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7 Hotel Video Marketing Ideas and Must-See Examples
Content marketing is an important part of any hotel's marketing plan, and video marketing should be an integral part of that plan. Video is naturally engaging, and if utilized well, is effective in promoting your hotel, building your brand, and driving business. Enticing group business or leisure travelers to stay at your hotel is easier when they can see what you have to offer. But hotel video marketing goes well beyond simply showcasing your property in video form. Keep reading for some ideas to help boost your exposure, as well as some top examples from real brands.
Discover 7 hotel video marketing ideas and examples:
1. offer virtual tours..
One of the most effective hotel video marketing methods is to create a virtual tour of your property . Virtual tours enable your prospects to see your property, its amenities, and how versatile it can be — all without having to step foot inside of it. Aside from this being a great offering when people are unable to travel due to COVID-19, offering these tours can increase interest in the long-term, too.
Virtual tours also get prospects and would-be guests acquainted with your hotel and give them a good idea of what they can expect upon arrival. Show off rooms, restaurants, outdoor amenities such as pools and beaches, and anything else your property has that makes you stand out.
Virtual tours come in many shapes and sizes, so choose the one that best fits your property, as well as your target audience. For example, create a video walkthrough like the one below to target guests and show them what will be available during their stay, but also utilize 3D diagramming to show planners upgrades that are coming to your space.
2. Give a behind-the-scenes look.
Behind-the-scenes videos highlight the inner workings of your hotel. This is especially useful when marketing to planners. Knowing that your venue is able to pivot quickly, and with minimal strain, provides your prospects peace of mind that your venue is the right one for their event. These videos grant special access to viewers and should be positioned as such. You can show videos of your restaurant’s chefs preparing meals for large groups, your staff setting up for a large event, or your receiving and shipping department’s capabilities.
Not only will highlighting your capabilities promote your brand, but it can also promote your team’s attention to detail, dedication to excellence, and even position your venue as a thought leader. If there's an innovative way you handle a certain aspect of an event, highlight it and show it off. If there's a special dish your hotel is known for, have a chef walk through how to make it at home. There is no limit as to how you can make the services you provide, and the people who provide them, the star of your hotel video marketing.
The below example wasn't created in-house by the Ritz-Carlton, but was instead put together by the Evening Standard — a daily London newspaper. So not only can the hotel promote it within their channels, but they receive additional promotion from the publication as well.
3. Introduce your team.
Similar to the behind-the-scenes options mentioned above, giving viewers direct access to your team members is a great way to boost your business. Highlight the achievements of your staff and the value they bring, both to the property and to guests. If you have a world-renowned chef, do a spotlight on them. Has one of your concierges been working at the hotel for 25 years? Share their story. Highlighting your team not only boosts morale, but also enables guests and planners to know that, when they come to your hotel, they will be working and interacting with the best of the best. It gives prospects a face-to-face connection without actually being face to face.
Additionally, try to give your brand a voice and personality through your video content. Let your viewers get to know your property through the voices of your employees. These can be interviews, personal stories, or a glance at why each person you spotlight chose to work at your property. This approach enables your prospects to put faces to names and voices to your hotel.
4. Provide travel tips.
As a hospitality professional, you have special insights into travel, especially when it comes to your hotel's surrounding area. Your expertise in this area is priceless, and a great way to highlight it is via video. Travel tip videos position your property as a thought leader and showcase how your hotel is best suited for all of your guests. For example, let's say your hotel has a shuttle service. Create a video promoting it and highlight the various landmarks and tourist sites that guests can take the shuttle to while they're in town.
If there's more than one property in your portfolio, show what a trip to those various properties could entail, such as a drive through the Grand Canyon or a flight that gives passengers a birds-eye view of Niagara Falls. Give prospects and potential guests a taste of what they may miss out on by not staying with you.
Additionally, if you have special deals with local businesses, add that to your travel tips video. It shows how your hotel is woven into your community, and that staying with you provides plenty of perks.
