How to Write a Persuasive Speech: 7 Tips for Success
- The Speaker Lab
- June 12, 2024
Table of Contents
Mastering the art of a persuasive speech is about more than just making an argument. It’s about engaging your audience, tapping into their emotions, and guiding them to your point of view with precision.
In our dive into persuasive speaking, we’ll look at how selecting enthralling topics can captivate listeners from the get-go and ensure they hang on every word. By structuring your thoughts clearly, you’ll convey messages that not only resonate but also inspire action. And as we venture further, expect practical insights on delivering these ideas with confidence.
This guide will equip you for impact whether you’re eyeing higher education debates or business pitches. So—ready to persuade? Let’s start building those skills!
Crafting the Essentials of Persuasive Speech
What makes a persuasive speech not just good, but great? It’s all about nailing the essentials. Let’s talk shop and get into what constitutes a persuasive speech.
Defining Persuasive Speech and Its Significance
A powerful tool in any speaker’s arsenal, a persuasive speech aims to convince your audience to adopt your point of view or take action. But why is this skill so crucial? In various contexts—from boardrooms to auditoriums—mastering persuasion can be the key that unlocks doors, whether you’re advocating for human rights or pitching an innovative product. It’s not just about having facts at your fingertips; it’s also about striking chords with audience members on both logical and emotional levels.
In essence, successful persuasion hinges on blending ethos , pathos , and logos —three rhetorical arguments that make different appeals in order to sway people without crossing ethical lines. Imagine stirring up the kind of passion Martin Luther King, Jr. did with his “I Have A Dream” speech—that’s what we’re aiming for.
The Anatomy of Persuasive Speech
Diving deeper into crafting effective messages requires understanding key elements like thesis statements—a concise summary of your argument. Your speech should also have main points bolstered by supporting evidence. An intriguing thesis acts as a magnet drawing listeners in while logically laid out arguments keep them hooked.
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Selecting Captivating Topics for Persuasive Speeches
Choosing the right topic is like picking the perfect outfit for an interview. It’s your first chance to impress and persuade. A good persuasive speech topic isn’t just interesting—it should also resonate with you personally, offer fresh insights, and be relevant to your audience. Your chosen topic should spark curiosity.
Criteria for Choosing Your Topic
Picking out a topic that resonates with you and hooks your audience starts with introspection. Think about what gets you fired up: Is it human rights or health insurance debates? Does discussing violent video games or tobacco products prohibition spark that inner debater in you? Now blend this passion with issues relevant to high school curriculums or hot topics from social media chatter—this fusion ensures relevance and personal engagement.
Next, ensure alignment between your chosen subject matter and specific purpose—a mission statement of sorts for your talk. It should clarify why this issue matters here, now, to these listeners. For example, if organ donation rates are low locally yet awareness is high—an effective persuasive speech could pivot towards addressing myths rather than general advocacy.
Brainstorming Ideas That Spark Interest
To uncover gems among standard persuasive speech ideas requires creativity. Begin by listing down all potential subjects that fascinate you—music therapy’s role in mental health recovery perhaps, or how genetically modified foods affect nutrition security.
Dive deeper into each idea by considering its counter arguments, as well as how you might answer such counterarguments.
Structuring Your Persuasive Speech Outline
A persuasive speech outline is your battle plan. It’s where you lay out the strategies to sway your audience and anchor them to every word.
Main Points in a Persuasive Speech
Your outline should map the journey from opening gambit to final plea, with main points acting as guideposts. Your main points aren’t just there for show but also to convince and convert. These points should be clear, concise, and crafted to push the envelope on what your listeners consider possible.
As most successful persuaders will tell you, a well-structured outline doesn’t simply support an argument; it elevates it. That’s why every point must be backed by evidence support strong enough to withstand counter arguments while remaining ethical—no room for manipulation here.
