cover letter catchy openings

100 Cover Letter Openers That Grab Recruiters’ Attention

Last Updated on October 25, 2023 by Dr Sharon Baisil MD

Ever stared at the phrase “ To whom it may concern ” for what feels like hours, thinking if there’s a better way to kick off your cover letter? Good news – there is! You’re not the only one who’s been in this conundrum. And guess what? Recruiters are equally tired of reading that salutation over and over. Imagine their delight when they come across a cover letter that’s a bit more… let’s say, spiced up?

You’ve got their attention!

The cover letter is your first chance to make an impression. It’s like the appetizer before the main course (your resume). Think about it – would you order the same appetizer every time you go out? Probably not. So, why serve the same bland introduction to recruiters?

Why Your Opening Matters

Recruiters scan hundreds, if not thousands, of cover letters every week. With the rise of platforms like LinkedIn and job application portals, it’s easier than ever for job seekers to apply, which means recruiters have an even bigger pile to sift through. So, how do you ensure your cover letter stands out from the pile?

Opportunities don’t often come along. So, when they do, you have to grab them.” Audrey Hepburn

A strong opening paragraph acts like a magnet. It pulls the recruiter into your world, making them eager to learn more about your skills, experiences, and what you can bring to the table. It’s like a movie trailer. If the trailer doesn’t capture your interest, would you watch the whole film?

Injecting Humor: A Risk Worth Taking?

Now, here’s a thought: what about starting with a joke or a touch of humor? Some of you might be thinking, “Is that even professional?” But, humor can be an incredible tool, especially when it’s relevant. Platforms like HubSpot have entire blogs dedicated to marketing with humor. Why? Because it works.

“ Choose a job you love, and you will never have to work a day in your life.” Confucius

If done right, humor can make your cover letter memorable. Think about it. Which do you remember more – a post on social media that made you laugh or the one that was just… there? But, it’s a delicate balance. You want the recruiter to chuckle, not roll their eyes.

Tailoring it to the Job Description

Every company has its unique DNA – its beliefs, its culture, its goals. Your cover letter should reflect that you understand and resonate with that DNA. It’s not just about your skills or what’s written on your resume. It’s about how those skills align with the company’s vision and job description.

“In the middle of difficulty lies opportunity.” Albert Einstein

For instance, if you’re applying for a role in digital marketing, you might want to mention how you increased revenue using A/B testing. Or if you’re aiming for a position at a software firm that specializes in VR (virtual reality), slip in how you’ve mastered using the headset or have ideas to revolutionize the VR experience.

Getting Personal: The Power of Personalization

When it comes to your cover letter, personalization isn’t just a buzzword. It’s the secret sauce that can set you apart. You see, the world is shifting towards personalization. From personalized medicine to CRM ( Customer Relationship Management ) software that curates experiences based on user behavior, it’s evident that personalization is the future.

Openers Tailored to the Company Culture

• “Having been an avid reader of [Company]’s blog for the past year, I was thrilled to see an opening in the [Job Title] role.”
• “Your recent post on LinkedIn about [Specific Company Achievement] resonated with me, and here’s why.”
• “After using your software for the past two years, I couldn’t resist applying when I saw the job posting.”
• “The way [Company] has revolutionized the market reminds me of a bit of magic, and I’d love to be part of this wizardry.”

Openers Highlighting Your Skills

• “As someone who increased revenue by 20% through innovative digital marketing strategies last year, I was excited to see a role at [Company] that aligns with my expertise.”
• “My knack for [Specific Skill] isn’t just a line on my resume. Let me explain.”
• “Having led a team that boosted our social media marketing engagement by 50%, I’m eager to bring this energy to [Company].”
• “CRM software? I’m not just familiar; I’ve trained teams on maximizing its potential.”

Breaking Stereotypes: Unconventional Openers

Taking the road less traveled can sometimes lead to the most beautiful destinations. The same goes for your cover letter. Stepping out of the box while keeping it relevant can be a game-changer.

Humorous and Light-Hearted Openers

• “Why did the marketer get off the trampoline? He was tired of the ups and downs. Speaking of marketing, let me tell you how I can elevate [Company]’s strategies.”
• “If job applications were a game, I’d be leveling up with this cover letter. Ready for the adventure?”
• “Ever wondered what Harry Potter and I have in common? Magic. The only difference is, mine is in [Specific Skill].”
• “Let’s address the elephant in the room. No, I’m not talking about my last job where I worked in a zoo. I’m referring to why I’m the perfect fit for [Company].”

Openers Drawing from Current Events or Trends

• “In a world where virtual reality is blurring the lines between the digital and real, I believe I can bring a fresh perspective to [Company]’s VR endeavors.”
• “Much like how the world is rapidly embracing A/B testing to optimize results, I too am always testing, learning, and iterating.”

Tapping into Emotions: Openers that Resonate

Engaging with someone’s emotions can be a powerful tool. It’s the reason some advertisements leave us teary-eyed or why certain posts on social media tug at our heartstrings.

Openers That Evoke Empathy or Passion

• “Driven by a belief that [Company Mission], I’ve dedicated my career to aligning with this very principle.”
• “In a world where [Relevant Issue], I’ve found solace in [Specific Skill or Role].”
• “My passion for [Job Role] isn’t just professional; it’s deeply personal. Here’s why.”
• “The story of [Company]’s commitment to [Cause] struck a chord with me, and here’s the verse I’d like to add.”

Openers That Reflect Determination or Grit

• “Turning challenges into opportunities has been my mantra, and I’d love to bring this spirit to [Company].”
• “Where some see obstacles, I see puzzles waiting to be solved. Keen to solve the next one at [Company]?”
• “My journey hasn’t been a straight path, but every twist and turn has equipped me for [Job Role at Company].”

Making it Relatable: Openers Using Analogies

Sometimes, drawing parallels can paint a clearer picture. It’s why we often hear teachers use analogies in education or why metaphors are powerful in literature.

Openers with Analogies or Metaphors

• “If problem-solving were an art, consider me Picasso.”
• “Navigating the world of [Industry] is a lot like sailing. It’s not about the wind, but how you set the sails.”
• “In the orchestra of [Job Role], I’ve fine-tuned my skills to be the first-chair violinist.”
• “Like a chef perfecting a recipe, I’ve honed my [Specific Skill] to craft the best results.”

Openers That Address the Recruiter Directly

• “I’ve read interviews where you, [Recruiter’s Name], mentioned [Company]’s vision. Here’s how I align with it.”
• “Your post on social media about [Topic] got me thinking, and I believe I have a fresh take for [Company].”
• “Having followed [Company] on LinkedIn, your recent achievements stood out, and I’m eager to contribute to future successes.”

The Bold and the Brave: Openers That Take a Chance

There’s something to be said about taking risks. Sometimes, the most unexpected openers can leave a lasting impression.

Openers That Are Out-of-the-Box

• “While I don’t come with a cape, my superpower in [Specific Skill] might be just what [Company] needs.”
• “I promise this isn’t just another cover letter. It’s an invitation to a conversation about [Topic/Role].”
• “Instead of telling you why I’m perfect for [Company], let me show you.”
• “Confession: I’ve been a [Company] superfan for years. Now, I’m ready to switch from the stands to the field.”

Show, Don’t Tell: Openers That Demonstrate Value

It’s one thing to say you’re good at something. It’s another to prove it. These openers help you put your best foot forward right from the get-go.

Openers Based on Achievements

• “Under my leadership, our sales team managed to exceed quarterly targets by 30%. I’m ready to bring this momentum to [Company].”
• “Having revamped our social media marketing strategies, our public image saw a 50% positive spike in just six months.”
• “In my previous role, I was instrumental in integrating CRM software, which streamlined our customer relationship management and boosted revenue by 40%.”
• “Education isn’t just about degrees. Here’s a real-world problem I solved at my last job that demonstrates my expertise.”

Openers That Highlight Soft Skills

• “While my resume speaks of my technical prowess, it’s my knack for team dynamics and collaboration that I’m most proud of.”
• “Problem-solving isn’t just a skill I’ve listed on my résumé. It’s a mindset I bring to every challenge.”
• “Communication is the bridge between confusion and clarity. Here’s how I’ve played the role of that bridge in my past roles.”

The Tech-Savvy Approach: Openers for the Digital Age

In a world dominated by digital transformation, flaunting your tech-savviness can be a game-changer, especially for roles that demand it.

Tech and Digital-Inspired Openers

• “In the realm of virtual reality, I see endless possibilities. I’ve got a VR headset and a vision – ready to explore the future with [Company]?”
• “Diving deep into A/B testing and analytics, I’ve uncovered insights that have been game-changers for my previous employers.”
• “Much like how personalized medicine is transforming healthcare, I believe in a personalized approach to [Job Role].”
• “Having mastered several CRM software tools, I’m ready to dive into [Company]’s digital world and make waves.”

The Direct Approach: Sometimes, Simplicity Wins

Not every opener needs to be wrapped in metaphors or humor. Sometimes, a straightforward approach can be just as effective.

Straight-to-the-Point Openers

• “I’m excited about the [Job Role] position at [Company] and here’s why.”
• “My experience in [Specific Skill or Role] aligns perfectly with what [Company] is looking for.”
• “I believe I can add significant value to [Company]’s [Specific Department/Team]. Let’s dive into the specifics.”

Stories that Stick: Narrative-Driven Openers

A well-told story can be a compelling opener, especially if it encapsulates your drive, passion, or reason for applying.

