case study apps

AI Case Study Creator That Brings Stories to Life

Easily create impressive interactive case studies that increase lead engagement and conversion rates.

Used by professional marketing teams at:

Professional case study templates built for storytelling

Simply grab a template and let our AI case study generator✨ bring it to life for you:

How our AI case study generator works

Generate your case study with ai.

Simply type in what you need and let Storydoc do the magic for you!

Edit and bring it to perfection

Let our magic assistant help you through the process
with automatic slide copy and design.

Turbo-charge with integrations

Easily connect your CRM, calendar, and other tools
to move from static PDFs to actionable case studies.

Send. Track. Convert. Track customer engagement and conversion in real-time Generate your case study with AI

Send. track. convert..

Track customer engagement and conversion in real-time

Their case studies are getting attention

“Storydoc gives us the power and flexibility to design case studies and other pieces of content ourselves, even with our limited design experience ."

“With our most recent Storydocs, we're like, ‘Oh my goodness, It brought it to life like we do when we present it , but without the person even being there!’”

" Storydoc sets me apart from my competitors .  My goal is for my business to be memorable and Storydoc allows me to showcase the colors of my business in the best possible way."

A business case studies tool you can trust

Turn your case studies into an engagement tool.

Switch from static PDFs and webpages to interactive case studies created with modern marketing needs in mind.

Stop killing engagement

Readers strongly dislike PDF content . Replace your static case studies with interactive multimedia stories users love and remember.

Grant yourself content superpowers with AI

Easily design amazing interactive case studies by yourself faster than ever, guided by AI. No coding, no design skills needed.

Don’t lose your mobile readers

32% of case studies are opened on mobile  - your storydocs won’t fail to impress on mobile or any other device.

Convert users directly from your case studies

Enable readers to easily take the next step directly from your case studies with smart CTAs like a form, calendar, or live chat.

Wanna know if your case studies are working?

Get real-time analytics on everything . Reading time, scroll depth, conversions, shares, and more.

Make personalized case studies for ABM

Easily personalize prospecting case studies . Add the prospect's name and title with dynamic variables and instantantly apply their branding.

Your readers want a story , not a case study

Give'em what they want, give'em a Storydoc.

Everything that you should know about Storydoc

What is the Storydoc case study creator?

This AI case study generator lets you to intuitively design and write engaging interactive stories that captivate prospects. No coding or design skills needed.

The Storydoc case study designer offers a broad array of interactive slides for startups and new business concepts. These can be quickly and easily customized to align with your vision and requirements.

Storydoc frees you from outdated PPT slide methods, offering instead a scroll-based, web-friendly, mobile-optimized experience, complete with performance analytics.

Is the Storydoc AI case study generator safe?

Absolutely, the Storydoc AI case study creation app is secure and reliable. Your personal information is well-protected and encrypted.

We prioritize your data security, adhering to stringent security policies and best practices. Don't just take our word for it; companies like Meta, Pepsi, and Xerox trust us enough to use Storydoc daily.

For more information see  Our Story page ,  Terms and Conditions , and  Privacy Policy .

Why Storydoc is more than just another AI case study creator?

Storydoc is more than a tool for creating presentations. Instant AI case studies are useful, but they can become repetitive.

Sure, you can create your content faster, but does it truly stand out? Will it be effective? Probably not.

The issue often lies in the traditional PowerPoint design, whether AI-assisted or not. Storydoc takes a different approach.

We create case study experiences that truly engage decision-makers, featuring scrollitelling, multimedia, and in-document navigation.

Check out these examples .

What’s so great about AI-generated case studies?

An AI-generated case study can save you hours, even days, of effort for your startup. However, if you're using an AI PPT case study tool, you're saving time but potentially missing impact.

No one enjoys PowerPoints, even those created with AI. No AI PowerPoint case study tool can deliver a presentation that truly makes a difference. But Storydoc can. Our AI helps you create stories that generate interest and revenue.

Is Storydoc a free case study designer?

The Storydoc AI case study generator enables you to create content faster and more effectively than doing it solo.

Transform your presentations from ordinary to extraordinary in no time. Storydoc offers a 14-day free trial.

Try it out and see if it suits your needs. Based on hundreds of thousands of presentation sessions, we're confident that prospective clients will appreciate it.

Every interactive case study you create during your trial is yours to keep forever, at no cost!

For learning about our paid plans see our  Pricing .

Can I trust Storydoc with my data?

You can trust Storydoc to keep your personal information and business data safe.

The Storydoc app is safe and secure thanks to an encrypted connection . We process your data in accordance with very strict policies.

For more information, see Terms and Conditions , and Privacy Policy .

What's the best way to get started?

The easiest way to start is to visit our Case study templates page , pick a template you like, provide a few details, and see the magic happen - how Storydoc generates a presentation from scratch with your branding, content structure, visuals, and all.

Inside the presentation maker app, you can switch between templates, adjust your design with drag and drop interface, find ready-made slides for any use case, and generate text and images with the help of our AI assistant.

How do I send or share Storydoc case studies?

Storydocs function like web pages; each case study you create has a unique link for easy sending and tracking.

Once your Storydoc is complete, just hit publish. Published presentations are instantly viewable in any browser.

To share your presentation, simply click the Share button and copy the link. Viewers will experience an interactive webpage, far more engaging than a static PowerPoint or PDF.

Can I print Storydoc case studies?

Yes, but currently, this service is only available to our Pro and Enterprise customers. However, this feature will soon be accessible to all Storydoc users directly from the editor.

Keep in mind, a printed Storydoc loses its interactive elements, which are key to its high engagement and charm.

What integrations does Storydoc offer?

All the essential ones! Storydocs provide full content integrations: Calendly, Loom, YouTube, Typeform, and more, all of which can be added to your Storydoc presentation. But we offer much more than the basics.

With Storydoc, you can embed lead-capturing forms, your own live chat, advanced dashboards, in-page payments, and e-signatures.

Learn more on our Integrations page .

Are Storydocs mobile-friendly?

Yes! Storydoc is optimized for flawless mobile performance . No matter the divide or OS your case studies is opened on, the design will be perfect.

Check out similar Storydoc tools

Create your best case study to date

Stop losing opportunities to ineffective case studies. Your new winning case study is one click away!

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Free Online Case Study Maker

Captivate your clients by highlighting your company's solutions, and get valuable insights to improve your business strategy with Venngage's case study templates.

Create a case study report that looks compelling and converts leads without any design experience. Showcase real success stories and challenges that your products and services helped to solve. Join over 40,000 businesses in using Venngage as a marketing solution.

Design from one of our case study templates

Choose from hundreds of case study templates. see all case study templates, design professional case studies for meetings, and negotiations.

Create your own case studies to share compelling success stories. Showcase products, strategies, and tactics that had made your clients grow. You don't need any design experience! All of our case study template designs are created in-house by professional designers.

You don't need to be a designer to create a professional-looking case study infographic, or in-depth, multi-page reports. Pick from our library of easy-to-edit case study templates.

Get access to high-quality stock photos and choose from over 40,000+ icons and illustrations to use. Venngage also offers a wide variety of chart and data visualization widgets that you can customize.

Want to incorporate your brand's identity? We've got you. My Brand Kit feature lets you upload your company logos, fonts, and colors. Perfect to stand out in your presentation!

Get your team involved when creating case studies. Real-time collaboration allows you to provide feedback and apply changes creating a great design in minutes.

How to create a case study in 5 easy steps:

Showcase your challenges to elevate your brand with ease

Customizable Templates

No design experience? No problem! Our stunning template designs will make your data analysis look great without even trying.

User-Friendly Editor

Easily visualize and present complex case study examples with Venngage editor. Use our Smart features to quickly add or remove shapes, lines, and branches with a single click.

Access Stunning Photography

A case study report is more engaging and impressive when you use Venngage's library of 3 million stock photos. Professional and royalty-free.

Data Visualization

With Venngage's free case study creator, you can add data collected from a Google Sheet or CSV, and the chart automatically populates the data.

24/7 Customer Support

Experiencing issues? Have questions about using a feature or need advice? Our support team is available around the clock.

My Brand Kit

Build your brand through consistency. My Brand Kit lets you incorporate your branding into every asset you design in Venngage.

Customize Venngage's Case Study Templates

• Choose your favorite design from the templates library. We have an extended gallery of layouts you can work on. Just organize your qualitative and quantitative data, add customizable graphs, icons and images, set your brand identity, and start creating a comprehensive case study report.
• Use illustrations, icons and photos: Case studies ought to be visually engaging and inviting. That's why Venngage lets you access 40K+ icons and beautiful illustrations, impressive stock photos, and customizable charts and graphs.
• Create branded content without any design help: Branded case studies help your brand really stand out. They're an excellent form of lead generation and branding building. Showcase your expertise and real-life success stories that will win over your readers.

Collaborate with team members and stakeholders in real-time

• Replace online meetings, email threads, chats, or messages by simply clicking "Share" from the editor to send a private link to your peers.
• Share your designs, so people can work together and make adjustments to achieve the perfect showcase for your strategies.
• Work better together. Provide feedback, share expertise, and have insights for a perfect process mapping design.

Download and share your case study design with a click

• Download your document as a PDF or Interactive PDF (to use hyperlinking).
• To print your document, apply print bleeds in the editor and then download it as a PDF.
• Share your completed design using a share link - no need to download a single thing.

Great features that make your report stand out

• My Brand Kit lets you instantly apply your branding to any template design, saving you hours of time and effort.
• Access Pixabay, Pexels, and other libraries for impressive stock photos from around the world - for free.
• Hundreds of font options and styles to suit your design preferences. You can also request fonts we don't have to maintain your brand look.