The Blueprint of Your Argument
An effective persuasive speech starts with a thesis statement bold enough yet plausible enough that even skeptics pause for thought. You then need to connect each section back to this central claim.
The body of your argument should alternate between serving up hard-hitting facts (logos) and plucking at the audience’s heartstrings (pathos). And let’s not forget ethos—audiences should be able to trust what you say because you know this topic inside and out due its personal resonance or professional relevance.
To hammer home your main points, make sure you reiterate them in your conclusion, along with your thesis. This method ensures that audiences don’t lose track of your argument in between points.
Mastering Persuasive Speaking Techniques
To effectively deliver a persuasive speech, it’s all about the blend of strategy and sincerity. Think of your speech as a three-course meal served to engage every sense; you need just the right ingredients mixed with skillful preparation.
The secret sauce? Ethos, pathos, logos—your credibility, their emotions, and logic neatly tied together. Present facts illustrated with tales that tug at heartstrings while showcasing your expertise on the topic. These approaches have been used by great leaders throughout history.
Engaging the Audience’s Emotions in Your Persuasive Speech
A dash of emotion can transform your talk from mundane to memorable. When you speak, aim for the heart to build an emotional connection that lasts beyond those final applause. Tell a personal story or paint scenarios that resonate on an individual level. It makes audience members feel like they’re part of something larger than themselves—a surefire way to keep them listening and ready to adopt your viewpoint.
Using Persuasive Speaking Techniques Effectively
An unforgettable opening ensures you grab attention immediately but remember: this is no time for fluff. Get straight into what matters with clear main points outlined upfront because if there’s one thing we know—it’s that nobody likes being lost in translation (or speeches). Counter arguments proactively so when doubts arise, they’re already addressed head-on.
Your thesis statement isn’t just another sentence; it’s the rudder on your ship of an argument. As such it needs to be strong so that everyone knows why they should care about exotic animals or health insurance debates.
Crafting Messages That Resonate
Persuasion isn’t merely about changing minds temporarily—it’s making ideas stick long after curtains close. So layer stories atop statistics until suddenly—the world views genetically modified foods differently because you’ve shown them both sides using evidence support wrapped in narratives too compelling to ignore.
Overcoming Public Speaking Challenges
Stage fright and nervousness can turn a spotlight into a glaring interrogation lamp. It’s common, but you don’t have to let it derail your speech . Deep breathing exercises before taking the stage can help steady those jitters. Remember, even the pros feel butterflies; they’ve just learned how to make them fly in formation.
Dealing with Stage Fright and Nervousness
Facing an audience can intimidating unless you’re prepared. Preparation is your armor against fear. Know your material inside out, because when you do, confidence isn’t far behind. And if that doesn’t cut it? Picture success: visualize yourself crushing it on stage, leaving audiences hanging onto every word.
If sweaty palms still persist, focus on making connections rather than impressing people—that shift in perspective might just be what keeps nerves from taking center stage.
Handling Difficult Audience Members During Your Speech
Sometimes audience members throw curveballs harder than a major league pitcher, but with tact and grace under pressure, you’ll turn that curveball into a homerun. If someone challenges or interrupts you mid-speech, stay calm. Thank them for their input and transition back to your main points swiftly yet respectfully.
A difficult question? Embrace it as an opportunity to showcase depth of knowledge or gracefully defer it until after the presentation so everyone stays engaged without going off track.
Remember: Persuasion begins where discomfort ends—and overcoming these hurdles will leave listeners remembering not just what was said but who said it with conviction.
Ethical Considerations in Persuasion
When you step onto the stage to deliver a persuasive speech, you’re not just sharing an opinion; you’re asking your audience to trust and follow your guidance. Balancing persuasion with honesty is no small feat, but it’s essential for maintaining credibility. You might be tempted to stretch the truth or hide inconvenient facts, but avoiding manipulation in speaking is crucial.