Story-Based Openers

• “It all started with a single project in college, and today, I find myself deeply passionate about [Specific Skill/Role].”
• “Once, during a challenging phase at work, my team and I tackled a problem that seemed insurmountable. That experience is why I’m so excited about [Company].”
• “Growing up, I always loved [Relevant Activity/Subject]. It’s no wonder I’ve built a career around it, and now, I see [Company] as the next chapter in this journey.”

Openers Reflecting Growth and Learning

• “Every role I’ve taken has been a stepping stone, teaching me something new. I’m eager to bring this accumulated knowledge to [Company].”
• “In the ever-evolving world of [Industry], I pride myself on being a lifelong learner. Here’s how I’ve grown over the years.”
• “From my first internship to my most recent leadership role, there’s been one constant: my commitment to [Specific Value/Principle].”

For the Creatives: Openers that Spark Imagination

For roles that require creativity, an opener that showcases your inventive spirit can make a difference.

Creative and Imaginative Openers

• “If [Company] were a color, it’d be a vibrant shade of [Color], reflecting its energy and innovation. Here’s how I’d blend in.”
• “Imagine a world where [Hypothetical Scenario Relevant to Job Role]. With my skills, I believe we can make this a reality at [Company].”
• “In the tapestry of [Industry], each thread tells a story. I’m eager to weave my narrative into [Company]’s larger picture.”

The Data-Driven Mind: For the Analytical Thinkers

For roles in analytics, finance, or any domain where numbers speak louder than words, a quantifiable opener can be impactful.

Quantitative and Results-Focused Openers

• “Boosting sales by 25%, optimizing workflows by 40%, and cutting costs by 15%. These aren’t just numbers; they’re stories of my impact, ready to be replicated at [Company].”
• “In the last year, I’ve led a team that has outperformed market benchmarks by 20%. Curious about how? Let’s dive in.”
• “Data doesn’t lie, and my track record showcases a consistent story of growth, optimization, and innovation.”

The Global Citizen: Openers for Multinational Roles

For roles that require a global perspective or multicultural awareness, an opener that showcases your international exposure can set the tone.

Worldly and Multicultural Openers

• “Navigating diverse markets from Asia to Europe, I’ve garnered insights that I believe can drive [Company]’s global strategy.”
• “In today’s interconnected world, I’ve had the privilege of collaborating with teams across continents, bringing a truly global perspective to my work.”
• “From understanding cultural nuances in marketing campaigns to adapting strategies for different regions, I’m ready to bring a world of experience to [Company].”

For The Tech Enthusiasts: Openers That Show Off Your Tech Prowess

In an age dominated by technology, flaunting your tech skills can be a surefire way to grab attention.

Tech-Centric Openers

• “While many fear the rise of AI, I embrace it. Let me show you how I’ve used AI to revolutionize processes in my previous roles.”
• “In a world that’s shifting towards virtual reality, I’m not just a spectator; I’m an active player, ready to bring my VR insights to [Company].”
• “From cloud computing to blockchain, my journey in tech has been exhilarating. Ready to embark on the next chapter with [Company]?”

For The Eco-Warriors: Sustainability-Driven Openers

In a world that’s becoming more environmentally conscious, showing off your green thumb can be a plus.

• “In a world striving for sustainability, I’ve championed green initiatives that have not only helped the planet but also boosted company reputation.”
• “They say green is the new gold. Here’s how I’ve integrated sustainable practices in my previous roles, and how I plan to do so at [Company].”

The Challenger: Openers That Show You’re Not Afraid to Challenge the Status Quo

Being a disruptor can be a good thing, especially if you’re in an industry that values innovation.

• “While many stick to the playbook, I believe in rewriting it. Curious? Let’s dive into some of my disruptive strategies.”
• “Change is the only constant, and in my career, I’ve not just adapted to change; I’ve been the catalyst for it.”

The Collaborator: Team-Focused Openers

There’s no ‘I’ in ‘Team’. If you’re someone who thrives in collaborative environments, these openers are for you.

• “Behind every successful project I’ve led is a team that’s worked in perfect harmony. Ready to compose the next symphony with [Company]?”
• “Building bridges and fostering collaboration isn’t just a skill; it’s a passion. Keen to see how teamwork makes the dream work?”

For The Lifelong Learners: Openers That Showcase Your Thirst for Knowledge

If you’re someone who’s always seeking to learn and grow, these openers can reflect your mindset.

• “Every day is a school day, and I’m always eager to learn. Here’s how my learning mindset has benefited my employers.”
• “In the ever-evolving landscape of [Industry], I pride myself on being two steps ahead, always learning, always innovating.”

The Digital Marketer: Openers for Those Who Live Online

In today’s digital age, having a strong online presence and understanding the intricacies of digital marketing can give you a significant edge.

Digital Marketing-Inspired Openers

• “Diving into the depths of digital marketing, I’ve leveraged social media marketing to boost public image and drive sales like never before.”
• “From crafting engaging blog posts to mastering the algorithms of social media platforms, I’m ready to bring my digital arsenal to [Company].”
• “Having executed successful A/B testing campaigns that directly impacted revenue, I’m eager to dive into [Company]’s digital challenges.”

The Modern Networker: Openers for the Socially Savvy

With platforms like LinkedIn revolutionizing the way we connect professionally, flaunting your networking prowess can be a game-changer.

• “I came across [Company]’s recent achievements on LinkedIn and was instantly drawn to the innovation and spirit showcased. I’m eager to be a part of this journey.”
• “Your recruiter’s post on LinkedIn about [Specific Topic] resonated deeply with me, and it got me thinking about how my skills could be a perfect fit for [Company].”
• “Networking isn’t just about connecting on social media; it’s about forging genuine relationships. And my relationship with [Industry/Role] has only grown over the years.”

The Tech Aficionado: Openers for the Tech-Savvy and Innovative

Technology is transforming industries, and showcasing your tech skills can set you apart.

• “From harnessing the power of VR to innovating with the latest software tools, I’ve always been on the cutting edge. Ready to bring this tech-savviness to [Company]?”
• “My experience with CRM software goes beyond just using it; I’ve been instrumental in integrating and optimizing it for past employers, yielding tangible results.”
• “The future is virtual. With my hands-on experience with VR headsets and the virtual realm, I’m excited to explore what the virtual reality space holds at [Company].”

The Problem Solver: Openers for the Analytical Minds

If you’re someone who thrives on challenges and puzzles, these openers can resonate with your problem-solving spirit.

• “Faced with challenges, I don’t see roadblocks; I see puzzles waiting to be solved. Ready to tackle the next big challenge with [Company]?”
• “My education didn’t just equip me with knowledge; it instilled in me a passion for problem-solving, a trait I’ve carried into every job role.”
• “Every job application I send is backed by a belief that I can make a difference. At [Company], I see myriad opportunities to apply my problem-solving skills.”

The Sales Maverick: Openers for the Deal-Closers

Sales isn’t just about numbers; it’s about relationships, understanding needs, and finding solutions. These openers are for those who know the art of sealing the deal.

Sales-Driven Openers

• “In the world of sales, every handshake, every conversation, and every pitch matters. Here’s how I’ve consistently outperformed my targets and how I plan to do the same at [Company].”
• “They say a good salesperson can sell ice to Eskimos. While I’ve never tried that, I’ve surely driven significant revenue growth in challenging markets. Curious to know how?”
• “Sales is not just a job for me; it’s a passion. And this passion has led me to break records and set new benchmarks. Ready to set some new records with [Company]?”

The Life-long Student: Openers for Those Always Ready to Learn

The world is constantly evolving, and so should we. These openers resonate with those who have an unquenchable thirst for knowledge.

• “Every day presents an opportunity to learn something new. From mastering new software tools to attending workshops, I’m always on the lookout to expand my horizons.”
• “My education didn’t just end with my degree. I’ve consistently sought out new courses, certifications, and experiences to ensure I bring the best to the table.”

The Visionary: Openers for the Big Dreamers

For those who always have an eye on the bigger picture and believe in the power of vision.

• “I don’t just see [Company] for what it is; I see it for what it could be. With my skills and vision, I’m excited about the possibilities we can explore together.”
• “In the grand tapestry of [Industry], I’ve always aimed to be more than just a thread. I aim to be a defining pattern. Excited to weave this vision into [Company]’s fabric.”

The Modern Day Job Seeker: Openers Reflecting the New Age

In today’s dynamic job market, reflecting modern trends and approaches can set you apart.

• “Navigating the modern job landscape has been an exhilarating journey. From understanding job descriptions to leveraging platforms like LinkedIn for networking, I’ve embraced the new age of hiring.”
• “In today’s digital age, I believe in merging traditional skills with modern tools. From using CRM software to enhance customer relationship management to leveraging digital marketing strategies, I’m the blend of old and new [Company] needs.”

The Brand Ambassador: Openers for Those Who Live and Breathe the Brand

For those who are not just looking for a job, but are truly passionate about the company and its mission.

Brand-Driven Openers

• “Every time I read a blog post or see a marketing campaign from [Company], I’m reminded of why I want to be part of this team. Here’s what I bring to the table.”
• “I’ve not only used [Company]’s products, but I’ve also been an advocate for them in my professional circles. Now, I want to take that passion and turn it into impactful work at [Company].”

The Innovator: Openers for Those Who Think Outside the Box

Innovation is the key to staying ahead in many industries. These openers are for those who dare to think differently.

• “While many are content following the rulebook, I believe in rewriting it. My innovative approach to [Specific Skill/Role] has yielded results before, and I’m excited to bring this mindset to [Company].”
• “In a world of templates and norms, I’ve always chosen the path less traveled, leading to breakthroughs and fresh perspectives. Eager to bring this innovative spirit to [Company].”