5. Leverage reviews and customer testimonials.
Another great way to boost your hotel video marketing efforts is to have former guests and clients talk about how great your staff and property are, and about the wonderful time they spent with you. These videos can be created a handful of different ways, including conducting on-camera interviews with willing customers and clients and featuring those interviews in a video, or grabbing positive reviews from websites like Tripadvisor and Yelp to create a mash-up of all the positive things people have to say about your property. Instead of creating an individual video for each positive testimonial you receive, consider weaving a handful of testimonials together with background music and B-roll of your property.
Of course, asking customers and clients for a testimonial can be difficult, but there are plenty of ways to solicit feedback. In addition to conducting in-person interviews or working with review websites, you can get feedback on social media platforms or even add a section to your hotel website encouraging guests and planners to give feedback there as well.
6. Highlight amenities and upgrade opportunities.
Highlighting your hotel's amenities and the upgrades guests can experience while at your property will not only entice more people to visit your hotel, but it will also drive up-selling opportunities and increase business. For example: If you have a renowned spa, create a video of people enjoying it. Or, if you have an incredible beach and offer rentals like chairs, cabanas, jet skis and boats, make sure your potential guests are aware by including those options in a video.
Show your soon-to-be guests what a day at your hotel looks like, from waking up to hot coffee and a continental breakfast to spending time relaxing in the spa before heading to the hotel bar for some world-class cocktails. For group business, show off the awesome space you have available — both while it's empty and in use. This is a great opportunity for a time-lapse video! Show off your upgraded conference rooms and highlight the technology that you can make available to them. Video marketing can help you not only tell, but show, how you can make events better, so make sure you're putting your best foot forward.
7. Don't be afraid to pull at people's emotions.
If the goal of your hotel video marketing is to stand out and grab people's attention, one of the best ways to do that is to evoke emotion. In fact, a 2016 study from the Tempkin Group found that, when individuals have a positive emotional association with a specific brand, they are 8.4 times more likely to trust the company, 7.1 times more likely to purchase more and 6.6 times more likely to forgive a company’s mistake. Additionally, a Nielsen study found that ads with an above average emotional response from consumers caused a 23% increase in sales compared to average advertisements.
Take the below Holiday Inn China commercial as an example. The two-minute video, which was part of the chain's Moments of Joy campaign, tells a story of a little girl, her always-traveling mom, and how Holiday Inn can become a home away from home for families. The actual property only appears in the video for a few seconds, but the rest of the time is spent telling a powerful — and memorable — story.
Boost your hotel video marketing efforts today!
And remember, once a video is created, don't be shy about sharing. Make sure your top marketing videos are featured on your website, social media platforms, and all relevant email marketing materials . Integrating your video content with all of your other marketing efforts will lead to high engagement and high conversions.
Up next, take a deeper dive into the world of hotel video with these must-know hotel video tips .
Let us help with your hotel video marketing!
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Hotel Presentation templates
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Hotel business plan.
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20+ Best Hotel Presentation Templates (PowerPoint, Google Slides + More)
Creating a professional, visually captivating presentation is essential when promoting a hotel or hospitality business. Whether you’re pitching to investors, presenting to potential clients, or showcasing your brand to partners, the right presentation can make all the difference.
In this blog post, we’ve curated a collection of the best hotel presentation templates designed to help you deliver stunning and polished presentations with ease.
Whether you’re showcasing room amenities, event spaces, or the overall guest experience, these templates provide a structured, easy-to-edit framework to bring your vision to life. They offer everything you need to highlight key features of your hotel—beautiful imagery, engaging content layouts, and professional design elements that will impress any audience.
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Hotellia – Hotel PowerPoint Template
Hotellia is a stylish hotel PowerPoint template with a versatile and elegant design created for a variety of business needs. It features 30 unique, clean slides in HD widescreen format and offers a range of customizable infographics such as bar charts and circles. Its user-friendly nature requires no additional image editing software and allows for fully editable text, fitting any business’s style and need.
Hotel – PowerPoint Presentation Template
This is a superbly organized pitch deck template ideal for professionals intending to create an impressive presentation. It comprises 30 easily adjustable slides and a craft infographic feature. The asset is remarkable for its customization ability; you can change colors, resize, recolor, and more.
