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Executive Summary: A Guide to Writing and Presentation

Executive summaries precede nearly every type of business document. Despite being the shortest part, they often leave the biggest impression on the reader. Yet, many writers choose to treat an executive summary as an afterthought. (And some presenters too!). Why? Because writing an executive summary is a seemingly hard task. But our mission is to prove otherwise! 

What is an Executive Summary?

An executive summary is a preface to a larger business document such as an annual report, business plan, or whitepaper, succinctly summarizing the key discussion points. Effectively, an executive summary offers a preview of the content, so that the reader could form a baseline opinion about the contents prior to diving into a deep reading session. 

The University of Arizona offers a more elaborated executive summary definition which also notes that an executive summary should:

• Restate the purpose of the follow-up document
• Highlight the key discussion points and most notable facts 
• Relay any notable results, conclusions, or recommendations

Though an executive summary is just a foreword to a bigger report, it’s one of the most labor-intensive items as you have to condense a lot of information into a high-level summary. Oftentimes, an executive summary also gets prominent placement in the follow-up presentation, done on the report.  

Executive Summary Examples

Nearly every type of business document will have an executive summary. Some are better structured and presented than others. But it’s not just limited to business documents. Executive summaries are also used in scientific projects, articles, and education. Below are several admirable executive summary examples you may want to use as an inspiration for writing. 

Accenture: Gaming: The Next Super Platform 

This executive summary for an industry report opens with some big quantifiable claims, clearly communicating the main agenda — describing the size and state of the global gaming market. The gaming industry is a huge market. The pullout texts on the sidebar further detail the scope of the document. Plus clarify for whom this report is intended. 

IBM: Cost of a Data Breach Report 2020 

IBM conducts an annual joint report on cybersecurity with Ponemon Institute. They open the executive summary with a brief recap of their mission and past research. Then dwell on this year’s findings and methodology. If you are writing an executive summary for a similarly massive original research, it’s worth focusing more on your techniques for obtaining data and arriving at the conclusions as IBM did. 

Deloitte Digital: Exploring the value of emotion-driven engagement

Deloitte selected a more narrative style for this executive summary, mixing some key data points and methodology with the core messaging of the report. This is a good example of structured data presentation . On one hand, you have an engaging narration flow. On the other, the summary covers all the important discussion points. 

Executive Summary Format

As the above executive summary examples illustrated, there is no one fit-it-all format for writing an executive study. The best approach depends on your report type, purpose, and contents. 

That being said, an executive summary needs to fulfill several earlier mentioned criteria — offer a preview, provide key information at glance, showcase any results, recommendations. That’s what most readers expect to see on the first page after all. 

The easiest way to approach writing is to draft a preliminary executive summary outline featuring the following subsections:

• General introduction, explaining the key problems discussed 
• Main problem statement(s)
• Selected findings or recommendations 
• The importance of discussed points 

Since you’d also be likely working on presenting the executive summary to other stakeholders , it helps you keep the above structured as bullet points at first. So that you could easily transfer the main ideas to your executive summary PowerPoint slide . 

How Long Should an Executive Summary Be?

As a rule of thumb, an executive summary should not go longer than one vertical page. That is an equivalent of 300-500 words, depending on the typeface. For longer reports, two pages (a horizontal split) may be acceptable. But remember, brevity is key. You are working on a trailer for a movie (the full report). 

How to Write an Executive Summary: a 3-Step Framework 

You can start with the aforementioned loose format and then adapt it to your document type. Remember, you don’t need to follow all the recommendations to a T. Instead, mix some ideas to make your executive summary sound both professional and engaging. Here are several tips for that:  

1. Start with a Problem Statement 

Think of the first paragraph as if of an opening slide for a presentation : you need to make a big compelling statement that immediately communicates your agenda. Set the scene for the reader. There are several ways to do so:

• Answer the “why now” question in the opening paragraph 
• Address the urgency of the matter 
• Highlight the importance of the discussed issue 

Alternatively, you can also go for a more traditional opening and explain the background of the research and discussed issue. For example, if you have conducted a go-to-market strategy evaluation for the team you can start by saying that “This report analyzed online furniture brand performance in 5 target EMEA markets in terms of market share, local brand recall, brand preference, and estimated online sales volumes.” Afterward, briefly communicate the main aim of the report. 

2. Present the Main Discussion Points 

Next, flesh out what’s included in the scope of this report to properly manage the reader’s expectations. You can use the report’s section subheads as key discussion points or come up with snappier, more descriptive statements. 

