ucas personal statement for business and marketing

Marketing Activities for Personal Statements

This article is for those applying for Marketing undergraduate degrees at UK universities through the UCAS system.

For applying to UK universities, it is important that the majority of the personal statement is made up of “supercurricular activities”. These are activities, undertaken outside of school, that directly relate to the subject which you would like to study at university.

Here is a list of some supercurricular activities for marketing:

With podcasts, I recommend focussing on a particular episode and your personal takeaways, rather than only generally mention that you listen to the podcast without further detail.

• The Cambridge Marketing Podcast. 
• Marketing Week.
• Other relevant marketing podcasts.

Essay competitions

You may be able to find relevant essay competitions. These may be essay competitions for related subjects such as economics or business.

In this case, make sure to choose an essay question to answer that relates to marketing. This means you may need to be selective about the choice of essay competition.

Examples of essay competitions include the RES Economics essay competition or the King’s Lab entrepreneurship essay competition.

Behavioural economics / behavioural science books

You can find books on these areas, relating to the so-called “behavioural biases” that consumers and other groups may face.

Again with books, I’d recommend picking a particular chapter or idea to go into detail on and offer your own personal takeaway, rather than talking about the book generally.

• Thinking Fast and Slow – a book by Kahneman 
• Or another book called Nudge by Thaler and Sunstein.
• There are several other books about behavioural economics.

Papers can be difficult to read. So another option is to look up a marketing academic on YouTube, and find a long lecture by them. 

For example Andrew Stephen has a lecture here on the future of marketing .

There is also Philip Kotler on marketing here .

Hands-on marketing activity

You may have tried your hand at marketing. This could be for a business and could involve design or communication. Mentioning this kind of activity can be a great addition to a personal statement.

You could even read academic papers where you have something interesting to say about it. For instance, an interesting insight that you think could be applied elsewhere, a new thought beyond what the authors say, something you agree or disagree with, something you recognise from your own experience etc.

You can find papers for instance here:

• You could sort a famous journal by its most read or most cited articles. For example in the Journal of Marketing , you can find: “ The rise of new technologies in marketing: a framework and outlook ”.
• You could seek out articles from a particular academic.

You can also find “research features” or shorter versions of the full academic article that may be more accessible. For instance:

• You can find a lot on marketing at the link here . Some of these may be behind paywalls or have limits on number of reads.
• Summaries of academic papers can also be found for economics on the CEPR Voxeu website. For marketing, you will need to be selective.

Final thoughts

This is just a sample of the types of activities you can include in your personal statement. Feel free to look for additional activities beyond this list – this list is meant as inspiration, not for you just to copy the activities.

Moreover, make use of your interests within marketing. If you are interested in online marketing, focus some of your activities on this. Or if you are interested in marketing and design, discuss supercurricular activities relevant to this.

Hope this helps and good luck with your university application!

For more university application resources, mostly relating to economics, click the blue button below:

About the author

Helping economics students online since 2015. Previously an economist, I now provide economics resources on tfurber.com and tutor A Level Economics students. Read more about me here .

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• Business, marketing and management personal statements

Business and marketing degree personal statement example (1a)

When I reminisce about my school days, I look back with pleasure at the Business Studies classes I took at GCSE and A-level. I always found the Classes extremely interesting. My attention was hooked and my understanding of business grew as we progressed our way through the course. My enjoyment of Business Studies can be seen from my exam grades of which I am extremely proud.