Hotel & Resort PowerPoint Template
This hotel PowerPoint template offers a professional, contemporary design with a focus on detail. Perfectly suited for diverse presentations, from business and branding to advertising, it features over 38 unique slides, easy color change, and full HD quality. Its strength lies in its carefully crafted typography, usability, and extensive mockup capabilities.
California Hotel – PowerPoint Presentation Template
This hotel PowerPoint template is ideal for those in the hospitality and travel sectors. Boasting a clean, minimalist design, this template includes 100 uniquely creative slides, fully animated with resizable vector elements. The template supports retina and full HD display, and supports a variety of file types including pdf.
Travotel – Travel & Hotel PowerPoint Template
The Travotel is a comprehensive and professionally designed template ideal for a visual representation of offerings within the hotel or travel industry. With 20 modifiable slides and easy drag and drop features, it allows for captivating and customizable presentations. Designed to fit in a 16:9 Wide Screen Ratio and needing only free web fonts, its user-friendliness is commendable.
Hotel & Villa – PowerPoint Template
This is a sleek and modern hotel PowerPoint template, designed with detail and professionalism. It includes 10 completely customizable slides, featuring resizable and editable graphics, free recommended web fonts, and a widescreen ratio. The template is based on master slides and has a convenient drag-and-drop picture placeholder.
The Neuville – Luxury Hotel PowerPoint Template
The Neuville is a versatile template—ideal for a range of uses from real estate or hotel presentations to company profiles or personal portfolios. With 30 slides, over 500 icons, and handy features like easy-to-edit graphics and simple drag and drop, creating an engaging, professional presentation is a breeze.
Hotel Management PowerPoint Template
This is an excellent hotel PowerPoint template for hotel industry professionals looking to highlight strategies for optimizing operations and service. With its pleasing aesthetics and organized design, the template provides 20 slides with master slides and image placeholders included.
Hoteliano – Luxury Hotel PowerPoint Template
The Hoteliano is an elegantly designed tool for any presentation purpose, particularly within the luxury hospitality industry. The template features over 40 unique slides, all designed with careful attention to detail, usable typography, and modern aesthetics. The template package includes easy-to-use PPTX and PDF files.
Solace – Hotel & Travel PowerPoint Template
Solace is a multipurpose, professional presentation tool ideal for various sectors like business, creative agencies, and portfolio presentations. The clean, modern design is easy to edit and customize. With over 30 slides, an HD aspect ratio, and a high resolution of 1920×1080 pixels, this template is adaptable and user-friendly.
Gracia – Luxury Hotel PowerPoint Template
Gracia hotel PowerPoint template offers a professional, ultra-modern design ideal for any presentation purpose. With over 40 unique slides, this template promises attention to detail, usability, and strong typography. The set includes PowerPoint PPT & PPTX files and PDF documentation, editable on master slides.
Holux – Hotel Marketing Presentation
Holux is a brilliant tool designed to elevate your hotel’s marketing strategy. It’s developed as a PowerPoint presentation template equipped with unique layouts, high resolution, and easy customization for showcasing your brand and services.
De Luna – Hotel Marketing Presentation
The De Luna is a versatile PowerPoint template ideal for creating engaging and professional marketing presentations. Its clean, modern design offers ample room for creativity, with 50+ unique slides and various features such as easy-to-edit vector icons, drag-and-drop placeholders, and a selection of world map vectors.
Luxury Hotel Marketing PowerPoint Template
This is a user-friendly, highly customizable hotel PowerPoint template perfect for showcasing your luxury hotel. It’s versatile, suitable for various businesses and promotional purposes. The template includes 20 pages in 1920px x 1080px size, with 72 DPI in RGB color, and utilizes free fonts.
Luxury Hotel & Resort PowerPoint Template
This is a versatile, creatively designed hotel PowerPoint template perfect for businesses, corporate bodies, and agencies. Easy to use and fully customizable, its highlights include a size of 1920px x 1080px, 72 DPI, RGB color, and 16 pages. Free fonts are utilized and it comes with a Powerpoint PPTX file and a readme text.
