Show that you understand the current state of research on your topic.
The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.
One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.
Download our research proposal template
Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.
Like your dissertation or thesis, the proposal will usually have a title page that includes:
The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.
Your introduction should:
To guide your introduction , include information about:
Discover proofreading & editing
As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.
In this section, share exactly how your project will contribute to ongoing conversations in the field by:
Following the literature review, restate your main objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.
? or ? , , or research design? | |
, )? ? | |
, , , )? | |
? |
To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.
For example, your results might have implications for:
Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .
Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.
Here’s an example schedule to help you get started. You can also download a template at the button below.
Download our research schedule template
Research phase | Objectives | Deadline |
---|---|---|
1. Background research and literature review | 20th January | |
2. Research design planning | and data analysis methods | 13th February |
3. Data collection and preparation | with selected participants and code interviews | 24th March |
4. Data analysis | of interview transcripts | 22nd April |
5. Writing | 17th June | |
6. Revision | final work | 28th July |
If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.
Make sure to check what type of costs the funding body will agree to cover. For each item, include:
To determine your budget, think about:
If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.
Methodology
Statistics
Research bias
Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .
Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.
I will compare …
A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.
Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.
A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.
A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.
A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.
All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.
Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.
Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.
The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
McCombes, S. & George, T. (2024, September 05). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved September 25, 2024, from https://www.scribbr.com/research-process/research-proposal/
Other students also liked, how to write a problem statement | guide & examples, writing strong research questions | criteria & examples, how to write a literature review | guide, examples, & templates, what is your plagiarism score.
by Imed Bouchrika, Phd
Co-Founder and Chief Data Scientist
Whether you are a student whose goal is to complete course requirements or a researcher looking for funding, knowing how to write a research proposal is an important skill. If you have had experience writing a project proposal, you might think that they are the same. However, they are not. The standards for research proposals are much stricter and they have varying guidelines for writing styles and formatting. In fact, those guidelines can change with every discipline or department.
A basic requirement when seeking approval for any type of research project and for applying for study grants or ethics committee approval (Kivunja, 2016) is providing an example of a well-written research proposal, which generally has two purposes. First, it shows and justifies the need to investigate a research problem and, second, it presents a set of workable strategies for conducting the proposed research (Miner & Miner, 2005).
This article aims to describe the common steps taken to prepare a written proposal as attractively as possible to achieve approval and/or funding. It also seeks to discuss key aspects that must be considered to help ensure that you can convert your proposed study into well-conducted actual research work.
A. preliminary considerations.
Many students and novice researchers, unfortunately, do not completely comprehend what a research proposal structure means, nor do they recognize its value. At any rate, it is safe to say that a research project is only as good as its proposal. A poorly-prepared research proposal format adversely affects the research project although by some means it managed to get approved. Conversely, a well-written proposal not only helps ensure research success but also enhances your potential as a researcher among your evaluators.
Any type of research proposal follows the style, structure, and other writing conventions set by the relevant field of discipline. A research proposal outline’s content typically varies in length, from 3 to 35 pages, with references (and appendices, if necessary). But like any academic activity, start the research proposal template writing process by first carefully reading the instructions. Make sure to clarify anything that needs clarification and only proceed once everything is clear.
A word of caution, though. Maintain considerable control over how you conduct your research—a light, reconnaissance reading will do. People tend to fall into the over-research trap, which wastes valuable time to write. Once your structure of a research proposal has been approved, the researcher gains the right time to conduct deep research.
At this stage, it is good to ask these preparatory questions to help you steer your research in the right direction:
Generally, a compelling background and significance in research proposal will manifest if it effectively captures your knowledge about the topic and shows your deep interest to conduct the research. Handle it with the purpose of making your readers engaged about the study and what the outcomes will be.
In case you’re still unsure about your topic or in the process of exploring possibilities, it is good to consider how funding agencies across the world are allocating their budgets for research grants. For instance, in the field of market research, the top topics that won the most study grants in 2018 were market measurement (21%), media audience/research (12%), usage and attitude studies (12%), and CRM systems (8%) (ESOMAR, 2019). If you are considering marketing as a major , these are good references. Also, you can search for cutting-edge or controversial debate topics in your field. This way, you will also touch on the current interests of other researchers in your field.
A. introduction.
A research proposal is commonly written by scholars seeking grant funding for a research project when enrolling for a research-based postgraduate degree. Graduate and post-graduate students also embark on a university dissertation to obtain a degree or get that Ph.D. Although it is just a course assignment, a student must treat the introduction as the decisive initial pitch for a research inquiry or in-depth investigation of the significance of an issue for study.
After reading the introduction, your readers should be able to clearly understand what you want to do. Likewise, they should be able to appreciate your enthusiasm for the topic and to be engaged in the potential results of the study (Jackowski & Leggett, 2015).
Consider your introduction as a two-four-paragraph narrative that concisely responds to the following questions:
Take note that most academic institutions and funding agencies do not require an abstract or synopsis before the introduction. However, it is best to check your institution’s guidelines.
This part is for explaining the context of a research proposal and for clearly describing its importance. While some writers integrate this part in the introduction, a number of scholars prefer to write it separately to allow for a smooth flow of a proposal’s narrative.
A good way to approach this section is by assuming that your readers are busy but want to know the gist of your research problem and the entire study (Kivunja, 2016). Remember that this is not an extensive essay that covers everything about your proposed study, but rather a concise text that is enough to elicit interest in your research.
With these in mind and although there is no definitive rule for framing a proposed study’s significance, you should endeavor to address the following key considerations:
Your study background and significance are directly related to this section, which primarily offers a more deliberate review and synthesis of existing studies pertinent to your proposed research problem. This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work (Abdulai & Owusu-Ansah, 2014).
Because a literature review often involves heavy information, it is important that this section is smartly structured to allow a reader to comprehend the major contentions that underlie your proposed research vis-a-vis those of other scholars. An effective way to do this is to separate the literature into major themes or conceptual strategies. This is a better approach instead of chronologically or methodically describing sets of studies one by one.
As there are many efficient ways in framing your review of existing related studies, many scholars are following the use of the “five Cs" in writing a literature review (Sudheesh et al., 2016):
Once you’ve determined a good angle for your study, it is time to compose your research objectives. Ask yourself: What do you want your readers to know when they read your proposal? Give considerable time to properly frame your objectives and try to write them in a single sentence, if possible.
A research objective will help you stay focused and prevent you from drifting off on tangents (Krathwohl & Smith, 2005). Regardless of the specific topic or problem or method you choose, all study proposals must deal with the various types of research questions , specifically the following:
For some institutions, this section can be included as part of the Introduction, usually placed as the last paragraph of that section. Familiarize yourself with what is a research question if you are having difficulties in this area.
This part should be written properly and organized logically since you are not yet conducting the actual research. However, it must build confidence among your readers that it is something worth pursuing.
The underlying purpose here is to convince the reader that your research design and suggested analytical strategies will properly address the problem/s of the study. It also aims to assure the reader that the selected methods offer the means to efficiently interpret the likely study outcomes. Simply put, your research design and methods should be directly connected to the particular objectives of your research (Lyman & Keyes, 2019).
An effective way to frame your study design is by drawing good examples from your literature review. Emulate the good approaches used by other researchers. Be particular about the methodological techniques you intend to use to gather data, the strategies you will utilize to analyze your data, and the external validity measures you will employ.
Make sure to cover the following when describing the methods you will utilize:
Remember, there is no such thing as a perfect method for any type of research endeavor. However, if you rigorously follow the best practices employed by those who conducted relevant studies and provide the corresponding rationales why you selected them, then you can readily address any critique that might come your way.
This section is where you contend how you think your proposed study will enhance, change, or expand current knowledge in the research topic that will be investigated. By drawing from your research objectives, explain how the expected outcomes will affect future studies, practice, theory, policymaking, procedures, etc. Discussing study implications typically have either methodological, theoretical, or substantive significance (Abdulai & Owusu-Ansah, 2014).
You can use these guide questions when framing the potential ramifications of your proposed research:
The purpose of this section is to reflect upon gaps or understudied topics of the existing literature and explain how your proposed research contributes to a new understanding of the research problem should the study be conducted as proposed.
There is nothing fundamentally best or worst when it comes to the scientific writing style. It is just a standardized approach for presenting information that is tailored to facilitate communication. Different scholarly disciplines have diverse publication styles. So this section depends on the protocols set by the target institution or agency.
Nonetheless, it should be noted that fundamental ethical principles guide all scholarly research and writing. If you are observing APA conventions, ethical guidelines are meant to accomplish three objectives, namely, “to protect intellectual property rights, to protect the rights and welfare of research participants, and to ensure the accuracy of scientific knowledge" (APA, 2014, pp. 11).
Every social and behavioral sciences writer (and other scholars who adhere to these principles) advocates these objectives and observes the long-standing standards that their professional groups follow (APA, 2014).
Another major ethical APA principle promotes the need to ensure the accuracy of scientific knowledge. The underlying principle behind the (universal) scientific method comprises observation, which can be verified and repeated by other scholars. Accordingly, scholars are expected to not engage in research writing that involves falsifying or fabricating data. Moreover, researchers should not modify study outcomes just to uphold a hypothesis or to remove problematic data in order to present a more credible report (APA, 2014).
Some universities do not require a detailed budgetary allocation for proposed studies that only involve archival research and simple academic research, although some still do. However, if you are applying for research funding, you will likely be instructed to also include a detailed budget that shows how much every major part of the project will cost.
Be sure to verify what type of costs the funding agency or institution will agree to cover, and only include relevant items in your budget. For every item, include:
Conducting a research project is not the same as buying ingredients when cooking meals. So how do you make a budget when most entries do not have a price tag? To prepare a correct budget, think about:
The research schedule is another aspect where one should be realistic and to the point. The study turnaround time shows that your proposed study can be finished within the allowed period of completion, e.g., the student’s candidature or the university’s academic calendar.
The timeline must comprise a series of objectives that should be met to complete all the aspects of your academic research requirements (thesis, dissertation, or other degree requisites), from preliminary research to the final editing. Every step must include an expected completion date.
It should likewise contain a statement of the progress that one has made so far. Other relevant research-related activities should also be included, such as paper presentations (if applicable). Finally, it must be noted that the timeline is not a fixed document—a researcher must update it regularly, when necessary.
