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The Ultimate UX Case Study Template
Having a template to follow is the biggest help in UX case study writing. Even more so, if you’re a junior who doesn’t have much experience with portfolios. A template can help you plan, organize your thoughts while showing you the light at the end of the tunnel.
The UXfolio team reads hundreds of case studies every month. What we’ve found is that successful UX case studies have a similar structure. In this article, we’ve distilled this formula into a flexible UX case study template and some practical tips that you can use to polish your case studies!
About UX case studies in general:
Before you get to work, we need to clarify a few important details. Doing so will help you understand the expectations and the purpose of UX case studies:
What are UX case studies?
UX case studies are a form of professional content that mixes text and visuals to present the design process of products or product features. They make up UX portfolios, alongside optional pages such as ‘About Me’ or ‘Contact’.
How are they different from UX portfolios?
UX portfolios are made of UX case studies. Think of your portfolio as a folder that holds together your case studies. Back in the day, these used to be printed, book-like documents. Nowadays the industry prefers websites and other digital formats .
How are they different from resumés?
Your resumé lists your skills and work experience. Meanwhile, your portfolio uses case studies to showcase how you apply those skills and experience . Ultimately, you’ll need both to land a job.
How many case studies should be in a portfolio?
If you’re a junior UX designer , you should include 2-3 case studies in your portfolio. These could describe UX bootcamp assignments, re-design concepts, UX challenges , internship projects , or even fictional products. If you’re a medior or senior UX designer, write up 4-5 of your most impressive projects into case studies. Your goal should be to feature as many of your skills as possible. And remember: quality over quantity.
What to feature in your UX case studies?
Since your career depends on your UX portfolio, there’s a lot of pressure that comes with putting one together. Usually, it’s this pressure that numbs designers and leads to procrastination. But just setting straight what lays ahead will help ease your mind:
The story of your design
Design decisions, visuals with explanations.
This might sound very esoteric, but it’s really not. For every design, there was at least one problem that required a solution. You were the person who explored the problem and found the solution/solutions. There might have been moments when the whole thing went off-rails, or when you needed to go back to the drawing board. Those are all part of your design story.
Now, imagine that a friend, peer, or colleague asks you about a project. How would you talk about it? That’s almost exactly what you should put in your case studies. Just polish it a bit, leave out the curse words, add visuals and you have a case study.
Throughout the design process, you keep making decisions. Choosing a UX method to apply is a decision too, and there’s a reason why you chose it. Your UX case studies need to highlight these decisions and their contribution to the design.
The biggest mistake in UX case studie s is when UXers go on defining instead of explaining:
- Definition ➡️ “I proceeded to do an in-depth competitive analysis to find out more about competing apps in the same category.”
- Explanation ➡️ “I proceeded to do an in-depth competitive analysis to make a list of features that were missing from our products, check out how others solved the XY flow, and find out how could we improve on it in our solution.”
Then you’ll move on to explain what you’ve found and as your case study progresses, you reference those findings.
You need to be heavy-handed with your visuals when you’re creating UX case studies. Using images alongside your text will help your readers’ comprehension. So, as a first step, collect everything you can: photos, sketches, whiteboard grabs, graphs, personas, screenshots, wireframes, user flows, prototypes, mood boards, notes, and so on.
We’ve seen some creative UXers use screenshots of calls (with blurred-out faces), group photos, and prototypes of all fidelity. Such visuals help us understand what we’re reading about. But they also build an image in our heads of the designer behind the screen, which can be very powerful and memorable.
Some designers are already in the habit of keeping every scrap of paper with a scribble on it because they know that when it comes to writing a case study, you can’t have enough visuals. Follow their example to make your easier – your future self will thank you.
But it’s not enough to just throw some images into a case study. Here’s how you can make them impactful:
- Always give context ➡️ if you put that stunning photo of the wall with post-its into your case study, make sure that you place it in a section where you explain what’s happening on it (see design decisions) or give it a caption that explains it. The important thing is that visuals will only work if they are strategically placed or they come with an explanation.
- Strive for visual consistency ➡️ even if it requires some extra work, you should make sure that your visuals match each other. Yes, a persona and the user flow might not be close to each other on your layout, but they’re still in the same document so they need to have consistent styling. Believe me, this is a common criticism from design leads and HR folk as well.
How long should be a case study?
If you check a site like Behance, you’ll find that most UX projects there are rather short. Usually, they focus on the visual aspects of design, aka UI. That is a fantastic starting point for a case study. But for UX design, you will need to add some content for context.
The good news is that you don’t need to write essays for case studies. All it takes is around 500 words and some well-optimized visuals. You should never stretch your words because it’ll reflect poorly on your presentation skills.
Also, treat this number with flexibility: If the project at hand justifies it, feel free to go above or below that. Usually, when a case study is very long, it’s because the project itself was more complicated.
What’s the point of UX case studies?
1. applied designer skills.
It’s one thing to learn a skill and it’s another to use it in a way that can help drive numbers for a business. A great UX case study will prove that you are capable of applying your skills and delivering a solution even with all the distractions and obstacles that come with real-life scenarios.
2. Presentation skills
Many UXers forget about the skills that are required beyond UX. Just read a few UX designer job descriptions , and you’ll find that advocating for design best practices is one of the most common requirements.
As a designer, you’ll have many stakeholder meetings and you’ll need to present your or your team’s ideas. And the fate of those ideas might depend on the way they’re presented. Therefore, the way you articulate your thoughts is important. A great UX case study will show that you are great at structuring your thoughts and articulating complex concepts.
3. The impact of your design
You can see in our UX case study template that there’s a separate section for showcasing your impact. If you can prove that your design can drive numbers, you’re set. This is the single most powerful tool that you can use in a case study: before-and-after analytics, such as an increase in checkouts, increase in finished flows, better CTRs, user feedback, etc. Use whatever number you have to show that your design contributed to the business. It’ll convince even the UX-doubters.