The Relationship Builder: Openers for Those Who Value Connections

Building and nurturing relationships can be the key to success in many roles, from HR to sales.

• “Relationships are the backbone of any successful venture. Whether it’s with a team, a client, or a partner, I’ve always prioritized genuine connections. Here’s how I plan to foster these relationships at [Company].”
• “In my previous role, I was often lauded not just for my skills but for my ability to build and nurture relationships across departments. Ready to create those connections at [Company].”

The Closer: An Opener That Ends on a High Note

• “They say beginnings are important, but so are endings. As I wrap up this cover letter, I want to leave you with one thought: With my skills, passion, and drive, I’m not just a fit for [Company]; I’m the missing piece to the puzzle.”

In the grand theater of job applications, your cover letter is your spotlight moment. It’s more than just a bridge to your resume; it’s a window into your passion, your drive, and your fit for the role. Whether you’re making a recruiter smile with a dash of humor or nod in agreement with your innovative insights, remember: every word counts. So, the next time you sit down to pen that letter, ditch the generic and embrace the genuine. After all, why blend in when you were born to stand out? Embrace these openers, tailor them to your story, and watch the magic unfold.

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25 Cover Letter Opening Examples to Make an Impact

A compelling cover letter is essential for making a strong first impression on potential employers. One of the most critical components of an effective cover letter is the opening line, which sets the tone for the entire document and grabs the attention of hiring managers. To help you craft the perfect introduction for your cover letter, we've compiled a list of 25 powerful opening lines tailored to various industries and roles. These examples will inspire you to create an engaging and memorable opening that showcases your own skills, experience, and enthusiasm for the position.

25 Example Cover Letter Opening Lines:

These are mere samples that you can start of from with your own opening lines. They are meant to inspire and help you aide your own, personal

1. As a highly motivated and detail-oriented financial analyst with a proven record of identifying investment opportunities and managing risk, I am eager to apply my skills and expertise to the Financial Analyst position at [Company Name]. <br>

2. With a strong background in project management and a track record of completing projects on time and within budget, I am excited to bring my expertise to the Project Manager role at [Company Name]. <br>

3. As a professional graphic designer with a passion for creating visually engaging content and a deep understanding of branding, I am confident that my skills make me a perfect fit for the Graphic Designer position at [Company Name].

4. As a recent graduate with a degree in [Major] from [University], I am eager to apply my academic knowledge and passion for [Industry] to the [Job Title] role at [Company Name].

5 . As an accomplished sales professional with a history of exceeding targets and cultivating long-lasting client relationships, I am excited to contribute my skills and experience to the Sales Representative role at [Company Name].

6. With extensive experience in managing social media campaigns and a deep understanding of online marketing strategies, I am the ideal candidate for the Social Media Manager position at [Company Name].

7. As a Certified Public Accountant with a strong background in financial planning and analysis, I am confident that my expertise makes me the perfect candidate for the Senior Accountant role at [Company Name].

8. With a passion for writing and a strong background in creating compelling content for various platforms, I am excited to bring my skills to the Content Writer position at [Company Name].

9. As an experienced human resources professional with a proven ability to recruit top talent and develop effective employee relations strategies, I am eager to contribute my skills to the HR Manager role at [Company Name].

10. Having successfully managed events ranging from corporate conferences to charity galas, I am excited to bring my event planning expertise to the Event Coordinator position at [Company Name].

11. As a certified data analyst with a strong background in statistical modeling and a passion for uncovering insights from complex datasets, I am eager to bring my expertise to the Data Analyst position at [Company Name].

12. With a proven ability to develop and implement effective digital marketing strategies, I am confident in my ability to contribute to the success of the Digital Marketing Specialist role at [Company Name].

13. As a results-driven engineering professional with expertise in [specific engineering field], I am eager to apply my skills and experience to the [Job Title] position at [Company Name].

14. With extensive experience in customer service and a passion for creating positive customer experiences, I am highly motivated to bring my skills and expertise to the Customer Service Representative role at [Company Name].

15. As a seasoned business development executive with a track record of identifying and securing new clients, I am eager to contribute to the growth and success of the Business Development Manager position at [Company Name].

16. With a strong background in product management and a passion for creating innovative solutions, I am confident that my expertise makes me the perfect fit for the Product Manager role at [Company Name].

17. As an experienced administrative professional with exceptional organizational and multitasking skills, I am excited to bring my talents to the Executive Assistant position at [Company Name].

18. With a strong passion for [Industry] and a track record of creating impactful communications strategies, I am excited to contribute my skills and experience to the Public Relations Specialist role at [Company Name].

19. As a creative and talented web developer with expertise in [specific programming languages], I am confident that my skills make me a strong candidate for the Web Developer position at [Company Name].

20. As an accomplished operations professional with experience in streamlining processes and improving efficiency, I am eager to apply my skills to the Operations Manager role at [Company Name].

21. With a passion for teaching and a proven ability to engage and motivate students, I am excited to bring my skills and experience to the [Subject] Teacher position at [School Name].

22. As a highly skilled and adaptable software engineer with experience in [specific programming languages], I am eager to contribute to the success of the Software Engineer role at [Company Name].

23. With a strong background in supply chain management and a track record of improving efficiency and reducing costs, I am confident that my expertise makes me the perfect candidate for the Supply Chain Manager position at [Company Name].

24. As an experienced medical professional with a deep understanding of patient care and a commitment to providing compassionate service, I am excited to bring my skills and experience to the [Job Title] position at [Company Name].

25. With a passion for research and a proven ability to analyze and interpret data, I am eager to contribute my skills and expertise to the Research Analyst role at [Company Name].

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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• Resume and Cover Letter
• Crafting Catchy Cover...

Crafting Catchy Cover Letters: A How-To Guide

10 min read · Updated on May 16, 2024

Today, more than ever, having a catchy cover letter in your job-search toolkit is a must.

A lot of job seekers ask, “Do I really need a cover letter?” The answer is a resounding “Yes!” More often than not, writing a catchy cover letter is something people simply don't do because the overwhelming thought is that employers don't read them. That couldn't be further from the truth. 

On top of that, adding a catchy cover letter to your application can enhance the skills, achievements, and qualifications you include on your resume. Most importantly, though, a great cover letter makes you more human, more real, to the hiring manager reading your application. 

What's most critical is that your cover letter be engaging. Avoid using the same old boring content that everyone else is using. Instead, craft a catchy cover letter that grabs their attention. This is your how-to guide for doing that!

Cookie-cutter isn't the way to go

Everyone has seen cover letters that start like this, 

To Whom It May Concern:

I am writing to express my interest in the [POSITION TITLE] that I saw advertised for [COMPANY NAME].

It's a complete yawn-fest. It's boring. It's overdone. 

Since your cover letter is the first chance you get to make a solid introduction to a new employer, spice it up a bit. Use some humor, indicate that you're passionate about the job you're pursuing, and inject some of your personality to entice hiring managers to actually read what you have to say. 

What is a good opening line for a cover letter?

The main idea behind a great, catchy cover letter is that you want to tell a story. This doesn't mean you should regurgitate what's contained in your resume – no one wants to read the same things twice. It all starts at the beginning. The way you start your cover letter can make or break you.

Do you want the hiring manager to have a “Bleh” moment and toss your cover letter to the side?

Wouldn't you rather they be caught off-guard by your creativity and keep reading?

The best way to shake things up is to go off-script and write something that actually catches their attention. Here are some examples:

Show your passion: “Not too long ago, I came to the realization that my life's goals included giving back to my community through story-telling. After a lot of research, I discovered that a great way to do that was to go into Public Relations and Marketing to help connect consumers with companies to meet needs.”

Show some love: “I recently read an article about how [COMPANY NAME] was involved in improving our community by engaging employees in outreach events that…”

Prove your worth: “When I read about the job opening for [POSITION TITLE] at [COMPANY NAME], I knew I had to apply because I'd already saved my current company over $100K in logistics costs and I knew that I could do that for you, too.”

Highlight your personality: “A few years ago, I was exploring the mountain roads outside of Denver, and a stranded chicken jumped in my car – it's a funny story, I even have pictures. From that moment, I knew working with rescue animals was where I wanted my future to go.”

Now that you have their attention – write the body of your catchy cover letter

One thing to remember is that the introduction of your cover letter isn't supposed to be a monologue – keep that old adage that less is more in mind. The first paragraph of your cover letter is only meant to be a couple of sentences – just enough to pique the hiring manager's interest so they keep reading. Let's face it; it's not every day that some random chicken jumps in your car. That may be just the thing that entices the interviewer to call you in – so they can hear the story. 

The second paragraph of your catchy cover letter

The next part of your catchy cover letter should be a paragraph that transitions into how your introduction will make you a great part of their team. Without repeating all the great things you've written in your cover letter, highlight some of the skills and achievements from your career thus far to prove to them you have what it takes to be a valuable part of their team. 

The third paragraph of your catchy cover letter

You can actually write this third part as a paragraph or use bulleted achievement statements (like you'll see in the template later in this article). The idea here is to showcase your most impressive career achievements and your primary strengths. 

It's a good call to opt for bullets for this part of your catchy cover letter because if the hiring manager is skimming through your cover letter, it'll be easy for them to see what you bring to the table. Don't go crazy, though, and add a bunch of bulleted achievement statements. Stick to between three and five because you don't want the cover letter to go over one page. 