One of the best ways to conclude your research proposal is by presenting a few of your anticipated outcomes. Upon reaching this final stage, you must disclose the conclusions and arguments that you expect to reach. Your reader will know that these are anticipated results based on how much you’ve researched so far and that these expectations will likely change once the complete study has been made.
It is important, nonetheless, that you give your reader a sense of what conclusions may be drawn. This will allow your reader to further assess the significance and validity of your project. It will also indicate to your reader that you have thought ahead and considered the potential outcomes and implications of your research. Writing a r esearch proposal example should allow you to determine if you are communicating all essential information in your conclusion.
Some funding agencies and academic institutions require proponents of research proposals to include an Appendix section. This contains supplemental material that is not a core element of a proposal’s main narrative but is considered valuable in enhancing the views and arguments raised in the proposal. It may include forms and data like tables, informed consent, clinical/research protocols, data collection instruments, etc.
This supplementary section is also the best part to include one’s latest curriculum vitae if required. You can include all relevant academic and professional experience to present your case as a qualified individual to conduct your proposed research. It will help significantly to present pertinent research works you’ve completed, especially if you have published research reports, articles, etc.
It should be noted that many students and budding researchers who went through the rigors of research actually found the experience so worthwhile that they made it a long-term career. In fact, research as a professional job is one of the better-paying jobs worldwide. According to Glassdoor (2020), the average base pay for professional researchers in the U.S. is $54,411 per year. Among OECD-member countries, Denmark tops the list with an average of 15.65 people employed as professional researchers or scientists for every 1,000 employees in 2018.
As with any other piece of academic writing, it is essential to redraft, edit, and proofread your research proposal before you submit it (van Ekelenburg, 2010). If you have the opportunity, ask a friend, colleague, or supervisor for feedback and writing suggestions before handing it over to the evaluators.
The peer-review process, whether for professional or student research, was designed not to reject submissions but actually as a quality control system to help researchers improve on their craft (RPS, 2016). Proposal revision can entail careful rewriting, which, in itself, can be a fruitful experience that can be used for the long term.
In academic publishing, proposal rejection is a reality, even for the most seasoned scholarly writers. In fact, the success rate of reapplied proposals is considerably higher compared to the first submissions. For instance, at the European Research Council, new applicants have a success rate of 9-10%. Repeat applications tend to have better success rates, from 14-15% (ERC, 2019).
To really boost your chances of getting a Google Scholar research proposal approval, you might want to consider seeking the help of professional proofreading services to remove grammatical errors, examine your proposal’s structure, and enhance your adherence to the required academic style.
It follows that the skills necessary to write research are similar to the set of skills needed to prepare a research proposal (Gilbert, 2006). Here, these necessary skills are grouped into three categories for better understanding:
It is essential to remember these skills as you work on your research proposal. This is because your readers will be looking for evidence of these important researcher’s skills in how you write. With the success rate for many research grants below 20% (e.g., NIH, Wellcome, NHMRC, etc.), these skills will be key in helping you achieve funding approval.
V. common mistakes to avoid in proposal writing.
With rejection rates reaching as high as 97% at prestigious journals, it is only prudent to ensure that you are not making any of these customary mistakes when submitting your research proposal:
Submitting lengthy proposals . When writing research proposals, be to the point. Your submitted document must be focused and concise. Don’t diverge into irrelevant tangents without a clear sense of purpose.
Covering too much research ground . It is common for students to fail in delimiting the contextual boundaries of their studies, be it the topic, time, place, etc. As with any research paper, the proposed research must clearly inform the reader how the study will investigate the problem. Look for some research paper thesis examples so you would know how to clearly communicate the scope of your inquiry.
Not citing major works in a literature review . While it is advised to keep everything in the proposal at a minimum—a few milestone research studies must already be included. Proposals should be grounded in landmark studies that provide the groundwork for appreciating the growth and scope of the issue.
Too much focus on minor issues, yet very few details on major issues . A proposal must focus only a few key study questions to clearly argue why it should be conducted. Mentioning minor issues is acceptable but they should not overpower the major ones, which should control the overall narrative.
Inability to frame a persuasive and coherent argument for the proposed study . This is another common yet crucial mistake of students and grant-seekers. In essence, the research proposal must be able to effectively argue why a study should be approved or funded.
Poor grammar or careless writing . While a research proposal only represents a small part of a complete study, it is expected to be well-written and observes the writing style and guidelines of good academic writing.
If you are looking for a research proposal example for students, here are some made for various disciplines and levels of study that you can emulate or derive valuable ideas from:
Postgraduate Research
Undergraduate Research
Although this article had covered as much ground as possible, the truth is that there is no universal style in writing search proposals. In the same manner, there is actually no definitive standard or secret formula behind a winning proposal. This is because every academic or funding institution has its own guidelines and protocols that every candidate or funding application must adhere to.
Nonetheless, integrating the specific instructions and guidelines of your institution with the key considerations and best practices discussed in this article will help ensure the approval of your proposal. Always remember to keep a healthy balance between substance and brevity when writing a research proposal. Share enough ideas just to open the door for your readers’ interest, and then give your “all" once you are given the go-signal to proceed with the proposed study.
What is the main purpose of a research proposal?
A research proposal aims to justify the need for investigating a specific research problem and to present a set of strategies for conducting the proposed research. It helps in obtaining approval or funding by demonstrating the feasibility and significance of the research.
How should I start the process of writing a research proposal?
Begin by understanding the specific guidelines and structure required by your institution or funding agency. Clarify any uncertainties and start by asking key preparatory questions to ensure your research is valuable and feasible. Read the instructions carefully before drafting your proposal.
What should be included in the introduction of a research proposal?
The introduction should concisely explain the central problem of the study, the relevant field, the methods to analyze the problem, the importance of the study, and its significance to academia and society. It should engage readers and make them understand the purpose and potential impact of the research.
How do I approach the literature review section?
Structure the literature review to compare, contrast, critique, and connect previous studies to your proposed research. Use the “five Cs” approach: cite properly, compare methods and outcomes, contrast themes, critique the literature, and connect it to your study to show innovation and relevance.
What are the key components of the research design and methods section?
This section should outline your research process, including data collection methods, analytical strategies, and validity measures. It should build confidence in the feasibility and rigor of your approach, and justify why your chosen methods are the best for addressing the research problem.
Why is it important to discuss the implications and contributions of the research?
Discussing implications shows how your research will enhance or expand current knowledge, affect future studies, practice, theory, policy, and real-world applications. It demonstrates the potential impact and relevance of your research, making it more compelling for approval or funding.
What are common mistakes to avoid when writing a research proposal?
Avoid submitting lengthy or unfocused proposals, covering too much research ground, neglecting major works in the literature review, overemphasizing minor issues, failing to frame a persuasive argument, and submitting proposals with poor grammar or careless writing.
How important is proofreading and revision in the proposal writing process?
Proofreading and revision are crucial to ensure clarity, coherence, and adherence to guidelines. Seeking feedback from peers or professional services can significantly improve the quality of your proposal, increasing the chances of approval or funding.
Importing references from google scholar to bibtex.
Recently published articles.
Newsletter & conference alerts.
Research.com uses the information to contact you about our relevant content. For more information, check out our privacy policy .
Thank you for subscribing!
Confirmation email sent. Please click the link in the email to confirm your subscription.
Research Paper Guide
Writing Research Proposal
Last updated on: Nov 20, 2023
By: Nathan D.
13 min read
Reviewed By: Rylee W.
Published on: Mar 24, 2023
Ready to take on the world of research, but feeling a bit intimidated by the proposal-writing process? You're not alone! Writing a research proposal can seem like a daunting task, especially if you're new to the game.
But don't worry – we're here to help make the process as easy and exciting as possible!
Think of your research proposal as a sales pitch for your ideas. It's your chance to convince others that your project is worth their time and investment. And just like with any great sales pitch, the key is to show passion and enthusiasm for your work.
In this guide, we'll demystify the proposal-writing process. We'll cover everything from defining your research question to outlining your methodology to presenting your budget.
So get ready to rock this proposal writing journey!
On this Page
As per the research proposal definition, it is a concise summary of your research paper. It introduces the general idea of your research by highlighting the questions and issues you are going to address in your paper.
For writing a good and ‘acceptance worthy’ proposal, demonstrating the uniqueness and worthiness of your research paper is important.
Below is a detailed definition that will help you understand it better.
‘A research proposal is a document that is written to present and justify your interest and need for researching a particular topic.’
Similarly, a good proposal must highlight the benefits and o utcomes of the proposed study, supported by persuasive evidence.
Knowing what the goal of writing a research proposal is can make the process easier and help you get your project approved by faculty.
Let’s break down what makes up a good research proposal.
Crafting a research proposal is an opportunity to explore the depths of your topic and uncover unturned stones.
By identifying areas previously unexamined, you can open up new perspectives which could provide substantial value to your project. This demonstrates your contribution to knowledge.
With such insights in hand, faculty will quickly recognize that there's something special about this study – setting it apart from others on the same subject!
A research proposal is a chance for you to show how good you are at analyzing things and understanding past studies.
With evidence-based data, you can demonstrate how these studies relate to each other - which agrees or disagrees with current theories about the topic.
Whether it's presenting meaningful insights or uncovering new ones, this exercise will challenge your ability to think critically!
To create a compelling research proposal, you must demonstrate your understanding of the existing body of knowledge on your topic.
You should also bring something new to the table. You can explore primary sources like interviews or surveys with experts or members involved in this study.
Showcase how this proposed project adds value and moves conversations forward; make sure that it is relevant to today's context!
In conclusion, the purpose of a research proposal is to identify gaps in existing knowledge and provide new, original perspectives on the topic. By doing this, you'll be able to craft an impactful study that faculty will find hard to ignore!
Sometimes students don’t realize how important a research paper proposal is and end up putting all the information together without following the basic outline or thinking this through.
Before starting with the outline, you need to understand the basic components. A clear outline is important when it comes to presenting the literature review and writing the entire paper.
Here is a basic format you can follow while writing your proposal.
It might seem like a dreadful task and especially for the students who are new to this. It requires good writing as well as research skills.
Here is a sample template to further explain the outline.
Research Proposal Template
RESEARCH PROPOSAL TEMPLATE
Need help with creating an outline for your research paper? Check out this in-depth read on how to create an effective research paper outline !
Many students think that starting a research proposal is the same as creating an outline. No, it is not, and knowing how to start with your research proposal on the right track is like getting done with half of it.