At 18 years old I was keen to go out in the world of work and learn more about differentworking environments. I had jobs from working in nightclubs and promotions to working in face-to-face event based sales. These experiences gave me a chance to see first hand how the theories I had learned in Business Studies applied in practice. I fell ill in December 2005, leaving me unable to complete my A Level study. I took advantage of my misfortune by working in marketing where I had to promote products from business to consumers while learning how to build and manage my own team from scratch. At first I found the idea of being responsible for people quite daunting, but I saw it as a challenge and invaluable experience and therefore fell into the responsibility comfortably. I also worked in retail for a brief period; this faced me with different challenges and a different working environment. In September 2006 my health improved and I returned to education and I am currently completing an Access to Business Studies course. I am also doing A Level French as Irecognise the benefits of having more then one language in the business world. I want to be multilingual and as long as time permits, I will endeavour to learn as many languages as possible. I am also keen to learn about other cultures and have experienced life in Ghana,where I was able to see life from another perspective. In 2003 I lived in America as part ofa student exchange programme and I hope that one day I will have the chance to travel around the world and experience more cultures. Although work is important to me, I recognise the need for rest. I enjoy listening, playing and watching live music. I attend live performances regularly. My love for music stems from the age of eight where I first picked up the recorder and clarinet. I developed my music skills by learning how to play the guitar and the piano. I am eager to learn how to play the drums. Socialising is a part of my life. I like to get involved with campaigns and groups as I feel it is a great opportunity to interact with different people from all walks of life. I regularly volunteer for Amnesty International and Love Music Hate Racism. I feel that I will settle down well at university as I am friendly and confident and my ability to work in a team will enable me to interact well with other people. Having studied drama I have an interest in acting. I often go to the theatre and would like to pursue this interest at university in my free time. With my varied interests I am looking forward to the social, as well as the academic opportunities at university.

After university, I hope to work in Marketing and Advertising. I am an outgoing, articulate and keen person and feel these qualities would shine. Every time I watch an advert on television or see one in a newspaper I immediately know this is what I want to do in life. The idea of having a product to launch and a target audience to appeal to excites me. I always think of creative ways a product can be marketed. I am an enthusiastic learner, I know what I want and I am prepared to work hard to achieve my ambition. I had a job where the wage was commission based; this made me a self-motivated person with the determination to reach the goals I placed in front of me.

I believe that given the academic opportunity, coupled with my valuable work experience, I will be set firmly on the right path to a successful career.

Universities Applied to:

• Bournemouth
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Business Management (Marketing) BA Honours

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Why choose Business Management (Marketing) BA Honours at Middlesex?

Interested in how businesses are operated and managed? Want to develop your own marketing expertise? This course is ideal for you if you are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Through workshops, role-plays, problem-solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third-party organisations.

What you will gain

This course will open up a range of career paths. The skills you'll develop are needed across almost every business and governmental sector, as well as in third-party organisations.

You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

Once you graduate, you could be working for a range of organisations such as Western Union, Emirates, Kimberley Clark and more.

However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and our enterprise hub means that we’ll support you along the way. 

We have 145 years of experience delivering professional, creative and technical education that prepares students – like you – for success in global careers.

What you will learn

Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

Over the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations.

During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team.

By joining us on this course, you'll be able to:

• Develop the confidence to communicate your ideas and help to sell your products and services to customers through workshops, role-plays, problem-solving exercises and analysing case studies
• Broaden your marketing skills with access to a range of digital marketing modules
• Work on a marketing consultancy project where you will be exposed to real-world experience by working with real business clients.

3 great reasons to pick this course

Top 5 in london.

We are proud to be one of the top five universities in London for Marketing — Complete University Guide, 2023

Inspiring Entrepreneurs

Our entrepreneurial focus has led to one in seven of our MDX graduates going on to manage or own a business (Hitachi, 2020)

students were positive about the learning opportunities of their course, NSS, 2024

Part-time study.

Study at your own pace alongside work and other commitments and get the skills and knowledge you need to progress in your career.

When choosing a part-time course, you will study the same modules as the full-time course but over a longer period.

Find out more about the many benefits of studying part-time at Middlesex University .

This course will develop your skills by: 

• Equipping you with a deep understanding of management principles and the ability to apply  conceptual and practical techniques effectively in diverse business contexts  
• Fostering an appreciation for inclusive, sustainable, ethical and entrepreneurial business practices, encouraging you to lead with integrity and a sense of social responsibility 
• Enhancing your critical thinking and analytical problem-solving skills, enabling you to tackle a wide array of conceptual and real-world business challenges with confidence 
• Developing a comprehensive skill set that includes resilience, effective communication, technical ability, collaboration, and the capacity for independent learning, preparing you for diverse careers in business and management or further academic pursuits.