The closing of your catchy cover letter

Your last paragraph should close out the cover letter by reiterating your passion for the job and requesting an interview; this is called a call to action. After all, the whole point of writing a catchy cover letter is to get them to call you for a face-to-face meeting so you can win the job. 

The end of your cover letter is also a great place to explain faux pas in your resume or give details about why you're changing careers . You can even use this part to detail your desire to travel for work or indicate that you're relocating for this job. 

Here's what a catchy cover letter looks like

We know, instructions on how to do something is one thing, but seeing it all come together in an example is something even better. So, with that, here is a catchy cover letter example:

Contact Information

[Name][Company][Address]

Dear [Name],

Would [COMPANY NAME] benefit from having someone on their team who has generated $30K in revenue, increased blog traffic by 14%, and tripled social media ROI – all in one year? Then, I'm your person. Given my background in [EXPERIENCE RELATED TO FIELD] and [EXPERIENCE RELATED TO FIELD], I know I can repeat those results for you and feel that I would make additional significant contributions to the [POSITION TITLE] you currently have available.

Throughout my entire career, I have demonstrated consistent success [SOMETHING YOU HAVE CONTRIBUTED TO] to achieve high-reaching standards and goals. During my time with [COMPANY YOU CURRENTLY WORK FOR], I've built a reputation for [MAJOR ACHIEVEMENT]. On top of that, people often come to me from different departments because I'm known as someone who can [PICK A SKILL FROM THE JOB DESCRIPTION TO INJECT HERE]. 

Additional career experience and achievements include:

Achievement/accomplishment

I think it's a great idea for us to get further acquainted, and would truly value a moment of your time to discuss how my background aligns with your needs. If you agree we may have the basis for a mutually beneficial partnership; please feel free to contact me at your earliest convenience. I'd love to learn more about your team and the [POSITION TITLE] opening.  

I appreciate the time you're taking to review my application, and until we meet, I hope you have a great day!

[Your Name]

Related reading: You can find some career-specific cover letter examples here .

Why this template works

This catchy cover letter starts by discussing quantifiable achievements , which hiring managers drool over. Whenever you can deliver tangible results, the new employer will immediately know what you have to offer. 

Also, the fact that this letter indicates the results are repeatable shows that the applicant has done their research, understands the market, and is confident in their abilities. It helps the employer get the sense that the writer is genuinely passionate about their job. 

There isn't a hiring manager alive who wants to hire someone who is simply interested in earning a paycheck. Employers want employees who are dedicated and care about doing a good job. 

The closing of the cover letter template is proactive, inviting further discussion and reinforcing the applicant's desire to work for the company. 

Tailor your cover letter

You've probably heard about applicant tracking systems , also known as ATS, that companies use to weed out job seekers. Did you know that the ATS also scans cover letters? 

These systems are programmed to search for the right keywords – relevant phrases from the job description – to ensure that you are a good match. So, your catchy cover letter has to get past the ATS before it can impress the hiring manager. 

Did you notice the placeholders in the template? They're there for a reason.

As you read the job description for the position you want to apply to, you'll need to update your catchy cover letter with language that resonates with the new job. Let's say the new company wants someone who can work as a member of a cross-functional team. The last sentence of the second paragraph of the template would be a great place to include that phraseology. 

“On top of that, people often come to me from different departments because I'm known as someone who can bring harmony to processes by working as a member of a cross-functional team.”  

Just like that, you've tailored a bit of your cover letter . 

Catchy cover letter final tips and advice

Since the goal of your cover letter is to work with your resume to land your dream job – one of the most important aspects of anyone's life – it's critical to get it right. Let's talk about a few more things you need to know to craft a catchy cover letter that makes a strong impression and helps you win interviews. 

Use a professional letter format. You're not writing a letter to Grandma to thank her for the gift she got you, so make sure it's professional. Avoid using slang or overly casual expressions. Also, don't pack your cover letter with a lot of jargon that may or may not be understood outside of your current work circle. 

Keep it Short and Simple (K.I.S.S.). Remember the one-page rule. You're not trying to tell the hiring manager everything you've ever done in your career, instead, you're trying to pique their interest so they have a reason to call you to ask you more questions. 

Revise, edit, and do it again. Did you know that the average typed document has an average error rate of 8% ? Proofread your work, then get a friend to proofread it. After that, read it out loud to make sure it all sounds good. Cover letters, and resumes, too, for that matter, should have a 0% error rate.

Follow up. Prove that you're really interested in the position by following up with the employer if you don't hear back from them. 

Learn more: Read 10 of the Worst Cover Letter Mistakes to Avoid to round out your knowledge about having a stand-out cover letter.

Stand out from the crowd, win the interview

It may take a bit of time, but writing a catchy cover letter that lands you an interview is definitely worth the effort. When you follow the tips and strategies in this how-to guide, you'll be able to effectively highlight your skills and achievements in a way that gets the attention of a hiring manager and intrigues them to the point of calling you for an interview.

If you feel like your cover letter is falling short, or you're sending it out and not hearing back from companies, let TopResume check it out for you. While we're at it, we can give your resume a once-over, too. Upload them both for a free review from a resume-writing expert. 

Recommended reading: 

8 Tips to Stand Out in a Competitive Job Market

Perfect Cover Letter Salutations: Start Strong

Resume vs Cover Letter: How They're Different

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

Business Analyst Skills: Add to Improve Your Resume!

Cashier Skills: Add to Improve Your Resume!

See how your resume stacks up.

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• Cover Letters

How to Start a Cover Letter With Examples and Tips

• How to Start a Cover Letter
• Cover Letter Opening Sentence Examples

Personalize Your Cover Letter

• What to Write in the Rest of Your Letter

Cover Letter Sample

More cover letter examples and templates.

Theresa Chiechi / The Balance

What's the best way to start a cover letter for a job? The first couple of sentences of your cover letter are the most important ones. Recruiters and hiring managers often spend mere seconds scanning your application.

If your cover letter doesn't grab their attention right away, they may never even get as far as the second paragraph. What should these all-important first sentences say? Keep in mind that you're hoping to differentiate yourself from the competition. Your goal is to explain to the reader who you are, why you're writing, and how you can contribute to the employer's success.

Think about why the hiring manager should select you, above all other candidates, for an interview, and you'll be on the right track.

This might mean  highlighting a contact , providing a quick window into your relevant background and experience, or emphasizing a significant accomplishment that would make you an asset to the organization.

How to Start a Cover Letter 

Be direct.  In these opening sentences, you want to explicitly let the reader know which position you're applying for. Hiring managers are often looking at candidates for several open jobs at any given time. Make sure it's easy for them to discover your intent. For example:

I am interested in the coordinator position at ABC company.

Mention a contact.  If someone  referred you to the position , include that information early on as well. Referrals are incredibly helpful in securing an interview, so be sure to mention yours right away. For example:

Jane Doe suggested I contact you about the job, as she feels my skills would be a good fit for the position.

State an accomplishment.  Try to state an accomplishment from your previous job. If you can, show how you added value to the last company you worked for. You might even add the job title you had if it's similar to the one you are applying for. For example:

As coordinator at XYZ Enterprises, I have increased my group's output by 37% over the past 15 months.

Express excitement.  Convey your passion for your work and excitement about the job and company. Your cover letter is an opportunity to sell yourself to the hiring manager and to share why you're well qualified for the job. For example:

I would greatly appreciate the opportunity to meet with you to discuss what I have to bring to the position at ABC company.

Use keywords.  If you can include any  keywords  from the job listing, do so. You can mention a skill you have that was included in the post. For example: 

My track history of successfully managing teams and delivering projects on time and on budget makes me a good fit for this role.

Examples of Cover Letter Opening Sentences 

• As an information technology professional with high-level management experience in the IT industry, I learned that the best way to achieve success was to utilize the resources I had by employing well-defined objectives and an attitude of empowerment.
• I am very interested in the entry-level position that is available at ABC Investment Partners. I recently graduated from XYZ College, and my courses in investments, finance, and business have equipped me with a solid base upon which I plan to build my career.
• I am writing to express my strong interest in the international marketing position open at WellCam, Inc. My colleague Janna Doling recommended that I contact you directly about this position, owing to the years I have spent developing successful campaigns for XYZ company.
• I'm writing to express my interest in the editorial assistant position listed on Monster.com. Given my five years of editorial experience and excellent capabilities, I would appreciate your consideration for this position.
• I have a very strong interest in pursuing a teaching career. With experience working at both elementary and high school levels, as well as in activities outside of the traditional classroom, I have a diverse background with much to offer.
• I have the pleasure of being acquainted with one of the counselors on your staff, Eleanor Seville. She let me know about the open position and recommended that I contact you.
• I was excited to read about the administrative assistant job opening at XYZ company. I have several years of administrative experience in a variety of fields, including insurance and finance.
• I understand that you have been deluged with resumes since  Computer World  released its list of the best companies to work for. Mine is one more, but I do have experience that is hard to come by.
• My proven track record of successfully performing complex analyses on various corporations makes me an ideal candidate for the analyst opportunity that you have advertised.

When you're not sure how to get started, it can be really helpful to review  examples of cover letters . You can use these as a guide, but be sure to tailor your introduction to your circumstances and the job you're applying for.

The more closely you  construct your cover letter  to show that you're a  match for the job requirements , the better your chances of getting selected for an interview.

What to Write in the Rest of Your Cover Letter

Of course,  the rest of your letter  is important too. You'll need to use an  appropriate salutation and make your  cover letter closing  polite and inviting. In the  body of your letter , you have the opportunity to pitch your qualifications for the job in more detail than you have room for in your resume.