D’Lux – Luxury Hotel Presentation Template
D’Lux is an exquisite asset that provides a sleek and modern design for presenting your luxury hotel brand. Containing flexible and fully editable elements – from infographics to vector icons, it’s suited for various business purposes, be it financial reviews, marketing strategies or training sessions. Its wide 16:9 screen ratio and free recommended fonts contribute to functionality, creating a visually compelling tool for your hotel’s success.
Toproom – Luxury Hotel PowerPoint
Toproom is a stylish yet professional hotel PowerPoint template for crafting compelling presentations. With 30 customizable slides, easy-to-use picture placeholders, and free recommended web fonts, it offers a multitude of options to highlight your unique designs. And don’t forget, mastering the art of visually striking and engaging presentations is made simple with its drag-and-drop feature and a 16:9 widescreen ratio.
Gold Hotel – PowerPoint Presentation Template
This hotel PowerPoint template is ideal for a range of uses from corporate business to digital marketing. It features 22 master slides, all resizable and customizable, with a picture placeholder. This user-friendly template makes editing a breeze – simply drag and drop. It uses and recommends free web fonts.
Free Hotel Presentations Templates (Google Slides)
Free hotel pitch deck google slides template.
A beautifully elegant and stylish pitch deck template for your hotel presentations. This template is completely free to download and use. It comes with 31 slides and in both Google Slides and PowerPoint formats.
Free Hotel Marketing Plan Presentation
You can use this free hotel marketing plan presentation to create an effective slideshow to plan a campaign for your hotel marketing efforts. The template includes 27 editable slides and it comes in Google Slides format.
Free Luxury Hotel Company Profile Presentation
This free Google Slides template is ideal for crafting an elegant and high-end presentation for promoting your luxury hotel. It’s designed for making company profile slideshows and includes 28 slides.
Free Hotel Business Plan Presentation
Create an effective business plan for your hotel and resort business using this free Google Slides template. It comes with a colorful design with 35 customizable slide layouts.
Free Resort Hotel Marketing Plan Presentation
This Google Slides template is also free to download. It’s designed specifically for making hotel marketing plan presentations. The template includes highly visual slide layouts with fully customizable design elements.
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5 Hotel Promotional Video Ideas That Actually Work (With Examples)
Inspiring people to travel and stay in your hotel is no mean feat. You must find something unique about your hotel that makes them feel that they have to be there. Using outstanding hotel promotional videos can help you achieve that effect.
Quality videos naturally immerse guests into your unique stories and flaunt your amenities. Done well, video content can build your hotel brand and increase bookings.
But what are the best videos for marketing your hotel? We’ve discussed five hotel promotional video ideas in this post, each with an example.
Keep reading also to learn how you can create each of the ideas for your hotel.
Website Introductory Video of Your Hotel
Want to show prospective guests what to expect in your hotel? Make a short introductory video showcasing who you are and what you exactly do.
But most importantly, start with a strong introduction—you only have a few seconds to grab your guests' attention. You can highlight your hotel’s unique facilities, design, scenery, and more.
In short, your video should have a great hook. This is the first few seconds in your video that serves as an attention-grabber by using intrigue, suspense, or value. It can be an alluring visual, an intriguing personal question, your unique selling point, or stating a startling fact.
The idea is to snatch the viewer's attention and cause them to watch the rest of your hotel video.
In the rest of your video, reveal what staying at your hotel is like and what amenities you offer. If possible, demonstrate your staff’s hospitable culture and dedication to excellence so potential guests can anticipate a welcoming stay with top-notch services.
Additionally, highlight some of the landmarks and main attractions in your location that’ll entice travelers further.
This two-minute introductory video of the luxury Samanvaya Resort & Spa is an excellent example of a website introductory video.
It begins with an enchanting aerial view of the resort and highlights some amenities and main attractions in the location. The music further sets the tone for the video and makes the viewer imagine the relaxed feeling they’ll have while staying at the hotel.
This kind of video can boost your hotel’s awareness and drive bookings.
Short Guest Testimonials and Interviews
Asking guests to share their opinions about your hotel through a video testimonial can attract new customers. The video testimonials are an opportunity to show a first-hand account of your guests' experience and what future guests can expect.