How do I sign up for Venngage's case study creator?

To start using Venngage's free case study creator, sign up for free using your email, Facebook or Gmail account. Once you create an account you can choose which template to get started with and start editing in the online editor.

How do I write a case study?

The easiest way to write a case study is to get started with a template. This provides you with a pre-set cover page and table of contents; a variety of page layouts to work with; and a picture of how to organize content, add designs and break up text. A case study is not a technical document that needs to be structured in a specific and formal way. You can get creative but focus on making your content clear and easy to understand.

What's an example of a case study?

Case studies, in business and marketing, are stories of success achieved through a product or service. The product can even be a strategy or framework that was pioneered by an industry thought leader. Many brands publish case studies on their website to share how their clients see tremendous value in using their products. The case study essentially chronicles the entire client journey from having a problem, to finding the solution, and the outcome of that solution.

Try Venngage's Case Study Creator today. Sign up for free!

Get started with our case study templates:

Business case study, content marketing case study, lead generation business case study, social media case study.

Top 6 Mobile app Development Case Studies by Expert App Devs

Table of content

The evolving tech landscape will continue to scale and grow in 2024. In 2022, 255 billion mobile apps were downloaded by the users globally. The global revenue is estimated to reach $613 billion by 2025.

If you are planning a mobile app in 2024, this is the right time to invest in one. Moreover, you must implement the current trends and latest technologies to augment your application.

The emerging trends include:

• AI and ML algorithms to build hyper-personalized solutions for better security.
• AR to improve immersive experiences. You can overlay the digital components in the real environment to create extensive experience in shopping and gaming applications.
• Beacon technology can help create real-time and localized deals personalized the user preferences.

It is crucial to identify the exact trends that can make your application thrive and engaging for the users.

Our team has worked on several experiential solutions that have offered exceptional results to the end clients. We have curated a few case studies aligned with the new-age mobile app development landscape.

These mobile app development case studies will help you realize the importance of new technologies in enhancing mobile applications. It will also help build compelling solutions for the end users.

App Case Study 1: How a Client Enhanced Patient Outcomes By Using AI and Predictive Analytics in Healthcare App Development?

Patients with chronic and complex health conditions require regular monitoring. Doctors and caregivers must maintain historical data to analyse the conditions and offer personalised treatment plans.

The Client’s Requirement

The healthcare client wanted a solution to help them maintain data records and acquire insights from them. They also wanted help with customising the treatment plans. Additionally, they wanted to ensure proper and accessible care to the patients.

The Solution We Offered

After brainstorming and discussions with in-house tech experts and business analysts, we suggested AI in healthcare app development .

We built a solution that used AI algorithms and data analytics to collect, clean and analyse the data. This included sensors, medical records and diverse sensors. We created specific algorithms and data analytics programs that could help create actionable insights using the data.

We used data such as diagnosis, treatment, medication, lifestyle and preferences to offer personalised plans. Moreover, the algorithms also automated the communication and collaboration of the caregivers with family.

The caregivers could make more informed decisions and provide accurate solutions with the data.

The Impact It Created

• The healthcare system became efficient owing to inherent automation and reduced workload.
• With timely and accurate diagnosis and personalised treatment plans, the application managed to enhance patient outcomes.
• Smart allocation of resources, which led to better management and effective care.
• The caregivers could identify the patients at risk of developing a chronic condition with the data. They can take preventive measures and help these patients.
• The app improved industry innovation and competitiveness by leveraging the latest technologies, data, and best practices.

Testimonials

• We were looking for an application that could help us manage our records and personalize treatment plans. Expert App Devs designed the perfect solution for us.
• Our team of doctors were facing issues keeping up with the patient’s history. This impacted their collaborations and delayed the treatment. Expert App Devs helped us implement a solution that helped automate record sharing and information transfer. As a result, we were able to collaborate better and increase the treatment speed.

App Case Study 2: How AR and XR in Game App Developed Levelled Up User Experiences?

The game apps should work on more realistic environments and mechanics to increase the user’s involvement. You must be authentic when recreating specific environments or simulating real-world environments. Acute representation of the real world can improve emotional connection and heighten the user’s response.

The client wanted to add realistic graphics and sound to draw a more immersive and engaging environment. They wanted to make it more authentic for the users and create an emotional connection.

We introduced Augmented Reality with Extended Reality to overlay the digital elements in the real world. We added characters, objects and effects to the real-world environment to create a step by step more immersive and engaging environment.

We increased the authenticity of the solution by allowing the realities to enhance the user’s senses. This will allow the players to explore their surroundings and engage in location-based gaming solutions. The app also leveraged features such as scanning and mapping to enable better interactions.

• By using XR and AR in gaming industry, the client was able to create natural and intuitive interactions. This improved engagement from UI UX design.
• Realities in gaming apps foster shared experiences in multi-user environments. As a result, it augments social interactions and collaborative play.
• The client must use the data produced by AR and XR to create more contextual gameplay. This helped increase the user's experience.
• The client can create more user-centric and cohesive gaming experiences with the latest trends and best practices.
• We wanted to make sure our gamers stay on the app longer and enjoy the game. Expert App Devs built the perfect environment using Augmented Reality. This allowed the user to enjoy location-specific gaming environments, which increased the downloads for us.
• We had a game idea where the real and digital worlds overlapped. When we presented this idea to the team at Expert App Devs, they managed to execute the solution beautifully. They chose the right environments, understood the users and ensured smooth interactions.

App Case Study 3: A Groundbreaking Case Study on Securing Transactions with Blockchain and 5G Innovation

Financial transactions involve sensitive information. It is crucial to keep the data secure and private. The application must prevent unauthorised access to the data. There is a need to build trust and confidence among users using robust security measures.

The client offered financial services to their users. They needed to ensure that the transactions within the app were fast and reliable. A lot of data needs to be stored. It is important to find a more secure and authentic way for users to interact with the app.

We used the latest technologies Blockchain and 5G to enable transparency and security. With Blockchain in finance, we decentralised and distributed the ledgers that handled the records and verified transactions. This technology also helped us establish security and transparency via encryption and smart contracts.

As the client also wanted to ensure fast transactions, we implemented 5G technology. This allowed high-speed and low-latency connectivity. As a result, the transactions were efficient, high-speed and convenient to the users of our client.

• Transactions recorded on the Blockchain technology in finance are linked with the tamper-resistant chain. As a result, they are immutable. It is impossible to manipulate or change them. This improved transparency.
• 5G in finance allowed for high connectivity and speed. This resulted in low latency and quick plus reliable transactions.
• Moreover, the combination enabled more convenient and cost-effective solutions for the users. This also helped in improving the engagement within the application.
• Expert App Devs have made our lives easier with this solution. Now, our users can access the application easily and move through the transactions faster. Moreover, they don’t hesitate to use the app as they know their data is safe. 
• We are so happy with this mobile application that the team built for us. It is the perfect app that solved all our problems.

App Case Study 4: Fostering Innovation in Retail with Beacon and Personalization to Enhance Customer Loyalty

Customers are smarter in the tech-driven era. The “one size fits all” no longer works in retail. Moreover, this approach poses difficulty in product discovery and engagement. As customer loyalty is of utmost importance, retail shopping apps should be more user-centric.

The client wanted an in-depth understanding of their potential customers. They wanted to dig deeper than the demographics to help them with the right product recommendations. Moreover, they were looking for customer loyalty, which results from personalized deals and rewards. They were looking for a solution that could help them build an engaging and enjoyable shopping application.

We use data analytics and beacon technology to help build insights and offer real-time deals. Using data analytics, we could easily seclude unnecessary information. We could build customer profiles and segment them based on their behaviour, patterns, and preferences.

This helped the client personalize the shopping app to meet the profile’s requirements. They could offer more personalized deals and reward systems.

Using Beacon, we helped them build real-time campaigns for the customers. This technology allowed them to communicate with users within proximity and provide them with contextual data.

The location-based recommendations helped the users make quick and effective decisions.

• The personalization element helped the client cross-sell or upsell products that users are more likely to purchase
• As the users received personalized experiences, they could relate to the brand. This helped the client build a strong relationship with their users resulting in loyalty.
• Using the data that they received from the customer’s shopping habits, the brand could manage their inventory. They could also create effective and conversion-driven marketing strategies.
• As the recommendations were timely and relevant to the users, they purchased more often from the brand. This resulted in increased conversions and more profits.
• What we loved about the team was the professionalism. They made sure they understood everything before moving ahead with the application development.
• It was incredible working with Expert App Devs. We just told them how we were facing customer loyalty issues with the application. They suggested some additions to the app. Today, we are blessed with a good amount of retention.

App Case Study 5: Play, Collaborate and Conquer- Unveiling the Magic of Chatbots and Social Features for Game App Development

There should be a return value to every game app that can increase engagement. Moreover, it is important to build a strong player community that can help improve the discoverability of the application. In a competitive environment, game apps should come with a longer life span.

The client was looking to build a social camaraderie and improve their shared experiences with the gaming application. They wanted to ensure that the users were engaged with the content and stayed on the app longer. Moreover, they wanted to offer interactive gaming experiences to people who loved to compete and connect.

They understood the only way to build this would be through multiplayer opportunities and interesting challenges.

We implemented social media features into their gaming application to increase the competition among the players. This allowed us to prepare leaderboards, show them the progress of other people in their social communities.