Here are several good writing practices to follow: 

• Use bullet points and numbered lists to break down text blocks. 
• Quantify the biggest findings when possible. Style them as “call-outs”. 
• Mention the limitations of your report and what it does not account for. 
• Discuss the used research methods and data sources. 

Finally, summarize the findings in one concluding paragraph if you have space. Or style it as a featured quote to draw the reader’s eye towards crucial information. 

3. List the Recommendations or Next Steps 

The bottom part of the page, around 100-150 words should be allocated towards underlining the results, conclusions, and follow-up action expected from the reader. Summarize what you have found during the course of your research. Mention if you have identified any specific type of solution or a type of recommended action. 

Once you are done, send over an executive summary draft to a team member who hasn’t seen the complete report. Ask for their feedback. Can they tell what the report content is after reading the summary? Does the summary intrigue them? Is it descriptive enough for someone without any other context into the matter? Use the critique to further improve the document. 

How to Prepare an Executive Summary Presentation 

High chances are that you’ll also be asked to write the copy for the executive summary presentation, and perhaps even design it too. So let’s get you up to speed on this aspect as well.

How Does an Executive Summary Slide Look Like in PPT?

There’s no ultimate look for an executive summary slide as most presenters customize it to best reflect the content they’d want to showcase. But if you want some universal example, here’s our executive summary slide template : 

You can build an entire slide deck tailored for an executive summary or business presentation by using our AI Presentation Maker . Fill the topic, analyze & edit the proposed outline, and select a design. That’s it! You can create an engaging executive summary slide deck with any number of slides.

What Makes a Good Executive Summary Slide?

A good executive summary slide visually communicates all the important information from the full report. Typically, it’s an even more condensed version of the written executive summary, prefacing the document. Thus to create a good executive summary slide, be prepared to do some ruthless editing.

Include a condensed version of the: 

• Main problem statement or report agenda 
• Key findings. Prioritize quantifiable ones
• Recommendations and next steps.

Also, you will need some PowerPoint design mastery to ensure that an executive summary in your PowerPoint presentation looks compelling, but not cluttered. Prioritize white space. Here is where a good executive summary template can make your life easier. To minimize the number of texts, add icons and other simple visualizations. Trim headers and subheads to give the slide even more breathing room.

For those looking to create an engaging and visually appealing presentation, consider utilizing professional presentation templates to enhance the visuals of your executive summary slide. These templates are specifically designed to help presenters convey their message effectively and with style, ensuring that your audience remains captivated and fully understands the key points of your report.

How to Write an Executive Summary for a Presentation

Most likely you won’t need to write a brand new copy for this slide, but rather adapt the text at hand. That already makes your job a lot easier when summarizing a presentation into an executive summary slide. Still, you don’t want to mess anything up. So stick with the executive summary template you’ve chosen and fill in the gaps using our tips. 

1. Keep the Tone Consistent 

Use the same tone of voice and word choices in your slide deck as you’ve adopted in the report. If the tone of your presentation speech differs too much with terms used on the slide and in the report copy, some audience members may get confused, and then disengaged. 

2. Focus on Telling a Story 

Stakeholders will have the extra time to read the “dry” report. During the presentation, your main goal is to draw their attention to the most important issue, showcase the value-packed inside the report, and make them eager to learn more by actually flipping the full copy afterward. 

3. Chop Full Sentences into Bullet Points 

Go snappy and present information in a snackable manner. Remember, our brain can only keep 3-5 items at once in the working memory. So you shouldn’t try to overload the audience with a long list of “very important points” in one sitting.  

Also, per a recent presentation survey, among the 3 things that annoy audiences most about presentations are slides that include full sentences of text. So, when working on your presentation summary slide, trim those lengthy texts and move on some of the other points to separate slides. 

4. Don’t Go Data Galore 

Including numbers and data visualizations is a great way to present your executive summary. However, overloading your data slides with data nuggets makes your presentation less impactful. 

As presentation design expert Nancy Duarte explains : 

“Data slides aren’t really about the data. They’re about the meaning of the data. It’s up to you to make that meaning clear before you click away. Otherwise, the audience won’t process — let alone buy — your argument.”

It’s a good idea to spotlight 3 main data points on your executive summary slide. Then use some extra minutes to comment on why you’ve chosen to present these. 

To Conclude

An executive summary is the first page and/or slide a reader will see. That’s why the stakes are high to make it look just right. Granted, that shouldn’t be an issue. Since you now know how to write, design, and present a compelling executive summary to others! 