A successful persuasive speaker knows that ethical concerns in persuasive speaking form the bedrock of genuine connection with your audience members. It’s easy to get lost in crafting arguments so compelling they border on coercive. But ask yourself if what you’re doing serves as a bridge between differing viewpoints or simply bulldozes over counter arguments without regard for their validity.
Steering Clear of Manipulative Tactics
Persuasive speeches should light fires under topics like human rights or health insurance—not ignite controversy through deceitful tactics. Ethos, pathos, and logos can become tools for trickery when used improperly. As a responsible communicator aiming at engaging the audience’s emotions ethically, steer clear from creating emotional whirlwinds devoid of factual basis.
To stay true to ethical persuasion principles means ensuring every fact presented has been verified twice over—no exaggeration, deceit, or rumormongering allowed. Stick firmly within reality’s bounds while discussing controversial subjects such as tobacco products regulation or organ donation processes; this helps maintain an atmosphere where constructive debate thrives.
Maintaining Honesty Throughout Your Speech
Your thesis statement isn’t just there for show—it’s your pledge of integrity throughout your address on music therapy benefits or violent video games’ effects on youth behavior patterns. Weaving personal experience into narratives may bolster relatability yet must never wander off into fabrication territory even if spinning tales better suited for your argument seems tempting.
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Leveraging Online Platforms t0 Develop Your Skills
The savvy speakers among us know that to stay ahead of the game, sharpening your speaking chops online is not just smart; it’s essential. With an array of top-notch courses, you can fast-track your way to becoming a more persuasive and effective speaker.
Building Public Speaking Skills Online
The journey to mastering public speaking starts with one click. The internet bursts at the seams with resources like Toastmasters International tailored to help you build public speaking skills online. Whether it’s refining thesis statements or practicing eye contact through video feedback, their tools are designed for real-world success without leaving your desk.
In addition to Toastmasters International, the National Speakers Association and SpeakerHub also have a myriad of resources for speakers of all levels. And of course, there are our own resources here at The Speaker Lab , where we offer you speaker training that will get you booked and paid to speak.
Top-Notch Courses for Developing Your Skills
No need to spend hours in traditional classrooms when you can speed up learning on-the-go or from the comfort of home. Top-notch programs, such as this course from the University of Colorado Boulder, turn theory into action faster than ever before. Interactive classes like these engage learners like no other. Just remember though—these resources aren’t magic wands; commitment still tops necessity lists if real growth is what you’re after.
FAQs on Persuasive Speeches
What is a persuasive speech example.
Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights.
What are the 5 elements of persuasive speech?
The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion.
How do I start a persuasive speech?
Kick off with an attention grabber—quote, question or startling stat—to hook your listeners right away.
What is a persuasive way of speaking?
Surefire persuasion speaks directly to interests while mixing logic and emotion to shift opinions.
Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention.
Outline each argument with care, making it easy for listeners to follow, then balance facts with stories that stir emotions.
Hone your delivery like great leaders do. Practice making eye contact; refine those public speaking skills online or in person—it’s how you keep an audience listening.
Ethics matter as much as eloquence does. Persuade honestly without manipulating minds or exploiting fears—that’s true success in persuasion.
In every good persuasive speech lies the power to change views, inspire action, even alter history itself. So take these insights and go forth—persuade ethically, speak confidently!
- Last Updated: June 4, 2024
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Persuasive Speech
Persuasive speeches generator.
June 4, 1940; the day when Prime Minister Winston Churchill spoke before the House of Commons, and gave a report that celebrated the safe rescue of their troops that were stranded on the beach of Dunkirk while also seeking to raise a point on Britain not negotiating peace terms with the monster Adolf Hitler.