Obviously, as an aspiring/junior designer , this might be impossible, so you need to be a bit more creative. We advise you to show what impact the project had on you: what you’ve learned and how you’ve improved as a designer.
4. Navigating in a team
Almost every product is a collaborative effort between professionals from various disciplines: researchers, designers, developers, marketers, etc. Therefore, navigating in a collaborative environment is an important trait. A case study should show how the team influenced the design, how you’ve collaborated with other designers, the sacrifices that had to be made, and so on.
You don’t need an elaborate plan for this. First and foremost, make sure that you introduce the team in your case study. Second, ask for quotes/recommendations and include them in a neat quotes section. Yes, tooting your own horn can be a bit uncomfortable, but unfortunately, it’s part of the game.
5. Showcase of your taste
Yes, it’s UX, but the reality is that most people don’t care: if what you present doesn’t appeal to them, it’s unlikely that you’ll get the job. Make sure that your UX case studies are visually consistent. If you want to cast a wider net, strive for sleek, minimalist solutions and harmonizing colors.
A simple yet effective UX case study template
This is a tried-and-true UX case study template that can provide a structure to your thoughts. There are 6 chapters that are standard for almost any UX case study. However, the content of these chapters is highly dependent on the project you’re writing about. But don’t worry, this doesn’t mean that we’ll leave you on your own: for each chapter, we’ll give you various options and ideas to help you get going.
UX case study template/skeleton:
- Hero section
- Project overview
- Exploration/Discovery
- UX design process
- Final design
1. Hero section
All case studies should begin with a title & subtitle. You can use various formulas for your title, but we’ve found that this is the one that works the best:
- App name + project scope + project/case study = Netflix Checkout Redesign Project
Your subtitle can provide a glimpse into the project, for which you have various options:
- What’s the product about? (An app that helps you keep your plants alive.)
- What was the project about? (6-week UX design and research project)
If you want to include something visual in your hero section go hard or go home: use spoilers, aka show screens of the final design. You don’t have to fit everything there, just the parts you’re most proud of as an appetizer. Later in the case study, you’ll have enough space to showcase everything you’ve worked on.
- 2 sentences (titles), and
- 1 optional cover image.
2. Project overview
Make sure that your readers are prepared for what’s to come. Remember: they know nothing about this project, so you need to cover the bases:
- Product description,
- Team members,
- Project length,
- Methods used, and
- 3-4 sentences for the overview, and
- 4-5 bulletpoints for the small details.
3. Exploration/discovery
Now that we have all the background information, we can move on to how you’ve approached the issue you were presented with. This part usually includes:
- Competitive analysis,
- Interviews, and
Make sure that for everything you mention you answer at least these three questions:
- Why did you choose to do it?
- What did you find out?
- How did that influence your next move?
You can end this chapter with a wrap-up to create a smooth transition to the next chapter.
- At least 3-4 sentences for each method you’ve used,
- Visualize as much information as you can.
4. UX design process
Now that we understand the scope of the project, we’re eager to see how you went on to design a solution. You can achieve a great structure here if you start from more abstract ideas and move towards the final design:
- Wireframes,
- Prototypes,
- Iteration, and
- Validation.
Again, you need to answer a few questions for every step you made:
- What did you want to achieve by doing this?
- How did this step contribute to the final design?
- At least 3-5 sentences for every method you mention.
5. Final design
Probably the most exciting part of every UX case study is the reveal of the final design. In this section, you should explain
- Why did you choose this solution?
- What other solutions were in the run?
- Before-and-after screenshots (if relevant to the project).
There are two great options to present your final designs. The first is to use galleries. You can go with a nice carousel or a grid that follows a logical order. The second is to embed your Figma prototype. This has the added benefit of making your case study interactive, which makes for a more memorable experience. (Or you can combine the two for an even better showing.)
- 2-3 short paragraphs.
If you have numbers or analytics that show how your design contributed to business goals, you need to showcase them. This will make your case study even more impactful. You don’t need graphs and piecharts (unless you have the time to create some); it’s enough to make a list with the quantifiable data. If you don’t have access to such data , you can also include testimonials and user quotes to underline impact. If you can include both, that’s a winning combination.
- At least 1 sentence for each achievement.
- In a bulleted list or short paragraph.
6. Learnings
There’s something to learn even from the most boring project you’ve ever done. At least, you should strive to find something positive that can contribute to your growth as a designer. This can be a soft skill, a new tool, a new method, or a different way of cooperation. Try to think of things that were new to you in this project and share the takeaways with your readers. Alternative closures include:
- What would I do differently?
- Jobs to be done
- This chapter can be as long as you please, but
- At least 3-4 sentences.
Alternate UX case study templates
We’ve provided a classic UX case study template that has been proven to be working. Now, we’ll show you how you can alter this template for different flows:
UI focused case study template
If you’re strong in UI, you should not wait to reveal your final design until the end of your case study. You needn’t worry about spoiling the surprise as a case study is not a fiction novel or Netflix show. A beautiful design will pull in your readers. What’s more, if the company doesn’t really know the difference between UI and UX, this approach will make your case study even more impactful as it’ll start with the ‘beautiful stuff’.
Here’s how that template would go:
- Project Overview
- Transition to the next section by letting your reader know that you’ll explain how you’ve arrived at this solution.
- Exploration/discovery
- (Optional: Showcase even more of your final designs)
Impact driven case study template
Every product has a business behind it. And what you can do for that business is what matters to stakeholders. We can all conclude that a screen is pretty, but if it doesn’t contribute to business goals or KPIs, it’s just that, a pretty screen. So, if you have some numbers to share, don’t be afraid to put them right after your intro section. Then go on and showcase how you’ve achieved it:
- Share numbers then follow up by showcasing the design which contributed them:
Build your UX case studies with UXfolio!
UXfolio is a portfolio and case study builder made with UX designers in mind. It offers stunning, customizable templates as well as a case study generator with text and image ideas. What’s more, UXfolio comes with built-in device mockups, easy prototype embedding, and password protection on the portfolio or the case study level. Ready to work on your portfolio? Try UXfolio for free!