You will develop essential skills and knowledge in business management and learn essential business issues. You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem-solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in: Stakeholders: their expectations and behaviour; The environment of business and its impact on strategy; Design, production and distribution of products and services; Business resources: acquisition, application and control; Business process: planning, improvement, and control.

• Year 1 Thin Sandwich
• Year 2 Thin Sandwich
• Year 3 Thick Sandwich
• Year 4 Thick Sandwich

Data and Digital Technologies (30 credits) - Compulsory

This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technological advancements and its implications on business. 

Financial Performance Management (30 credits) - Compulsory

This module develops your financial knowledge within business organisations to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It provides you with an understanding of accounting and finance for business as well as learning the key economic principles that inform business thought and practice.

Management in the Global Environment (30 credits) - Compulsory

This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustainability.

Marketing Theory and Practice (30 credits) - Compulsory

This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and internal environment for marketing practice.

Work Experience 1 (60 credits) - Compulsory

On this module you will undertake approved work experiences and personal and professional development activities, for a minimum of eighteen weeks full time employment. This will give you the opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will help you to demonstrate your commercial awareness.

Innovation, Entrepreneurship and Sustainability (30 credits) - Compulsory

This module introduces you to key concepts, principles, and methodologies associated with innovation, entrepreneurship and sustainability, essential for the success of new ventures and existing organisations. You will develop your ability to analyse business and sustainability issues, evaluate potential solutions, and understand how to implement effective solutions. The module explores the role of innovation, entrepreneurship, and sustainability across a range of industries and professions. The module will enable you to incorporate innovation, entrepreneurship, and sustainability throughout your careers.

Management Analytics and Visualisation (30 credits) - Compulsory

The module equips you with the skills to use analytics and visualisation tools to convert data to insights that can support strategic business decisions. Emphasising the significant impact of data-driven insights on operational and strategic initiatives, the curriculum will navigate through key analytics concepts, from data visualisation and predictive modelling to customer analytics and segmentation. With a hands-on approach, the course will immerse you in the practicalities of management analytics, utilising advanced tools and techniques to extract and interpret data from various sources.

Marketing and Digital Strategy (30 credits) - Compulsory

This module provides you with an overview of marketing and digital strategy from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation’s marketing strategy. However, the importance of more traditional channels will also be highlighted, and how these combine in an overall marketing strategy. You will gain practical digital marketing skills such as website design and creation and SEO analysis.

Operations and Supply Chain Management (30 credits) - Compulsory

This module develops your knowledge of operations and supply chain management within a variety of organisations. It examines  aspects of operations and supply chain management relevant to the design, planning, control and improvement of business operations. You'll learn to evaluate, select and apply relevant operations management concepts, tools and techniques to solve problems, make informed decisions and improve the efficiency and effectiveness of operational processes.

Work Experience 2 (30 credits) - Compulsory

Building upon your first work experience module, you will undertake approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This gives you the opportunity to immerse yourself in the world of work and develop effective strategies to understand work and organisational life. The module will help you to demonstrate your commercial awareness.

Work Experience Portfolio (30 credits) - Optional

For this module you will undertake an approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop strategies to deal with and understand work and organisational life. The module will enable you to develop your ability to articulate your graduate competencies and demonstrate your commercial awareness.

Branding and Marketing Communications (30 credits) - Compulsory

The module provides you with a holistic view of branding concepts and theoretical frameworks within the context of an evolving digital and analogue communication landscape. We recognise that consumer brands play an important role in creating and influencing consumer expectations and are more than just labels on the products and services we consume.