If there are specific events or accomplishments you feel are likely to make you stand out, you can briefly mention them and explain in more detail should you secure an interview.

Make sure your  contact information  is complete as well, and format your  signature  to match the letter style you are using.

Download the cover letter template  (compatible with Google Docs or Word Online), or read the example below.

Sample Cover Letter (Text Version)

John Smith 37 Oak Street Middle Village, New York 10502 555-555-555 john.smith@email.com

March 22, 2024

Dr. Jane Doe All Smiles Dentistry 5 Main Street, Suite A Middle Village, New York 10502

Dear Dr. Doe,

My former coworker, Maria Rodriguez, suggested that I contact you to express my interest in the position of dental assistant in your office in Middle Village.

I’m a licensed dental assistant with over 10 years of experience helping dentists and hygienists make their patients smile. In my current role with ABC Dental, I have gained proficiency in the four-handed dentistry technique, as well as mastering Henry Schein Dentix software.

I also have the following skills and qualifications, as outlined in the job description on your website:

• Experience taking and developing dental X-rays
• Infection control expertise, including preparing and sterilizing instruments and equipment
• Knowledge of several different types of scheduling software
• Language skills (bilingual: English/Spanish)
• Excellent customer service skills and attention to detail

Most importantly, I love people. I consider it a great privilege to help dentists improve their patients’ lives by providing the very best support and customer care.

I’ve enclosed my resume, and I hope you’ll contact me at your convenience to arrange an interview.

Signature (hard copy letter)

Review cover letter examples for many different types of jobs, and get downloadable templates you can use to write your own cover letters.

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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How to Start a Cover Letter That Gets You Your Dream Job

Updated: May 22, 2024

Published: May 01, 2018

Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd.

As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot — I’ve found that a compelling cover letter introduction makes the hiring team excited to know more about you. That’s something a resume alone won’t do for you.

Today, I’ll show you how to start a cover letter that hooks employers at first glance.

Table of Contents

Cover Letter Opening Lines

How to start a cover letter for a job, contact information checklist for a cover letter.

I took some time to study the best cover letter examples , and one thing stood out to me: They all have compelling opening sentences.

To help you overcome writer’s block, I’ve put together some crisp cover letter opening lines so you can get your creative juices flowing.

• It’s uncanny how much the job posting describes me.
• Since [moment you were inspired], I have wanted to work in [company name].
• In [year], I generated [ballpark figure] in revenue, [figure] leads, and nearly tripled content marketing ROI for my previous employer.
• I knew I had to apply when I realized [company name] was hiring.
• I’m passionate about [industry]. That’s why I was thrilled to learn of [company name]’s incredible breakthrough on [breakthrough details].
• It’s likely that you don’t know me, but your client services team certainly does. Now, I’d like to join the vendor that made me a successful [type of profession].
• With my strong oral communication skills, I can effectively engage with clients to understand their needs and provide tailored solutions, ultimately driving customer satisfaction and retention for your company.
• I know you’re my current employer’s competitor. But why can’t we be friends?
• My role as a [current position] has given me a ton of experience in [relevant skill]. Accordingly, I’ve learned that the best way to achieve success is through [important lesson you learned].

Featured resource: 5 Free Cover Letter Templates

Start off your cover letter (and finish it) with a bang with 5 Free Cover Letter Templates . These fill-in-the-blank templates can help you impress recruiters and land your next job interview.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

Download Free

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Click this link to access this resource at any time.

The Dos of Starting a Cover Letter

I used to think my writing was the secret sauce that made my cover letters stand out. But over time, I realized there were other elements that really brought them to life.

Based on my experience, here are some things I recommend doing:

• Indicate interest in the company. It’s obvious you’re interested in the job. But how interested are you in the company? I always go the extra mile by explaining why I’m drawn to the company — more on this later.
• Stand out from the crowd. Show the hiring team what makes you better than other applicants. Here’s where I highlight my skills, passion, and accomplishments.
• Dig into the company. Once you understand the company culture, goals, and values, you’ll know how to adjust your tone accordingly.
• Keep your sentences short. I get it — you have a lot to write about yourself. Aim for the least amount of words, though. Three to four paragraphs is the magic number. Always works for me!
• Address the hiring manager by name. Here’s your chance to cut through the “dear sir/ma’am” clutter in your salutation. LinkedIn and company websites always come in handy when I want to get a hiring manager’s name without contacting the company directly.

The Don’ts of Starting a Cover Letter

When writing a cover letter , here are some things to avoid if you want to land a job interview faster:

• Avoid information dumps. I know you’re proud of your skills and accomplishments, and you should be. But instead of overwhelming the hiring manager with loads of information, highlight the value you bring to the company.
• Don’t sound arrogant. There’s a thin line between confidence and arrogance. So, instead of making bold claims about your qualifications, quantify your accomplishments and present yourself as an enthusiastic team player.
• Don’t highlight your weaknesses. Instead of apologizing for a lack of specific qualifications, focus on your strengths and show how you’ll provide value to the company.
• Don’t forget to proofread. If your cover letter needs a second pair of eyes, go for it. Typos and grammatical errors can portray incompetence, so normalize asking your friends and family for help.
• Don’t copy and paste your resume. You shouldn’t list all your hard skills and experience in a cover letter — that’s what your resume is for. Instead, present unique selling points you wouldn’t include in your resume.
• Don’t be cliché. Avoiding clichés involves describing what makes you unique . For example, instead of writing, “I have excellent oral skills,” explain how you’ve used those skills to accomplish something in a previous role. For instance, “My excellent oral skills and unique storytelling abilities helped me close 40% more deals and bag the Salesperson of the Year Award in my previous role.”

• Share a quantifiable accomplishment.
• Mention something they don’t know.
• Start with facts or news about the company.
• Mention a mutual connection.
• Share a lesson you’ve learned in your career.
• Start with your mission statement.
• Express passion for what you do.
• State your unique value proposition.
• Start with excitement about the company.
• Start with an element of surprise.

A cover letter is a lot like a professional bio — it highlights your expertise and accomplishments. The difference is that while a bio is static, a cover letter is tailored to a specific role, which means you’ll need to impress the hiring manager from the get-go.

When starting a cover letter for a job, here are ten methods I recommend.

1. Share a quantifiable accomplishment.

It isn’t enough to mention you’re a “digital marketer with proven success in SEO strategies.” Proven success? Okay, where’s the proof?

Don’t expect the hiring manager to just take your word for it. Toss in some stats instead. How have you contributed to your company’s bottom line? Did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic?

Unsurprisingly, while researching this topic, I found that I’m not the only one who believes in starting a cover letter with a quantifiable accomplishment.

Corissa Peterson , a certified resume writer at Resume Genius says, “When a candidate quantifies their accomplishments, it tells me that they get the importance of results and business impact. In our business, it’s all about the results.”

Sure, past success doesn’t guarantee future results, but employers love seeing numbers anyway — stats mean measurable performance.

“Over the past year as a digital marketing manager at [company name], I’ve generated over $25,000 in revenue, increased organic website traffic by 15%, and tripled our social media ROI.”

Why This Works

Employers want to see whether you’re capable of achieving long-term results. By including stats, this candidate goes straight to the point and gives employers just what they’re looking for.

Pro tip: Not all achievements are quantifiable. If you don’t have the work experience to report impressive numbers, I recommend a qualitative approach. Ever received positive feedback from your boss? That counts!

2. Start with something they don’t know.

Hiring managers are busy people. So, I wouldn’t waste their time when applying for a job. That’s why I never state the obvious. They already know I’m writing to apply for the open position at their company, and my resume highlights everything they need to know about my job history and educational background. Why waste my opener on something so boring?

In my years of experience, I’ve learned it’s an instant rejection. So, I start my cover letters by offering something new, expanding on what the employer already knows about me, and presenting new details about what I can bring to the company.

“My resume will tell you I’m a certified content marketer. Your records will tell you I’ve interviewed for a few different [company name] positions in the past. What neither of these will tell you is that I’ve been working with your customer success team to build a new campaign strategy for my company — one of your newest (and largest) clients.”

The candidate steals the show with a unique intro that demonstrates they’re not interested in wasting anyone’s time. Not even theirs. This impressive tactic effuses the kind of confidence that makes other cover letters pale in contrast to yours.

3. Start with facts or news about the company.

You can’t go wrong with company news and facts in your first sentence. These little add-ons show you’ve done your research about the company.

I love including company news in my cover letters because it allows me to incorporate my own values. For example, if a company I’m interested in wins an award for its high-tech solutions, I can sprinkle in a few words about how much I value technological advancements.

Besides facts and news, here are other things worth including in your opening sentence:

• Recently released studies, surveys, or reports.
• Prevailing challenges in the company.
• Technologies the company is currently using.

Let’s see how to start a cover letter by mentioning a newsworthy event.

“When I saw that [company name] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace — all while experiencing triple-digit revenue growth — I was inspired.”

Not many job applicants will even think of including newsworthy events in their cover letters, so this candidate is off to a great start by mentioning the company’s most recent wins.

4. Mention a mutual connection.

If an internal employee suggested you apply for a role at their company, don’t be shy to include this in your cover letter opening line. However, you’ll need to get their permission first. I find this helpful because it lets me build a sense of familiarity with the hiring manager.

According to Gitnux Marketdata Report 2024 , 70% of employers share my sentiments; they believe referred employees fit better with their company culture.

That being said, be tactful with your approach. When mentioning a mutual contact, I always make sure it’s more than just a name drop but something that adds value to my cover letter.