We also encouraged community building that would help build more communication and engagement among the users. With this community, people could share their game stories, share tricks and offer gaming tips to the people. Social features also allow users to communicate in real-time using voice or text.

We also implemented chatbots in the gaming app. This allowed the users to gain immediate user friendly guidance or support as needed. It also helped the app create challenges personalized to the user’s requirements and performance.

• The players could collaborate on missions using the multi-player mode with social features. It helped improve the gaming experience.
• Leaderboards on social platforms allow healthy competition among individuals. It also helped increase engagement.
• Chat and voice messaging allowed users to communicate with each other. Players began to feel they were playing together in the real world with the communication features.
• Social also allowed them to share the game app with other friends, increasing the virality.
• Chatbots were a game changer as they helped the players with real-time solutions. Moreover, they made the game competitive with personalised challenges.
• Te game app could send notifications relevant to the users using the Chatbots. This increased the engagement and return value for the application.
• The social features were an incredible addition to our multi-player gaming application. Our users love it, and we have built a huge customer base with these features.
• Our game users love the chatbots and the hints they give. It keeps them engaged in the app. We are totally satisfied with the solution Expert App Devs built for us.

App Case Study 6: How AI and Motion Design Combined to Transform Visual Storytelling?

Creativity and personalisation can enable photo and video applications to create beautiful and experiential memories. It will increase the app’s engagement and help users create unique and timeless content.

The users had to go through a tedious editing process before they could make the photo usable. Moreover, finding a particular photo/video from the vast library was difficult. It could make the entire sharing process time-consuming owing to the standard tagging process.

Moreover, every user has a specific style or expression. Most photo video apps use a similar approach theory.

This resulted in lacklustre engagement. the client wanted to ensure users could enjoy speed, unique filters and creative content. This would help them connect better with the app.

We explored AI technology with motion design to improve the content creation process. We implemented AI to understand the user’s preferences, app usage and feedback. It also allowed us to identify the trends.

We could incorporate smart editing and filtering options, unique to the user’s requirements using this technology. We automated the editing tasks and improved photo tagging for quick discoverability and sharing. This allowed us to implement extensive animations to the application.

• With AI, users could experiment with a wide range of creative and artistic expressions. This improved the content creation and sharing process.
• Automating editing and organising the photos allowed users to get polished and professional content. This increased their experiences in the app.
• Diverse options and animations improved the uniqueness of the application.
• We shared our issues with the team at Expert App Devs. They worked on the solution that resolved all the problems and helped us increase the conversions.
• We wanted to increase the user engagement. The team understood what needs to be done and executed it within the timeline. Improved pain points!

These mobile app development case study are a great way to understand how mobile apps have evolved. It also explains how latest technologies can add an element to your application and problems solving.

We have experience implementing trending technologies such as Blockchain, AI, AR and VR to augment your application. Our solutions have helped our clients improve user experiences, resulting in satisfied customers for us.

The team at Expert App Devs is proficient with latest mobile app technologies and trends. Using the best methodologies and development approaches, we translate your ideas into exceptional solutions.

Our team has executed more than 500+ app solutions. Our strength lies in transforming the idea into a unique and innovative app solution.

Whether you want to create an app clone or execute a new idea, our team is by your side. You can connect with our team to convert your idea into an innovative solution. Free Trial Available on Dedicated Hiring!

Jignen Pandya

Vice president at expert app devs.

Responsible for creating a sales funnel, attracting top-of-the-funnel customers, and converting the target market.

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Hire dedicated developers from india reduce your project cost by up to 50%*.

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Case Studies: Successful Mobile Apps and Their Development Journey

• November 24, 2023
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Dreaming to Build Apps Like Your Favourite Brand? Here, explore the untold stories and winning strategies behind creating your favourite mobile apps. A successful mobile app has positive reviews that have achieved significant user adoption or a remarkable impact on the market. It demonstrates higher user engagement, monetization and retention. Understanding your favourite app’s journey through reading app development case studies will give you an in-depth insight into their strategies, ideas, challenges and decisions. Thus envisaging informed choices to avoid pitfalls in this incredible app market. Scroll below to read about the app development case studies.  

Successful Case Study for Starbucks’ AI-driven Customer Engagement App

Overview of the starbucks app .

Starbucks is the world’s largest renowned coffee chain. It adopted an AI-driven customer engagement app envisaging personalized experience for its customers. Through its mobile apps, users can seamlessly place orders, pay, earn rewards, etc, everything in one place. AI has empowered their apps to enhance the customer experience; the app uses location services to aid users in finding nearby Starbucks stores, and it also gathers data that encompasses preferred drink choices, frequent visits and location information. 

Starbucks has planned everything to successfully launch an app. Let’s look at their app development case studies . 

Implementation Details 

Starbucks has utilized technology very wisely. It uses AI and machine learning to analyze the customer’s preferences, location data, and order history. In addition, its emotional strategy to integrate Starbucks’s rewards programme envisages personalized awards and promotions, which aids in perfect mobile app user engagement . 

Development Process  

Successful app development requires a multidisciplinary team of software engineers, user experience designers, and data scientists who collaborate and integrate AI with Startbuck’s existing system. 

Results and Impact 

The app’s personalized suggestions and prizes increased user engagement by 50%. As a result, client retention increased by 30%, and consumers formed a closer relationship with the brand. Based on the app’s recommendations, Starbucks’ average order value increased by 20% due to consumers’ willingness to try new goods. Knowing these mobile app development services in noida case studies will aid in formulating your strategy to achieve your desired results. 

Lessons Learned 

Data privacy is considered the most significant challenge, requiring an accurate AI-driven recommendation and a user-friendly interface. Thus, refining AI models enhances user interaction. Therefore, to ensure a positive experience, it is essential to balance personalization with user consent. 

It’s a user-centric app design that boosts customer loyalty, setting a benchmark for AI-driven experience in the food and beverage industry. 

Successful Case Studies for Health Joy’s AI-powered Healthcare Guidance App

Overview of the healthy joy’s app .

Healthy Joy’s AI-powered healthcare guidance is an app development milestone for many health-conscious people. It provides helpful and personalized healthcare guidance to users. Here, know about the app development case studies and focus on their winning strategies. 

Implementation Details

Its mobile app development success can be understood through its implementation details. An AI-driven healthcare guidance app aids users in finding doctors, seamlessly booking appointments, maintaining bill transparency, navigating health benefits, and much more. To understand the user’s query, the app uses a natural language process. 

Development Process

A successful app launch requires a highly qualified team of healthcare professionals, app developers, and data scientists. Extensive research and testing are also essential to ensuring the app’s accuracy and reliability. 

It helps eliminate time spent on healthcare-related tasks or other formalities. It shows increased employee satisfaction and improved company service retention rates. 

Reading the app development case studies helped us understand that AI can simplify the complex process, making all the information easy to understand. User feedback is essential to enhancing the app’s functionality and user experience. Therefore, collaborating with healthcare providers guarantees up-to-date information. 

Well, this app has significantly impacted the market and enhanced mobile app user engagement . Plan your strategy to make your app popular. 

Successful Case Studies for Airbnb’s AI-driven Price Recommendations

Overview of the airbnb’s app .

Airbnb’s app development case studies are essential for researching, exploring, and ideating strategies. The company has hit the jackpot and revolutionized the hospitality industry. It assists travelers in seamlessly booking accommodation, permits hosts to present their properties, establishes their pricing structure, and more.

Airbnb integrated AI-powered pricing tools that analyze factors such as property features, demand, local events, and location to recommend the most optimal rent prices for a host’s listing. 

Airbnb AI-driven successful app launches showcase 20% increases in booking rates, aid hosts to lead high occupancy rates and increase revenue generation. 

Understanding the users about the functionality of AI-driven pricing can boost trust in the tool. Thus, integrating user feedback and comprehending market dynamics promotes accurate pricing suggestions. 

Successful Case Studies for Grammarly AI-Driven Writing Assistance App

Overview of the grammarly app .

Grammarly is the app development milestone for students and working professionals engaged in writing tasks. It envisaged real-time assistance through analyzing grammar, spelling, and more. Here, know about the app development case studies. 

For better mobile app user engagement , it envisages real-time writing assistance. It analyzes the spelling, punctuation, tone, styles, grammar, check plagiarism, etc. Also,  it offers numerous suggestions for improvement and context corrections. 

Results and Impact

Grammerly’s mobile app development success is based on the user’s improvement in writing accuracy. It enhances professionals’ productivity and helps them write high-quality, standard writing as required. 

Lessons Learned

It provides AI-driven suggestions that are contextually relevant and non-intrusive. Regularly updating the language pattern of the app’s database aids in improving user interaction. The application offers free and in-app purchase options, thus widening its user base.

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11 Inspiring UX Case Studies That Every Designer Should Study

A UX case study is a sort of detailed overview of a designer's work. They are often part of a UX designer's portfolio and showcase the designer's skill in managing tasks and problems. From a recruiter's perspective, such a UX portfolio shows the skill, insights, knowledge, and talent of the designer.

Therefore, UX case studies play an important role in the recruitment and demand for designers.

What Makes a Powerful Case Study

Building a UX case study includes showing the design process through compelling stories. They will use plain language to demonstrate how they handled key design issues, offering a comprehensive view of their process. Well done case studies often include:

• A  problem statement and solutions with real applications.
• Relevant numbers, data, or testimonials to demonstrate the work and efforts.
• A story that directly connects the problem to the solution.

Any competent UX professional will know that creating a stunning UX case study is about the little details.