1. Project Summary PowerPoint Template

Use This Template

2. Simple Executive Summary Slide Template for PowerPoint

3. One Page Strategy Summary PowerPoint Template

4. Executive Summary PowerPoint Template

5. Executive Business PowerPoint Template

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How to write an effective executive summary like a mckinsey or bcg consultant.

Table of contents

Key components of an effective executive summary, an in-depth look at each component of the executive summary (with examples), some practical tips and tricks, the bottom line.

Management consultants at firms like McKinsey, BCG, and Bain are renowned for their ability to present complex ideas in a clear, concise manner that is easy to digest and understand. A key component of this process is the executive summary slide – often presented as the first part of a presentation deck on a given topic or problem. 

An executive summary aims to provide the audience with an overview of the subject at hand or a snapshot of the key points that will be discussed in greater depth. It should serve to quickly get the main messages and conclusions across and motivate audiences to dive deeper into the details.

In this post, we will outline the essential components of an effective executive summary using techniques from McKinsey, BCG, and Bain. We will also provide tips on how to craft a compelling executive summary in practice and give examples of best practices.

For a broader view on how to create consultant-style presentations take a look at our blog post 'How McKinsey Consultants Make PowerPoint Presentations' . Or deep-dive into other specific elements of creating best-in-class presentations, like our post on 'Mastering Risk Mitigation Slides: A Best Practice Guide with Examples'.

A good executive summary provides all the key information in one slide. The goal is to communicate as much information in as few words as possible.

To achieve this goal, you should focus on the following key components when crafting an executive summary slide: 

• [optional] Objective: Clearly state the purpose and objective of the presentation.
• Situation: Provide relevant background information to set the context for the problem or opportunity being addressed.
• Complication: Define the complication (problem or opportunity) the presentation addresses in simple, to-the-point sentences. This includes identifying the root cause of the problem or opportunity and its implications for the organization.
• Resolution: Present the recommended solution or solutions to the complication in a clear and concise manner. This should be based on data-driven insights and analysis.
• [optional] Benefits: Articulate the benefits of implementing the recommended solution. These benefits should be linked to the organization's strategic objectives.
• Call to Action: Provide a clear call to action outlining what the organization needs to do to implement the recommended solution. This should be actionable and linked to the organization's strategic objectives.

This structure is similar to the SCQA (situation-complication-question-answer) framework.

Craft effective executive summaries for your consulting presentations .

Let's take a closer look at each component of the executive summary and how it can be used to craft an effective executive summary deck using the McKinsey/BCG/Bain methodology.

1. Objective

The objective of the executive summary should succinctly define the purpose of the presentation and why it is important for the audience to understand the key points.

To craft an effective objective, you should consider the following: 

• Who is the target audience?
• What are the key points that the audience needs to understand?
• What is the purpose of the presentation?
• Why is it important for the audience to understand the key points?

An effective objective should be brief, clear, and focused on the needs of the audience. It should be written to clearly communicate what the presentation will cover and why it matters.

 Example: "This presentation will provide an overview of the current state of the industry and highlight key trends and opportunities for growth."

2. Situation

The background or situation section of the executive summary provides relevant context to the audience to help them better understand the problem or opportunity being addressed. 

This section should include:

• Relevant background information on the industry, market, or organization.
• Any key trends or developments that are important to the problem or opportunity being addressed.
• Any relevant historical information that helps to explain the current situation.

Some questions to ask when crafting the background section include:

• What is the context for the problem or opportunity being addressed?
• What are the key factors that have led to the current situation?
• What are the relevant historical or industry-specific factors that are important to understanding the problem or opportunity?

An effective background section should be concise and focused on the most important information. It should provide enough context for the audience to understand the problem or situation being addressed without overwhelming them with unnecessary information.

Here are some examples from McKinsey and BCG:

3. Complication

The complication section of the executive summary clearly and concisely defines the reason the situation requires action, either because there is a serious problem or there is a good opportunity. This includes identifying the root cause of the problem or opportunity and its implications for the organization.

• What is the problem or opportunity that the presentation is addressing?
• What are the root causes of the problem or opportunity?
• What are the implications of the problem or opportunity for the organization?

 An effective complication section should be short and to-the-point, focusing on the most important aspects of the problem or opportunity. The root cause of the complication should be clearly identified, along with the most relevant data or evidence that supports this analysis. In addition, the implications of the problem or opportunity for the organization should be clearly articulated, highlighting why it is important for the audience to understand the problem/opportunity and its impact and why it requires action.