For instance, I provide context by highlighting how my relationship with the person has prepared me for the role. And if there are any shared values that make me an ideal candidate, I mention them as well.

According to Jess Munday , the people and culture manager of Custom Neon , “the risks of mentioning someone include the possibility that the connection might not have a positive relationship with the hiring manager or may not endorse the candidate as strongly as assumed.”

To mitigate these risks, Jess suggests confirming the connection has a good professional relationship with the hiring manager.

“At the suggestion of my former colleague, [colleague’s name], I’m submitting my resume for the graphic designer position and [company name]. I worked with [colleague’s name] at [previous company name]. She referred me to this job because she believes my proficiency in Adobe Photoshop and Illustrator makes me a great fit for the role.”

There was no beating around the bush here. The applicant seized the first opportunity to hook the hiring manager’s attention by mentioning a mutual contact. It’ll get them wondering how much of an asset the person is. That’s the kind of curiosity that gets you hired.

5. Share a lesson you’ve learned in your career.

Learned something noteworthy in your previous job? Let’s hear it. Employers expect some level of expertise from their employees. Well, unless you’re applying for an entry-level job.

If you want to impress employers, spice up your cover letter opening line with a lesson you’ve learned in your career. Let’s see an example of this tip in action.

“As a [previous job position] with high-level management experience in the [industry], I’ve learned that the best way to boost conversions was to [biggest lesson you’ve learned].”

Notice how this candidate demonstrates their ability to learn and adapt? They sure are committed to professional development. That’s a surefire way to stand out from the rest!

6. Start with your mission statement.

I’m a big advocate of applying for a role that aligns with my values. So, I wouldn’t want to work in an organization whose vision and mission I don’t share. Our goals must align to a great extent. It helps me strike a healthy work-life balance that contributes to my overall job satisfaction.

If you don’t already have a personal mission statement , you might want to take some time to create one. I’d recommend checking out personal brand statement examples or LinkedIn profiles of industry leaders for inspiration.

Bryan J. Driscoll , owner of Bryan J. Driscoll, JD, LLC , says, “Opening with a personal mission statement […] isn’t about grandiose declarations of intent but about succinctly aligning one’s professional purpose with the organizational mission.”

Bryan further provides an example of how to start a cover letter using a personal mission statement.

“Driven by a commitment to foster inclusive work environments, I’ve dedicated my career to developing HR policies that not only comply with legislation but celebrate diversity — reflecting the company’s core values.”

The candidate doesn’t stop at mentioning what motivates them. They take things one step further by linking their motivation to the company’s core values. They’re essentially telling the hiring manager, “I know the importance of this role, so I won’t slack off on it.”

7. Express passion for what you do.

When researching this article, I was surprised to find that companies spend almost $4,700 to recruit new talent. So, I don’t blame recruiters for using strict screening methods to choose the right candidate for each role. And part of what makes you suitable is your passion.

Passionate employees are more likely to be content with their jobs and stay longer in their positions than discontent employees. In my case, I’ve been a seasoned writer at HubSpot for over six years, and my passion for storytelling is one of the things that keeps me going.

So, if I want to express passion for what I do, I’ll include at least one of these things in my cover letter:

• What inspires me.
• What I enjoy doing.
• My career goals.

Then, I’ll link my passion to the role I'm applying for. The example below demonstrates how to achieve this.

“My proficiency in using design tools like Adobe Photoshop aside, what truly drives me is the power of telling stories through compelling visuals. I enjoy consuming complex information, breaking it down, and presenting it in a simple-to-understand, colorful visual that resonates with my target audience.”

Every job applicant will boast about their skills. Only a few, like this one, will truly express genuine passion for what they do. It’s a breath of fresh air that hiring managers will really appreciate.

8. State your unique value proposition.

Because hiring managers receive hundreds of job applications, they may spend less than 30 seconds reading each cover letter to find out how each candidate can provide value to the company. Why not make their job easier by writing your unique value proposition upfront?

It’s not enough to just state your hard skills. Instead, highlight how your skills, accomplishments, and experience make you a valuable asset to the organization.

George Moulos , managing director of Ecommerce Brokers , shares this sentiment. He says, “Simply listing skills in a cover letter can come across as generic and impersonal. Effectively highlighting skills involves connecting them to the specific needs and goals of the company.”

In the example below, George demonstrates how to start a cover letter by highlighting what you bring to the table.

“With my strong communication skills, I can effectively engage with clients to understand their needs and provide personalized solutions, ultimately driving customer satisfaction and retention for your company.”

I love how concise this intro is! Plus, the candidate shows they understand the requirements of the customer-facing role they’re applying for. Looks like a win to me.

9. Start with excitement for the company.

It makes sense to mention why you’re interested in the role you’re applying for. But to hiring managers, that’s just another bland section of a cover letter. Tell them why you’re excited to work for the company, and you’ll totally blow them away.

For instance, if I’m applying for a content writing role, I could say, “I’m excited to work at [company name] because I’m passionate about content writing, and I think my skills and experiences will be a good match.”

Sure, I’ve expressed my passion for the job, but I’ve done nothing to explain why the company specifically suits my interests. So, instead, I’ll want to highlight how my expertise relates to the company’s goals.

“When I discovered [company name] was hiring, I knew I had to apply. I’m excited to find a company where I can use my content writing expertise to generate organic traffic. I’ve gone through the feedback of past and current employees on Glassdoors, and your organizational culture is something I can seamlessly fit into.”

Employers want to hire people who are excited about working for them. I like how the candidate shows they appreciate the organizational culture, proving that it’s not just about the money — they’re genuinely interested in the company.

10. Start with an element of surprise.

Imagine if you had to flip through a hundred cover letters a day, and each one began with the same cliché phrase: “I’m writing to express interest in…”

Boring, right? It’ll be easy for such applications to get lost in the clutter. That’s exactly what you don’t want to happen in your job search.

Hiring teams need a break from cliché cover letter opening lines. So, you’ll be at an advantage if you quickly build intrigue from the first line. It spurs them to keep reading.

One thing I’ve learned, though, is that if you start your cover letter with an element of surprise, you need to follow it up with some concrete information.

“I like to think of myself as a round peg thriving in a square hole kind of world. What does this mean? It means that my diverse background makes me a well-rounded candidate who is able to comprehend, develop, and execute various functions in business.”

Finally, a cover letter where the job applicant’s personality shines through! That’s something you don’t see every day. When hiring managers feel like a real person is behind a job application, they’ll want to keep reading.

In some cases, you’ll submit your cover letter separately from your resume. So, you need to make sure the hiring manager can reach you if the need arises. That’s why I always double-check to confirm I’ve included my contact information and everything else that belongs in the header.

Here’s a checklist I swear by:

• Your full name.
• Your phone number.
• Your email address.
• Your location.
• Name of the recipient.
• Job title of the recipient.
• Company name.
• Company address.

After you’ve written a good cover letter, though, your resume can determine whether or not you make it to an interview. So, learning how to write a resume is just as important as polishing your cover letter writing skills.

If you want to boost your chances of getting your dream job , I’d recommend following our ultimate resume-writing checklist , straight from recruiters.

Crafting a Compelling Cover Letter

When making a career change, learning how to start a cover letter is a soft skill worth gaining. It can significantly boost your job search and help you land multiple interviews.

If you want to craft a great cover letter in half the time it’ll take to write one from scratch, the cover letter formats I provided earlier are all you need. Whether you want to write a skimmable cover letter or a data-driven one, you’ll find unique formats you can customize to get your dream job.

Remember the dos and don’ts I outlined? They’ll come in handy whether you write a cover letter from scratch or use a template. While there’s no hard and fast rule, following these tips will help your job application stand out from the rest.

Don't forget to share this post!

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09 Sep 5 Creative Cover Letter Openings (& examples)

What you'll learn

Compelling cover letter openings with cover letter opening sentence examples

If you’ve read a few of my posts, then you know I am a firm believer that writing a cover letter is a requirement and not an optional component in your job-hunting arsenal.

But not just any ol’ cover letter will do.

If the opening of your cover letter doesn’t grab attention and captivate the reader, they won’t bother getting to the rest of your cover letter, or resume, to ever find out why you are a perfect fit for the role.

Submit a thrown-together, few sentence, or uninspired cover letter, and it won’t serve its purpose to:

• Validate to the hiring manager or recruiter exactly why you are THE PERFECT candidate for the position and how you will add value to the company
• Answer any questions the hiring manager or recruiter would have about your candidacy, so they put you in the “interview” pile rather than the “pass” or “circular” file
• Demonstrate your professionalism, as well as your interest and enthusiasm for the position and the company

To learn more, see my post on “ Why You Need a Cover Letter ”

Yes, a cover letter can be a powerful tool to get you an interview and on your way to landing the job of your dreams…but only if it’s compelling and holds the reader’s attention.

A boring or cookie-cutter cover letter can have the opposite effect and turn the hiring manager off from continuing to read about your incredible work experience.

Need more assistance getting noticed in your job search? Receive my free resume checklist, “ Resume Dos and Don’t That Get You Noticed .”

How to write a compelling opening for your cover letter (with examples)

Everyone knows you only have one shot at a first impression, and your cover letter is no different. So, your cover letter opening sentences need to be strong, compelling, creative and informative.

Whew, that’s a lot to pack into the opening sentences of a cover letter. But do not fear, it can be done!

Here are my strategies for writing a creative and compelling cover letter opening that will grab the attention of the hiring manager and get you noticed. I’ve even included example sentences you can personalize and add to your own cover letter:

1. What You Are Known For

Include in your opening sentences what you are known for (generating sales, saving money, motivating teams, improving results). Then connect the dots on how those skills will not only pertain to the position you are applying for, but also will benefit the company.