UX Design Case Study
Elevate your design storytelling with our UI & UX Case Study Presentation Template. Tailored to guide UI & UX professionals through every crucial phase of case study development, this template empowers you to showcase your design projects with precision and impact. Perfect for crafting in-depth narratives that chronicle the entire design journey, from initial research to compelling outcomes.
Who can benefit from the UX Case Study template?
The UX Case Study Template is designed for UX researchers, UI designers, product designers, and teams looking to document and present their design projects in a format that is both accessible and professional. Whether you are a seasoned professional or just starting your career in UX design, this template provides a structured framework to effectively communicate your design process, insights, and outcomes.
What the UX Case Study Template helps you accomplish:
1. detail each project phase:.
From defining the user problem to discussing your design process and showcasing the solution, each section of the template prompts you to delve into the specifics of your project, ensuring a thorough presentation. By following the provided structure, you can effectively communicate the key aspects of your UI & UX projects.
2. Guide your narrative:
Utilize the guided questions provided in each section to articulate the critical aspects of your design project. These prompts are designed to help you think critically and present your findings and decisions effectively. By answering these questions thoughtfully, you can create a compelling narrative that engages your audience and highlights the value of your work.
3. Showcase your design solutions:
With dedicated sections for challenges, solutions, and the overall design process, the template allows you to demonstrate the reasoning behind your design choices and the effectiveness of the final product. By incorporating visuals such as sketches, wireframes, and data visualizations, you can enhance the visual appeal of your case study and make it more engaging.
4. Reflect on results and learnings:
Capture the success and learnings of your project with sections focused on the results and next steps. This enables continuous improvement and forward-thinking, demonstrating your ability to iterate and enhance your designs based on user feedback and project outcomes.
How to use the UX Case Study template with step-by-step instructions:
Step 1: comprehensively answer guided questions:.
Reflect on each section of your project and provide detailed responses to the questions provided in the template. This will ensure a robust and insightful case study that covers all essential aspects of your design project.
Step 2: Assemble your narrative:
Collate your answers into the template, allowing the provided structure to guide the flow of your case study. Ensure a logical and impactful progression from problem identification to solution implementation. This will help your audience understand the journey of your UI & UX project and the value it brings.
Step 3: Utilize visuals and data:
Incorporate sketches, wireframes, and data visualizations to enrich your case study. Visual elements not only make your case study visually appealing but also help communicate complex ideas and concepts effectively.
Step 4: Review and finalize:
Ensure coherence and continuity in your narrative by reviewing each section and checking that they transition smoothly to the next. This will create a comprehensive story of your UI & UX journey, leaving a lasting impression on your audience.
By using our SEO-optimized UX Case Study Template, you can confidently illustrate the depth and breadth of your design projects, making a strong impact on potential clients, employers, or stakeholders. Follow the step-by-step instructions provided to create a compelling case study that showcases your expertise in UX design and demonstrates the value of your work.
Remember, a well-crafted case study can be a powerful tool to attract new opportunities and establish yourself as a skilled UX professional. Start using the UX Case Study Template today and elevate your design narratives to new heights.
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The Complete Guide to UX Case Studies
Updated: July 18, 2024
Published: August 03, 2023
Writing a UX case study can be overwhelming with the proper guidance. Designing for the user experience and writing about it in a case study is much more than writing content for a webpage. You may ask, “If my design speaks for itself, should I include a UX case study in my portfolio?”
Yes, you should include UX case studies in your portfolio. And here’s why.
You need to make your portfolio stand out among the crowd. A UX case study is a great way to do that. Let’s take a minute to define what a UX case study is and look at some examples.
Table of Contents
What is a UX case study?
The benefits of ux case studies, examples of ux case studies, tips for creating a ux case study.
UX portfolios are essential to showcasing UX designer skills and abilities. Every UX designer knows better designs bring better results. Sometimes, it’s easy to let the design speak for itself — after all, it is meant to engage the audience.
But, in doing that, you, as the designer, leave many things unsaid. For example, the initial problem, the need for the design in the first place, and your process for arriving at the design you created.
This is why you need to include UX case studies in your portfolio.
UX case studies tell a curated story or journey of your design. It explains the “who, what, when, where, and how” of your design. The text should be short and sweet but also walk the reader through the thinking behind the design and the outcome of it.
[Video: Creating a UX Case Study: Right and Wrong Way to Approach It]
There are many benefits to including UX case studies in your portfolio. Think of your UX portfolio as a well-decorated cake. The designs are the cake, and UX case studies are the icing on the cake— they will catch your audience's eye and seal the deal.
Take a look at the benefits of adding UX case studies to your portfolio.
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FREE UX CASE STUDY TEMPLATE
This UX case study template will help you write the story of each project for your UX portfolio
This free Google Doc will show you how to write about your UX projects and stand out as a candidate.
- Learn the 7 questions a UX case study should answer
- Find the right balance of detail recruiters look for
- How to write for the users of your UX portfolio
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7 Best UX Case Study Generators (and how to use them)
If you're looking for UX case study ideas, topics or challenges, these UX case study generators can help you create portfolio pieces and improve your UX/UI skills. Here are some of the best ones and the pros and cons of using them.
What is a case study generator?
A UX Case Study Generator is a tool that serves up hypothetical UX design project ideas, problems, challenges or exercises that you can complete on your own to practice your UX skills or use to create UX Case studies and projects for UX/UI portfolio.
UX Case Study Generators
1. UX Challenge
UX challenge provides prompts and exercises that allows you to practice your problem-solving skills and create one-off projects for your portfolio. The Challenges presented here have been created by UX Designer Yachin and are based on real-world problems.
You can browse through a few different industries or categories on the homepage and then view the details of the project brief.
With more than 15 millions prompts available, there are lots of UX/Product Design prompts to choose from. To start, click on 'Product/UX' and then Click ‘New Challenge’. If you like certain elements of the brief you can lock those in place and then click New Challenge again to regenerate the unlocked parts until you find something you like.