Enhance your proposal writing with our Consulting Proposal template , or explore our collection of 10 Real Consulting Proposals .

4. Resolution

The resolution section of the executive summary presents the proposed solution or strategy for addressing the complication. This should include a brief overview of the approach and any relevant supporting information or evidence.

• What is the proposed approach for addressing the problem or opportunity?
• What are the key elements of the strategy?
• What are the expected benefits or outcomes of the approach?
• What evidence is there to support the proposed solution or strategy?

An effective resolution section should provide enough detail for the audience to understand what is being proposed and why without overwhelming them with unnecessary detail. The proposed approach and any relevant supporting information or evidence should be clearly outlined. In addition, the expected benefits or outcomes of the approach should be highlighted, as this helps to emphasize why it is important for the audience to understand and support the proposed solution.

5. Benefits

The benefits section of the executive summary presents a brief overview of any expected benefits or outcomes from implementing the proposed solution. This section is optional, and sometimes included as a bullet point under the resolution section.

• What are the primary benefits or outcomes of implementing the proposed solution?
• What are the secondary benefits or outcomes?
• How will these benefits impact the organization and its stakeholders?

An effective benefits section should provide a clear and concise overview of any expected benefits or outcomes from implementing the proposed solution. The primary benefits should be highlighted, as well as any secondary benefits that are relevant to the audience. Emphasis should be on quantifiable benefits.

In addition, the impact of these benefits on the organization and its stakeholders should be emphasized, highlighting why it is important for the audience to understand and support the proposed solution. 

Example: "The proposed approach will generate an incremental $10 million in revenue, reduce costs by 5%, and increase customer satisfaction by 10%. This will help to improve profitability, create new growth opportunities, and strengthen our competitive position in the sector."

6. Call to Action

The call to action section of the executive summary presents a brief overview of key proposed actions or decisions that need to be taken by the audience in order to implement the proposed solution. This section is also sometimes a bullet point under the resolution section.

• What are the proposed actions or decisions that need to be taken?
• Who needs to take these actions or make these decisions?
• What is the timeline for implementing the proposed solution?

An effective call to action/recommendation section should provide a clear and concise overview of any proposed actions or decisions that need to be taken by the audience. The proposed actions or decisions and who needs to take these actions or make these decisions should be clearly outlined. 

In addition, the timeline for implementing the proposed solution should be highlighted, ensuring that the audience understands when and how these actions or decisions need to be taken.

Apply these summary techniques in your Business Strategy template .

• Consultants typically communicate in a 'top down' or pyramid fashion, starting with the conclusion and then providing the supporting information.
• Write the most important takeaway of each section as the bolded text and follow with numbers and other supporting facts as bullet points.
• Read through the bolded text and see if the story makes sense.  
• Spend the majority of the executive summary focusing on the solution/recommendation, rather than the situation and supporting analysis.
• The executive summary is not a play-by-play summary of a project. Instead, it is a decision document for your audience to understand the proposed solutions they have to decide on, and just enough information to set the solution in context and grasp the expected outcomes.
• Read through your executive summary and remove anything that is not directly relevant to deciding/agreeing with your proposed solution.  
• Try to keep the executive summary as a single slide (sometimes two).
• Eliminate unnecessary words and sentences, and make sure that each sentence adds value to the overall message.

Creating executive summary slides like a McKinsey consultant can have a significant impact on the success of your communication and decision-making efforts. Although it seems simple and many people treat the executive summary like an after-thought, it should in fact be one of the slides you spend the most time on in any presentation.

A well-crafted executive summary helps you structure your entire presentation by making you focus on the solution you are proposing and only keeping in analyses and arguments that help explain the why, what, and how of that solution.

By following the essential components and strategies outlined above you can create a clear, concise, and compelling executive summary that effectively communicates complex ideas and drives action. 

Cheat sheet

What is an executive summary exactly?

A short summary of the key messages and conclusions in a longer presentation, focused on actionable solutions or recommendations. In McKinsey and BCG consulting presentations the executive summary is typically one or two slides, but sometimes executive summary can also refer to a short deck.

What does an executive summary include and how do I write one?

See our 'How to' guide in this post.

Does an executive summary come before or after the table of contents? 

Typically before the table of contents, as the first (or one of the first) slides after a title page.

Is there a good executive summary slide example?

Yes, you can download some examples from McKinsey and BCG here . You can also see full presentations from BCG and McKinsey here and here .

Or take a look at our full Business Strategy template or our Business Case template for real-life client examples.

Should I include visuals? 