Below are the important steps to start a research proposal.
Writing a research proposal is tricky, but when you start it beforehand then you will have enough time to understand your main topic’s different aspects.
Procrastinating and leaving it for the last few days before submission will only land you in trouble.
Get Quick AI Research Help!
Now you have the basic outline you can follow. Let’s discuss how to write it by following the format mentioned above.
1. Choose the Title Carefully
Your proposal title should be concise and clear to indicate your research question. Your readers should know what to expect in the paper after reading the title. Avoid writing titles in a general perspective or phrases like “An investigation of …” or “A review of …” etc. Make it concise and well-defined.
2. Add a Concise Abstract
‘How to write an abstract for a research proposal?’
The abstract is a short summary that is around 100-250 words. The abstract should include the research question, the hypothesis of your research (if there is any), the research methodology, and the findings.
If the proposal is detailed, it will require a section of the contents after the abstract. It, knowing how to write an abstract will be helpful and can save you from making any blunders.
3. Add a Strong Introduction
You need to start with a strong introduction. The introduction is written to provide a background or context related to your research problem. It is important to frame the research question while writing the proposal.
Start the introduction with a general statement related to the problem area you are focusing on and justify your study.
The introduction usually covers the following elements.
Have a very clear and concise idea about your research, and make sure that you do not deviate from the main research question. A clear idea will help you craft a perfect thesis. Here is how you can create a crisp and interesting thesis introduction along with a basic guideline.
4. Clarify the Research Objectives
Your research objectives will explain what the writer is trying to achieve. Moreover, these aims and objectives must be achievable. It means that it must be framed according to the:
However, it is beneficial to read all the developments in the field and find research gaps before deciding your objective. It will help you come up with suitable aims for your projects.
5. Add Relevant Literature Review
A separate section dedicated to the literature review will allow you to conduct extensive background research and support your research question with credible sources and research.
The following are the basic purposes of the literature review.
A literature review is an important component. Learning how to write a literature review will help you compose an engaging and impressive literature review easily.
Keep your literature review organized by adding a subheading to maintain a smooth flow in the content. Try not to bore your readers and your instructor or the committee. Write it in an engaging manner.
6. Mention the Significance of the Research
The significance of your research will identify the importance of your work. It should be mainly stated in the introductory paragraph.
You must highlight how your research is beneficial for the respective field of study. Similarly, you can also state its contribution to the field in both the broader and narrow sense.
Tough Essay Due? Hire Tough Writers!
7. Explain the Research Methodology
‘How to write a methods section of a research proposal?’
This section explains how you are going to conduct your research. Explain why the specific method is suitable for your research and how it will help you attain your research goals. Your research methodology will give you an organized plan for the research.
Mention sufficient information regarding your research methodology for readers to understand how you are conducting your research. It must contain enough information regarding the study for another researcher to implement it.
i.) Types of Research Methodology
Choose the type of research methodology that is suitable for your research.
a.) Qualitative type is used in a theoretical type of research like that in literature.
Some research involves both; if your research topic also involves analyzing both the statistical data and theory, then make sure that you use them appropriately. For a qualitative approach, the method section of your proposal needs to be more detailed and elaborate compared to the one in the quantitative approach. How you will collect your data and analyze it according to the qualitative approach should be described with great care.
b.) Quantitative research is suitable for projects involving collecting and analyzing statistical data like that in social sciences, medicine, and psychology. When you choose a quantitative approach for your research, the method section should contain answers to the following elements.
Have detailed knowledge of all the research methodologies to justify your approach toward the research problem.
8. Present the Hypothesis or the Expected Research Results
In the research proposal, this section will contain the results of the research, but since this is a research proposal, you do not have the results yet. This is why you will add the expected research results here. These results are those that you aim to obtain from the research.
Sometimes the researcher gets the same kind of results, but sometimes, the results could differ from the expected ones.
Paper Due? Why Suffer? That's our Job!
9. Mention the Ethical Considerations
It is an essential part of your outline. Researchers need to consider ethical values while conducting research work. Furthermore, you also have to be very careful in the data collection process and need to respect the rights of the participants.
They should not harm them in any way, and full consent should be obtained from them prior to the study.
Lastly, the writer’s moral duty is to promise complete confidentiality to feel comfortable while sharing information.
10. Discuss the Research Limitations
The research limitations indicate the flaws and shortcomings of your research. These may include:
Listing the limitations shows your honesty and complete understanding of the topic.
11. Add Proper References and Citation
Don’t forget the references section. You don’t want to get blamed for plagiarism. Always give references to the authors and the literature you have studied for your research.
There are two ways to cite your sources.
Follow a specific format for the citation section as instructed by your supervisor. It can be written in APA, MLA, Chicago, or Harvard style. Both references and a bibliography are included in it.
12. Edit and Proofread
Many students prefer not to proofread the proposal after completion, which is a grave mistake. If you proofread the paper on your own, you may fail to identify the mistakes. Use online tools or have a helping hand from your friend to give it a good read.
In the end, edit the document as per the needs.
An analysis of 500 rejected proposals allowed us to identify the common blunders made in them. These blunders caused the rejection of otherwise promising research. Therefore, to maximize the chances of acceptance, you must avoid these mistakes.
Here are some of those mistakes.
These are the common mistakes that result in rejection.
If you desire to make it shine, stick to your instructor’s guidelines and stay away from committing these mistakes.
Looking for some helpful and detailed research proposal examples to get you started? Examples are great for a quick understanding of how something works or is written, in our case.
Here are some complete research paper proposal samples to help you write your own.
RESEARCH PROPOSAL SAMPLE
RESEARCH PROPOSAL EXAMPLE - APA
HOW TO WRITE A RESEARCH GRANT PROPOSAL
NSF RESEARCH PROPOSAL SAMPLE
MARKET RESEARCH PROPOSAL SAMPLE
PH.D. RESEARCH PROPOSAL SAMPLE
You can take ideas for your topic from books, journals, previously done research, and dissertations.
Here are a few topics you can choose from.
If you want to know more about finding a topic for your research paper and research paper topic examples, here is a list of interesting research paper topics .
Research proposals can be critical because they require great attention. If you are inexperienced, you are likely to suffer. In a worst-case scenario, your proposal may get rejected.
Your dedicated professional and experienced essay writer at 5StarEssays.com is always here to help you. Being a professional essay writing service , we know how to craft a compelling research proposal and help you get it accepted.
Or, try using our AI powered paper writer to get quick writing help and sample citations.
What makes a strong research proposal.
Your proposal must explain why your research is important in addition to explaining the methods that you will use. You should also position yourself within your field of study and give an overview of why this specific topic could be significant.
Research proposals typically range between three and five pages in length. Research proposal formats vary across disciplines.
You should follow the format that is standard within your field, with special attention to what your faculty mentor prefers.
In a research proposal, use future tense for actions to be undertaken in the study. For example: A survey method will be employed , and a close-ended questionnaire will be used .
When writing a research proposal, it is best, to begin with, what you want to know more about. There is no set length for these proposals so they can be anywhere from 2,500 words up or down depending on the topic and scope of your study.
Like a research paper, the introduction and conclusion of your proposal should be brief. In every chapter you include in your proposal, begin with an informative intro paragraph that captures what will follow in each section.
Similarly, for chapters near their end, conclusions summarize points discussed throughout the sections but also highlight what is most important about them overall.
The 7 parts of a research proposal include
Each of these sections is key in order to craft an effective research proposal that will be approved by faculty members!
PhD Essay, Literature
Nathan completed his Ph.D. in journalism and has been writing articles for well-respected publications for many years now. His work is carefully researched and insightful, showing a true passion for the written word. Nathan's clients appreciate his expertise, deep understanding of the process, and ability to communicate difficult concepts clearly.
Keep reading.
People Also Read
Burdened With Assignments?
Advertisement
© 2024 - All rights reserved
Home » Proposal – Types, Examples, and Writing Guide
Table of Contents
Definition:
Proposal is a formal document or presentation that outlines a plan, idea, or project and seeks to persuade others to support or adopt it. Proposals are commonly used in business, academia, and various other fields to propose new initiatives, solutions to problems, research studies, or business ventures.
While the specific layout of a proposal may vary depending on the requirements or guidelines provided by the recipient, there are some common sections that are typically included in a standard proposal. Here’s a typical layout for a proposal:
When it comes to proposals, there are various types depending on the context and purpose. Here are some common types of proposals:
This type of proposal is used in the business world to present a plan, idea, or project to potential clients, investors, or partners. It typically includes an executive summary, problem statement, proposed solution, timeline, budget, and anticipated outcomes.
A project proposal is a detailed document that outlines the objectives, scope, methodology, deliverables, and budget of a specific project. It is used to seek approval and funding from stakeholders or clients.
Research proposals are commonly used in academic or scientific settings. They outline the research objectives, methodology, timeline, expected outcomes, and potential significance of a research study. These proposals are submitted to funding agencies, universities, or research institutions.
Non-profit organizations, researchers, or individuals seeking funding for a project or program often write grant proposals. These proposals provide a detailed plan of the project, including goals, methods, budget, and expected outcomes, to convince grant-making bodies to provide financial support.
Sales proposals are used by businesses to pitch their products or services to potential customers. They typically include information about the product/service, pricing, features, benefits, and a persuasive argument to encourage the recipient to make a purchase.
When seeking sponsorship for an event, sports team, or individual, a sponsorship proposal is created. It outlines the benefits for the sponsor, the exposure they will receive, and the financial or in-kind support required.
A marketing proposal is developed by marketing agencies or professionals to present their strategies and tactics to potential clients. It includes an analysis of the target market, proposed marketing activities, budget, and expected results.
In the realm of government or public policy, individuals or organizations may create policy proposals to suggest new laws, regulations, or changes to existing policies. These proposals typically provide an overview of the issue, the proposed solution, supporting evidence, and potential impacts.
Organizations often create training proposals to propose a training program for their employees. These proposals outline the training objectives, topics to be covered, training methods, resources required, and anticipated outcomes.
When two or more organizations or individuals wish to collaborate or form a partnership, a partnership proposal is used to present the benefits, shared goals, responsibilities, and terms of the proposed partnership.
Event planners or individuals organizing an event, such as a conference, concert, or wedding, may create an event proposal. It includes details about the event concept, venue, logistics, budget, marketing plan, and anticipated attendee experience.