Brands need to reflect and adapt to the changing values and ethical considerations that consumers are seeing as increasingly important in a world being defined by new environmental, social and cultural norms. In order to remain relevant, brands need to create greater emotional links with consumers. To that end, you will explore the art of brand communication through storytelling and content creation across multiple digital platforms and understand how brand narratives emotionally link with consumer aspirations, as well as create increased levels of loyalty, engagement and brand value in today’s globalised and dynamic digital era.

Business Strategy (30 credits) - Compulsory

This module helps you to learn decision-making skills by evaluating options, weighing risks and rewards, and making informed choices in a dynamic and competitive business setting by fostering a comprehensive understanding of strategic management theory in changing operational contexts. The module will develop your ability to communicate business strategy and firm performance to key stakeholders via the application of cross-functional knowledge and evaluation of market trends, competitor behaviour and internal resources and capabilities to identify potential competitive advantage.

Organisational Psychology and Leadership (30 credits) - Compulsory

This module engages you with the multifaceted aspects of the work environment through the lens of psychological theories and principles. Central to the module is a focus on the interplay of emotions, attitudes, and behaviours in driving individual, team, and organisational performance. The module discusses leadership theories and their practical execution, equipping you with the insights to effectively lead, influence and inspire individuals and teams.

Applied Project (30 credits) - Optional

This module provides you with practical experience in applying business theories and skills to real-world business contexts. You will work on a project to identify, analyse, and propose solutions to a business problem. Through hands-on experience, you will develop critical thinking, problem-solving, communication, and project management skills essential for success in business management.

Consultancy Project (30 credits) - Optional

This module offers you the opportunity to engage in a real, client-driven consultancy project. You will work to a project brief provided by external clients, developing practical solutions. The module enables you to apply theoretical knowledge to organisational challenges while enhancing skills in teamwork, problem-solving, and communication. Additionally, it provides insights into the complexities of client management and project delivery.

Start Up Success: Digital Marketing Essentials (30 credits) - Optional

The primary aim of this course is to impart crucial marketing strategies essential for new business success, focusing on developing compelling value propositions, identifying target markets, and leveraging free social media marketing. Covering the startup lifecycle from pre-launch to post-launch, the course combines theory with practical application through case studies and projects.

This approach helps you to understand the importance of marketing as a roadmap for business success and survival. It links theory with practice, enhancing your marketing competencies and your personal and professional development. You will learn the significance of marketing in reaching target audiences and sustaining a healthy business, while developing skills in commercial awareness and articulating their competencies.

Work Internship (30 credits) - Optional

This module is for you to undertake an approved work experience and personal and professional development activities, for a minimum of 30 days full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to articulate your graduate competencies and demonstrate commercial awareness.

Work Placement (90 credits) - Compulsory

On this module you will undertake an approved work experience and personal and professional development activities, for a minimum of thirty-six weeks of full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module develops your ability to demonstrate your commercial awareness.

Work Placement Portfolio (30 credits) - Compulsory

On this module you will participate in an approved work experience and a range of personal and professional development activities, for  a minimum of 36 weeks full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to demonstrate your commercial awareness.

To find out more about this course, please download the Business Management (Marketing) BA course specification (PDF) .

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You’ll learn through key concept videos and other curated online material via the My Learning facility and on-campus large group sessions, seminars, workshops and computer lab-based sessions. You'll utilise interactive practice-based activities to stimulate exchange of ideas and development of critical thinking skills. Activities such as Q&A sessions, polls, quizzes, games, simulations, use of software, role plays, guest speakers and case studies are used to develop in-depth and practice-based knowledge and understanding. And there will be guided reading of textbooks, academic journals, case studies and company and industry documents. Most teaching groups have about 35 students. Your work will be divided into credits of approximately 10 hours of study time and you will need to complete 120 credits per year, by taking modules of typically 30 credits.

• How we'll teach you
• Coursework and assessments

Where will I study?

You will be studying at our north London campus in Hendon.

Typical weekly breakdown

During your first year, your weekly timetable will typically consist of:

• 4 to 5 hours of large group sessions 
• 6 hours of seminars/labs/workshops 
• Access to weekly one-to-one meetings with your module tutors as required 
• Access to one-to-one meetings with your academic advisor 
• Access to support from student learning assistants.