Generally McKinsey and BCG executive summaries do not include visuals, except perhaps icons to make the summary more visually appealing.

What is the difference between an executive summary slide and a key takeaways slide?

An executive summary slide, a recommendations slide , and a key takeaways slide are all part of a trio of slides centered around conveying main messages. Typically, an executive summary slide contains the most important points of the entire project/presentation while a key takeaways slide is often used either at the start or end of sections of the presentation to sum up points, or at the end to sum up the main takeaways before ending in an actionable recommendations slide.

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How to Design and Present Executive Summary Slides  

Home How to Design and Present Executive Summary Slides  

Introduction

Welcome to a simple guide on making and presenting executive summary slides . It allows you to make a significant impact instantly! Let’s explore how to make fantastic executive summary slides.    

Understanding the Executive Summary:  

An executive summary is a brief prelude to major documents such as business plans or reports. It is kind of a trailer before reading the whole thing. It restates the purpose of the document, highlights key points, and discusses results or recommendations. 

 Creating an Executive Summary Slide: 

The executive summary slide does not have to be made just one way.  It depends on the document and its intended significance to determine its importance. However, it must present key discussions, the primary concern, and findings or recommendations. 

Examples of Effective Executive Summary Slides:  

There are many ways to make a good executive summary slide. Here are some top executive summary templates examples to inspire you:

Making a Good Executive Summary Slide:  

Google Slides can be used to make a great summary slide. Utilize your space sparingly, incorporate straightforward images, and use concise headings and subtitles. Templates can be useful too. 

Why Use Executive Summary Slides?  

These slides are like maps for your audience. They make everything understandable and ensure that everyone keeps up. 

 Steps to Create an Executive Summary Slide: 

Making a good executive summary slide is like creating a short and powerful article with the most important points. It’s easy when you follow a few simple steps. 

Know Your Audience:  

Determine the viewers of your slide, like coworkers, customers, or stakeholders. Understand their interests, knowledge level, and values. 

Understand the Goal:  

Identify a clear message that you want your readers to take away from the story. Ensure your goal aligns with the objective of your presentation. 

Pick Important Info:  

Choose the most important details that reinforce your key message. Focus on relevant key achievements, milestones, or meaningful data. 

Clarify your thoughts:  

Do not use confusing or technical words. 

Make a Catchy Title:  

Develop a catchy heading that encapsulates the main idea of your message. Make sure the title is catchy and creates interest. 

Add Pictures or Graphs:  

Use images, charts, or graphs to show data for graphic displays of information. Choose clear and simple graphic design that aid in the understanding process. 

Keep It Short:  

Do not overload the slide with text to make sure you do not overwhelm your audience. Use bullet points or short sentences to provide information concisely. An excellent way for this can be passing your executive summary slide text through an AI summarizer . It will provide a short version by removing all the unnecessary details.

Show Important Numbers:  

If relevant, highlight important numbers or statistics that demonstrate success or improvements. Make sure these figures are meaningful to your target audience. 

Give a Little Context:  

Make a short introduction that will help your audience understand why the information given is important. Integrate the provided details within a larger framework of your project or initiative. 

Use the Same Style:  

Keep visual uniformity with other slides in your presentation. Make sure the slide complies with your colors, fonts, and overall design. 

Check and Fix:  

Critically review the content to ensure meaning, cohesion, and accuracy. Make appropriate changes to the slide to improve its overall appearance. 

Ask for Feedback:  

Share your slide with other co-workers or teammates. Evaluate the feedback to indicate what changes can be made. 

Put It in Your Presentation:  

Include the executive summary slide into your presentation smoothly. Make sure that there is a smooth passage from the executive summary to other slides. 

Making a Summary Slide Interesting: 

Start with a clear structure :  .

Begin by outlining your slide’s key sections: Start, Issue Statement, Answer, Market Checking, and Financial Summary with End.   

Keep Text Minimal and Impactful :  

Avoid lengthy paragraphs. Share your message simply using bullet points, brief sentences, or keywords. Use big, strong headlines or subheadings to make important information stand out.  

Practice Clarity and Brevity in Delivery:   

When you speak in front, be confident and focus on providing key points quickly. Don’t just look at the slides – use them as helpers to add more facts and talk better with your listeners.  

Conclusion:  

Creating and presenting best executive summary slides needs a thought-out method. Keep your slides simple, easy to understand, and visually appealing. This will assist you in telling important things to others clearly, so they won’t forget this quickly. 

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How To Write Consulting Executive Summary Slides [BCG Example]

Table of contents.

