that Uber is circumventing business operating regulations thus unfairly competing in the market. Such complaints have forced regulatory authorities in various cities in the world to give “cease to desist” orders against Uber. Further, upstarts such as Lyft have ramped up competitive pressure (Bugador, 2019). Lyft's business model makes it a low-cost option more than Uber. Further, Lyft has introduced reputational safeguards and driver support systems that make the brand more advanced. In the next chapter, the report examines the mandate of Uber in the ride-sharing industry, then reviews its internal and external analysis before offering strategic options that the company can pursue. This report is meant to offer strategic options that can reposition Uber back into the vision of its founders. Therefore, the report will seek to address the strategic challenges that Uber is facing and how they can be addressed to increase competitive advantages. However, the strategic evaluation and options offered are based on a few industry reports that reduce its reliability. To improve the quality of analysis and recommendations, it is critical that further UBER’S STRATEGIC REPORT 4 research be based on several top valued independent and company commissioned reports to triangulate the findings. Mandate Mission and Purpose Analysis The mission Statement of Uber states that it seeks to offer “Transportation as reliable as running water, everywhere for everyone” (Vargas-Hernández, 2020). Uber's mission statement is a perfect actionable verb for its business model of transport services. The emphasis is on limitless services and continuous reliable experiences universally from which the company draws its strategic business model. In the market, Uber's mission statement is translated into the diversification of services for instance the establishment of UberX services to cater to the economy segment and Uber Comfort for the premium segment. Vision and Goals Analysis The vision statement of Uber states that “We ignite opportunity by setting the world in motion” (Marin et al., 2020). Uber's vision statement is a testament to its influence that transcends just transportation to impact core life processes. Uber ignites opportunities. The convenience associated with Uber's transport business model encourages more social interactions between people and places thereby opening up opportunities, solving problems, and supporting businesses. For instance, Uber as a team app for companies/clients to manage expenseless rides. In this context, Uber would have set the world in motion. Values and Ethics Analysis The core values of Uber states that “we build globally, we live locally, we are customerobsessed, we celebrate differences, we do the right thing, we act like owners, we persevere, we value ideas over hierarchy, we make big bold bets” (Harrison et al., 2020). The company UBER’S STRATEGIC REPORT 5 presents itself as a progressive, reliable, and dynamic ride-sharing transport brand. Even as the company expands globally it considers the local conditions of its markets thereby appreciating diversity and intercultural differences thus promoting customer centrism. Uber pursues ethical decision making and strives to remove bureaucracy. Stakeholder Analysis Uber's primary stakeholders are its employees, business partners, vendors, suppliers, and customers (Kenner, 2019). For Uber, Primary stak...

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