But it's more than that.
Creating a video riddled with positive guest reviews is also ideal for speaking your customer’s language, building trust, and providing social proof. All these are essential for effective marketing and driving conversions from your promotional videos.
So, how do you get guests to give you video testimonials?
Upon checking out, ask them if they’d be willing to give a good word about their stay in your hotel through a short video.
Simple questions such as “Did you enjoy your stay?” or “How was your experience at our hotel?” will help score an excellent video testimonial.
Ask them to voice any suggestions and improvements so that it doesn't seem like the guests are made to only speak good about the hotel.
You can also ask them questions that get right to the heart of the benefits you're trying to communicate in your video. For example, “ Which of our amenities did you enjoy the most? ”
But first, take time to reassure guests who might be nervous about recording a video. Not everyone is ready to jump in front of the camera (with LED lights beaming on their face).
To steady their nerves, you can use your phone camera to capture the video. Most people online are willing to accept lower-quality videos nowadays for something raw and authentic. That’s why social videos get more shares than images and texts.
Try weaving together several video testimonials, then throw in some background music. You can also include B-roll footage to enhance the viewing experience.
Here’s an example of guest testimonials weaved into a video . It features guests talking about their stay in the hotel and how much better it is than other facilities they tried.
Such authentic guest testimonials can help drive new customers to your hotel since they get to hear about the fantastic experiences of other guests. Moreover, the use of video allows viewers to see and feel the joy and satisfaction of other guests, which is something written reviews cannot capture as effectively.
Engaging Room/ Property Tours
Alongside guest testimonials, provide short virtual tours of your hotel. There’s no better way to present prospective guests with a surreal and immersive experience.
Room or property tours help you connect with potential guests as they can see and explore your entire hotel on their devices’ screens from anywhere. It’s like providing a front-row seat to your hotel, revealing how all-rounded your amenities are — without the person having to be there physically.
Through virtual tours, you can increase interest in your hotel, especially when people can't travel due to certain restrictions (think the COVID-19 pandemic).
Potential guests can envision themselves staying in the room or being at your hotel, and over time this will be engrained in their minds. As a result, they are more likely to remember your hotel when it’s time to plan for their trip.
So flaunt anything that makes your hotel stand above the competition, including scenic beaches, pools, outdoor amenities, restaurants, lobby spaces, and individual rooms.
For example, the luxurious Samanvaya Resort & Spa created a video walkthrough of one of the individual rooms in their resort. The short, comely video explores the room’s features, giving potential guests a feel of what to expect upon arrival.
Rather than bogging down guests with wordy descriptions of your hotel (that they hardly need), create a simple video tour that resonates with your would-be guests. That way, they’ll have a chance to “try before they buy.”
TikTok (and Other Social Media) Short-Form Videos
Want to reach more people, even those who may not have seen your website yet? Do it with short-form videos on social media platforms.
Explore TikTok. This popular social media platform can effectively market your hotel to people who want something short and quick.
Currently, few hotel brands explore TikTok, despite being among the most popular social platforms in the world and offering unique marketing opportunities. Still, it’s not too late to jump into the TikTok bus. The earlier, the better for your hotel’s marketing efforts.
But how exactly can exploring TikTok videos help in hotel marketing?
Displays the Hotel’s Excellence
TikTok is an ideal platform to present your hotel to potential guests.
Create short and snappy videos of your property. Unlike the virtual room tours discussed above, TikTok videos allow you to quickly highlight your best spots and amenities with each shot.
Boosts Hotel’s Awareness
Do you want more potential clients to watch your videos but don’t have that many followers? Your TikTok videos can garner millions of views even with a small following.
While other social platforms like YouTube and Instagram require you to have followers first, TikTok’s algorithm can make your videos get noticed quickly, even with a small following.
This is how it works. TikTok will present your video to users’ For You Page even if you have few or no followers. If the users engage positively, TikTok’s algorithm takes note and can go on to present that video to thousands or millions of other users. Your video can, therefore, go viral exceptionally quickly, boosting your hotel’s awareness.
Targets Specific Guests
TikTok displays relevant content based on viewing habits and likes. So use TikTok videos to target people who regularly watch travel and accommodation or location-based videos.