If you’re anything like me, then y ou build all of the main body slides in your slide decks, sharpen the text , perfect your visualizations … and then quickly throw together an executive summary slide.

The problem?  The executive summary slide is the first impression of your deck and the only place that the reader can get a complete overview of your argument.

Therefore, executive summary slides shouldn’t be an afterthought. In fact, it’s important to spend significant time writing a strong executive summary that clearly articulates your argument and inspires your reader to act.

What is an executive summary slide?

An executive summary is a written overview of the main points or arguments of a larger document, memo or other report.

Strategy consultants also write executive summaries for their presentations or slide decks.

An executive summary slide is the first slide in your presentation that fully summarizes the argument, storyline, and supporting evidence of the body slides.

Download 120+ strategy consulting presentations for free

Looking for slide inspiration? Download 120+ consulting slide decks from top strategy consulting firms, such as McKinsey, BCG and Bain!

Why do you need executive summary slides?

As a reader, it’s so easy to get lost in a PowerPoint slide deck. You need to keep previous slides and messages in your mind, follow the line of argument, and somehow put everything together into a coherent story that you can make sense of.

Executive summary slides help the reader “follow along” with your slide deck. There are a few main benefits:

• Executive summaries provide context to help the reader understand why the topic of the slide deck is important.
• Executive summaries communicate the high-level argument before the reader gets into the body of the slide deck. This helps the reader understand your more detailed body slides.
• Executive summaries are a “map” that the reader can reference back to if they start losing the line of argument in the body of the deck.

How to write executive summary slides

To understand the best practices of writing executive summary slides, we’re going to break down a BCG executive summary.

In doing so, we’re going to learn the simple framework for writing executive summary slides that is used by strategy consultants, such as McKinsey & Co, Bain, and BCG.

Below you can see an example of a BCG executive summary.  This slide deck is a BCG report on “Melbourne as a Global Cultural Destination” and can be downloaded here .

Here are the two main executive summary slides:

These BCG executive summary slides are a great example of an executive summary done well. So we’ll use them to describe best practices.

Best practice #1: Bold text for summary sentences, bullet points for supporting data

One of the first things you’ll notice about the BCG executive summary is the bold-bullet structure.

The bold sentences denote key statements or claims, and the bullet points support those statements (usually with data).

If there was no evidence to support their claims — or if the evidence was buried deep in the slide deck — then the reader could quite easily doubt the validity of the claim, and ultimately the end conclusion of the slide deck.

So one of the key aspects of strategy consulting slide decks is that no claim is made without evidence. And that includes the executive summary.

Let’s zoom in on one example:

The key statement in this part of the executive summary is “there are weaknesses in Melbourne’s cultural and creative offer”.

This claim is supported by a bunch of data points, such as 90% of agencies and thought leaders believe the cultural offer is not clearly articulated.

Best practice #2: Bold summary sentences can be read alone to tell a story

Executives are busy people and many of them aren’t interested in diving into the supporting bullet points. They will simply read through your bolded summary sentences to understand the high-level argument and recommendations.

This means that  your executive summary should be “skimmable by design”.

In other words,  your bolded summary sentences should tell a complete and logical story without requiring the supporting data in the bullet points below.

Let’s read just the bolded sentences in our BCG executive summary:

Melbourne has a compelling creative and cultural offer; the city attracted >10m Australian and international visitors in 2015. Cultural visitors and creative industries drive significant economic benefits; cultural tourism projected to grow further. However, Melbourne’s position as Australia’s cultural and creative capital is being challenged. On a global index of cultural and creative cities, Melbourne ranks first in Australia, third in Asia and 12th globally. Melbourne has clear strengths to build on as a cultural and creative city. However, there are some weaknesses to address to further improve Melbourne’s cultural and creative offer. These findings suggest five strategic priorities to improve Melbourne’s position as a global cultural and creative destination, which may lift Melbourne’s position on the Performance Index.

It reads just like a narrative!

Despite ignoring all the bullet points, we can still fully understand the argument that BCG is making in their executive summary (which is also reflected in the body of the slide deck).

Best practice #3: The executive summary should reflect the ‘SCR storyline’ structure of the slide deck

It’s not good enough to just “tell a story”, you need a tell the story using a particular structure.

The structure used by strategy consulting firms, such as McKinsey & Co, Bain, and BCG, is the ‘situation, complication, resolution’ structure.

As an aside, you can learn more about how to craft a compelling argument and SCR storyline for your slide deck in our Complete Guide To Building Strategy Presentations . If you haven’t read that guide, you should check it out.