11 Best UX Case Studies for Designers

The best way to understand what a good case study looks like is to go over other examples. Each of these UX case study examples shows a designer's insights, basic skills, and other designers' lessons learned through their experience.

1. Promo.com web editor

For this video-creation platform , UX designer Sascha was brought on to revamp v2.0, adding new features that could work alongside the existing UX design. The point was to work on interface details that would help create a user friendly platform, and that users could find simple enough to use.

User personas mapped by the UX designer revealed the most common confusion to be the process of inserting particular features into the video, such as subtitles. The designer's goal, therefore, was to create a platform with improved editor controls.

The designer then used a common text-editor layout to include top and side navigation bars that made it easy to access and implement text editing.

Key Learnings from Promo.com

This case study focuses on addressing a particular problem that customers were currently facing. Its main theme is to show a problem, and how the product designer addressed this problem. Its strength points include:

• clearly highlighting the problem (i.e. inaccessible and limited video-text editor options)
• conduction research to understand the nature of the problem and the kind of solutions customers want
• implementing research insights into the redesign to create a platform that actively served customer needs

2. Productivity tracker app

The main concept behind this UX case study is to address a pre-existing problem through the design of the app. Immediately from the start, the study highlights a common pain point among users: that of a lack of productivity due to device usage.

This UX case study example addressed some of the main problems within existing productivity apps included:a poor UI and UX that made navigation difficult

• a poorly-built information architecture
• limited functions on the mobile application

Key Learnings from the Productivity app case study

The case study highlights the simple design process that was then used to build the app. Wireframes were created, a moldboard developed, and finally, individual pages of the app were designed in line with the initial goals.

3. Postmates Unlimited

This case study clearly identifies the improvements made to the Postmates app in a simple overview before jumping into greater detail. The redesign goal, which it achieved, was to improve the experience and other interface details of the app.

The problems identified included:

• usability that led to high support ticket volume.
• technical app infrastructure issues that prevented scalability.
• lack of efficient product management, such as batching orders.

A UX research course can help understand the kind of research needed for a case study. The app redesign involved bringing couriers in and running usability testing on improvements. The final model, therefore, had input from real users on what worked and what caused issues.

Key Learnings from Postmates

The Postmates redesign works as a great UX case study for the simple way it approaches problem-solving. Following an overview of the work, it addresses the problems faced by users of the app. It then establishes research processes and highlights how changes were made to reduce these issues.

4. TV Guide

Addressing the fragmentation of content across channels, this case study sought to redesign how people consume media. The key problems identified included:

• the overabundance of content across various TV and streaming platforms
• the difficulty in discovering and managing content across all platforms

To deliver on the key goals of content personalization, smart recommendations, and offering cross-platform content search, the design process included conducting interviews, surveys, and checking customer reviews.

The design of TV Guide enables users to get custom recommendations sourced from friends' and family's watchlists.

Key Learnings from TV Guide

Like previous UX design case studies, this one tackled the issue head-on. Describing the research process, it goes into detail regarding the approach used by the UX designers to create the app. It takes readers on a journey, from identifying pain points, to testing solutions, and implementing the final version.

5. The FlexBox Inspector

Designer Victoria discusses how she developed the investigator tool for the Mozilla Firefox browser. Surveys into understanding the problems with the existing CSS Flexbox tool revealed a need for a user-friendly design. Interviews with a senior designer and other designers helped developers understand the features design-focused tools ought to have. A feature analysis revealed what most users look for in such tools.

The final result of the development process was a design that incorporated several new features, including:

• a new layout
• color-coded design
• multiple entry points to make workflow management efficient

Key Learnings from the Flexbox

This UX design case study starts with a clear goal, then addresses multiple user needs. It clearly defines the design process behind each feature developed by the time, and the reasoning for including that feature. To give a complete picture, it also discusses why certain features or processes were excluded.

6. The Current State of Checkouts

This Baymard UX design case study looks into the checkout process in over 70 e-commerce websites. Through competitive analysis, it isolates problem points in the UX design, which, if addressed, could improve the customer's checkout process.

The study found at least 31 common issues that were easily preventable. The study was designed and conducted on a large scale, over 12 years, to incorporate changing design patterns into the review.

Recommendations based on findings include:

• prominent guest checkout option
• simple password requirements
• specific delivery period
• price comparison tool for shipping vs store pickup

Key Learnings from Checkout Case Study

Each identified issue is backed up by data and research to highlight its importance. Further research backs up each recommendation made within the case study, with usability testing to support the idea. As far as UX case studies go, this one provides practical insight into an existing, widely used e-commerce feature, and offers practical solutions.

7. New York Times App

Using a creative illustration website, the designers proposed a landing page feature "Timely" that could counter the problems faced by the NYT app . Its major issues included too much irrelevant content, low usage, and undesirable coverage of content.

The goal behind Timely was to improve user incentives, build long-term loyalty, and encourage reading. Design mapping for the app covered:

• identifying the problem
• understanding audience needs
• creating wireframes
• designing and prototyping

The end result was an app that could help readers get notifications regarding news of interest at convenient moments (at breakfast, before bed). This encouraged interaction and improved readability with short-form articles.

Key Learnings from NYT App

The UX case study proposes a problem solution that works with an existing information architecture, instead adding custom graphics to the mobile app. It leads from a simple problem statement to discuss the project that could address these issues without changing was customers already loved.

UX case studies focused on redesign include the FitBit redesign, which started off by understanding personas and what users expect from a fitness tracker. Developing use cases and personas, Guerilla usability testing was employed to assess pain points.

These pain points were then ranked based on their importance to users and to app performance. They were addressed through:

• Highlighting essential parts and features of the app
• Changing easily missed icons to more recognizable icons
• relabelling tracking options to guide users better to its usage

Key Learnings from Fitbit

While the case study maps user experiences and offers solutions, it does not begin with an intensive research-based approach. The prototype is successful in testing, but problem factors are not identified with research-based statistics, meaning key factors could have been ignored.

9. Rating System UX

The designer behind the rating system UX redesign sought to solve issues with the 5-star rating system. Highlighted issues included:

• the lack of subjective accuracy of a 5-point rating system
• the issue of calculating the average of a zero-star rating
• average ratings are misleading

Better alternatives include:

• 5-star emoticon rating that relates the user experience
• Like/dislike buttons that make approval/disapproval simple

The final design incorporated both these styles to make full use of the rating system.

Key Learnings from Rating System UX

The UX case study stemmed from insight into the limitations of the existing rating system. The new design addressed old issues and incorporated better efficiencies.

The Intuit redesign was focused on making content readable, more engaging, and accessible. Looking into product personalization, the content was found to be lacking aesthetic value, as well as being hard to find. The goal was to create content that was easy to find, clear, and consistent.

The implemented solutions included:

• increased readability with increased body text and header spacing
• table of contents on the sidebar for easier navigation
• visible and prominent search bar
• illustrations and designs for pretty visuals

Key Learnings from Intuit

The Intuit case study approaches the problem from a practical point of view. It begins with isolating problems with the interface, in particular with the content. This is an example of a case study that breaks down problems into broader categories, and solves each problem with a practical solution.

This UX case study about a social platform tackles a commonly-faced problem from existing platforms. It addresses the issue of recognizing non-monetary user engagement, to help creators identify their user base.

The case study addresses the problem statement and establishes the design process (building wireframes and prototypes) as well as conducting user testing. The final result is to develop "Discover" pages, engaging layouts, and animated interactions to increase usability.

Key Learnings from Jambb

The study goes into detail regarding problem identification, then moves on to propose solutions that take into account the perspective of all stakeholders involved. It then explains why each design decision was made, and proves its efficacy through testing and prototyping.

Key Takeaways

Developing good UX case studies examples is as much about the details you include as the ones you leave out. Going over UX courses can give you a better understanding of what your case study should look like. A good case study should provide an overview of the problem, include numbers and statistics, and offer practical solutions that directly address the problem. The above-discussed UX case studies provide a good example of the dos and don'ts of a well-structured UX design case study that should be part of every UX portfolio .

Additional Resources

Check out these resources to learn more about UX case studies:

8 UX Case Studies to Read

UX Design Case Study

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Top 22 Stunning UX Case Studies You Should Know in 2022

Table of contents, what is a ux case study.

• 22 Best UX case study examp

How do you create a UX case study?

An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily.

However, as a UX designer , how can you write a perfect UX case study to easily get hired or communicate with others better?

Mockplus has handpicked 22 of the best UX design case study examples in 2022 to help you get inspiration, improve your portfolios and make your own things with ease. A step-by-step guideline about how to create a UX case study is also followed.

A UX case study tells the story of how you create a great website or app and, in particular, what you do to improve the UX of the site. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. Just like sending a resumé. 

So, it is a lot more than just a copy of everything you've done while designing the project. To really showcase your design talent and the breadth of your abilities, you need to make sure the following are all included:

• A full description of your role in the project;
• The biggest challenges you've faced;
• The solutions you've chosen, how you chose them and why;
• How you communicate and collaborate with others; and
• The outcomes and the lessons you’ve learned.  

To this, you should feel free to add any further information that you think would help you stand out from the crowd. 

It is also worth remembering that UX case studies are a good resource for UX design beginners to learn more practical design skills and to gain from the real experience of others in dealing deal with difficult or urgent problems.

22 Best UX case study examp le s you should learn

Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. 

1. Perfect Recipe -UX design for cooking and shopping

Designer s : Marina Yalanska and Vlad Taran

Case Study : Perfect Recipe

This is a mobile application that enables users to search for food recipes and to buy what they need to cook different dishes.