3. Designercize
This fun arcade game-like interface lets you choose the level of difficulty and gives you a timer so that you can test your speed. While this tool doesn’t allow you to select a specific category, you can regenerate exercises until you find one that appeals to you.
4. UX Tools Challenges
If you need practice creating specific UX deliverables or applying certain user research methods this is a great option. You can browse through a number of UX prompt cards and click on a UX challenge to view a hypothetical scenario, instructions and tutorials on how to approach the challenges.
5. Uplabs Challenges
Uplabs hosts open design challenges that you can enter for prizes. They have deadlines in place and submissions are reviewed via voting. Check out their active listings to see on-going challenges and see the submission details and requirements. You can also view past challenges and try using them as practice on your for use as UX case study ideas.
6. 100Daysofproductdesign
100 Days of Product is a series of design challenges that help you learn to tackle specific problems that arise in UX and product design roles (such as running a design sprint) and prompts you to create deliverables around them. There is also a separate set of whiteboarding challenges that you can take in preparation for interviews.
7. DesignerUp
Our Product Design course is home to one the best UX and Product Design case study creators you can find...yourself! You get to ideate on original concepts yourself from scratch, is completely unique, perfectly suited to who you are as a designer, shows your process and ensures you stand out from the crowd. You also get free access to our portfolio builder for Notion that has helped our students easily create product design case studies and land their dream roles!
UX Case Study Usage
There are 4 main ways we recommend applying these generator prompts and challenges based on your goals:
Option 1: Self-Practice - Use these as practice for yourself to develop your problem-solving skills, thinking on your toes, learning to manage your time and refining your workflow. You don’t need to show it in your portfolio but you can share it on social media and other places to get some feedback and get into the hang of doing projects and getting to know your own timing and process.
Option 2: UX Case Study Creation - Use these for your UX portfolio to create UX case studies . Give yourself a deadline, deliberately choose a project and document the process as you go. Be mindful of the projects you choose and make sure that they align with your own unique positioning as a designer and with the opportunities you want to attract.
Option 3: Whiteboard Challenge - Work on the prompts in 45 min sessions using a whiteboard like Figjam to show and tell your process. Record your screen so that you can replay it and share it with others for critique. This video could even be an incredible addition to your portfolio to showcase how you think and solve problems on the fly.
Option 4: Take-home Exercise - To simulate an interview take-home challenge or test, you can tackle a prompt or brief over the course of 8-10 hours.
Pros and Cons of Using UX Case Study Generators
There a few pros and cons about using case study generators that you should know about:
If you can do them, so can everyone else
Firstly, remember that if you have access to these design challenges and briefs so do all the other designers. That means that there is a good chance your work might end up looking similar to their work if you’re not careful. If you want to stand out, try customizing the prompts and challenges and adding your own unique spin.
Treat them as real UX projects
If you plan to feature these UX case studies in your portfolio, make sure to treat them as real UX projects; not just hypothetical exercises. Conduct actual research, analyze your findings and document your process. This will go a long way in helping you differentiate yourself from those that simply complete the challenge at face value.
Not consider real-world experience
Keep in mind that these generated UX case study projects and prompts are not considered 'real-world or ‘real- work experience’ by employers, but rather self-directed projects. They are a good first step for new UX designers to start practicing their problem solving skills on their own and refining their UX design process, but you'll have to go the extra mile if you want to use them in your portfolio to impress during interviews.
Choose the right one
If you are looking to use these ideas as UX Case studies in your portfolio, I reccomend reading this article on how to choose which case studies you should do and how to Create a Magnetic UX Case Study that will actually get you noticed and hired.
Move into doing real projects
These projects are also no substitute for doing real-world projects such as things you design and build yourself, freelance jobs, client work or open-source projects. Generated prompts and challenges cannot introduce the ambiguity of business requirements, changing stakeholder needs and team dynamics that are most sought after in a hirable UX designer. So think of these as a stepping to help you jump into the real thing as soon as possible. Here are some examples of stellar UX/UI and Product Design portfolios that we love!
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This template helps UX/UI/product designers save hours of work trying to set up their own case studies. By using this framework, you’ll maximize your progress in your design story, and you’ll have your very own case study in no time. It contains 20+ questions to frame a design story that sells.
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Top 22 Stunning UX Case Studies You Should Know in 2022
Table of contents, what is a ux case study.
- 22 Best UX case study examp
How do you create a UX case study?
An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily.
However, as a UX designer , how can you write a perfect UX case study to easily get hired or communicate with others better?
Mockplus has handpicked 22 of the best UX design case study examples in 2022 to help you get inspiration, improve your portfolios and make your own things with ease. A step-by-step guideline about how to create a UX case study is also followed.
A UX case study tells the story of how you create a great website or app and, in particular, what you do to improve the UX of the site. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. Just like sending a resumé.
So, it is a lot more than just a copy of everything you've done while designing the project. To really showcase your design talent and the breadth of your abilities, you need to make sure the following are all included:
- A full description of your role in the project;
- The biggest challenges you've faced;
- The solutions you've chosen, how you chose them and why;
- How you communicate and collaborate with others; and
- The outcomes and the lessons you’ve learned.
To this, you should feel free to add any further information that you think would help you stand out from the crowd.
It is also worth remembering that UX case studies are a good resource for UX design beginners to learn more practical design skills and to gain from the real experience of others in dealing deal with difficult or urgent problems.
22 Best UX case study examp le s you should learn
Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you.
1. Perfect Recipe -UX design for cooking and shopping
Designer s : Marina Yalanska and Vlad Taran
Case Study : Perfect Recipe
This is a mobile application that enables users to search for food recipes and to buy what they need to cook different dishes.
Why d id we choose this one?
This case study illustrates the entire UX design process is very simple, plain language. Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details.
Extra tips :
This example is from the Tubikstudio blog, which is very popular among designers. It regularly shares different branding, UI, and UX case studies. We would strongly recommend that you follow this blog to keep yourself up to date with the latest and most creative case studies.