Let’s take a look at how the SCR storyline applies to your slide deck:

• What baseline knowledge do people need to have before they understand our argument?
• How did this problem come about?

Complication

• What is the problem we need to solve?
• Why is this particular problem important to solve?
• How do we respond / solve the problem?
• What are the specific recommendations and/or next steps?

Your executive summary slide should communicate the complete storyline in your slide deck. And thus it should also follow the situation, complication, resolution structure.

In our BCG example, you can clearly see the SCR structure in action:

It’s important to set the context with the situation, as there’s no guarantee that all of you readers will have the background knowledge to understand your argument. It also gives you the opportunity to explain the causes of the problem that you’re addressing in the slide deck.

Then, in the complication section, you should succinctly define the problem and why it is important to solve. Some people suggest that you use a question format, for example “How can Melbourne improve its position as a global cultural and creative destination?”, although that’s really just a matter of style.

Finally, you need to clearly articulate your proposed resolution or “answer” to the problem. You’ll note that most of the executive summary real-estate is spent on the resolution component. From a reader’s perspective, the recommendations are the most important part of the slide deck.

Executive summary slide examples

Below you’ll find examples of executive summary slides from consulting firms like Bain & Co, BCG, L.E.K. Consulting, Oliver Wyman, and others.

Creating an Executive Summary PowerPoint Presentation in 2024: Expert Tips and Techniques

• By Judhajit Sen
• March 20, 2024

What is an Executive Summary in PowerPoint Presentations?

A n executive summary slide gives a quick peek into a more extended presentation, usually found at the start of a slide deck. Its job is to summarize the main points so readers don’t have to go through the whole thing. These slides often have more text than regular slides because they’re meant to be read, not presented live. It’s important to keep live presentations engaging by avoiding too much text on slides.

Think of an executive summary as a short version of a big document, giving important info in an easy-to-understand way. Even though it’s short, an excellent executive summary must focus on the main message. Executives and decision-makers, who are often busy, like presentations that get to the point quickly and professionally. If you can’t do that, you might seem unprepared or unable to communicate well.

An executive summary PPT slide makes presenting vital info from a bigger report or business plan easier. It usually includes a title slide, an agenda or outline slide, and a few summary slides. This helps quickly share critical details like the problem you’re addressing, solutions, expected outcomes, and budget plans.

An executive summary template condenses a more extended presentation into crucial points. It aims to catch readers’ interest, clarify the presentation’s goals, and prepare the audience for the discussion. A good executive summary grabs attention and sets the stage for a complete understanding of the topic.

What are the Benefits of an Executive Summary in Slide Presentations?

In slide presentations, a business plan executive summary is a crucial connection between the presenter and the audience, giving a quick look into what’s coming up. Stakeholders often need to understand proposals, project details, or research quickly, especially in business. Creating a well-organized executive summary ensures that essential points are easy to see, setting the stage for deeper exploration if needed.

In the midst of a PowerPoint slide deck, it’s easy for readers to get lost, trying to remember earlier slides and the main story. Executive summary slides help guide readers through the presentation. They have a few main jobs:

1. Providing Context: Executive summaries provide background information, explaining why the slide deck’s topic is important, which helps the audience understand better.

2. Showing the Main Argument: Executive summaries help readers understand the main idea of the presentation before getting into the details by summarizing the central argument right away.

3. Acting as a Guide: These summaries work like maps for readers, helping them stay on track with the presentation’s story.

Executive summaries, especially in PowerPoint, are handy in the business world. They’re the first thing the audience sees, grabbing attention and making people curious by summarizing long and potentially dull content. The benefits of using an executive summary PowerPoint template include:

1. Saving Time: Executive summaries save presenters and audience members time by condensing important points from long reports or presentations.

2. Clear Organization Overview: These summaries give a quick and optimistic overview of the organization, showing its successes and goals, which makes the audience want to learn more about it.

Executive summaries in slide presentations are crucial for smoother communication and ensuring everyone can easily understand important information. By guiding the audience to deeper insights, they make engagement and understanding easier, moving the story along with clarity and purpose.

How To Write an Effective Executive Summary Slide

To ensure clarity and engagement, crafting a compelling executive summary for slide templates involves several key steps.

1. Start with a Clear Problem Statement: Think of your first paragraph as the opening slide of a presentation. You need to make a strong statement that immediately communicates the agenda. Address the urgency of the issue, highlight its importance, or provide background information to set the scene. Clearly outline the chief goals of the report or document and always communicate in an Active voice. However, an online paraphraser tool can also aid in this situation.