Technology proposals are used to present new technological solutions, system upgrades, or IT projects to stakeholders or decision-makers. These proposals outline the technology requirements, implementation plan, costs, and anticipated benefits.
Contractors or construction companies create construction proposals to bid on construction projects. These proposals include project specifications, cost estimates, timelines, materials, and construction methodologies.
Authors or aspiring authors create book proposals to pitch their book ideas to literary agents or publishers. These proposals include a synopsis of the book, target audience, marketing plan, author’s credentials, and sample chapters.
Social media professionals or agencies create social media proposals to present their strategies for managing social media accounts, creating content, and growing online presence. These proposals include an analysis of the current social media presence, proposed tactics, metrics for success, and pricing.
Similar to training proposals, these proposals focus on the overall development and growth of employees within an organization. They may include plans for leadership development, skill enhancement, or professional certification programs.
Consultants create consulting proposals to present their services and expertise to potential clients. These proposals outline the problem statement, proposed approach, scope of work, timeline, deliverables, and fees.
Organizations or individuals seeking to influence public policy or advocate for a particular cause create policy advocacy proposals. These proposals present research, evidence, and arguments to support a specific policy change or reform.
Web designers or agencies create website design proposals to pitch their services to clients. These proposals outline the project scope, design concepts, development process, timeline, and pricing.
Environmental proposals are created to address environmental issues or propose conservation initiatives. These proposals may include strategies for renewable energy, waste management, biodiversity preservation, or sustainable practices.
Proposals related to health and wellness can cover a range of topics, such as wellness programs, community health initiatives, healthcare system improvements, or health education campaigns.
HR professionals may create HR proposals to introduce new policies, employee benefits programs, performance evaluation systems, or employee training initiatives within an organization.
Nonprofit organizations seeking funding or support for a specific program or project create nonprofit program proposals. These proposals outline the program’s objectives, activities, target beneficiaries, budget, and expected outcomes.
When bidding for government contracts, businesses or contractors create government contract proposals. These proposals include details about the project, compliance with regulations, cost estimates, and qualifications.
Businesses or individuals seeking to develop and launch a new product present product development proposals. These proposals outline the product concept, market analysis, development process, production costs, and marketing strategies.
Feasibility study proposals are used to assess the viability and potential success of a project or business idea. These proposals include market research, financial analysis, risk assessment, and recommendations for implementation.
Educational institutions or organizations create educational program proposals to introduce new courses, curricula, or educational initiatives. These proposals outline the program objectives, learning outcomes, curriculum design, and resource requirements.
Organizations involved in social services, such as healthcare, community development, or social welfare, create social service proposals to seek funding, support, or partnerships. These proposals outline the social issue, proposed interventions, anticipated impacts, and sustainability plans.
Here’s a step-by-step guide to help you with proposal writing:
The purpose of a proposal is to present a plan, idea, project, or solution to a specific audience in a persuasive and compelling manner. Proposals are typically written documents that aim to:
Proposals are typically written in various situations when you need to present a plan, idea, or project to a specific audience. Here are some common scenarios when you may need to write a proposal:
Proposals play a significant role in numerous areas and have several important benefits. Here are some key reasons why proposals are important:
Researcher, Academic Writer, Web developer
Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.
A research proposal is a type of text which maps out a proposed central research problem or question and a suggested approach to its investigation.
In many universities, including RMIT, the research proposal is a formal requirement. It is central to achieving your first milestone: your Confirmation of Candidature. The research proposal is useful for both you and the University: it gives you the opportunity to get valuable feedback about your intended research aims, objectives and design. It also confirms that your proposed research is worth doing, which puts you on track for a successful candidature supported by your School and the University.
Although there may be specific School or disciplinary requirements that you need to be aware of, all research proposals address the following central themes:
Before venturing into writing a research purposal, it is important to think about the purpose and audience of this type of text. Spend a moment or two to reflect on what these might be.
What do you think is the purpose of your research proposal and who is your audience?
The purpose of your research proposal is:
1. To allow experienced researchers (your supervisors and their peers) to assess whether
2. To help you clarify and focus on what you want to do, why you want to do it, and how you’ll do it. The research proposal helps you position yourself as a researcher in your field. It will also allow you to:
The main audience for your research proposal is your reviewers. Universities usually assign a panel of reviewers to which you need to submit your research proposal. Often this is within the first year of study for PhD candidates, and within the first six months for Masters by Research candidates.
Your reviewers may have a strong disciplinary understanding of the area of your proposed research, but depending on your specialisation, they may not. It is therefore important to create a clear context, rationale and framework for your proposed research. Limit jargon and specialist terminology so that non-specialists can comprehend it. You need to convince the reviewers that your proposed research is worth doing and that you will be able to effectively ‘interrogate’ your research questions or address the research problems through your chosen research design.
Your review panel will expect you to demonstrate:
Research and Writing Skills for Academic and Graduate Researchers Copyright © 2022 by RMIT University is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.
A Straightforward How-To Guide (With Examples)
By: Derek Jansen (MBA) | Reviewed By: Dr. Eunice Rautenbach | August 2019 (Updated April 2023)
Writing up a strong research proposal for a dissertation or thesis is much like a marriage proposal. It’s a task that calls on you to win somebody over and persuade them that what you’re planning is a great idea. An idea they’re happy to say ‘yes’ to. This means that your dissertation proposal needs to be persuasive , attractive and well-planned. In this post, I’ll show you how to write a winning dissertation proposal, from scratch.
Before you start:
– Understand exactly what a research proposal is – Ask yourself these 4 questions
The 5 essential ingredients:
The research proposal is literally that: a written document that communicates what you propose to research, in a concise format. It’s where you put all that stuff that’s spinning around in your head down on to paper, in a logical, convincing fashion.
Convincing is the keyword here, as your research proposal needs to convince the assessor that your research is clearly articulated (i.e., a clear research question) , worth doing (i.e., is unique and valuable enough to justify the effort), and doable within the restrictions you’ll face (time limits, budget, skill limits, etc.). If your proposal does not address these three criteria, your research won’t be approved, no matter how “exciting” the research idea might be.
PS – if you’re completely new to proposal writing, we’ve got a detailed walkthrough video covering two successful research proposals here .
Before starting the writing process, you need to ask yourself 4 important questions . If you can’t answer them succinctly and confidently, you’re not ready – you need to go back and think more deeply about your dissertation topic .
You should be able to answer the following 4 questions before starting your dissertation or thesis research proposal:
If you can’t answer these questions clearly and concisely, you’re not yet ready to write your research proposal – revisit our post on choosing a topic .
If you can, that’s great – it’s time to start writing up your dissertation proposal. Next, I’ll discuss what needs to go into your research proposal, and how to structure it all into an intuitive, convincing document with a linear narrative.
Research proposals can vary in style between institutions and disciplines, but here I’ll share with you a handy 5-section structure you can use. These 5 sections directly address the core questions we spoke about earlier, ensuring that you present a convincing proposal. If your institution already provides a proposal template, there will likely be substantial overlap with this, so you’ll still get value from reading on.
For each section discussed below, make sure you use headers and sub-headers (ideally, numbered headers) to help the reader navigate through your document, and to support them when they need to revisit a previous section. Don’t just present an endless wall of text, paragraph after paragraph after paragraph…
Top Tip: Use MS Word Styles to format headings. This will allow you to be clear about whether a sub-heading is level 2, 3, or 4. Additionally, you can view your document in ‘outline view’ which will show you only your headings. This makes it much easier to check your structure, shift things around and make decisions about where a section needs to sit. You can also generate a 100% accurate table of contents using Word’s automatic functionality.
Your research proposal’s title should be your main research question in its simplest form, possibly with a sub-heading providing basic details on the specifics of the study. For example:
“Compliance with equality legislation in the charity sector: a study of the ‘reasonable adjustments’ made in three London care homes”
As you can see, this title provides a clear indication of what the research is about, in broad terms. It paints a high-level picture for the first-time reader, which gives them a taste of what to expect. Always aim for a clear, concise title . Don’t feel the need to capture every detail of your research in your title – your proposal will fill in the gaps.
In this section of your research proposal, you’ll expand on what you’ve communicated in the title, by providing a few paragraphs which offer more detail about your research topic. Importantly, the focus here is the topic – what will you research and why is that worth researching? This is not the place to discuss methodology, practicalities, etc. – you’ll do that later.
You should cover the following:
Importantly, you should aim to use short sentences and plain language – don’t babble on with extensive jargon, acronyms and complex language. Assume that the reader is an intelligent layman – not a subject area specialist (even if they are). Remember that the best writing is writing that can be easily understood and digested. Keep it simple.
Note that some universities may want some extra bits and pieces in your introduction section. For example, personal development objectives, a structural outline, etc. Check your brief to see if there are any other details they expect in your proposal, and make sure you find a place for these.
Next, you’ll need to specify what the scope of your research will be – this is also known as the delimitations . In other words, you need to make it clear what you will be covering and, more importantly, what you won’t be covering in your research. Simply put, this is about ring fencing your research topic so that you have a laser-sharp focus.
All too often, students feel the need to go broad and try to address as many issues as possible, in the interest of producing comprehensive research. Whilst this is admirable, it’s a mistake. By tightly refining your scope, you’ll enable yourself to go deep with your research, which is what you need to earn good marks. If your scope is too broad, you’re likely going to land up with superficial research (which won’t earn marks), so don’t be afraid to narrow things down.
In this section of your research proposal, you need to provide a (relatively) brief discussion of the existing literature. Naturally, this will not be as comprehensive as the literature review in your actual dissertation, but it will lay the foundation for that. In fact, if you put in the effort at this stage, you’ll make your life a lot easier when it’s time to write your actual literature review chapter.
There are a few things you need to achieve in this section:
When you write up your literature review, keep these three objectives front of mind, especially number two (revealing the gap in the literature), so that your literature review has a clear purpose and direction . Everything you write should be contributing towards one (or more) of these objectives in some way. If it doesn’t, you need to ask yourself whether it’s truly needed.
Top Tip: Don’t fall into the trap of just describing the main pieces of literature, for example, “A says this, B says that, C also says that…” and so on. Merely describing the literature provides no value. Instead, you need to synthesise it, and use it to address the three objectives above.
Now that you’ve clearly explained both your intended research topic (in the introduction) and the existing research it will draw on (in the literature review section), it’s time to get practical and explain exactly how you’ll be carrying out your own research. In other words, your research methodology.