Why d id  we choose this  one?

This case study illustrates the entire UX design process is very simple, plain language. Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details.

Extra tips :

This example is from the Tubikstudio blog, which is very popular among designers. It regularly shares different branding, UI, and UX case studies. We would strongly recommend that you follow this blog to keep yourself up to date with the latest and most creative case studies.

View details

2. GnO Well Being - Branding, Web Desing & UX

Designer : Marina Yalanska and Olga Zakharyan

Case Study : GnO Well Being

This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night’s sleep, the first step to good health and a better life.

Why d id  we choose this ?

This example is so much more than a great UX case study. In addition to the UX design , it gives you insight into many more key design issues, such as the logo, custom graphics, website pages, interactions and so on. There are many ideas here that you could copy for your own projects.

3. Splitwiser - UI/UX case redesign

Designer : Chethan KVS (a Product designer at Unacademy)

Case Study : Splitwise

This is a concept mobile app that enables users to track and split expenses with friends. The designer has also given it another name, "Splitwise." 

Why do we choose this ?

This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more.

Everything is explained using intuitive images, earning it thousands of “likes”. This is a great example that is bound to help you write a stunning case study on redesigning UX.

This comes from a popular media channel called "UX Planet" that regularly posts examples of the best and latest UX case studies from around the world. Another great place to keep you up to speed with the latest UX designs.

4. Deeplyapp.com - UX & visual improvements

Designer : Sladana Kozar

Case Study : Deeplyapp

This is a health and self-care website app that helps users maintain mental well-being with meditations and exercises. This case study talks you through the design process of creating a user-friendly mobile app.

This case study focuses on improvements to the UX and visual features of this mobile app. Many aspects are included to help you understand it better, such as the design background, what to build, UI flow diagram, discoverability design, visual balance, and much more. A full set of app interfaces are presented for you to study as well.

You can also check out its Part 1 post for more details.

5. Talent Envoy - improving the recruitment process 

Designer : Enes Aktaş (Experienced UX designer)

Case Study : Talent Envoy

Talent Envoy is an intelligent job assistant that helps users find their ideal job and get to all the way to signing a contract faster and more easily.

This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. It then talks to you through the detail of how the designers optimized the recruitment process. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more. 

All the details have clear explanations and they offer a great example of how to use user research to solve problems and improve UI interfaces.

This one comes from another hot media channel called "Muzli" which shares the latest ideas, designs, and interactions about websites or website apps from all over the world. Don’t miss out on this site if you want to stay ahead of the curve. 

6. My Car Parking - UI/UX case study

Designer : Johny Vino (Experienced UX and interaction designer)

Case Study : My Car Parking

This is a mobile app that can help people get parking slots easily even when they travel beyond their normal routes. 

This is a masterclass in how to write a case study that is simple, well-structured, and easy to understand. Many intuitive lists and images are used to explain the design ideas and processes. 

It has received “claps” from over seven and a half thousand people and   is a perfect example of how to write a well-structured and easy-to-understand case study.

7. Parking Finder App - UI/UX case study

Designer : Soumitro Sobuj

Case Study : Parking Finder App

This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities.

This case study is beautifully presented and gives a good presentation of the whole design process. It covers nearly all the issues that a textbook UX case study should have, such as problems and solutions, user-centered design, design strategy, user flow, information architecture , interface wireframes and visual designs, and much more besides. 

It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study.

8. Pasion Del Cielo - coffee ordering experience

Designer : Jonathan Montalvo (Senior Designer, Branding, UXUI )

Case Study : Pasión del Cielo

This is a concept project about a real local coffee shop in Miami.

This case study demonstrates effective ways to engage users with the Pasión brand and how a site can make it as easy as possible to turn page views into coffee sales. 

There is a lot of analysis included to explain the entire design process, such as analyzing the competition, feature analysis, brand and interface improvements, and much more. Most important of all, many user personas have been created to evaluate and enhance the UX.

This is a good example to check for anyone looking to improve their own UX case study. Above all, it shows what can be done with rich images, bright colors, clear layouts, and well-crafted personas.

9. Workaway App - UX redesign

Designer : Rocket Pix (UXUI, web designer )

Case Study : Workaway App

This is a mobile app that provides international hospitality services; it helps users to contact each other to organize homestays and cultural exchanges.

This UX design case study explains how the designer redesigned the Workaway App to make it easier for users. Many intuitive charts (pie charts, flow charts, line charts), cards, and images are used to illustrate the ideas.

It is simple and easy to follow, and also a good example of how to create an intuitive case study with charts and cards.

10. Receipe App - UI/UX design process

Designer : Dorothea Niederee (UX, UI designer   )

Case Study : Recipe App

This is a food app design offering inspirational recipes for anyone who wants to eat healthier.

This case study gives a clear demonstration of the entire UI/UX design process. Three user personas are defined to present different users' needs. Some colors, typography, and UI elements are also shared.

This is a good example of how to define a detailed user persona in your UX case study.

11. Hobbfyy - a social and discovery app UX design

Designer : Mustafa Aljaburi (UX, UI designer   )

Case Study : Hobbfyy

This is a social and discovery app that makes it quick and easy to get everything you need for your hobbies.

This case study aims to show how to develop a site that will provide its users with solutions, in this case to get what they need for their hobbies. Beautiful images, a storytelling style, and special layouts are used to explain everything.

12. Bee Better - habit tracker app UX case study

Designer :   Anastasiia Mysliuk (UX, UI designer   )

Case Study : Bee Better

This is a habit tracker app that makes it easy for you to develop new useful habits.

This case study aims to solve problems associated with how we form and develop habits. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Many aspects of design, such as problems, solutions, the design process, discovery and research, user journey map, prototypes, and much more are illustrated and explained in simple language.

This would be a good example to follow if you are looking to create an easy-to-understand UX case study.

13.Sit My Pet - pet sitting app UX case study

Designer : Aiman Fakia (UX, UI, visual designer )

Case Study : Sit My Pet

This is a pet-setting app that provides pet owners with a digital service that helps them connect with pet sitters.

This UX case study describes a site that aims to make pet sitting more easily accessible for pet owners. It analyzes both its users and its competitors very well. The way solutions are evaluated, the user stories, and other related aspects are followed in detail to give you a better understanding of the project as a whole.

This is a good example of how to develop a UX design based on user needs.

14. Groad - food ordering system UX case study

Designer : Phap (UI designer )

Case Study : Groad

This is a food ordering app offering food delivery services from stores, restaurants, cafés, fast food bars, and others. 

This UX case study uses beautiful illustrations and colors to explain the entire design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. This is a good example if you are looking to learn how to create an immersive case study with beautiful illustrations and colors.

15. iOS VS Android UI/UX Case Study

Designer : Johanna Rüthers

Case Study : Econsy

Here is another concept app that helps people live more sustainably by using a scanning process to give them information about the ecological and social impact of products they are thinking of buying. 

This case study explains the differences in the mobile app’s appearance when it is applied on the Human Interface Guidelines (IOS) and Material Design Guidelines (Android). This will help you to create an app that works well on both Mac and Android devices.

More UI/UX case studies & designs:

16.Timo Bank - UI/UX Case Study

Timo Bank is a mobile banking app project produced by Leo Nguyen, a freelance designer and creative director. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users.

This is a great example to consider if you are hoping to create a better banking app.

17. Endoberry Health App Design

Endoberry Health App Design provides useful solutions for women suffering from endometriosis. In turn, this gives doctors a better understanding of individual cases. The design challenges, solutions, and UI details are displayed and explained to illustrate the design project.

18. Job Portal App

Job Portal App has been specially made for designers and freelancers. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users.

19. Cafe Website - UI/UX Case Study

Café Website gives its users a great experience by making it quick and easy to order a coffee online. Many elegant page details are displayed.

20. Ping - the matchmaker app case study

Ping is a dating app that offers users a unique and effective way to find their perfect match. As you can see, its mascot is really cute and this case study will show you how a cute mascot can enhance the UX.

21. Hubba Mobile App - UI/UX Case Study

Hubba Mobile App is a B2B online marketplace where retailers can find and purchase unique products for their stores or shops. This case study aims to explain the process of creating a special mobile app for this online marketplace. It offers a beautiful and clear presentation of the entire UI/UX design process.

22. Music App - music for children

Music App shares the fancy UI and colors from a music app made for children. It is a good example that is sure to inspire you to create a distinctive children's app.

If you are still not entirely sure how to go about creating a distinctive UX case study, here are a few simple steps to walk you through the entire process from start to finish:

Step  1.  Figure out your purpose

The final outcome will depend on what it is you are trying to achieve. So, before you start writing a UX design case, you should first figure out in detail what its purpose is. Ask yourself some basic questions:

• Is it for a job interview?
• Is it for improving your personal portfolio?
• Is it designed to show off your design talents on social media?
• Is it just created to practice your design skills?
• Is it made to share design experiences with other designers?

In short, figuring out your purpose and setting a goal can make the entire design process so much easier.

Step   2.   Plan or outline your case study

Whatever you want to do, it is always a good idea to start with a plan. When it comes to writing a UX case study, you should also outline your entire UX case study and decide on what sections you want to include.