Example: My specialty is driving public relations programs that grow health and wellness companies through media coverage. I have driven PR and Communication strategies for both startup and large companies where I created measurable results within the first six months. I am excited about the prospect of creating significant awareness for [Company Name] as the [Position Title].

2. Relevant Experience

Open your cover letter by providing the work experience (not necessarily job title) you have that aligns with the position you are applying for and why this experience will drive results at a new company. This is a strong strategy if you have not held the exact title of the position for which you are applying , but have the required experience per the job description.

Example: I have successfully been leading sales teams to unprecedented results for the past 8 years. By implementing ongoing training programs, initiating sales rep check-ins, and creating new motivation and incentive tools, I have increased our close rate by 25% and revenue by 15% in the past eighteen months. I am excited about the prospect of delivering similar results for [Company Name] as the [Position Title].

3. Results and Accomplishments

By including impressive results and accomplishments from your previous positions in the opening of your cover letter (or, actually, anywhere in your cover letter), it validates you will achieve results wherever you go. Be sure to include quantifiable results and the numbers or percentages of how they were measured so the reader will understand the value you added at your previous companies and how it will be applicable to the new role.

Example: In one-year at [Current Company], I increased search-engine marketing (SEM) leads 150% while decreasing cost per lead (CPL) by 26%. I am excited by the prospect of bringing my experience and expertise in digital media to [Company Name] and drive similar results as your next [Position title].

4. Key Requirements

Use a few key requirements of the position (i.e. keywords from the job description) in your opening to immediately showcase how you have the relevant experience and skills. This strategy is particularly effective when applying at larger companies likely to be using an applicant tracking system scanning for keywords.

Example: Budget planning and financial analysis are two of my strongest areas of expertise. I not only oversee, review, and adhere to the budgets for each business department of [Current Company], I also ensure that all of the company’s financial practices are in line with regulations and legislation. Through my years of experience in finance, I have perfected my skills in financial analysis, budget development, and strategic planning, and I look forward to exploring the opportunity to bring this unique skillset to elevate the department at [Company Name] as your next [Position Title].

5. Network Referral

If a person from your professional network refers you to the hiring manager or recruiter, or recommends you apply to the position or company, include that information upfront of your cover letter. Having a personal introduction is one of the best ways to get (and keep) the attention of the hiring manager, so don’t be shy about using that in your opening.

Example: Joan Smith, my former supervisor, thought I would be a great fit for [Position Title] and recommended I reach out to you. I worked with Joan for three years. During this time, Joan witnessed firsthand how my unique ability to recognize real talent in a stack of resumes and get candidates excited about working for [Company Name] through phone interviews improved and streamlined our recruiting and hiring processes. I am enthusiastic to use these special skills, and many more, to help [Company Name] improve its employee team and corporate culture as the [Position Title].

Cover Letter Opening Sentences Not to Use

Sadly, I’ve seen too many articles and blog posts that provide what I believe to be poor advice on how to write the opening of a cover letter. Some of the tips and examples they share are not what I would consider a “compelling, attention-grabbing” opening.

Instead, some of these recommendations and examples look like the tired, overused, and outdated openings that I’ve read far too often in cover letters I read as a hiring manager.

I recommend you DO NOT open your cover letter by:

• Simply stating the position for which you are applying
• Providing general work experience without specifics or results
• Relying solely on your enthusiasm for the position or company
• Focusing on what’s in it for you, rather than what you can deliver the company

Examples of cover letter opening sentences I DO NOT recommend you use:

• I am very interested in the junior finance position that is open at Acme Company. I recently graduated from State University with a degree in economics and took courses in accounting, investments, and analysis, which have given me a solid base upon which I plan to build my career.
• I’m writing to express my interest in the Social Media Marketing position listed on your website. Given my two years of social media experience and excellent capabilities, I would appreciate your consideration for this position.
• I am writing to express my strong interest in the Human Resources Coordinator position open at Acme Company. My colleague Bobby Jones recommended that I contact you directly about this position, due to my years successfully performing similar responsibilities for ABC Company.
• I have a very strong interest in pursuing a sales career. With experience working in both traditional retail and outbound phone sales, I have a diverse background with much to offer.
• I was excited to read about the Public Relations Assistant position at Acme Company. I have several years of PR experience in a variety of fields including software and insurance.

Final Advice

The opening sentences are just that, the opening of your cover letter. Be sure to continue developing your cover letter with engaging language, strategically placed keywords, results and achievements, and a proactive close ( click here for more information on each of these points).

Once you have written your cover letter, read, proof, edit, read and proof it again so there are no mistakes. Your cover letter and resume reflect your work abilities, so don’t let them be a poor representation of your abilities by having errors in them.

Be sure your cover letter (and resume) includes how to contact you (email, LinkedIn, phone). You don’t want all that hard work to go to waste because they don’t know how to find you!

Finally, customize your cover letter for every position you apply. You can begin with your own version of a template that includes your significant positions and corresponding results. Then, take the time to customize each cover letter to include the keywords, principal requirements, and desired experience outlined in the job description for which you are applying. You will find you have much better results if your cover letter (and resume) are clear, direct and specific to the position you are applying for and the requirements of the role.

Crafting a compelling opening to your cover letter can really make a difference in getting noticed by the hiring manager or recruiter.

I hope these creative cover letter openings work for you. If you use one of these ideas, please let me know, and share how it worked. If you have creative and compelling cover letter openings of your own, please share those too! I would love to see them!

For more on writing a cover letter, check out 5 Components of a Cover Letter (with a Cover Letter Example)

When you are ready to send your cover letter, read how to send a cover letter to learn the best way to do so..

Grab a copy of Your Complete Guide to Cover Letters for free and get a cover letter template, creative opening templates, and more to help you craft a compelling and effective cover letter!

50 Essential Cover Letter Example Phrases

By Status.net Editorial Team on September 17, 2024 — 10 minutes to read

A well-crafted cover letter can set you apart from other candidates and show your enthusiasm for the job. In this article, we are sharing 100 carefully curated cover letter phrase examples to elevate your job application. Organized by category, these phrases will provide you with the inspiration and guidance needed to create a compelling cover letter from start to finish.

Difference Between Cover Letter and Resume

Your resume and cover letter serve different purposes in your job application.

• A resume is a summary of your work experience, skills, and education. It is factual and lists your qualifications.
• A cover letter introduces you to the employer. It explains why you are interested in the job and how your skills match the position.

Format Differences:

• A resume uses bullet points to list your experiences.
• A cover letter is written in paragraphs like a regular letter.

Content Differences:

• Resumes include sections like “Work Experience” and “Education”.
• Cover letters focus on your motivation and how you can benefit the company.
• Resumes are usually formal and straightforward.
• Cover letters have a personal tone and can show some of your personality.
• Resumes are one to two pages long.
• Cover letters are usually just one page.

Importance of Tailoring Your Cover Letter

When you tailor your cover letter, you show the employer that you have done your homework.

• Mention the company’s name and discuss why you want to work there: this makes you stand out from those who use generic cover letters.
• Address your cover letter to a specific person if you can.
• Detail specific skills and experiences that match the job requirements. For instance, if the job requires teamwork skills, mention a project where you worked well in a team.
• Use keywords from the job listing. For example, if the listing mentions “problem-solving” and “communication,” make sure to include these terms in your cover letter. This can help you pass through automated screening tools.
• Explain why you are passionate about the role. Share a brief personal story or interest that relates to the job. This can make your cover letter more engaging.

Crafting Your Cover Letter: Example Phrases

Examples for effective opening paragraph.

• “I am excited to apply for the Project Manager position at […] Company, which I found through your website.”
• “With five years of experience in marketing, I am eager to join your dynamic team at […] Company.”
• “I was thrilled to see the job posting for the […] role at […] Corp on LinkedIn and knew I had to apply.”
• “I am excited to apply for the [Job Title] position at [Company Name], which I discovered through [Source]. With my background in [Your Field or Expertise], I am motivated to bring my skills and enthusiasm to your team.”
• “With [Number] years of experience in [Your Field or Expertise], I am applying for the [Job Title] position at [Company Name]. I believe my skills in [Specific Skills or Competencies] will be a valuable addition to your team.”
• “I found the [Job Title] position at [Company Name] on [Source] and am very interested in applying. My experience in [Your Field or Expertise] and passion for [Specific Aspect of the Job] make me a strong candidate for this role.”
• “As a professional with a background in [Your Field or Expertise], I am interested in the [Job Title] position at [Company Name]. I am particularly drawn to this role because of [Specific Reason Related to the Company or Position].”
• “Having recently completed my [Degree or Certification] in [Your Field], I am eager to apply for the [Job Title] position at [Company Name]. I am confident that my training in [Specific Skills or Knowledge] will enable me to contribute effectively to your team.”
• “I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [Source]. With my expertise in [Your Field or Expertise] and a passion for [Related Aspect], I am excited about the opportunity to join your team.”
• “With a strong background in [Your Field or Expertise] and a passion for [Related Aspect], I am applying for the [Job Title] position at [Company Name]. I believe my skills in [Specific Skills or Competencies] will be a valuable asset to your team.”
• “I am enthusiastic about leveraging my expertise in [Your Field or Expertise] to contribute to the projects at [Company Name] as a [Job Title]. I am excited about the opportunity to be part of your team.”