In this section, you’ll need to answer two critical questions :
In other words, this is not just about explaining WHAT you’ll be doing, it’s also about explaining WHY. In fact, the justification is the most important part , because that justification is how you demonstrate a good understanding of research design (which is what assessors want to see).
Some essential design choices you need to cover in your research proposal include:
This list is not exhaustive – these are just some core attributes of research design. Check with your institution what level of detail they expect. The “ research onion ” by Saunders et al (2009) provides a good summary of the various design choices you ultimately need to make – you can read more about that here .
In addition to the technical aspects, you will need to address the practical side of the project. In other words, you need to explain what resources you’ll need (e.g., time, money, access to equipment or software, etc.) and how you intend to secure these resources. You need to show that your project is feasible, so any “make or break” type resources need to already be secured. The success or failure of your project cannot depend on some resource which you’re not yet sure you have access to.
Another part of the practicalities discussion is project and risk management . In other words, you need to show that you have a clear project plan to tackle your research with. Some key questions to address:
A good way to demonstrate that you’ve thought this through is to include a Gantt chart and a risk register (in the appendix if word count is a problem). With these two tools, you can show that you’ve got a clear, feasible plan, and you’ve thought about and accounted for the potential risks.
Tip – Be honest about the potential difficulties – but show that you are anticipating solutions and workarounds. This is much more impressive to an assessor than an unrealistically optimistic proposal which does not anticipate any challenges whatsoever.
The final step is to edit and proofread your proposal – very carefully. It sounds obvious, but all too often poor editing and proofreading ruin a good proposal. Nothing is more off-putting for an assessor than a poorly edited, typo-strewn document. It sends the message that you either do not pay attention to detail, or just don’t care. Neither of these are good messages. Put the effort into editing and proofreading your proposal (or pay someone to do it for you) – it will pay dividends.
When you’re editing, watch out for ‘academese’. Many students can speak simply, passionately and clearly about their dissertation topic – but become incomprehensible the moment they turn the laptop on. You are not required to write in any kind of special, formal, complex language when you write academic work. Sure, there may be technical terms, jargon specific to your discipline, shorthand terms and so on. But, apart from those, keep your written language very close to natural spoken language – just as you would speak in the classroom. Imagine that you are explaining your project plans to your classmates or a family member. Remember, write for the intelligent layman, not the subject matter experts. Plain-language, concise writing is what wins hearts and minds – and marks!
And there you have it – how to write your dissertation or thesis research proposal, from the title page to the final proof. Here’s a quick recap of the key takeaways:
Hopefully, this post has helped you better understand how to write up a winning research proposal. If you enjoyed it, be sure to check out the rest of the Grad Coach Blog . If your university doesn’t provide any template for your proposal, you might want to try out our free research proposal template .
This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .
Thank you so much for the valuable insight that you have given, especially on the research proposal. That is what I have managed to cover. I still need to go back to the other parts as I got disturbed while still listening to Derek’s audio on you-tube. I am inspired. I will definitely continue with Grad-coach guidance on You-tube.
Thanks for the kind words :). All the best with your proposal.
First of all, thanks a lot for making such a wonderful presentation. The video was really useful and gave me a very clear insight of how a research proposal has to be written. I shall try implementing these ideas in my RP.
Once again, I thank you for this content.
I found reading your outline on writing research proposal very beneficial. I wish there was a way of submitting my draft proposal to you guys for critiquing before I submit to the institution.
Hi Bonginkosi
Thank you for the kind words. Yes, we do provide a review service. The best starting point is to have a chat with one of our coaches here: https://gradcoach.com/book/new/ .
Hello team GRADCOACH, may God bless you so much. I was totally green in research. Am so happy for your free superb tutorials and resources. Once again thank you so much Derek and his team.
You’re welcome, Erick. Good luck with your research proposal 🙂
thank you for the information. its precise and on point.
Really a remarkable piece of writing and great source of guidance for the researchers. GOD BLESS YOU for your guidance. Regards
Thanks so much for your guidance. It is easy and comprehensive the way you explain the steps for a winning research proposal.
Thank you guys so much for the rich post. I enjoyed and learn from every word in it. My problem now is how to get into your platform wherein I can always seek help on things related to my research work ? Secondly, I wish to find out if there is a way I can send my tentative proposal to you guys for examination before I take to my supervisor Once again thanks very much for the insights
Thanks for your kind words, Desire.
If you are based in a country where Grad Coach’s paid services are available, you can book a consultation by clicking the “Book” button in the top right.
Best of luck with your studies.
May God bless you team for the wonderful work you are doing,
If I have a topic, Can I submit it to you so that you can draft a proposal for me?? As I am expecting to go for masters degree in the near future.
Thanks for your comment. We definitely cannot draft a proposal for you, as that would constitute academic misconduct. The proposal needs to be your own work. We can coach you through the process, but it needs to be your own work and your own writing.
Best of luck with your research!
I found a lot of many essential concepts from your material. it is real a road map to write a research proposal. so thanks a lot. If there is any update material on your hand on MBA please forward to me.
GradCoach is a professional website that presents support and helps for MBA student like me through the useful online information on the page and with my 1-on-1 online coaching with the amazing and professional PhD Kerryen.
Thank you Kerryen so much for the support and help 🙂
I really recommend dealing with such a reliable services provider like Gradcoah and a coach like Kerryen.
Hi, Am happy for your service and effort to help students and researchers, Please, i have been given an assignment on research for strategic development, the task one is to formulate a research proposal to support the strategic development of a business area, my issue here is how to go about it, especially the topic or title and introduction. Please, i would like to know if you could help me and how much is the charge.
This content is practical, valuable, and just great!
Thank you very much!
Hi Derek, Thank you for the valuable presentation. It is very helpful especially for beginners like me. I am just starting my PhD.
This is quite instructive and research proposal made simple. Can I have a research proposal template?
Great! Thanks for rescuing me, because I had no former knowledge in this topic. But with this piece of information, I am now secured. Thank you once more.
I enjoyed listening to your video on how to write a proposal. I think I will be able to write a winning proposal with your advice. I wish you were to be my supervisor.
Dear Derek Jansen,
Thank you for your great content. I couldn’t learn these topics in MBA, but now I learned from GradCoach. Really appreciate your efforts….
From Afghanistan!
I have got very essential inputs for startup of my dissertation proposal. Well organized properly communicated with video presentation. Thank you for the presentation.
Wow, this is absolutely amazing guys. Thank you so much for the fruitful presentation, you’ve made my research much easier.
this helps me a lot. thank you all so much for impacting in us. may god richly bless you all
How I wish I’d learn about Grad Coach earlier. I’ve been stumbling around writing and rewriting! Now I have concise clear directions on how to put this thing together. Thank you!
Fantastic!! Thank You for this very concise yet comprehensive guidance.
Even if I am poor in English I would like to thank you very much.
Thank you very much, this is very insightful.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Reference books.
When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal:
Most agencies that offer scholarships or grants provide information about the required format of the proposal. It may include filling out templates, types of information they need, suggested/maximum length of the proposal, etc.
Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal with an expert in writing, a professor, your colleague, another student who already wrote successful proposals, etc.
The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.
Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.
Your professor may assign the task of writing a research proposal for the following reasons:
A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.
Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:
Common Mistakes to Avoid
Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.
Beginning the Proposal Process
As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.
A good place to begin is to ask yourself a series of questions:
In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"
Most proposals should include the following sections:
I. Introduction
In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.
Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :
II. Background and Significance
This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.
To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:
III. Literature Review
Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.
Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.
NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .
To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:
IV. Research Design and Methods
This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.
Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].
When describing the methods you will use, be sure to cover the following:
V. Preliminary Suppositions and Implications
Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance. When thinking about the potential implications of your study, ask the following questions:
NOTE: This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.
ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.
VI. Conclusion
The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.
Someone reading this section should come away with an understanding of:
VII. Citations
As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.
In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.
Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.
Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.
Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.
Chapter 14: The Research Proposal
Krathwohl (2005) suggests and describes a variety of components to include in a research proposal. The following sections – Introductions, Background and significance, Literature Review; Research design and methods, Preliminary suppositions and implications; and Conclusion present these components in a suggested template for you to follow in the preparation of your research proposal.
The introduction sets the tone for what follows in your research proposal – treat it as the initial pitch of your idea. After reading the introduction your reader should:
As you begin writing your research proposal, it is helpful to think of the introduction as a narrative of what it is you want to do, written in one to three paragraphs. Within those one to three paragraphs, it is important to briefly answer the following questions:
Note : You may be asked by your instructor to include an abstract with your research proposal. In such cases, an abstract should provide an overview of what it is you plan to study, your main research question, a brief explanation of your methods to answer the research question, and your expected findings. All of this information must be carefully crafted in 150 to 250 words. A word of advice is to save the writing of your abstract until the very end of your research proposal preparation. If you are asked to provide an abstract, you should include 5 to 7 key words that are of most relevance to your study. List these in order of relevance.
The purpose of this section is to explain the context of your proposal and to describe, in detail, why it is important to undertake this research. Assume that the person or people who will read your research proposal know nothing or very little about the research problem. While you do not need to include all knowledge you have learned about your topic in this section, it is important to ensure that you include the most relevant material that will help to explain the goals of your research.
While there are no hard and fast rules, you should attempt to address some or all of the following key points:
This key component of the research proposal is the most time-consuming aspect in the preparation of your research proposal. As described in Chapter 5 , the literature review provides the background to your study and demonstrates the significance of the proposed research. Specifically, it is a review and synthesis of prior research that is related to the problem you are setting forth to investigate. Essentially, your goal in the literature review is to place your research study within the larger whole of what has been studied in the past, while demonstrating to your reader that your work is original, innovative, and adds to the larger whole.
As the literature review is information dense, it is essential that this section be intelligently structured to enable your reader to grasp the key arguments underpinning your study. However, this can be easier to state and harder to do, simply due to the fact there is usually a plethora of related research to sift through. Consequently, a good strategy for writing the literature review is to break the literature into conceptual categories or themes, rather than attempting to describe various groups of literature you reviewed. Chapter 5 describes a variety of methods to help you organize the themes.