For example, nowadays, a good UX design case study often covers:

• Overview : Start with a short paragraph that introduces your project.
• Challenges  and  goals : Explain the project background and point out the biggest challenges or problems you've encountered. Explain the goals you want to achieve and how you will overcome the challenges you have identified. 
• Roles  and  responsibilities : Tell readers what role you play in the project and the specific features of your role that will help create a better product.
• Design process : Introduce the entire design process in detail so that readers can see clearly what you have done to make life easier for users. Many employers check this part very carefully to see whether you have the basic skills and abilities they are looking for. So, never underestimate the importance of this section. 
• Solutions  and  outcomes : No matter what problems you have faced, the solutions and the final outcomes achieved are what really matters. So, always use this section to showcase your skills and achievements. 

You might also want to add further sections:

• User research :   Some full-stack designers also include this to give a more comprehensive view of their design skills.
• UI designs : Some experienced designers also display their relevant UIs, and UI flow, along with low- and high-fidelity prototypes to enrich the content.

Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow.

Step 3.  Explain the design process clearly

As we've explained above, the design process is always one of the most important parts of a good UX case study. You should always introduce clearly as many of the relevant parts of the process as possible. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps.  

You can also introduce the UX design tools that you have chosen to simplify the entire design process. Mockplus, is an online product design platform, enabled us to adapt quickly and effectively to working from home during the recent Coronavirus lockdown. Prototyping our designs, sharing ideas, working together in an effective team, taking the process from design to handoff, it all works smoothly with this single tool.

Step  4. Improve readability and visual appeal

The content should be the main focus of your case study—but not the only focus. To make the case study as good as possible, you also need to think about its readability and visual appeal. Here are some suggestions to follow:

• Explain everything as clearly as possible.
• Add images, illustrations, charts, cards, icons, and other visuals.
• Create a clear storytelling structure or layout.
• Choose an immersive color scheme.
• Add eye-catching animations and interactions.
• Use vivid video, audio, and other multimedia resources.

The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. You should always take it seriously.

Step   5. Summarize

Every UX case study can be a good chance to practice and improve your design skills. So, in your conclusion, don’t forget to analyze the entire process and summarize the outcomes. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be.

UX case studies are one of the most essential parts of a UX designer's portfolio. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. So, UX case studies play a very important role in UX designer's life.

We hope our picks of the best UX design case studies along with our step-by-step guide will help you create a stunning UX case study.

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15 excellent ux case studies every creative should read.

• By Sandra Boicheva
• October 21st, 2021

In a previous article, we talked about UX portfolios and how they carefully craft a story of how designers work. Interestingly enough, recruiters decide if a UX freelance designer or an agency is a good match within 5 minutes into the portfolio . In order to persuade these recruiters, the portfolio needs to present an appealing story that showcases the skill, the thought process, and the choices taken for key parts of the designs. With this in mind, today we’ll talk about UX case studies and give 15 excellent examples of case studies with compelling stories.

The Storytelling Approach in UX Case Studies

An essential part of the portfolio of a UX designer is the case studies that pack a showcase of the designer’s skills, way of thinking, insights in the form of compelling stories. These case studies are often the selling point as recruiters look for freelancers and agencies who can communicate their ideas through design and explain themselves in a clear and appealing way. So how does this work?

Photography by Alvaro Reyes

Just like with every other story, UX case studies also start with an introduction, have a middle, and end with a conclusion .

• Introduction: This UX case study example starts with a design brief and presents the main challenges and requirements. In short, the UX designer presents the problem, their solution, and their role.
• Middle: The actual story of the case study example explains the design process and the techniques used. This usually starts with obstacles, design thinking, research, and unexpected challenges. All these elements lead to the best part of the story: the action part. It is where the story unveils the designer’s insights, ideas, choices, testing, and decisions.
• Conclusion: The final reveal shows the results and gives space for reflection where the designer explains what they’ve learned, and what they’ve achieved.

Now as we gave you the introduction, let’s get to the main storyline and enjoy 15 UX case studies that tell a compelling story.

1. Car Dealer Website for Mercedes-Benz Ukraine by Fulcrum

This case study is a pure pleasure to read. It’s well-structured, easy to read, and still features all the relevant information one needs to understand the project. As the previous client’s website was based on the official Mercedes Benz template, Fulcrum had to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.

• Intro: Starts with a summary of the task.
• Problem: Lists the reasons why the website needs a redesign.
• Project Goals: Lists the 4 main goals with quick summaries.
• Project: Showcases different elements of the website with desktop and mobile comparison.
• Functionality: Explains how the website functionality helps clients to find, and order spare parts within minutes.
• Admin Panel: Lists how the new admin panel helps the client customize without external help.
• Elements: Grid, fonts, colors.
• Tech Stack: Shows the tools used for the backend, mobile, admin panel, and cloud.
• Client review: The case study ends with a 5-star review by the marketing director of Mercedes Benz Ukraine, Olga Belova.

This case study is an example of a detailed but easy to scan and read story from top to bottom, featuring all relevant information and ending on the highest note: the client’s review.

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2. Galaxy Z Flips 5G Website by DFY

This is a big project that covers every aspect of the website, including the UX strategy. The creative studio aimed to fully illustrate and demonstrate the significant upgrades over previous models and to enable two-way communication with the customers through an interactive experience.

• Intro: Summary of the project and roles.
• Interactive Experience: The main project goal.
• Demonstration: Explains the decision to feature 360-degree views and hands-on videos instead of technical terms.
• Screens: Includes high-quality screenshots of significant pages and features.
• Ecosystem: Highlight a page with easy navigation across different products as a marketing decision that makes cross-selling seamless.
• Essentials: Showcases a slider of all products with key features that provide ample information.
• Showroom: Interactive experience that helps the user “play around” with the product.
• Credits: As a conclusion, DFY features the stakeholders involved.

A strong presentation of a very ambitious project. It keeps the case study visual while still providing enough insight into the thought process and the most important decisions.

3. Jambb Social Platform by Finna Wang

Here we have a beautiful case study for a platform that aims to help creators grow their communities by recognizing and rewarding their base of supporters. It tackles a curious problem that 99% of fans who contribute in non-monetary ways don’t get the same content, access, and recognition they deserve. This means the creators need a way to identify their fans across all social platforms to grow their business and give recognition. To get a clear picture of what the design has to accomplish, Finna Wang conducted stakeholder interviews with the majority of the client’s team.

• Intro: Listing roles, dates, team, and used tools.
• Project Overview: The main concept and the reasons behind it.
• Exploration: What problem will the platform solve, preliminary research, and conclusions from the research.  The section includes the project scope and problem statement.
• Design Process: A thorough explanation of the discoveries and the exact steps.
• User Flows:  3 user flows based on common tasks that the target user/fan would do on the site.
• Design Studio: Visualization process with wireframes, sitemap, prototypes.
• Design Iterations: The designer highlights the iterations they were primary behind.
• Style Guide: Typography, colors, visual elements breakdown.
• Usability Testing: Beta site vs Figma prototype; usertesting.com, revised problem statement.
• Prototype: Features an accessible high fidelity prototype in Figma you can view.
• Takeaways: Conclusions.

An extremely detailed professionally made and well-structured UX case study. It goes a step further by listing specific conclusions from the conducted research and featuring an accessible Figma prototype.

4. Memento Media by Masha Keyhani

This case study is dedicated to a very interesting project for saving family stories. It aims to help users capture and record memories from their past. To do so, the design team performed user research and competitive analysis. The entire project took a 6-week sprint.

• Overview: Introducing the client and the purpose of the app.
• My Role: Explaining the roles of the designer and their team.
• Design Process: A brief introduction of the design process and the design toolkit
• Home: The purpose of the Homepage and the thought process behind it.
• Question Selection: The decision behind this screen.
• Recording Process: Building the recording feature and the decisions behind it.
• User research: a thorough guide with the main focuses, strategies, and competitor analysts, including interviews.
• Research Objectives: The designer gives the intent of their research, the demographics, synthesis, and usability testing insights.
• Propositions: Challenges and solutions
• User Flow: Altering the user flow based on testing and feedback.
• Wireframes: Sketches, Lo-Fi wireframing.
• Design System: Typography, colors, iconography, design elements.
• The Prototype: It shows a preview of the final screens.

This UX study case is very valuable for the insights it presents. The design features a detailed explanation of the thinking process, the research phase, analysts, and testing which could help other creatives take some good advice from it for their future research.

5. Perfect Recipes App by Tubik

Here we have a UX case study for designing a simple mobile app for cooking, recipes, and food shopping. It aims to step away from traditional recipe apps by creating something more universal for users who love cooking with extended functionality. The best idea behind it is finding recipes based on what supplies the user currently has at home.

• Intro: Introducing the concept and the team behind it.
•  Project: What they wanted to make and what features would make the app different than the competitors.
• UI design: The decisions behind the design.
• Personalization: Explaining how the app gives the user room for personalization and customizing the features according to their personal preferences.
• Recipe Cards and Engaging Photos: The decisions behind the visuals.
• Cook Now feature: Explaining the feature.
• Shopping List: Explaining the feature.
• Pantry feature:  The idea to sync up the app with AmazonGo services. This case study section features a video.
• Bottom Line: What the team learned.

This UX case study is a good example of how to present your concept if you have your own idea for an app. You could also check the interactive preview of the app here .

6. SAM App by Mike Wilson

The client is the Seattle Art Museum while the challenge is to provide engaging multimedia content for users as well as self-guided tours. Mile Wilson has to create an experience that will encourage repeat visits and increase events and exhibition attendance.