Do this by creating videos around a specific niche that’s in line with your services, for example, travel and leisure. Then use relevant hashtags to boost visibility.
Forges Strong Relationships
Most TikTok users globally are between 18 and 24 years old. Therefore, if your would-be guests include this age group, posting TikTok videos can help you forge a strong relationship with them.
Apart from just posting videos, you can also nurture a TikTok community for your brand via giveaways, campaigns, and contests.
Build your brand by leveraging hashtags
Adding hashtags to your TikTok videos has two benefits. Firstly, they help TikTok’s algorithm identify users interested in your content. And secondly, hashtags help categorize videos.
Therefore, apart from using popular hashtags like #smallluxuryhotels to increase your reach, add hashtags that describe the kind of services you want to be known for, e.g., #romantichotel . That way, you get to build your hotel brand.
Depending on where you upload and publish your hotel promotional videos, you’ll reach a certain number of viewers. However, creating ads enables your videos to be seen by even more people and in a targeted manner.
Even so, the success of your video ads depends on how well you make them. And the best way is to have videos that appeal to the emotions of your ideal client.
Research shows that the payoff can be huge when people connect emotionally with a specific brand. Customers trust them and are likely to buy their products or services.
Also, if you run ads that spark an emotion in viewers, you're likely to experience a spike of 23% in sales than when pushing purely rational ads — a sobering fact that speaks volumes.
Consider this ad by Four Seasons Hotels and Resorts , for example. The YouTube video is only fifteen seconds long but exudes such exciting emotions of fun, play, and happiness. It’s perfect for promoting a family hotel because it easily attracts parents looking for a fun place to go with their kids.
Moreover, the ad’s stats prove how catchy it is—in a span of less than 2 months since going live on YouTube, the video ad has garnered 7.4 million views.
So what’s the best way to achieve this kind of emotional advertising in your hotel promotional video? Identify your potential guest’s pain points, make this the video’s main focus, and then zoom in on your services’ solutions.
For example, if your audience's main pain point is the hustle of traveling with children and wondering how to keep them entertained throughout, show a video ad that highlights your kid-friendly amenities. Create a fun video that produces feelings of joy and happiness as the family spends time together (like the Four Seasons video above).
Be as honest as possible and authentic in your promo videos, and more people will want to travel and stay at your hotel.
Increase Your Video Marketing Efforts Today!
Now that you know the five best hotel promotional videos, are you ready to take the plunge and begin or level up your hotel’s video marketing?
Video content offers significant benefits to your hotel business, including
- Increasing brand awareness,
- Growing revenue,
- Improving conversion rates,
- Boosting engagement with your target audience,
- Building trust
Digital experts reveal that most people spend a massive part of their time on the internet watching videos. So it’s a no-brainer that this should form a big part of your marketing strategy.
Lastly, always remember that you’re creating content for your guests. So, put yourself in their shoes, think about what they would like to see and what’ll entice them. That way, you have a clearer idea of what your video marketing strategy can be.
So, if you want to boost hotel awareness, be sure integrate your hotel videos on all your marketing channels.
INVESTOR DAY: €13 million CAPEX investment by Hoteles BESTPRICE to increase revenue to €13.5 million and operating profit to €7 million by 2026
06 Nov 2024 08:52 CET
HOTELES BESTPRICE S.A.
Hoteles BESTPRICE celebrates its Investor Day with announcements of upward revisions to its revenue and profit forecasts. With investments currently totaling over €13 million, the hotel chain has raised its 2026 revenue forecast to €13.5 million, with expected operating profits of €7 million, excluding new CAPEX investments and structural costs. Investments are being made in the last 4 hotels added to its portfolio, which now includes 10 hotel properties. The CAPEX execution rate is at 47%.
The hotel chain also outlines plans for adding new hotel properties under lease arrangements, aiming to operate up to 14 hotels by 2026. This would increase revenue to an estimated €16 million, with operating profits projected at €8 million. Active hotel pipeline : https://hotelesbestprice.com/pipeline-hoteles-bestprice/
Hoteles BESTPRICE currently operates 4 hotels in Barcelona, 2 in central Madrid, one each in Valencia, Girona, and Málaga, and one in Santillana del Mar, one of Spain's most beautiful towns. All locations are unique settings in well-established tourist cities.