Here are some suggestions on how to approach the writing of your literature review:
It is important to note that a significant challenge related to undertaking a literature review is knowing when to stop. As such, it is important to know when you have uncovered the key conceptual categories underlying your research topic. Generally, when you start to see repetition in the conclusions or recommendations, you can have confidence that you have covered all of the significant conceptual categories in your literature review. However, it is also important to acknowledge that researchers often find themselves returning to the literature as they collect and analyze their data. For example, an unexpected finding may develop as you collect and/or analyze the data; in this case, it is important to take the time to step back and review the literature again, to ensure that no other researchers have found a similar finding. This may include looking to research outside your field.
This situation occurred with one of this textbook’s authors’ research related to community resilience. During the interviews, the researchers heard many participants discuss individual resilience factors and how they believed these individual factors helped make the community more resilient, overall. Sheppard and Williams (2016) had not discovered these individual factors in their original literature review on community and environmental resilience. However, when they returned to the literature to search for individual resilience factors, they discovered a small body of literature in the child and youth psychology field. Consequently, Sheppard and Williams had to go back and add a new section to their literature review on individual resilience factors. Interestingly, their research appeared to be the first research to link individual resilience factors with community resilience factors.
The objective of this section of the research proposal is to convince the reader that your overall research design and methods of analysis will enable you to solve the research problem you have identified and also enable you to accurately and effectively interpret the results of your research. Consequently, it is critical that the research design and methods section is well-written, clear, and logically organized. This demonstrates to your reader that you know what you are going to do and how you are going to do it. Overall, you want to leave your reader feeling confident that you have what it takes to get this research study completed in a timely fashion.
Essentially, this section of the research proposal should be clearly tied to the specific objectives of your study; however, it is also important to draw upon and include examples from the literature review that relate to your design and intended methods. In other words, you must clearly demonstrate how your study utilizes and builds upon past studies, as it relates to the research design and intended methods. For example, what methods have been used by other researchers in similar studies?
While it is important to consider the methods that other researchers have employed, it is equally, if not more, important to consider what methods have not been but could be employed. Remember, the methods section is not simply a list of tasks to be undertaken. It is also an argument as to why and how the tasks you have outlined will help you investigate the research problem and answer your research question(s).
Specify the methodological approaches you intend to employ to obtain information and the techniques you will use to analyze the data.
Specify the research operations you will undertake and the way you will interpret the results of those operations in relation to the research problem.
Go beyond stating what you hope to achieve through the methods you have chosen. State how you will actually implement the methods (i.e., coding interview text, running regression analysis, etc.).
Anticipate and acknowledge any potential barriers you may encounter when undertaking your research, and describe how you will address these barriers.
Explain where you believe you will find challenges related to data collection, including access to participants and information.
The purpose of this section is to argue how you anticipate that your research will refine, revise, or extend existing knowledge in the area of your study. Depending upon the aims and objectives of your study, you should also discuss how your anticipated findings may impact future research. For example, is it possible that your research may lead to a new policy, theoretical understanding, or method for analyzing data? How might your study influence future studies? What might your study mean for future practitioners working in the field? Who or what might benefit from your study? How might your study contribute to social, economic or environmental issues? While it is important to think about and discuss possibilities such as these, it is equally important to be realistic in stating your anticipated findings. In other words, you do not want to delve into idle speculation. Rather, the purpose here is to reflect upon gaps in the current body of literature and to describe how you anticipate your research will begin to fill in some or all of those gaps.
The conclusion reiterates the importance and significance of your research proposal, and provides a brief summary of the entire proposed study. Essentially, this section should only be one or two paragraphs in length. Here is a potential outline for your conclusion:
Discuss why the study should be done. Specifically discuss how you expect your study will advance existing knowledge and how your study is unique.
Explain the specific purpose of the study and the research questions that the study will answer.
Explain why the research design and methods chosen for this study are appropriate, and why other designs and methods were not chosen.
State the potential implications you expect to emerge from your proposed study,
Provide a sense of how your study fits within the broader scholarship currently in existence, related to the research problem.
As with any scholarly research paper, you must cite the sources you used in composing your research proposal. In a research proposal, this can take two forms: a reference list or a bibliography. A reference list lists the literature you referenced in the body of your research proposal. All references in the reference list must appear in the body of the research proposal. Remember, it is not acceptable to say “as cited in …” As a researcher you must always go to the original source and check it for yourself. Many errors are made in referencing, even by top researchers, and so it is important not to perpetuate an error made by someone else. While this can be time consuming, it is the proper way to undertake a literature review.
In contrast, a bibliography , is a list of everything you used or cited in your research proposal, with additional citations to any key sources relevant to understanding the research problem. In other words, sources cited in your bibliography may not necessarily appear in the body of your research proposal. Make sure you check with your instructor to see which of the two you are expected to produce.
Overall, your list of citations should be a testament to the fact that you have done a sufficient level of preliminary research to ensure that your project will complement, but not duplicate, previous research efforts. For social sciences, the reference list or bibliography should be prepared in American Psychological Association (APA) referencing format. Usually, the reference list (or bibliography) is not included in the word count of the research proposal. Again, make sure you check with your instructor to confirm.
Research Methods for the Social Sciences: An Introduction Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
Home Market Research
Content Index
Quantitative research methods, qualitative research methods, advantages of business research, disadvantages of business research, importance of business research.
Business research is a process of acquiring detailed information on all the areas of business and using such information to maximize the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as the acquisition of information or knowledge for professional or commercial purposes to determine opportunities and goals for a business.
Business research can be done for anything and everything. In general, when people speak about business research design , it means asking research questions to know where the money can be spent to increase sales, profits, or market share. Such research is critical to make wise and informed decisions.
LEARN ABOUT: Research Process Steps
For example: A mobile company wants to launch a new model in the market. But they are not aware of what are the dimensions of a mobile that are in most demand. Hence, the company conducts business research using various methods to gather information, and the same is then evaluated, and conclusions are drawn as to what dimensions are most in demand.
This will enable the researcher to make wise decisions to position his phone at the right price in the market and hence acquire a larger market share.
LEARN ABOUT: Test Market Demand
Business research is a part of the business intelligence process. It is usually conducted to determine whether a company can succeed in a new region, to understand its competitors, or simply select a marketing approach for a product. This research can be carried out using steps in qualitative research methods or quantitative research methods.
Quantitative research methods are research methods that deal with numbers. It is a systematic empirical investigation using statistical, mathematical, or computational techniques . Such methods usually start with data collection and then proceed to statistical analysis using various methods. The following are some of the research methods used to carry out business research.
LEARN ABOUT: Data Management Framework
Survey research
Survey research is one of the most widely used methods to gather data, especially for conducting business research. Surveys involve asking various survey questions to a set of audiences through various types like online polls, online surveys, questionnaires, etc. Nowadays, most of the major corporations use this method to gather data and use it to understand the market and make appropriate business decisions.
Various types of surveys, like cross-sectional studies , which need to collect data from a set of audiences at a given point of time, or longitudinal surveys which are needed to collect data from a set of audiences across various time durations in order to understand changes in the respondents’ behavior are used to conduct survey research. With the advancement in technology, surveys can now be sent online through email or social media .
For example: A company wants to know the NPS score for their website i.e. how satisfied are people who are visiting their website. An increase in traffic to their website or the audience spending more time on a website can result in higher rankings on search engines which will enable the company to get more leads as well as increase its visibility.
Hence, the company can ask people who visit their website a few questions through an online survey to understand their opinions or gain feedback and hence make appropriate changes to the website to increase satisfaction.
Learn More: Business Survey Template
Correlational research
Correlational research is conducted to understand the relationship between two entities and what impact each one of them has on the other. Using mathematical analysis methods, correlational research enables the researcher to correlate two or more variables .
Such research can help understand patterns, relationships, trends, etc. Manipulation of one variable is possible to get the desired results as well. Generally, a conclusion cannot be drawn only on the basis of correlational research.
For example: Research can be conducted to understand the relationship between colors and gender-based audiences. Using such research and identifying the target audience, a company can choose the production of particular color products to be released in the market. This can enable the company to understand the supply and demand requirements of its products.
Causal-Comparative research
Causal-comparative research is a method based on the comparison. It is used to deduce the cause-effect relationship between variables. Sometimes also known as quasi-experimental research, it involves establishing an independent variable and analyzing the effects on the dependent variable.
In such research, data manipulation is not done; however, changes are observed in the variables or groups under the influence of the same changes. Drawing conclusions through such research is a little tricky as independent and dependent variables will always exist in a group. Hence all other parameters have to be taken into consideration before drawing any inferences from the research.
LEARN ABOUT: Causal Research
For example: Research can be conducted to analyze the effect of good educational facilities in rural areas. Such a study can be done to analyze the changes in the group of people from rural areas when they are provided with good educational facilities and before that.
Another example can be to analyze the effect of having dams and how it will affect the farmers or the production of crops in that area.
LEARN ABOUT: Market research trends
Experimental research
Experimental research is based on trying to prove a theory. Such research may be useful in business research as it can let the product company know some behavioral traits of its consumers, which can lead to more revenue. In this method, an experiment is carried out on a set of audiences to observe and later analyze their behavior when impacted by certain parameters.
LEARN ABOUT: Behavioral Targeting
For example: Experimental research was conducted recently to understand if particular colors have an effect on consumers’ hunger. A set of the audience was then exposed to those particular colors while they were eating, and the subjects were observed. It was seen that certain colors like red or yellow increase hunger.
Hence, such research was a boon to the hospitality industry. You can see many food chains like Mcdonalds, KFC, etc., using such colors in their interiors, brands, as well as packaging.
Another example of inferences drawn from experimental research, which is used widely by most bars/pubs across the world, is that loud music in the workplace or anywhere makes a person drink more in less time. This was proven through experimental research and was a key finding for many business owners across the globe.
Online research / Literature research
Literature research is one of the oldest methods available. It is very economical, and a lot of information can be gathered using such research. Online research or literature research involves gathering information from existing documents and studies, which can be available at Libraries, annual reports, etc.
Nowadays, with the advancement in technology, such research has become even more simple and accessible to everyone. An individual can directly research online for any information that is needed, which will give him in-depth information about the topic or the organization.
Such research is used mostly by marketing and salespeople in the business sector to understand the market or their customers. Such research is carried out using existing information that is available from various sources. However, care has to be taken to validate the sources from where the information is going to be collected.
For example , a salesperson has heard a particular firm is looking for some solution that their company provides. Hence, the salesperson will first search for a decision maker from the company, investigate what department he is from, and understand what the target company is looking for and what they are into.