• Intro: Listing time for the project, team members, and roles.
• The Client: A brief introduction of Seattle Art Museum
• The Challenge: What the app needs to accomplish.
• Research and Planning: Explaining the process for gathering insights, distributing surveys, interviews, and identifying specific ways to streamline the museum experience.
• Sloane: Creating the primary persona. This includes age, bio, goals, skills, and frustrations.
• Designing the Solution: Here the case study features the results of their research, information architecture, user flows, early sketching, paper prototypes, and wireframes.
• Conclusion: Explaining the outcome, what the team would have done differently, what’s next, and the key takeaways.

What we can take as a valuable insight aside from the detailed research analysis, is the structure of the conclusion. Usually, most case studies give the outcome and preview screens. However, here we have a showcase of what the designer has learned from the project, what they would do differently, and how they can improve from the experience.

7. Elmenus Case Study

This is a case study by UX designers Marwa Kamaleldin, Mario Maged, Nehal Nehad, and Abanoub Yacoub for redesigning a platform with over 6K restaurants. It aims to help users on the territory of Egypt to find delivery and dine-out restaurants.

• Overview: What is the platform, why the platform is getting redesigned, what is the target audience. This section also includes the 6 steps of the team’s design process.
• User Journey Map: A scheme of user scenarios and expectations with all phases and actions.
• Heuristic Evaluation: Principles, issues, recommendations, and severity of the issues of the old design.
• First Usability Testing: Goals, audience, and tasks with new user scenarios and actions based on the heuristic evaluation. It features a smaller section that lists the most severe issues from usability for the old design.
• Business Strategy: A comprehensive scheme that links problems, objectives, customer segment, measurements of success, and KPIs.
• Solutions: Ideas to solve all 4 issues.
• Wireframes: 4 directions of wireframes.
• Styleguide: Colors, fonts, typeface, components, iconography, spacing method.
• Design: Screens of the different screens and interactions.
• Second Usability Testing: Updated personas, scenarios, and goals. The section also features before-and-after screenshots.
• Outcome: Did the team solve the problem or not.

A highly visual and perfectly structured plan and process for redesigning a website. The case study shows how the team discovers the issues with the old design and what decisions they made to fix these issues.

8. LinkedIn Recruiter Tool by Evelynma

A fresh weekend project exploring the recruiting space of LinkedIn to find a way to help make it easier for recruiters to connect with ideal candidates.

• Background Info: What made the designer do the project.
• Problem and Solution: A good analysis of the problem followed by the designer’s solution.
• Process: This section includes an analysis of interviewing 7 passive candidates, 1 active candidate, 3 recruiters, and 1 hiring manager. The designer also includes their journey map of the recruiting experience, a sketch of creating personas, and the final 3 personas.
• Storyboard and User Flow Diagrams: The winning scenario for Laura’s persona and user flow diagram.
• Sketches and Paper Prototypes: Sticky notes for paper prototypes for the mobile experience.
• Visual Design: Web and mobile final design following the original LinkedIn pattern.
• Outcome: Explaining the opportunity.

This is an excellent UX case study when it comes to personal UX design projects. creating a solution to a client’s problem aside, personal project concepts is definitely something future recruiters would love to see as it showcases the creativity of the designers even further.

9. Turbofan Engine Diagnostics by Havana Nguyen

The UX designer and their team had to redesign some legacy diagnostics software to modernize the software, facilitate data transfers from new hardware, and improve usability. They built the desktop and mobile app for iOS and Android.

• Problem: The case study explain the main problem and what the team had to do to solve it.
• My Role: As a lead UX designer on a complicated 18-month project, Havana Nguyen had a lot of work to do, summarized in a list of 5 main tasks.
• Unique Challenges: This section includes 4 main challenges that made the project so complex. ( Btw, there’s a photo of sketched wireframes literally written on the wall.)
• My Process: The section includes a description of the UX design process highlighted into 5 comprehensive points.
• Final Thoughts: What the designer has learned for 18 months.

The most impressive thing about this case study is that it manages to summarize and explain well an extremely complex project. There are no prototypes and app screens since it’s an exclusive app for the clients to use.

10. Databox by FireArt

A very interesting project for Firearts’s team to solve the real AL & ML challenges across a variety of different industries. The Databox project is about building scalable data pipeline infrastructure & deploy machine learning and artificial intelligence models.

• Overview: The introduction of the case study narrows down the project goal, the great challenge ahead, and the solution.
• How We Start: The necessary phases of the design process to get an understanding of a product.
• User Flow: The entire scheme from the entry point through a set of steps towards the final action of the product.
• Wireframes: A small selection of wireframe previews after testing different scenarios.
• Styleguide: Typography, colors, components.
• Visual Design: Screenshots in light and dark mode.

A short visual case study that summarizes the huge amount of work into a few sections.

11. Travel and Training by Nikitin Team

Here’s another short and sweet case study for an app with a complete and up-to-date directory of fitness organizations in detailed maps of world cities.

• Overview: Explaining the project.
• Map Screen : Outlining the search feature by categories.
• Profiles: Profile customization section.
• Fitness Clubs: Explaining the feature.
• Icons: A preview of the icons for the app.
• App in Action: A video of the user experience.

This case study has fewer sections, however, it’s very easy to read and comprehend.

12. Carna by Ozmo

Ozmo provides a highly visual case study for a mobile application and passing various complexities of courses. The main goal for the UX designer is to develop a design and recognizable visual corporate identity with elaborate illustrations.

• Intro: A visual project preview with a brief description of the goal and role.
• Identity: Colors, fonts, and logo.
• Wireframes: The thinking process.
• Interactions: Showcase of the main interactions with animated visuals.
• Conclusion: Preview of the final screens.

The case study is short and highly visual, easy to scan and comprehend. Even without enough insight and text copy, we can clearly understand the thought process behind and what the designer was working to accomplish.

13. An Approach to Digitization in Education by Moritz Oesterlau

This case study is for an online platform for challenge-based learning. The designer’s role was to create an entire product design from research to conception, visualization, and testing. It’s a very in-depth UX case study extremely valuable for creatives in terms of how to structure the works in their portfolio.

• Intro: Introducing the client, project time, sector, and the designer’s role.
• Competitive Analysis: the case study starts off with the process of creating competitive profiles. It explains the opportunities and challenges of e-learning that were taken into consideration.
• Interviews and Surveys: Listing the goals of these surveys as well as the valuable insights they found.
• Building Empathy: The process and defining the three target profiles and how will the project cater to their needs. This section includes a PDF of the user personas.
• Structure of the Course Curriculum: Again with the attached PDF files, you can see the schemes of the task model and customer experience map.
• Information Architecture: The defined and evaluated sitemap for TINIA
• Wireframing, Prototyping, and Usability Testing :  An exploration of the work process with paper and clickable prototypes.
• Visual Design: Styleguide preview and detailed PDF.
• A/B and Click Tests: Reviewing the usability assumptions.
• Conclusion: A detailed reflection about the importance of the project, what the designer learned, and what the outcome was.

This is a very important case study and there’s a lot to take from it. First, the project was too ambitious and the goal was too big and vague. Although the result is rather an approximation and, above all, at the conceptual level requires further work, the case study is incredibly insightful, informative, and insightful.

14. In-class Review Game by Elizabeth Lin

This project was never realized but the case study remains and it’s worth checking out. Elizabeth Lin takes on how to create an engaging in-class review game with a lot of research, brainstorming, and a well-structured detailed process.

• Intro: What makes the project special.
• Research: Explaining how they approached the research and what they’ve learned.
• Brainstorming: the process and narrowing all How Might We questions to one final question: How might we create an engaging in-class math review game.
• Game Loop and Storyboarding: Sketch of the core game loop and the general flow of the game.
• Prototyping: Outlining basic game mechanics and rounds in detail.
• Future Explorations: The case study goes further with explorations showing how the product could look if we expanded upon the idea even further.
• What Happened?:  The outcome of the project.

This case study tells the story of the project in detail and expands on it with great ideas for future development.

15. Virtual Makeup Studio by Zara Dei

And for our last example, this is a case study that tells the story of an app-free shippable makeover experience integrated with the Covergirl website. The team has to find a way to improve conversion by supporting customers in their purchase decisions as well as to increase basket size by encouraging them to buy complementary products.

• Intro: Introducing the project and the main challenges.
• Discovery and Research: Using existing product information on the website to improve the experience.
• Onboarding and Perceived Performance: Avoiding compatibility issues and the barrier of a user having to download an app. The section explains the ideas for features that will keep users engaged, such as a camera with face scan animation.
• Fallback Experience and Error States: Providing clear error messaging along with troubleshooting instructions.
• Interactions: explaining the main interactions and the decisions behind them.
• Shared Design Language: Explaining the decision to provide links on each product page so users could be directed to their preferred retailer to place their order. Including recommended products to provide users with alternatives.
• Outcome and Learning: The good ending.
• Project Information: Listing all stakeholders, the UX designer’s role in a bullet list, and design tools.

In Conclusion

These were the 15 UX case studies we wanted to share with you as they all tell their story differently. If we can take something valuable about what are the best practices for making an outstanding case study, it will be something like this.

Just like with literature, storytelling isn’t a blueprint: you can write short stories, long in-depth analyses, or create a visual novel to show your story rather than tell. The detailed in-depth UX case studies with lots of insights aren’t superior to the shorter visual ones or vice versa. What’s important is for a case study to give a comprehensive view of the process, challenges, decisions, and design thinking behind the completed project .

In conclusion, a UX case study should always include a summary; the challenges; the personas; roles and responsibilities; the process; as well as the outcomes, and lessons learned.

Video Recap

Take a look at the special video we’ve made to visualize and discuss the most interesting and creative ideas implemented in the case studies.

In the meantime, why not browse through some more related insights on web development and web design?