Examples for Highlighting Your Achievements

• “In my previous role, I increased sales by 20% in six months through targeted marketing campaigns.”
• “I successfully managed a project that reduced production costs by 15%.”
• “I developed a […] program that improved satisfaction rates by 30%.”
• “I was named Employee of the Year for my dedication and innovative approach to problem-solving.”
• “I received the […] Excellence Award for my contributions to team projects.”
• “Led a cross-functional team to complete a critical project ahead of schedule.”
• “Implemented a new […] system that streamlined operations by 25%.”
• “Certified as a Professional in Human Resources, enhancing my understanding of HR policies.”
• “Having led a team of […] for over three years, I believe I can bring valuable project management skills to your organization.”
• “My recent internship at […] Company honed my […] skills, making me a perfect fit for your team.”
• “I admire […] Company’s dedication to sustainability and would love to contribute to your innovative projects.”

Examples for Showing Industry Knowledge

• “I have followed […]’s market strategies and was impressed by your latest product launch.”
• “With a deep understanding of the […] industry, I am aware of the challenges your company faces.”
• “Your recent expansion into international markets aligns with my experience in global project management.”
• “The growing emphasis on […] is something I specialize in, and I am eager to apply my skills at your company.”
• “Experienced in using [software tool] to drive sales performance.”
• “Proficient in […], crucial for […].”
• “I admire your commitment to […] solutions and want to be a part of your journey.”

Examples for Demonstrating Relevant Skills

• “My proficiency in […] and […] makes me well-suited for your […] role.”
• “Skilled in […], I can enhance your […].”
• “Experienced in […], I can provide valuable insights for your […] team.”
• “As a team leader, I have honed my communication and organizational abilities.”
• “My problem-solving skills are reflected in my ability to tackle complex challenges.”
• “Expert in […] and possess strong attention to detail.”
• “Adept at conflict resolution and maintaining positive client relationships.”

Examples for Conveying Enthusiasm

Show your individuality and passion for the role. It’s important to come across as sincere and enthusiastic.

• “I am genuinely excited about this opportunity to bring my creativity to your […] team.”
• “My passion for […] aligns with your company’s values.”
• “I thrive in collaborative environments and would love to contribute to your team’s success.”
• “Ever since I attended your keynote at the […] Conference, I’ve been inspired by your innovative approach.”
• “I look forward to the possibility of working at such a forward-thinking company.”
• “I am excited about the opportunity to drive results and grow with your company.”
• “Your company’s commitment to excellence resonates with my career goals.”

Examples for a Persuasive Closing Paragraph

• “I am eager to bring my skills in project management to […] Company and look forward to discussing this opportunity further.”
• “Thank you for considering my application. I am excited about the possibility of contributing to your team.”
• “I am confident that my background in digital marketing makes me a perfect candidate, and I hope to hear from you soon.”
• “You can reach me at 123-456-7890 or via email at [email protected].”
• “I am available for an interview at your earliest convenience and would love to provide more details on my background.”
• “Thank you again for considering my application. I am looking forward to the opportunity to discuss how I can contribute to […] Company.”

Tips for Writing a Cover Letter With No Professional Experience

1. Focus on your transferable skills. Learn more: 150 Example Phrases: Top Transferable Skills Every Company Wants

2. Mention volunteer work, school projects, or other non-job experiences that relate to the job. You can show a willingness to learn and grow by using phrases like:

• “I am motivated to apply the skills I developed through my volunteer work with [Organization] to the [Job Title] position at [Company Name].”
• “My experience leading a team project in my [Course/Program] has equipped me with strong organizational and communication skills that I am excited to bring to [Company Name].”
• “Volunteering at [Organization] has given me hands-on experience in [Relevant Skill], which I am enthusiastic about applying in the [Job Title] role at [Company Name].”
• “I have developed a solid foundation in [Relevant Skill] through my coursework in [Subject], and I am excited about the opportunity to further develop these skills at [Company Name].”
• “Participating in [Extracurricular Activity] has taught me the importance of teamwork and perseverance, qualities I am eager to contribute to the [Job Title] position at [Company Name].”
• “My involvement in [School Project/Club] has provided me with valuable experience in [Relevant Skill], which I am excited to leverage in the [Job Title] role at [Company Name].”
• “I am passionate about [Field/Industry] and have taken the initiative to gain experience through [Relevant Activity], which I am enthusiastic about applying at [Company Name].”

3. Highlight your educational achievements: mention any relevant coursework, projects, or academic awards that demonstrate your knowledge and dedication to the field. Examples:

• “My coursework in [Subject] has provided me with a strong foundation in [Relevant Skill], which I am eager to apply in the [Job Title] role at [Company Name].”
• “I am proud of my academic achievements in [Subject], and I am excited about the opportunity to bring this knowledge to [Company Name].”
• “Completing my [Degree/Program] has equipped me with the skills and knowledge necessary for the [Job Title] position, and I am eager to contribute to [Company Name].”

4. Express enthusiasm for the role and the company:

• “I am particularly impressed by [Specific Aspect of the Company], and I am excited about the opportunity to contribute to your team.”
• “I am passionate about [Field/Industry] and am enthusiastic about the opportunity to join [Company Name] and contribute to your innovative projects.”

5. Be confident in your abilities. (Even if you lack professional experience, your skills and enthusiasm can still make you a strong candidate!) Examples:

• “I am confident that my skills in [Relevant Skill] and my dedication to [Field/Industry] will make me a valuable addition to your team.”
• “I believe my background in [Relevant Activity] has prepared me well for the [Job Title] position, and I am excited to bring my unique perspective to [Company Name].”

Tips and Best Practices

Leveraging strong adjectives and verbs.

Try to use powerful adjectives and verbs whenever possible. These words can make your skills stand out, especially your soft skills. For example, instead of saying “helped,” you can use “facilitated” or “implemented.” Instead of “good,” you can say “excellent” or “high-quality.” Or, if you managed a project, you can describe it as a “successful project” or “high-impact project.” Simple changes like this make your experience seem more impressive.

Following Up After Submission

After submitting your cover letter and resume, wait about a week to follow up. This shows you’re serious about the job. Keep the email short and polite, and mention that you’re checking on the status of your application.

Be specific (reference the job you applied for and the date you submitted your application). Reiterate your interest in the position: this reminds the employer who you are and shows your continued dedication to the role.

Related: 5 Examples: Follow Up on Job Applications (Get More Interviews)

Conclusion and Q & A

How can i write an effective cover letter for a job application.

• Start with a strong opening that grabs attention.
• Mention the job title and where you found the listing.
• Show enthusiasm for the role.
• Highlight your skills and experiences that match the job requirements.
• End with a call to action, like asking for an interview or expressing eagerness to discuss further.

Are there any concise strategies for composing a short cover letter?

• Keep your letter to one page.
• Focus only on the most important points.
• Avoid unnecessary details.
• Stick to three main parts: an introduction, a section that connects your skills to the job, and a closing that thanks the reader and asks for a next step.

When drafting a cover letter, should I opt for a PDF format or a Word format, and why?

A PDF format is usually better. PDFs keep your formatting intact, no matter what device or software the employer uses. This helps your letter look polished and professional. Only use a Word format if the job listing specifically asks for it.

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• 50 Example Phrases: How to Introduce Yourself in a Job Interview
• 6 Examples: How To Address a Cover Letter Without a Name

4 Cover Letter Examples (Plus Tips on How to Write Yours)

We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

Why bother with a cover letter at all?

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

1. The traditional cover letter example

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

• You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
• You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

• Draft routine legal documents for review and use by attorneys
• Coordinate and organize materials and presentations for legal proceedings
• Research legal and related issues and report findings and conclusions to team
• Provide overall legal administrative support to the legal team
• Maintain calendars and ensure timely filings

Requirements

• Bachelor’s degree or equivalent of relevant education and work experience
• Strong communication skills (oral and written)
• Strong organizational , multitasking, and prioritization skills
• Proficiency with Microsoft Office Suite and LexisNexis
• Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

2. The impact cover letter example

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

• You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
• You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
• You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

• Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
• Improve campaign success through conversion optimization, A/B testing, and other experiments
• Collaborate with the design team to ensure brand guidelines are followed in emails
• Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
• 3+ years in email marketing
• Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
• Excellent communication skills (oral and written) and an eye for copyediting
• Strong interpersonal , relationship-building, and stakeholder management skills
• Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

3. The writing sample cover letter example

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

• Writing or editing is a key component of the role you’re applying to.
• You want to show off your creativity.

Here’s part of a job description for a staff writer position:

• Pitch and write articles, reporting on timely issues and trends
• Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
• Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
• Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
• At least 2-3 years of experience creating content at a digital-first outlet
• Strong writing and reporting skills, and the ability to write clearly and quickly
• Familiarity working in a CMS and with analytics tools such as Google Analytics
• Deadline-driven, strategic thinker with a knack for crafting click-y headlines
• Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

4. The career change cover letter example

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

• You want to highlight the transferable skills you have that relate to the job description.
• You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

• Develop new sales techniques and strategies to build pipeline and hit team goals
• Coordinate with other teams to increase lead-generation efforts
• Assist in the processing of new business, including contacting customers to finalize sales and service transactions
• 1-3 years of successful sales experience
• Strong communication skills
• Ability to thrive in a fast-paced, ever-changing environment
• Ability to work independently to plan, set priorities, and effectively organize work
• Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

• At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
• At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
• I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

Bonus cover letter examples

To further guide you, check out some more cover letter examples:

• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• (Another) career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

A few more cover letter tips

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

• The company's name
• The hiring manager's name
• The job title
• Your contact information
• Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.