Using this research, he can cater his solution to be spot on when he pitches it to this client. He can also reach out to the customer directly by finding a means to communicate with him by researching online.’
LEARN ABOUT: 12 Best Tools for Researchers
Qualitative research is a method that has a high importance in business research. Qualitative research involves obtaining data through open-ended conversational means of communication. Such research enables the researcher to not only understand what the audience thinks but also why he thinks it.
In such research, in-depth information can be gathered from the subjects depending on their responses. There are various types of qualitative research methods, such as interviews, focus groups, ethnographic research, content analysis, and case study research, that are widely used.
Such methods are of very high importance in business research as they enable the researcher to understand the consumer. What motivates the consumer to buy and what does not is what will lead to higher sales, and that is the prime objective for any business.
Following are a few methods that are widely used in today’s world by most businesses.
Interviews are somewhat similar to surveys, like sometimes they may have the same types of questions used. The difference is that the respondent can answer these open-ended questions at length, and the direction of the conversation or the questions being asked can be changed depending on the response of the subject.
Such a method usually gives the researcher detailed information about the perspective or opinions of its subject. Carrying out interviews with subject matter experts can also give important information critical to some businesses.
For example: An interview was conducted by a telecom manufacturer with a group of women to understand why they have less number of female customers. After interviewing them, the researcher understood that there were fewer feminine colors in some of the models, and females preferred not to purchase them.
Such information can be critical to a business such as a telecom manufacturer and hence it can be used to increase its market share by targeting women customers by launching some feminine colors in the market.
Another example would be to interview a subject matter expert in social media marketing. Such an interview can enable a researcher to understand why certain types of social media advertising strategies work for a company and why some of them don’t.
LEARN ABOUT: Qualitative Interview
Focus groups
Focus groups are a set of individuals selected specifically to understand their opinions and behaviors. It is usually a small set of a group that is selected keeping in mind the parameters for their target market audience to discuss a particular product or service. Such a method enables a researcher with a larger sample than the interview or a case study while taking advantage of conversational communication.
Focus group is also one of the best examples of qualitative data in education . Nowadays, focus groups can be sent online surveys as well to collect data and answer why, what, and how questions. Such a method is very crucial to test new concepts or products before they are launched in the market.
For example: Research is conducted with a focus group to understand what dimension of screen size is preferred most by the current target market. Such a method can enable a researcher to dig deeper if the target market focuses more on the screen size, features, or colors of the phone. Using this data, a company can make wise decisions about its product line and secure a higher market share.
Ethnographic research
Ethnographic research is one of the most challenging research but can give extremely precise results. Such research is used quite rarely, as it is time-consuming and can be expensive as well. It involves the researcher adapting to the natural environment and observing its target audience to collect data. Such a method is generally used to understand cultures, challenges, or other things that can occur in that particular setting.
For example: The world-renowned show “Undercover Boss” would be an apt example of how ethnographic research can be used in businesses. In this show, the senior management of a large organization works in his own company as a regular employee to understand what improvements can be made, what is the culture in the organization, and to identify hard-working employees and reward them.
It can be seen that the researcher had to spend a good amount of time in the natural setting of the employees and adapt to their ways and processes. While observing in this setting, the researcher could find out the information he needed firsthand without losing any information or any bias and improve certain things that would impact his business.
LEARN ABOUT: Workforce Planning Model
Case study research
Case study research is one of the most important in business research. It is also used as marketing collateral by most businesses to land up more clients. Case study research is conducted to assess customer satisfaction and document the challenges that were faced and the solutions that the firm gave them.
These inferences are made to point out the benefits that the customer enjoyed for choosing their specific firm. Such research is widely used in other fields like education, social sciences, and similar. Case studies are provided by businesses to new clients to showcase their capabilities, and hence such research plays a crucial role in the business sector.
For example: A services company has provided a testing solution to one of its clients. A case study research is conducted to find out what were the challenges faced during the project, what was the scope of their work, what objective was to be achieved, and what solutions were given to tackle the challenges.
The study can end with the benefits that the company provided through its solutions, like reduced time to test batches, easy implementation or integration of the system, or even cost reduction. Such a study showcases the capability of the company, and hence it can be stated as empirical evidence of the new prospect.
Website visitor profiling/research
Website intercept surveys or website visitor profiling/research is something new that has come up and is quite helpful in the business sector. It is an innovative approach to collect direct feedback from your website visitors using surveys. In recent times a lot of business generation happens online, and hence it is important to understand the visitors of your website as they are your potential customers.
Collecting feedback is critical to any business, as without understanding a customer, no business can be successful. A company has to keep its customers satisfied and try to make them loyal customers in order to stay on top.
A website intercept survey is an online survey that allows you to target visitors to understand their intent and collect feedback to evaluate the customers’ online experience. Information like visitor intention, behavior path, and satisfaction with the overall website can be collected using this.
Depending on what information a company is looking for, multiple forms of website intercept surveys can be used to gather responses. Some of the popular ones are Pop-ups, also called Modal boxes, and on-page surveys.
For example: A prospective customer is looking for a particular product that a company is selling. Once he is directed to the website, an intercept survey will start noting his intent and path. Once the transaction has been made, a pop-up or an on-page survey is provided to the customer to rate the website.
Such research enables the researcher to put this data to good use and hence understand the customers’ intent and path and improve any parts of the website depending on the responses, which in turn would lead to satisfied customers and hence, higher revenues and market share.
LEARN ABOUT: Qualitative Research Questions and Questionnaires
Business research is one of the most effective ways to understand customers, the market, and competitors. Such research helps companies to understand the demand and supply of the market. Using such research will help businesses reduce costs and create solutions or products that are targeted to the demand in the market and the correct audience.
In-house business research can enable senior management to build an effective team or train or mentor when needed. Business research enables the company to track its competitors and hence can give you the upper hand to stay ahead of them.
Failures can be avoided by conducting such research as it can give the researcher an idea if the time is right to launch its product/solution and also if the audience is right. It will help understand the brand value and measure customer satisfaction which is essential to continuously innovate and meet customer demands.
This will help the company grow its revenue and market share. Business research also helps recruit ideal candidates for various roles in the company. By conducting such research, a company can carry out a SWOT analysis , i.e. understand the strengths, weaknesses, opportunities, and threats. With the help of this information, wise decisions can be made to ensure business success.
LEARN ABOUT: Market research industry
Business research is the first step that any business owner needs to set up his business to survive or to excel in the market. The main reason why such research is of utmost importance is that it helps businesses to grow in terms of revenue, market share, and brand value.
Sep 25, 2024
Sep 24, 2024
Sep 23, 2024
Meaning of business research.
Business research is the process of studying a company’s competitors, stakeholders, and profit & loss to meet the company objectives and maximize revenue & profits.
The research should be unbiased and factual as they form the basis for further analysis.
Thus, business research is purely the collection and interpretation of external as well as internal data for a company’s better performance.
Understanding customer requirements, defining stakeholders.
Business research helps to differentiate between potential and non-potential customers. This way the company can quantify its market reach and conduct surveys amongst some of its customers related to their tastes and type. This will help them gain feedback from their customers which they can add back as features in their products!
Rival study.
The strength of a company is a threat to its competitor and the weakness of a company is the opportunity of its competitor. Therefore, the company should analyze its threats i.e., make an in-depth study of its competitors and, thus brainstorm different ways in which it can convert its threats into opportunities.
Moreover, the scope of business research is not only restricted to the product market. It also plays a crucial role in personnel management and workforce development. Research made for employee motivation, grooming, training, and promotion inculcates more coordination in the organization and also nurtures productivity amongst employees.
Process of business research, identification of challenge.
The first and foremost task of every research is to set an objective by defining what are the prevalent problems in the marketplace and how a company can tackle them.
Execution of research.
Once the plan is made and the research proposal is developed, the company can toss alternative ways they can execute the research. The company can forward with research by random sampling (mass media survey) or can rely on previously collected data too.
Action plan, related posts:, add commercemates to your homescreen.
Run a free plagiarism check in 10 minutes, automatically generate references for free.
Published on 30 October 2022 by Shona McCombes and Tegan George. Revised on 13 June 2023.
A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.
The format of a research proposal varies between fields, but most proposals will contain at least these elements:
Literature review.
While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organised and feel confident in the path forward you choose to take.
Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions.
Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .
In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.
Show your reader why your project is interesting, original, and important. | |
Demonstrate your comfort and familiarity with your field. Show that you understand the current state of research on your topic. | |
Make a case for your . Demonstrate that you have carefully thought about the data, tools, and procedures necessary to conduct your research. | |
Confirm that your project is feasible within the timeline of your program or funding deadline. |
The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.
One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.
Download our research proposal template
Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.
Like your dissertation or thesis, the proposal will usually have a title page that includes:
The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.
Your introduction should:
To guide your introduction , include information about:
As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.
In this section, share exactly how your project will contribute to ongoing conversations in the field by:
Following the literature review, restate your main objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.
? or ? , , or research design? | |
, )? ? | |
, , , )? | |
? |
To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasise again what you aim to contribute and why it matters.
For example, your results might have implications for:
Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .
Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.
Here’s an example schedule to help you get started. You can also download a template at the button below.
Download our research schedule template
Research phase | Objectives | Deadline |
---|---|---|
1. Background research and literature review | 20th January | |
2. Research design planning | and data analysis methods | 13th February |
3. Data collection and preparation | with selected participants and code interviews | 24th March |
4. Data analysis | of interview transcripts | 22nd April |
5. Writing | 17th June | |
6. Revision | final work | 28th July |
If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.
Make sure to check what type of costs the funding body will agree to cover. For each item, include:
To determine your budget, think about:
Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.
Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.
I will compare …
A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.
Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.
A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.
A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.
A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.
All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.
Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.
Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.
If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.
McCombes, S. & George, T. (2023, June 13). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved 23 September 2024, from https://www.scribbr.co.uk/the-research-process/research-proposal-explained/
Other students also liked, what is a research methodology | steps & tips, what is a literature review | guide, template, & examples, how to write a results section | tips & examples.
Advice and guidance on writing a proposal for a student research project.
A research proposal is your plan for the research you intend to conduct. It should describe:
Your research proposal also needs to persuade someone about how and why your intended project is worthwhile.
In your proposal you will need to explain and defend your choices. Always think about the exact reasons why you are making specific choices and why they are the best options available to you and your project.