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“Even though large tracts of Europe and many old and famous States have fallen or may fall into the grip of the Gestapo and all the odious apparatus of Nazi rule, we shall not flag or fail. We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans…” Churchill
Introduction Persuasive Speech
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Persuasive Speech Outline
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August 8, 1942. India was under the direct rule of Britain for almost a century and, many of the locals had enough. Mahatma Gandhi, who was the founder of non-violent civil disobedience tactics, together with the National Indian Congress, in his speech “Quit India” demanded complete independence from British rule as they pushed for a completely non-violent movement .
“But it is my conviction that in as much as these struggles were fought with the weapon of violence, they failed to realize the democratic ideal. In the democracy which I have envisaged, a democracy established by non-violence, there will be equal freedom for all.” Gandhi
August 28, 1963; after the concept of black men being slaves ended only a century after 1863, African-Americans were promised full equality. But instead, they were denied of their human rights as human beings by turned away in restaurants, black children were hosed down, people looked at them with contempt, black children were being bused to separate schools. Dr. Martin Luther King, a avid believer of Mahatma Gandhi’s non-violent civil disobedience tactics had enough of this and took to the streets and then and there, delivered his address at Washington D.C Civil Rights March, on the steps of the Lincoln Memorial.
“I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification – one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.” Dr. King
What do these three speakers have in common other than the fact they are all males? They are not only known as the greatest persuasive speakers of all time, but they are also activists who stand up for something that they would want their convictions and beliefs to be heard by the audience. Unlike argumentative speeches, persuasive speeches have the goal of convincing the audiences to what they stand for in order to bring about a change the way in their thinking and the way they live.
Purpose of a Good Persuasion Speech
A persuasive speech is meant to influence to change the perception of the audience in terms of their perception, belief, opinions, regarding a certain issue or topic that seems timely. The author of the said speech has the objective to challenge the audience’s way of thinking, conceptions as well as misconceptions, and to draw their attention into conceding with the beliefs of the one delivering the speech.
One purpose of the persuasive speech is to enhance the belief of the listeners in a particular issue. During the 2016 US Elections, Presidential Candidate Donald Trump promised to make America great again in attempt to deliver the following promises during his term: repeal Obamacare, build a wall and make Mexico pay for it, suspend immigration from terror-prone places, cut taxes for everyone, and lower the business tax rate.
Despite the fact that the millennial generation had placed their bets for Democrat Secretary Hillary Clinton’s victory over that of the Republican, Donald Trump eventually won and took his seat in office as the 45th President of the United States of America (POTUS). Listed below is a sample outline of a persuasive speech written by Tom Wingard:
Simple Persuasive Speech Example
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Writers Persuasive Speech
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Process of Writing a Good Persuasive Speech
Once you start writing a persuasive speech, you need to be careful as it demands careful planning and fact-based presentation to convince your audience. Without those, it would just be another blabbermouth running his mouth, not knowing what he is trying to do. Like all speeches, it must be backed by research, statistical figures, data, quotes, figures, tables, real-life events, or anything that has happened that might convince the audience to believe you.
It is important that you learn to organize your files and your data cohesively and coherently to provide a smooth transition so that the audience may keep track of the pointers that you have delivered to them over the course of the speech. It is important that you prepare a draft ahead of time as well as an outline that acts as a guide to assist you throughout your speech.
Writing your Persuasive Speech Outline
Shall we begin? Writing speeches have numerous challenges. Writing speeches are one thing, but it is another when you deliver it in front off the crowd. To help you with that, here a few guidelines that can help you when drafting your speech outline for the first time.
- Choose your topic. Find a topic that suits best to your many interests and likes. However, if the topic is just going to be assigned to you, you will have to exert extra effort in making the selected topic worthwhile to the listeners.
- Implement guidelines. The takeaway for the audience. If you have nothing to give the audience whatsoever, then there is absolutely no point in giving the speech in the first place if the audience learns nothing from it. It would only be a waste of time for both the speaker and crowd.
- Grab the listener’s attention. First impressions matter. Start strong and end strong. If you give a very weak impression, where does that leave your audience? Today’s audience have very high expectations among the speakers. If you bore them out the first few minutes of your talk, then they would likely fall asleep all throughout your speech, even if you are getting to the interesting and fun part.