Teaching vs independent learning

Outside of teaching hours, you’ll learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and exams.

Here is an indication of how you will split your time.

Academic support

Our excellent teaching and support teams will help you develop your skills from research and practical skills to critical thinking. And we offer free 24-hour laptop loans with full desktop software, free printing and Wi-Fi to use on or off campus.

Assessments

This course is based on 100% coursework.

Your knowledge, understanding and skills will be assessed by authentic, innovative and practice-based assessments which will benchmark your learning and develop the practical abilities needed to become an effective business manager 

You will do this by working on the following: 

• Individual and group reports, projects and presentations, simulations, posters, portfolios and reflective learning logs.  
• Engagement with digital technologies to collect, process, analyse and visualise data, and communicate findings effectively through reports, presentations, posters and portfolios.  
• Developing leadership, teamwork and collaborative working skills which will be assessed through group reports and presentations. 
• Demonstrating your understanding of theory and practice, information sources, awareness of different approaches and solutions to problems and the capacity to sustain a coherent and reasoned argument.  

To help you achieve the best results, we will provide regular feedback.

North London campus

Our north London campus is 23 minutes away by underground train, travelling from London Kings Cross.

Our Sheppard Library provides a wide range of resources and support to help you to succeed in your studies.

Over 1,000 study spaces including rooms for group study and over 500 computers available.

We have one of London's biggest and best university campuses with everything you need in one place.

Student support.

We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.

Additional needs

We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team .

Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.

Work while you study

Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page .

Financial support

You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.

We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget .

How can the BA Business Management (Marketing) support your career?

You will develop graduate competencies which include: 

• Leadership and Influence 
• Entrepreneurship 
• Communication, Empathy and Inclusion 
• Curiosity and Learning 
• Collaborative innovation 
• Resilience and adaptability 
• Technological agility 
• Problem solving and delivery 

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Fashion marketing personal statement example 5.

I am fascinated with the way the Fashion Marketing industry has such a strong influence over society’s choice of styling, and how it can influence current and future trends through different channels.

With the recent instability brought about by the recession, it has been intriguing to see the adaptable strategies required by retailers to maintain positive exposure in a volatile economy, which has only served to heighten my interest in this field.

Fashion is something that never fails to captivate me. It is an ever changing cycle that uses influences from a previous era, modifies them and creates something new. An example is one of my favourite trends; the Androgynous look. This has been apparent since the 1920’s but only recently has men’s tailoring dominated the runway.

Since Autumn/Winter 2011 designers such as Yves Saint Laurent have led the trend with tailored trousers, tuxedo jackets and brogues for women. Spring 2012 is set to see the return of flared jeans and trousers from the 1970’s. Clothing is no longer just a commodity. Fashion has evolved into an expression of personality; it gives a sense of belonging within a group and defines people’s cultures.

My initial interest in Fashion and Marketing began when I worked in a clothing department of a major retailer. I particularly enjoyed the visual merchandising of new stock for each seasonal change, promoting the new range, and making it more aesthetically stimulating to the consumers.

I developed a basic understanding of how a business attracts its customers, distributes its product and uses promotions to increase revenue. The role also provided me with essential customer service skills.

I continued with marketing projects while at University, working for a national promotions company publicising events. I regularly varied my marketing strategies to maintain a high level of attendance at the events and constantly attract new customers.

I have previously embarked on a degree in Criminology. While I learnt valuable lessons about time management and organisation from this experience, I felt it was not the career path for me and ceased my studies after two years.

Since then, I have acquired much life experience through traveling and working in new industries, which has given me the maturity and aptitude to take on the responsibility of combining employment and higher education.

At present I am working as a Flight Attendant working within a large team. The role requires adaptability and quick thinking to meet the needs of the customers. I am often required to work long, unsociable hours whilst maintaining high levels of safety and customer satisfaction.