2026 Key Projections:
- Operating profit (EBITDA) estimated at €7 million for 10 operational hotels, 100% above current levels, excluding new CAPEX investments, structural costs, and new leases.
- Projected revenue of €13.5 million, up from the expected €7.7 million for 2024.
- Total CAPEX investments of over €13 million in the last 4 hotels, with 47% execution rate.
- 10 operational hotels by 2026 from the current signed portfolio: 3 owned and 7 leased.
- Addition of 4 new leased hotels, bringing the portfolio to 14 properties.
- Operating margin around 45% of revenue, maintaining operational efficiency and productivity.
- Expected occupancy rate of approximately 93.9%, with an estimated ADR of €112.
- Projected RevPAR of around €105.
- The average workforce estimated to be around 67 employees by 2026.
- Active hotel pipeline : https://hotelesbestprice.com/pipeline-hoteles-bestprice/
The company recently reported record operating profits for the first 9 months, totaling €2,497,000. Net revenue surpassed €5,319,000, with an operating margin of over 46.9%, up from 44% last year, reflecting improved efficiency and productivity.
In 2024, Hoteles BESTPRICE achieved record occupancy and RevPAR for the first 9 months. Third-quarter occupancy rose to an impressive 98.3%, and ADR reached €111.40. The average RevPAR soared to €109.50 in Q3 and €97.80 for the year. Occupancy improved to an impressive 93.7% for the first 9 months of 2024.
The hotel chain strengthened its financial position in the first 9 months, increasing Total Assets to €13,477,922 (up from €9M, +131% from the previous year). Cash reserves reached €4,352,000, enabling investment commitments in new hotel developments in Madrid, Barcelona, and Málaga.
2024 Key Figures:
- Operating profit (EBITDA) reached €2.5 million, 37% higher than the same period last year.
- Net revenue reached €5,319,000 compared to €4,123,000, a 29% increase from the previous year.
- Operating margin of 46.9%, up from last year’s 44%, showing gains in efficiency and productivity.
- Several months with an operating margin exceeding 50%.
- Average occupancy of 93.7%, consistently above 90% over the past 24 months.
- ADR reached €104.38, with average RevPAR at €97.80.
- 7 operational hotels, with 3 more set to open soon.
- Estimated 2024 gross revenue of €7.7 million.
- MARKET CAP stands at €71 million on EURONEXT PARIS STOCK MARKET.
Oscar Sánchez, President of Hoteles BESTPRICE, said, "We are investing to lead the urban budget hotel category in Spain and expand our presence nationwide. We aspire to be a benchmark in quality and affordability with deluxe accommodations that combine modernity, excellence, comfort, and the superior quality of our team."
Hoteles BESTPRICE is an emerging boutique hotel chain with an innovative, unique, and exclusive concept that appeals to all customers and offers an attractive growth model for investors. The chain provides top-quality, deluxe rooms at the best rates, with a first-class reception team, modern facilities, and an agile, personalized, and professional service from a highly trained Guest Services team. Currently, the chain operates seven boutique hotels: BESTPRICE Diagonal and BESTPRICE Gracia in Barcelona, BESTPRICE Madrid Alcalá, BESTPRICE Girona, BESTPRICE Valencia, the recently opened BESTPRICE Santillana del Mar, and the new BESTPRICE Barcelona Stadium hostel. Three more hotels will soon be added in Madrid, Barcelona, and Málaga, bringing the total to 10 properties.
Press Contact: María Díaz
Tech Sales Comunicación – Gabinete de Prensa
http://www.techsales.es
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HOTELES BESTPRICE
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Hoteles BESTPRICE celebrates its Investor Day with announcements of upward revisions to its revenue and profit forecasts. With investments currently totaling over €13 million, the hotel chain has raised its 2026 revenue forecast to €13.5 million, with expected operating profits of €7 million, excluding new CAPEX investments and structural costs.
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