- Establish credibility. Do not make a fool out of yourself by saying nonsense. make sure that you manage to research everything beforehand. After your research, learn to verify. In this age of fake news, there is also the tendency of fake information. Get your information from reliable sources.
- Make a thesis statement. This thesis statement serves as the summary of the argument you are trying to make in a sentence.
- Recap your points. Try to convince the crowd on why the issue is considered critical and important in today’s society. In doing so, tell the crowd of the little things they can do to help become a part of the solution, instead of increasing the problem about the said issue. Point out the cause and effect of a solution done correctly and a solution done incorrectly. At the end of the day, let the audience leave with a takeaway that they can remember..
- Summarize your points again. Go back to the main points that you have made in your speech, but keep it short and simple to help refresh the memory of the audience.
- Add transitions. After finishing with point A, how would you then proceed to point B and still make sense of point A? You add transitions so that the flow of the speech will become smooth.
- Be aware of who you are speaking to. Know your target audience. The more you know them, the more you can adjust the content of your speech for the audience to relate to it better. And in the understanding of who your target audience is, you might be able to insert some jokes. But make it a point that they are not too informal.
After completing your outline, you begin to start plotting out the speech itself. You may refer to persuasive speech examples . There are numerous topics that you can choose from, it all depends on the timeliness and the relevance of that said issue in society. In light of the recent Florida shootings, both students and parents alike have had enough of seeing their dead child or dead classmate because of a monster that was able to get an assault rifle at the age of eighteen.
The students, faculty, and parents of Stoneman Douglas High School took part in a debate that was organized by Cable News Network (CNN) with representatives of the state and the National Rifle Association (NRA) in helping resolve this issue. Their pleas and their cries have reached the ears of Senator Mark Rubio and promised that change would be coming to the nation.
Remember, persuasion is a gift. If you are able to convince someone naturally to support your cause, then consider yourself lucky. If not, then practice, practice, practice!
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Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.
In this article:
What is Persuasive Speech?
Here are some steps to follow:, persuasive speech outline, final thoughts.
Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.
Persuasive Speech Preparation
Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.
1. Select a Topic and Angle
Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.
2. Define Your Persuasive Goal
Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.
3. Analyze the Audience
Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.
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4. Build an Effective Persuasive Argument
Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech.
Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?
5. Outline Your Speech
Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.
Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.
6. Deliver a Winning Speech
Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience.
Topic: What topic are you trying to persuade your audience on?
Specific Purpose:
Central idea:
- Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
- Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
- Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.
After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.
- Example 1 – Support for the reason given above.
- Example 2 – Support for the reason given above.
The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.
- Summary: Briefly remind the listeners why they should agree with your position.
- Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
- Thank the audience for listening.
Persuasive Speech Outline Examples
Topic: Walking frequently can improve both your mental and physical health.
Specific Purpose: To persuade the audience to start walking to improve their health.
Central idea: Regular walking can improve your mental and physical health.
Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?
Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.
Americans lead a passive lifestyle at the expense of their own health.
- This means that we spend approximately 40% of our leisure time in front of the TV.
- Ironically, it is also reported that Americans don’t like many of the shows that they watch.
- Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
- The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
- Present the opposition’s claim and refute an argument.
- Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
- While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.
In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.
Thank you for listening!
Topic: Less screen time can improve your sleep.
Specific Purpose: To persuade the audience to stop using their screens two hours before bed.
Central idea: Ceasing electronics before bed will help you achieve better sleep.
Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.
I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.
As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.
- Our natural blue light source is the sun.
- Bluelight is designed to keep us awake.
- Bluelight makes our brain waves more active.
- We find it harder to sleep when our brain waves are more active.
- Having a good night’s rest will improve your mood.
- Being fully rested will increase your productivity.
Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!
Thank the audience for listening
A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.
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