View details
2. GnO Well Being - Branding, Web Desing & UX
Designer : Marina Yalanska and Olga Zakharyan
Case Study : GnO Well Being
This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night’s sleep, the first step to good health and a better life.
Why d id we choose this ?
This example is so much more than a great UX case study. In addition to the UX design , it gives you insight into many more key design issues, such as the logo, custom graphics, website pages, interactions and so on. There are many ideas here that you could copy for your own projects.
3. Splitwiser - UI/UX case redesign
Designer : Chethan KVS (a Product designer at Unacademy)
Case Study : Splitwise
This is a concept mobile app that enables users to track and split expenses with friends. The designer has also given it another name, "Splitwise."
Why do we choose this ?
This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more.
Everything is explained using intuitive images, earning it thousands of “likes”. This is a great example that is bound to help you write a stunning case study on redesigning UX.
This comes from a popular media channel called "UX Planet" that regularly posts examples of the best and latest UX case studies from around the world. Another great place to keep you up to speed with the latest UX designs.
4. Deeplyapp.com - UX & visual improvements
Designer : Sladana Kozar
Case Study : Deeplyapp
This is a health and self-care website app that helps users maintain mental well-being with meditations and exercises. This case study talks you through the design process of creating a user-friendly mobile app.
This case study focuses on improvements to the UX and visual features of this mobile app. Many aspects are included to help you understand it better, such as the design background, what to build, UI flow diagram, discoverability design, visual balance, and much more. A full set of app interfaces are presented for you to study as well.
You can also check out its Part 1 post for more details.
5. Talent Envoy - improving the recruitment process
Designer : Enes Aktaş (Experienced UX designer)
Case Study : Talent Envoy
Talent Envoy is an intelligent job assistant that helps users find their ideal job and get to all the way to signing a contract faster and more easily.
This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. It then talks to you through the detail of how the designers optimized the recruitment process. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more.
All the details have clear explanations and they offer a great example of how to use user research to solve problems and improve UI interfaces.
This one comes from another hot media channel called "Muzli" which shares the latest ideas, designs, and interactions about websites or website apps from all over the world. Don’t miss out on this site if you want to stay ahead of the curve.
6. My Car Parking - UI/UX case study
Designer : Johny Vino (Experienced UX and interaction designer)
Case Study : My Car Parking
This is a mobile app that can help people get parking slots easily even when they travel beyond their normal routes.
This is a masterclass in how to write a case study that is simple, well-structured, and easy to understand. Many intuitive lists and images are used to explain the design ideas and processes.
It has received “claps” from over seven and a half thousand people and is a perfect example of how to write a well-structured and easy-to-understand case study.
7. Parking Finder App - UI/UX case study
Designer : Soumitro Sobuj
Case Study : Parking Finder App
This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities.
This case study is beautifully presented and gives a good presentation of the whole design process. It covers nearly all the issues that a textbook UX case study should have, such as problems and solutions, user-centered design, design strategy, user flow, information architecture , interface wireframes and visual designs, and much more besides.
It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study.
8. Pasion Del Cielo - coffee ordering experience
Designer : Jonathan Montalvo (Senior Designer, Branding, UXUI )
Case Study : Pasión del Cielo
This is a concept project about a real local coffee shop in Miami.
This case study demonstrates effective ways to engage users with the Pasión brand and how a site can make it as easy as possible to turn page views into coffee sales.
There is a lot of analysis included to explain the entire design process, such as analyzing the competition, feature analysis, brand and interface improvements, and much more. Most important of all, many user personas have been created to evaluate and enhance the UX.
This is a good example to check for anyone looking to improve their own UX case study. Above all, it shows what can be done with rich images, bright colors, clear layouts, and well-crafted personas.
9. Workaway App - UX redesign
Designer : Rocket Pix (UXUI, web designer )
Case Study : Workaway App
This is a mobile app that provides international hospitality services; it helps users to contact each other to organize homestays and cultural exchanges.
This UX design case study explains how the designer redesigned the Workaway App to make it easier for users. Many intuitive charts (pie charts, flow charts, line charts), cards, and images are used to illustrate the ideas.
It is simple and easy to follow, and also a good example of how to create an intuitive case study with charts and cards.
10. Receipe App - UI/UX design process
Designer : Dorothea Niederee (UX, UI designer )
Case Study : Recipe App
This is a food app design offering inspirational recipes for anyone who wants to eat healthier.
This case study gives a clear demonstration of the entire UI/UX design process. Three user personas are defined to present different users' needs. Some colors, typography, and UI elements are also shared.
This is a good example of how to define a detailed user persona in your UX case study.
11. Hobbfyy - a social and discovery app UX design
Designer : Mustafa Aljaburi (UX, UI designer )
Case Study : Hobbfyy
This is a social and discovery app that makes it quick and easy to get everything you need for your hobbies.
This case study aims to show how to develop a site that will provide its users with solutions, in this case to get what they need for their hobbies. Beautiful images, a storytelling style, and special layouts are used to explain everything.
12. Bee Better - habit tracker app UX case study
Designer : Anastasiia Mysliuk (UX, UI designer )
Case Study : Bee Better
This is a habit tracker app that makes it easy for you to develop new useful habits.
This case study aims to solve problems associated with how we form and develop habits. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Many aspects of design, such as problems, solutions, the design process, discovery and research, user journey map, prototypes, and much more are illustrated and explained in simple language.
This would be a good example to follow if you are looking to create an easy-to-understand UX case study.
13.Sit My Pet - pet sitting app UX case study
Designer : Aiman Fakia (UX, UI, visual designer )
Case Study : Sit My Pet
This is a pet-setting app that provides pet owners with a digital service that helps them connect with pet sitters.
This UX case study describes a site that aims to make pet sitting more easily accessible for pet owners. It analyzes both its users and its competitors very well. The way solutions are evaluated, the user stories, and other related aspects are followed in detail to give you a better understanding of the project as a whole.