Your research proposal should focus on:
Feasibility - You need to show that your project is both reasonable and feasible within the practical constraints of the course, timescales, institution or funding. You need to make sure you have the time and access to resources to complete the project in a reasonable period.
Writing a Research Proposal workshop: book here
The format of a research proposal varies between fields and levels of study but most proposals should contain at least these elements:
Research proposals usually range from 500-1500 words. However, proposals for larger projects, such as a PhD dissertation or funding request, may be longer and more detailed.
Check the required format for your discipline and context.
The introduction to your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why. In other words, this is where you answer the reader’s “so what?”
It should typically include:
Some important questions to shape your introduction include:
If your proposal is very long, you might include separate sections with more detailed information on the background and context, aims and objectives, and importance of the research.
To get you started, try describing your proposed research project to a friend or family member, or imagine how you would describe it to them. What background information would you need to provide? What would the impact of the research be for the general public?
It’s important to show that you’re familiar with the most important research on your topic. A strong literature review convinces the reader that your project has a solid foundation in existing knowledge or theory (i.e. how it relates to established research in the field).
Your literature review will also show that you’re not simply repeating what other people have already done or said. This is also where you explain why your research is necessary.
You do not need to conduct a full literature review, as you will do that later during the research project, but you do need to provide an overview of the key research and ideas relating to your topic.
You might want to consider some of the following prompts:
Visit How to write a literature review for detailed information.
Following the literature review, you can restate your main objectives to bring the focus back to your own project.
The research design/ methodology section should describe the overall approach and practical steps you will take to answer your research questions. You also need to demonstrate the feasibility of the project, keeping in mind time and other constraints.
You should include:
Do not simply compile a list of methods. Explain why this is the most appropriate, valid and reliable way to approach answering your question. Remember you should always be defending your choices!
You might also need to include a schedule or a budget - check what is required for your proposal.
To finish your proposal on a strong note, emphasise the potential implications of the research. This means: what do you intend to contribute to existing knowledge on the topic?
Although you cannot know the results of your research until you have actually done the work, you should have a clear idea of how your work will contribute to your field.
This section is very important because it expresses exactly why your research is necessary.
Try to cover at least some of the following topics:
This part is not about stating the specific results that you expect to obtain but rather, this is the section where you explicitly state how your findings will be valuable.
This section should tie your whole proposal together. It is just like the concluding paragraph that you would structure and craft for a typical essay. You should briefly summarise your research proposal and reinforce why your research is important.
Your research proposal must include proper citations and full references for every source you have included. Follow your department’s referencing style .
You should write in an academic style.
Your proposal is a piece of persuasive and critical writing. Although you are presenting your proposal in an academic and objective manner, the goal is to get the reader to say ‘yes’ to your work. Make sure you emphasise the strengths of your proposal and why your research is important.
Resources on how to write critically:
Academic writing does not need to be flowery or pretentious. Aim to write in a concise and accessible style.
Book a writing advisory service appointment for advice and feedback on your style and other aspects of your proposal.
Make an appointment
Once you have written your proposal, read back through it with the following questions in mind.
Check for spelling, grammatical or stylistic errors. Visit How to proofread your work for more information.
Once you get to the stage of carrying out your research project, you may find our
Research Writing workshop useful. This workshop will look at some of the main writing challenges associated with writing a large-scale research project and look at strategies to manage your writing on a day-to-day basis. It will identify ways to plan, organise and map out the structure of your writing to allow you to develop an effective writing schedule and make continuous progress on your dissertation project.
Use your mySkills portfolio to discover your skillset, reflect on your development, and record your progress.
To obtain any higher degree of education, you will be required to write a research paper as a part of your final project. A research proposal is written before you write your research paper. It is a description of your research topic and the details of your paper. There is a particular format for writing a research proposal. To learn more about what a research proposal is, go through this article.
What is the purpose of a research proposal, abstract and table of contents, introduction, aims and objectives, background significance, literature review, research design and methodology, research questions, suppositions and implications, bibliography, tips to write a research proposal, frequently asked questions on writing a research proposal.
The purpose of writing a research proposal is to present the plan for the research. It can also be written as a proposal for the research project’s funding. First, a research proposal is sent to the guide or mentor for approval. Only after their approval can you proceed with the research.
No matter what your reasons are for drafting a research proposal, the format remains the same. The researcher portrays how and why the research topic is relevant to the field. They explain the research gap and the ways to fill up the research gap. A research proposal also proves that the author can conduct the research and make a significant contribution to the field’s current status. To do this, your research proposal must detail your academic history and credentials and also establish the academic worth of your proposed ideas.
Listed below are the important things to be covered in a research proposal.
A research proposal must include the following.
An abstract and table of contents are added at the beginning of the research proposal, just before the introduction. An abstract talks about the research in brief. It can also include keywords used in the proposal towards the end.
Like in any other academic writing, the introduction of a research proposal introduces your research idea. It covers the research problem and the questions it raises. The introduction provides the context for your research. It must be precise and must cover all the relevant information. Be careful not to make it look like all the information is crammed into one paragraph.
This is an important section of a research proposal. This is where you explain your objectives for conducting the research and what you intend to achieve through it. This will help the reader understand your point of view more clearly. Mention the objectives in bullet points.
This is the section where you explain why the research is essential and how it is related to the field. You have to also explain the research problems and why you have to work on them here.
The literature review plays a vital role in a research proposal. In this section, you will explain information related to the study from books, articles and other sources. The main objective here is to establish the research gap.
After the literature review, the important thing to discuss in the research proposal is the research methodology and the design of your research. In this section, you will mention about,
After looking at your research and the type of research, you can also add information regarding the budget, time frame, and obstacles.
Research questions direct you to stick to the research and not deviate from it at any point. It can be two to four or five questions that you seek to find answers to with your research.
Although you will not know the findings of your research until you’ve completed it, you should have a clear sense of how your work will benefit your field before you begin. This section of your research proposal is likely the most important because it expresses why your research is vital. You can explain the below-given points in this section.
Primarily this section talks about the value that your research can add. Rather than talking about the exact result or exact answer, you can discuss the expected outcomes.
The conclusion contains the overall summary of the proposal. Make sure you do not end it abruptly.
A bibliography plays a crucial role in a research paper as well as a research proposal. It is the list of sources you have referred to and cited to avoid plagiarism and copyright issues. At times, the full list of the bibliography is not needed. In such a case, we can just add the reference list. You can seek help from your guide or supervisor for the correct format.
The essential components of a research proposal are the introduction, literature review, research questions, aims and objectives, and the research methodology.
A research proposal is written to seek approval from the research guide, to get financial support, or to prepare a representation of your research plan and strategies.
ENGLISH Related Links | |
Your Mobile number and Email id will not be published. Required fields are marked *
Request OTP on Voice Call
Post My Comment
Register with byju's & watch live videos.
Discover the world's research
COMMENTS
Research proposal purpose Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application, or prior to starting your thesis or dissertation.
Learn what a research proposal is and how to write a high-quality proposal. Includes clear examples and a free proposal template.
A research proposal is a formal document expressing the details of a research project, which is usually for science or academic purposes, and it's typically four to seven pages long. Research proposals often include a title page, an abstract, an introduction, background information, research questions, a literature review and a bibliography.
How To Write a Research Proposal. Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step: 1. Title and Abstract. Choose a concise and descriptive title that reflects the essence of your research. Write an abstract summarizing your research question ...
Before you conduct your research, learn how to write an effective proposal for your project with our helpful guide on what to include and tips for writing.
Academic Research Proposal. This is the most common type of research proposal, which is prepared by students, scholars, or researchers to seek approval and funding for an academic research project. It includes all the essential components mentioned earlier, such as the introduction, literature review, methodology, and expected outcomes.
A quality example of a research proposal shows one's above-average analytical skills, including the ability to coherently synthesize ideas and integrate lateral and vertical thinking. Communication skills. The proposal also demonstrates your proficiency to communicate your thoughts in concise and precise language.
Learn the research proposal definition and understand the components of a research proposal. Discover how to write a research proposal with steps...
Ever wondered how to write the perfect research proposal? Learn how to write a great proposal by reading this blog and following the useful examples given here.
Proposal Definition: Proposal is a formal document or presentation that outlines a plan, idea, or project and seeks to persuade others to support or adopt it. Proposals are commonly used in business, academia, and various other fields to propose new initiatives, solutions to problems, research studies, or business ventures.
The research proposal is useful for both you and the University: it gives you the opportunity to get valuable feedback about your intended research aims, objectives and design. It also confirms that your proposed research is worth doing, which puts you on track for a successful candidature supported by your School and the University.
Learn how to write a research proposal for a dissertation or thesis. Includes loads of examples plus our free research proposal template.
What Is a Research Proposal? When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal: The topic and goal of the research project. The kind of result expected from the research ...
Definition The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are ...
14.3 Components of a Research Proposal Krathwohl (2005) suggests and describes a variety of components to include in a research proposal. The following sections - Introductions, Background and significance, Literature Review; Research design and methods, Preliminary suppositions and implications; and Conclusion present these components in a suggested template for you to follow in the ...
Business research is carried out to understand the customer, market and the competitors. Such a research is important as it helps businesses to grow in terms of revenue, market share and brand value. This article talks about the methods, types, examples, advantages, disadvantages, and importance of business research.
Business research is the process of studying a company's competitors, stakeholders, and profit & loss to meet the company objectives and maximize revenue & profits. The research involves identifying the target market, estimating their current needs & wants, and then conducting product planning to meet those demands.
e. A research proposal is a document proposing a research project, generally in the sciences or academia, and generally constitutes a request for sponsorship of that research. [1] Proposals are evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. [2]
Research proposal purpose Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application, or prior to starting your thesis or dissertation.
Business Research process A research design is the detailed blueprint used to guide a research study towards its objectives. Business research, is a scientific investigation that involves set of highly interrelated activities, if one activity is not performed properly it will have damaging effects forthcoming activities. The article explains the steps involved in the business research process
A research proposal is your plan for the research you intend to conduct. It should describe: what you will investigate, why it is important to the discipline and. how you will conduct your research. Your research proposal also needs to persuade someone about how and why your intended project is worthwhile.
A research proposal is written to seek approval from the research guide, to get financial support, or to prepare a representation of your research plan and strategies.
The research proposal is a summary of the plan you are contemplating for carr ying out in the form. of a dissertation - by making you put it down into a standard format and r equiring you to ...