A significant portion of my role is performance related meeting daily targets. Sales techniques are a mandatory skill and some of the techniques I use include; public announcements, link selling items and the use of displays.

Although I enjoy working as a flight attendant, career progression is limited, and most importantly, it does not allow me to focus on my interest in the fashion industry.

I am due to start the e-learning short course ‘An Introduction to Fashion Marketing’ also offered by the London College of Fashion in April.

This will give me invaluable knowledge into understanding fashion marketing, research, branding and distribution. I am keen to develop an insight into further techniques, particularly those specific to fashion, that take into account a range of target audiences.

I have carefully considered the elements of time and finance required at this stage and I am willing to commit fully to academic life in order to fulfill my ambition.

Profile info

This personal statement was written by ellkay_bee for application in 2011.

ellkay_bee's Comments

I only applied to the London College of Fashion and I was offered an unconditional offer.

This personal statement is unrated

Related Personal Statements

I am also applying to london.

Mon, 01/09/2014 - 20:33

I am also applying to London college of fashion to do the fashion marketing course. what would you say about the course as someone who has taken it? did you enjoy your time?

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A successful biology personal statement

University of Southampton admissions tutor, Dr Malcom East, outlines two key ingredients he would like to see evidenced in your biological sciences statement:

You understand something about the course you’re applying for, with a realistic perception of what it involves.

You’re enthusiastic about the subject and can show some commitment to it. You can demonstrate this by writing about your wider reading, Extended Project, work experience or any other way you have engaged with biological science beyond the syllabus.

Your commitment and appetite for the subject

Admissions tutors at the University of Birmingham are looking out for something you’ve done, or something you think, that conveys your commitment to the subject:

• What topics do you find particularly intriguing?
• Have you done anything interesting or unusual that has involved engaging with the subject beyond the syllabus, or through your extracurricular interests or voluntary work?
• Have you been on an interesting field course or visited a university laboratory and learned something from it?

A paragraph where you explain what you gained from one or two interests or activities like these would be very effective. Remember to explain things in your own words, ensure it has a good structure, and steer clear of poor grammar and spelling.

Cardiff University’s selectors are no different. They want you to demonstrate a commitment, motivation, and determination to further your knowledge in biosciences, along with any experience or other non-academic interests that highlight your personal qualities in general. They also want to see from your statement that you can communicate this in a way that’s concise and coherent.

See our in-depth guide to studying biological sciences for some inspiration.

Conveying your enthusiasm

Dr Devlin also told us all their applicants are invited for interview and 'the personal statement is the basis of that interview'. So he recommends that you write about things you would like them to ask you about.

So if you're fascinated by the machinery of the cell, human health or disease, the natural environment, any other specific aspects of biology, or just the science of living organisms in general, then make sure you include it. By reflecting on one or two of these interests in your statement, you’re likely to make a strong impression.

It’s good to include some non-academic content

Admissions tutors at King’s College London like to see an element in your statement that reflects on your general reading, debating, contributing to school, college or community life, or any cultural or sporting interests, as they are keen for you to continue this at uni and to contribute to the 'vitality of the College community'.

However, if your home or personal circumstances mean it has been difficult to extend your knowledge or experiences outside of school or college, don’t worry. As Cardiff points out, universities will usually be sympathetic to this.

How critical is the personal statement?

If you achieve the required grades and can genuinely demonstrate that you’ve got the necessary enthusiasm and commitment, then you should be in a strong position. Your personal statement, in combination with your academic reference, will be very important for demonstrating those qualities.

If your statement clearly shows you have also applied for a clinical programme like medicine, veterinary science or dentistry, that lack of commitment to biology is likely to be a turn-off to some universities, including University of Bristol. However, others take a different view on that, or may consider a separate statement sent directly to them. Do research this in advance!

According to University of Southampton, it’s if you don’t quite get the grades you need that the personal statement becomes especially critical. If you find yourself in this position, then your statement could turn out to be your lifeline on results day. As Dr East put it: 'If we have a few places left, then the statement will probably determine whether you’re in or out'.

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