This is a good example of how to develop a UX design based on user needs.
14. Groad - food ordering system UX case study
Designer : Phap (UI designer )
Case Study : Groad
This is a food ordering app offering food delivery services from stores, restaurants, cafés, fast food bars, and others.
This UX case study uses beautiful illustrations and colors to explain the entire design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. This is a good example if you are looking to learn how to create an immersive case study with beautiful illustrations and colors.
15. iOS VS Android UI/UX Case Study
Designer : Johanna Rüthers
Case Study : Econsy
Here is another concept app that helps people live more sustainably by using a scanning process to give them information about the ecological and social impact of products they are thinking of buying.
This case study explains the differences in the mobile app’s appearance when it is applied on the Human Interface Guidelines (IOS) and Material Design Guidelines (Android). This will help you to create an app that works well on both Mac and Android devices.
More UI/UX case studies & designs:
16.Timo Bank - UI/UX Case Study
Timo Bank is a mobile banking app project produced by Leo Nguyen, a freelance designer and creative director. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users.
This is a great example to consider if you are hoping to create a better banking app.
17. Endoberry Health App Design
Endoberry Health App Design provides useful solutions for women suffering from endometriosis. In turn, this gives doctors a better understanding of individual cases. The design challenges, solutions, and UI details are displayed and explained to illustrate the design project.
18. Job Portal App
Job Portal App has been specially made for designers and freelancers. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users.
19. Cafe Website - UI/UX Case Study
Café Website gives its users a great experience by making it quick and easy to order a coffee online. Many elegant page details are displayed.
20. Ping - the matchmaker app case study
Ping is a dating app that offers users a unique and effective way to find their perfect match. As you can see, its mascot is really cute and this case study will show you how a cute mascot can enhance the UX.
21. Hubba Mobile App - UI/UX Case Study
Hubba Mobile App is a B2B online marketplace where retailers can find and purchase unique products for their stores or shops. This case study aims to explain the process of creating a special mobile app for this online marketplace. It offers a beautiful and clear presentation of the entire UI/UX design process.
22. Music App - music for children
Music App shares the fancy UI and colors from a music app made for children. It is a good example that is sure to inspire you to create a distinctive children's app.
If you are still not entirely sure how to go about creating a distinctive UX case study, here are a few simple steps to walk you through the entire process from start to finish:
Step 1. Figure out your purpose
The final outcome will depend on what it is you are trying to achieve. So, before you start writing a UX design case, you should first figure out in detail what its purpose is. Ask yourself some basic questions:
- Is it for a job interview?
- Is it for improving your personal portfolio?
- Is it designed to show off your design talents on social media?
- Is it just created to practice your design skills?
- Is it made to share design experiences with other designers?
In short, figuring out your purpose and setting a goal can make the entire design process so much easier.
Step 2. Plan or outline your case study
Whatever you want to do, it is always a good idea to start with a plan. When it comes to writing a UX case study, you should also outline your entire UX case study and decide on what sections you want to include.
For example, nowadays, a good UX design case study often covers:
- Overview : Start with a short paragraph that introduces your project.
- Challenges and goals : Explain the project background and point out the biggest challenges or problems you've encountered. Explain the goals you want to achieve and how you will overcome the challenges you have identified.
- Roles and responsibilities : Tell readers what role you play in the project and the specific features of your role that will help create a better product.
- Design process : Introduce the entire design process in detail so that readers can see clearly what you have done to make life easier for users. Many employers check this part very carefully to see whether you have the basic skills and abilities they are looking for. So, never underestimate the importance of this section.
- Solutions and outcomes : No matter what problems you have faced, the solutions and the final outcomes achieved are what really matters. So, always use this section to showcase your skills and achievements.
You might also want to add further sections:
- User research : Some full-stack designers also include this to give a more comprehensive view of their design skills.
- UI designs : Some experienced designers also display their relevant UIs, and UI flow, along with low- and high-fidelity prototypes to enrich the content.
Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow.
Step 3. Explain the design process clearly
As we've explained above, the design process is always one of the most important parts of a good UX case study. You should always introduce clearly as many of the relevant parts of the process as possible. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps.
You can also introduce the UX design tools that you have chosen to simplify the entire design process. Mockplus, is an online product design platform, enabled us to adapt quickly and effectively to working from home during the recent Coronavirus lockdown. Prototyping our designs, sharing ideas, working together in an effective team, taking the process from design to handoff, it all works smoothly with this single tool.
Step 4. Improve readability and visual appeal
The content should be the main focus of your case study—but not the only focus. To make the case study as good as possible, you also need to think about its readability and visual appeal. Here are some suggestions to follow:
- Explain everything as clearly as possible.
- Add images, illustrations, charts, cards, icons, and other visuals.
- Create a clear storytelling structure or layout.
- Choose an immersive color scheme.
- Add eye-catching animations and interactions.
- Use vivid video, audio, and other multimedia resources.
The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. You should always take it seriously.
Step 5. Summarize
Every UX case study can be a good chance to practice and improve your design skills. So, in your conclusion, don’t forget to analyze the entire process and summarize the outcomes. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be.
UX case studies are one of the most essential parts of a UX designer's portfolio. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. So, UX case studies play a very important role in UX designer's life.
We hope our picks of the best UX design case studies along with our step-by-step guide will help you create a stunning UX case study.
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UX Case Study Example #2 plus free template
You may be wondering how should you organize a large amount of project information in a case study so that it isn’t overwhelming to recruiters? What information is vital to include in a portfolio case study? Or maybe you are just struggling to bringing together your wireframes, strategies and sections into a clean, attractive narrative. Don’t worry this article is for you.
I recently shared a UX case study example in the previous article that described how to use the free UX Portfolio Case Study template to rapidly create comprehensive case study for your design portfolios from scratch.
The free UX Portfolio Case Study template is based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design recruiters from around the world.