2. Present the Main Discussion Points: Expand on the points or scope of the report to meet audience expectations. Break down large blocks of text into bullet points for easier digestion. Use figures to highlight key findings and quantify significant results. Discuss the research methods and data sources, and mention any report limitations. Summarize the conclusions in a paragraph or as a featured quote to highlight critical information. Use concise language throughout the executive summary. For this, an AI summary generator is a useful solution. It uses AI technology to accurately summarize your information around the key points.

3. List Recommendations or Next Steps: Allocate a section at the bottom of the summary to emphasize outcomes, conclusions, and follow-up actions expected from the reader. Summarize the research findings and identify any recommended solutions or actions. Seek feedback from team members who have not seen the full report to ensure the summary effectively conveys the document’s content and piques interest without additional context.

By following these steps, you can create an executive summary that effectively communicates the main points of your presentation and encourages audience engagement. 

How To Make an Executive Summary Engaging

A creative executive summary presentation involves several vital strategies to capture your audience’s attention and convey the main points effectively.

1. Create an Engaging Slide Title: The title of your slide is the first thing your audience will see. Make it count by clearly stating the main takeaway and setting the tone for the rest of the slide.

2. Use Basic Story Structure: Your summary should provide a complete presentation overview, including a clear beginning, middle, and end. Many summaries focus solely on insights or data without providing a proper introduction or conclusion.

3. Ensure Scannability: Executive summary slides often contain lots of information, making them dense and challenging to navigate. Make it easier for your audience by organizing information into easily discernible sections. Group related text and graphs together, and include text headers for each section so even those scanning will understand the main points.

4. Maintain Consistent Tone: Ensure that the tone and language used in your slide match those of the primary document. Consistency in tone prevents confusion and keeps the audience engaged.

5. Focus on The Story: While stakeholders may have time to read the full report later, your goal during the presentation is to draw their attention to the most critical issues and highlight the value within the report, enticing them to delve deeper.

6. Use Bullet Points: Present information in bullet points to keep it concise and easily digestible. Avoid overloading your audience with long lists or full sentences, as this can overwhelm them and diminish the impact of your presentation.

7. Limit Data Overload: While data is essential, too much of it can overwhelm your audience. Choose three main data points to highlight on your executive summary slide and provide context for why these points are significant.

8. Utilize Professional Presentation Templates: Consider using presentation templates designed specifically for executive summaries. These help you create visually appealing slides that enhance your message and engage your audience. Prioritize white space and use icons and simple visualizations to minimize clutter and make your slides visually appealing.

By incorporating these strategies, you can create an executive summary slide that conveys important information and keeps your audience curious and engaged.

Crafting a compelling executive summary in slide presentations is essential for conveying critical information concisely and engagingly. 

By following strategies such as creating an engaging slide title, using basic story structure, ensuring scannability, maintaining a consistent tone, focusing on the story, using bullet points, limiting data overload, and utilizing professional presentation templates, presenters can captivate their audience’s attention and communicate their main points effectively. 

An engaging executive summary sets the stage for a deeper exploration of the topic and facilitates smoother communication, ultimately leading to better stakeholder understanding and engagement.

Frequently Asked Questions (FAQs)

1. What is the purpose of an executive summary slide in a presentation?

An executive summary PPT slide gives a quick overview of a more extended presentation, usually at the beginning of a slide deck. It summarizes the main points so readers don’t have to review the entire presentation. These slides are more text-heavy because they’re meant to be read, not presented live.

2. Why is it essential to have an executive summary in slide presentations?

Executive summaries are a crucial connection between presenters and audiences, offering a glance into the content ahead. They help stakeholders quickly understand proposals, project details, or research findings. By guiding readers through the presentation and providing context, they ensure that important points are easily grasped, setting the stage for deeper exploration if needed.

3. What are the key sections typically included in an executive summary?

An executive summary usually includes sections such as introduction, problem statement, outcomes/recommendations, and importance. These sections help readers understand the document quickly. It’s common to organize them into a clear outline using bullet points to make them easier to turn into slides for a PowerPoint presentation.

4. How can I make an executive summary slide engaging?

Crafting a creative executive summary slide involves:

• Creating an engaging slide title.
• Using basic story structure.
• Ensuring scannability.
• Maintaining a consistent tone.
• Focusing on the story.
• Using bullet points.
• Limiting data overload.
• Utilizing professional presentation templates.

Presenters can capture their audience’s attention by incorporating these strategies and effectively communicate their main points.

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