What you are going to learn
Today I want to walk you through another UX case study example on how you can use the UX Portfolio Case Study template from scratch, to create a UX case study for your UX portfolio. We will walk through the creation of each section, step by step so that you can replicate the process for your cases studies.
The project
The UX portfolio project I will use is one I did as a Senior UX Designer at a digital marketing agency. The brief was to completely redesign a responsive web platform for one of the leading investment firms in South Africa, Alexander Forbes. I worked with a project manager, a UI designer, a back-end developer and a front-end developer.
I did the work some time ago so the challenge becomes trying to remember what I did and collecting enough content for a solid case study. This is where the template comes in handy.
The secret sauce
The core idea is to try to separate your case study creation process into a writing component and designing component so that you can tackle each one without getting stuck or overwhelmed.
The template ensures that your case study has a good project narrative and understandable structure.
This also allows you to plan more effectively what design artifacts you will need in your case study. It’s a system by which you can then rapidly roll out multiple case studies without forgetting anything that’s relevant to a recruiter or client.
In case you did not read the previous article, the UX Portfolio Case Study template has 8 critical sections that recruiters are looking for.
UX Portfolio Case Study template sections
- Project Title & Subtitle (A headline and subtitle that indicates the name and goal of the project)
- Client/Company/Project type
- Project date (When did you work on the project)
- Your role (What you were responsible for on the project)
- Project Summary/About this Project (An overview that summarizes the project, goal and results)
- The challenge (What specific problem, user needs, business requirements and/or pain points that the project solves. Were there any technical constraints or business KPIs you had to keep in mind? Who are you users and what are their specific needs)
- Solution (What method/process were used to solve specific problem, user needs, business requirements and/or pain points? How did features address the objectives?)
- Results (Project success metrics, awards, reflections, project next steps and/or lessons learnt)
Making it as concise and easy as possible to digest
Now writing and condensing long texts for these sections can be very challenging. I have included how long each section should be so that you have a guide to your writing length. Let’s walk through each section of the UX Portfolio Case Study template and fill it in.
1. Project Title & Subtitle
Length: Project Title (1 line) & Subtitle (1–2 lines)
This one is pretty straightforward. I used the name we had for the project at the agency. I generally like to use the client’s brand name as it is recognizable to recruiters and brief enough to fit any case study cover. I also added a sub-title to further explain what was built for the client and give more context around the project title.
2. Client/Company/Project type
Length:1 line
Unless stated in the title, this helps build more context to who the project was for. This was a commercial project for a client so I wrote the name of the client’s brand.
3. Project date/duration
When or how long the project was helps the recruiter establish whether this is your most recent work and most importantly, to gauge where your skill level is. Always try to put up work that is recent because it’s an accurate reflection of your skills. This one was a bit of an old one that I had not drafted a case study for.
4. Your role
Length:1–2 lines
This is a section to state everything you did and were responsible for. Recruiters are looking to accurately assess your skills in the context of the entire project’s execution. I state that I was the Senior UX Designer on the project then briefly note down all the activities I did for the project over the course of several months. If you worked with someone on the project make sure to state it.
5. Project Summary
Length: 1–2 paragraphs
This is a critical section for any reader who does not have a lot of time to read through the entire case study but wants a brief summary of the project, goals, and results. They may be going through a stack of applications and only have a few minutes to scan over one or two projects in your portfolio.
I have kept my summary to three long sentences. The first is the context of the brand. The second touches on the challenge and problem we were attempting to solve. And the last sentence describes the platform this is being built for.
6. The Challenge/Problem
Length: 2–3 paragraphs
This section specifically looks at the problems the project is trying to address. While keeping this paragraph concise I dive into the details of the problem that the client and their user were experiencing. If you are struggling with this part, take a look at your client’s original project brief. The problem you set out to solve will be stated under objectives.
7. The Solution
Length: As long as needed
This is the longest and more time consuming section to fill in depending on how long ago the project was and how fresh in your mind it still is. For this section I outlined the design process steps and methods followed during the project. I wrote down the high level project steps but at this point I am already thinking of the the relevant design artifacts recruiters might want to see. Everything that I produced from sketches to visual mockups to prototypes.
Length: 1 paragraph
The critical last section concludes the case study by outlining any project success metrics that were achieved. I was fortunate that we wanted to report back to the client how well the site had performed so this information was dug up from the Google Analytics tracking. In most cases clients are happy with just a launch and its really up to you to follow up and get the project impact.
Okay, now that we have filled in our UX Portfolio Case Study template we can move on to getting our design artifacts together. I am happy with the content I put down and importantly, I have not missed any section.
Putting it together
This part is really up to you and how you tackle it is going to depend on where you are going to host your UX case study. If you have a portfolio site you can put the text we just typed down on a page and fill in the gaps with images and project artifacts.
I have a Behance account where I house my projects and merely need to upload images and write the text in, then publish the portfolio. Taking it a step further I integrate the text and imagery in Sketch/Photoshop than just purely uploading the project’s web screenshots.
If you would like to use my Behance layout your can check out my portfolio kit with pre-made, fully customizable professional artboards for every section of a portfolio.
How to enhance your UX Case Study
Key things that I always like to include in my case studies to make them more interactive and engaging:
- Brand imagery to create a more immersive narrative
- A prototype/GIF of the final solution
UX Case Study Folder structure
I like to create a folder structure for housing everything I will need as follows.
- Client brief (Optional)
- Website screenshots (Screenshots of the final website)
- Behance submission (Final design exports for Behance upload)
- Wireframe screenshots (Wireframe and UI designs exports in here)
Here are some of the final case study design screens with the text we filled out in the UX Portfolio Case Study template.
The intro has most of our UX case study sections covered in one go. Super important for recruiters without a lot of time.
The About and challenge sections come directly after that.
Then we can dive into the work. Here is a tiny bit of the Solution section showcasing a wireframe and UI design.
And lastly the results to round off the case study.
Here is the link to my portfolio and the full project .
Calvin Pedzai on Behance I conduct website and mobile app usability audits, heuristic evaluations, user journeys, competitor analysis, user… www.behance.net
What to do next
If you really enjoy this article and would like to get down to work, download my UX Portfolio Case Study template for free . Its included with the Design Portfolio Layout Guide , which includes 20 online case studies and example scripts for each case study section.
DOWNLOAD GUIDE
What to read next
UX Case Study Example #1 plus free template
Calvin Pedzai
Analytical problem solver who enjoys crafting experiences and currently is the Senior UX designer at an awarding winning agency.
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The Ultimate UX Case Study Template. Ákos Izsák. April 4, 2024. Having a template to follow is the biggest help in UX case study writing. Even more so, if you're a junior who doesn't have much experience with portfolios. A template can help you plan, organize your thoughts while showing you the light at the end of the tunnel.
Description: Carex is a UX Case Study Template made to help UX Designers create and organize their case study without any struggle. It covers almost all the UX research processes and methods making it easier for designers to build and enhance their projects. The contents in the template are created as easily editable components so that the ...
UX Case Study Template. Description: The Comprehensive Case Study Template is a thoughtfully designed Figma file created to help you showcase your projects and share your design process with the Figma community. This template is perfect for designers, researchers, and UX professionals who want to present their work in a clear and engaging manner.
About. 1. About the Template: UX/UI Case Study Template is designed to help you create professional, detailed case studies that showcase your design process and solutions. What it includes: Our template provides a full suite of customizable elements: Problem statement. UX research deliverables (user persona, empathy map, and customer journey map)
That's why I want to share with you this UX Portfolio Case Study template from UX Design Mastery.It is based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design recruiters.. How do you write a UX case study. The core idea is to try to break down your case study creation process into a writing ...
UX Case Study Example #1 plus free template. June 10, 2021 by Calvin Pedzai. In my last article, I shared the free UX Portfolio Case Study template that I developed based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design recruiters.
The UX Case Study Template is designed for UX researchers, UI designers, product designers, and teams looking to document and present their design projects in a format that is both accessible and professional. ... Whether you are a seasoned professional or just starting your career in UX design, this template provides a structured framework to ...
About this template. Say goodbye to faffing around with Framer or Webflow and say hello to the only UX case study template you'll every need! 👋. It includes: - A free training on How to Write a Compelling Case Study. - The structure is done for you, all you need to do is insert your content! - Includes top tips and mistakes to avoid. - You ...
This UX case study, written by Samihah, does not necessarily follow the standard UX case study template. Instead, Samihah begins the case study with an introduction followed by success metrics. Samihah piques the readers' interest and invites them to learn about what worked with the design by including success metrics at the beginning of the ...
Most UX case studies follow this similar formula, with a walkthrough of your design process, and can be broken down into 5 sections: Overview. Define the scope. Give your audience a high-level project overview and context of the project. The first paragraph should tell the reader what you're planning to talk about.
Casey is a UX Case Study template made to help UX designers seamlessly organize their case studies. It is made up of a large number of the UX research methods, making it a desirable tool for designers. It has a rich set of components that are easily editable and includes a dark mode version, so you can make your presentation stand out.
This UX case study template will help you write the story of each project for your UX portfolio. This free Google Doc will show you how to write about your UX projects and stand out as a candidate. Learn the 7 questions a UX case study should answer. Find the right balance of detail recruiters look for.
The free UX Portfolio Case Study template is based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design recruiters from around the world.. What you are going to learn. Today I wanted to walk you through another UX case study example on how you can use the UX Portfolio Case Study template from ...
The UX Portfolio Case Study template has 8 critical sections that recruiters are looking for.. UX Portfolio Case Study template. Project Title & Subtitle (A headline and subtitle that indicates the name and goal of the project); Client/Company/Project type; Project date (When did you work on the project); Your role (What you were responsible for on the project)
Option 2: UX Case Study Creation - Use these for your UX portfolio to create UX case studies. Give yourself a deadline, deliberately choose a project and document the process as you go. Be mindful of the projects you choose and make sure that they align with your own unique positioning as a designer and with the opportunities you want to attract.
About this template. This template helps UX/UI/product designers save hours of work trying to set up their own case studies. By using this framework, you'll maximize your progress in your design story, and you'll have your very own case study in no time. It contains 20+ questions to frame a design story that sells.
UX Case Study Template made to help UX Designers create and organize their case study without any struggle. Learn more. ... Learn more. Design presentation deck. Modern design deck template with multiple sections. Learn more. Visual portfolio template. Modern visual portfolio template with 12 column grid and light and dark themes. Learn more.
2. GnO Well Being - Branding, Web Desing & UX. Designer: Marina Yalanska and Olga Zakharyan. Case Study: GnO Well Being. This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night's sleep, the first step to good health and a better life.
Let's walk through each section of the UX Portfolio Case Study template and fill it in. 1. Project Title & Subtitle. Length: Project Title (1 line) & Subtitle (1-2 lines) This one is pretty straightforward. I used the name we had for the project at the agency.
Each case study template in Visme is designed to highlight your client's basic information, their problem and how your company's solution helped them overcome that problem. Customize your favorite case study layout from the options above with your own brand colors, or upload your exclusive brand fonts to use throughout the case study.
UX/UI Case Study Presentation. Elevate your User Experience (UX) case study presentations with our comprehensive and visually engaging UX Case Study Presentation Kit. This meticulously crafted template is designed to streamline your storytelling, highlight design thinking, and showcase the impact of your UX solutions effectively. Whether you're ...
Discover 900+ UX Case Study designs on Dribbble. Your resource to discover and connect with designers worldwide. Find designers. ... View FIFA World Cup 2022 Social Media Story Design. FIFA World Cup 2022 Social Media Story Design Like. Musemind UI/UX Agency Team. Like. 175 20.9k
Description: This UI/UX Case Study Template will help you to build a stunning & magnetic case study for your portfolio. This case study covers almost all categories of UX research as well as UI design. This Case Study is 100% fully editable so that you can easily edit it as per your project need.