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• Great UI Animation Examples to Make Your Jaw Drop [+Tips and Freebies]
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How to Create a Case Study + 14 Case Study Templates

Written by: Brian Nuckols

When it comes to high impact marketing content, case studies are at the top of the list for helping show off your brand’s stuff. 

In this post, I’ve put together a few high-level case study design tips as well as 14 professionally designed case study templates that you can use to start designing beautiful case studies today. 

Let’s begin! 

Here’s a short selection of 12 easy-to-edit case study templates you can edit, share and download with Visme. View more templates below:

What is a Case Study?

A case study is a way for you to demonstrate the success you’ve already had with existing clients. When you create a case study, you explore how previous clients have used your product or service to reach their goals. 

In particular, a case study highlights a specific challenge or goal one of your clients was struggling with before they discovered your product. 

It then demonstrates how your work has assisted them on the journey towards overcoming the challenge or accomplishing the goal. 

A case study’s outcome is typically to share the story of a company’s growth or highlight the increase of metrics the company tracks to understand success. 

The case study includes an analysis of a campaign or project that goes through a few steps from identifying the problem to how you implemented the solution. 

How to Write a Case Study

When it comes to adding irresistible design to your content from the start, using a helpful tool is a great start. Sign up for a free Visme account and start highlighting your own client success stories using one of our case study templates today. 

Also, while you’re beginning to transition your case study workflow to include a professional design tool, it’s helpful to review some high level principles you can incorporate into your case study. 

We’ll start by reviewing some of the critical style tips and structural elements to include in your case study before progressing to a more detailed design section. 

Pinpoint Your Main Message

When designing an impactful case study, it’s essential to stay clear on the metrics that you’re highlighting. The process of overcoming business challenges is a dynamic process with many moving parts. 

If you do not stay focused on what matters in your case study, you risk obscuring the big win your client experienced by using your product or service. 

This is why you need to focus on a single message or metric. This is often called the north star metric . 

The north star metric is the single most crucial rate, count or ratio that helped your client move closer towards their goals or overcame an obstacle. 

While north star metrics are context dependent, a useful heuristic you can utilize is to figure out the most predictive metric of your client’s long term success. 

In the template I’ll highlight below, cost per lead was the north star metric that The College for Adult Learning needed to optimize. 

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Use Emotionally Rich Language 

Recently researchers at Presado did an interesting study to understand the types of language that help readers take action. They broke the content included in marketing assets into several categories, including functional, emotional and descriptive. 

In the most successful pieces of content, the researchers found that emotionally coded words were present in 61% of the content’s total volume.

This research shows the benefit of using emotionally engaging content in your case study. While it’s essential to focus on the concrete evidence of how you helped your client get from where they started to a successful outcome, do not forget to highlight the emotional journey. 

Use Data For Concrete Evidence 

Once you’ve decided on the north star metric to highlight and you choose the emotional response you want to reinforce in your case study, it’s important to use actual data from the project to share the concrete results your product helped to achieve. 

To make sure your audience can follow your line of thinking, make sure the data in your case study is precise. If you track data across time, your readers must know whether you chose to track by month or years. 

If there are any apparent trends, you can use color to highlight specific areas in a chart. 

If you want to dig deeper into using data to tell compelling stories, check out our video data storytelling tips to improve your charts and graphs. 

In the template below, The College for Adult Learning case study is an excellent example of how these elements can work together. 

Cost per lead was a critical north star metric, so we chose to emphasize the increase in revenue and a decrease in cost per lead. 

Additionally, the background section uses emotionally rich language by highlighting how the school helps students get ahead with their career goals. Also, the factual data is the centerpiece of this page in the case study.

If you’re ready to share how you impacted a client, use the College for Adult Learning case study template right now! 

Include All Necessary Parts of a Case Study

After you’ve interviewed your client and you’re getting ready to start writing, it’s important to remember each piece you need to cover.

All good case studies consist of five parts: Introduction, Challenge, Solution, Benefit and Result.

While you don’t necessarily need to label each section like that, be sure that the flow makes sense and covers each section fully to give your audience the full scope of your case study.

RELATED: 15 Real-Life Case Study Examples & Best Practices

14 Case Study Templates

Now that we have explored some of the high level strategies you can use to create a business case study, we will transition to 14 case study design templates you can use with Visme. 

1. Fuji Xerox Australia Case Study Template

Use the Fuji Xerox case study template to showcase the concrete results you achieved for your clients. It has sections where you can explain the goals you started with and the results you achieved. 

2. College for Adult Learning Case Study Template

As we’ve explored already, the College for Adult Learning template has sections where you can embrace a data driven storytelling approach while also connecting with your audience using emotionally rich language. 

Utilize the professionally designed business case study to connect with your audience. 

3. Intel Case Study Template

The Intel case study has beautiful visual elements and gives you space to share the project’s context and the goals you set out to achieve. It also allows you to get concrete with the results you achieved. 

You can always use the Visme Brand Kit to incorporate your unique brand colors into this stunning design. 

4. Bit.ly Case Study Template

Bit.ly is a marketing product that helps brands track how they are doing with campaign results. The bit.ly business case study template showcases how they drove impressive results for an eCommerce business. 

You can modify the professionally designed case study template to illustrate the key results you drive for your clients. 

5. NVISIONCenters Case Study Template

The NVISIONCenters case study template is an excellent example of how powerful it is to pair beautiful designs with the results you generate for your clients. In this case study, we see how you can transform your past accomplishments into a powerful marketing asset. 

6. Adobe Case Study Template

The Adobe case study is an exciting example of a business case study because it does a great job illustrating how you can use a specific result to create a powerful marketing asset. 

Adobe had a particular goal of branding to position itself as a leader for the future of digital marketing. LinkedIn sponsored messages was an effective tactic to drive the outcome Adobe needed. 

You can use the Adobe case study template to demonstrate the success of your most effective tactics. 

7. Inkjet Wholesale Case Study Template

The Inkjet wholesale case study template is an excellent choice if you want to experiment with your case study’s visual element. The roadmap to objectives diagram is a powerful graphic that illustrates the journey of a successful campaign. 

8. Neutrogena Case Study Template

If you have a strong visual brand to tell your case study’s story with visuals, the Neutrogena template is a great choice. It is already designed with plenty of space to highlight your visuals. 

When it is all said and done, you have the results section to complete a successful client partnership story.

9. Weebly Case Study Template

The Weebly case study template is your choice if you want to add visual flair to your case study. The beautiful layout is a testament to the power of pairing minimal design with an exciting statistic. 

10. Patagonia Case Study Template

The Patagonia case study is a perfect example of how crucial it is to make design choices based on your brand’s unique personality. 

It is a fantastic choice if you have a project to showcase featuring a brand with a distinct brand aesthetic.  

11. Think With Google Case Study Template

The Think With Google case study template tells the story of a mobile game that needed to create more engagement on their app. 

It is a visually impactful case study design template that you can use to tell a compelling story about your results. 

12. Kleenex Case Study Template

This case study template is the perfect way to show off search marketing results for a client or other highly specific KPIs that you managed to accomplish.

Insert the initial challenge followed by your company’s solution and adjust the included data visualization tools to showcase your specific results.

13. Customer Experience Presentation Case Study Template

The presentation case study template is an excellent choice for blending beautiful visual elements with the ability to give detailed information about the results you generated, as well as showcasing that data in a unique format. 

If you are ready to show how the unique features of your product or service drove real world business results then it is a good choice for your case study. 

14. Webinar Presentation Case Study Template

One small business saw incredible results when using Visme to optimize their webinar workflow. They saved 100 hours of their precious time by incorporating our collaborative design tools. 

We designed the small business template using those results as an example. When you have an eye catching effect to showcase to your audience, you can use this template as a starting point. 

Case Study Design Tips

Now that we’ve explored the 14 templates you can use with Visme to create your case study, let’s take a look at some practical design tips that will take your content to the next level. 

Be Brief In Your Case Study 

In discussions about writing with style, brevity is a common topic. However, it’s also an important design principle. 

Brevity in design is when you find the best way to perform your intended objective in as few steps as possible. 

When designing your case study, make sure you do not add extraneous visual elements where they are not needed. Instead, think of the effect you want to have on your reader and try to do it simply. 

Describe Your Vision Clearly

Earlier in this article, I wrote about the north star metric, your case study’s emotional effect and using data to make the case study concrete. Your design choices should serve to reinforce these primary goals. 

Clarity in design is when all of the visual elements add up to a whole. 

A great example of this is in the small business case study template where the shapes, typography and color scheme all emphasize the main idea that Visme helps the reader save time. 

Create A Consistent Style 

Visual consistency is a fundamental design principle that you can not afford to ignore in your case study. It will help you increase readability and make sure your audience does not get frustrated with jarring visual elements. 

In short, a consistent style is when you use a uniform color scheme, typography and the same kinds of visual elements throughout the case study. 

Use A Case Study Template For Readability

Readability is a crucial element of design, especially for case studies that are experienced on mobile devices. Contrast is an impactful readability principle. 

Make sure any contrasting colors you chose are easy on the eye and your reader does not have to strain to read your case study. 

Use Proper Alignment In Your Case Study 

Alignment is one of the principles of design that sets professionally designed business case study templates apart. Great designers have an intuitive eye for the mathematically based ratios of proximity invisible in sound design and an eyesore in lousy design. 

The good news is that you do not have to be a mathematician nor a professional designer to have a perfect alignment for your case study. Visme utilizes an easy to use drag and drop design tool that helps you achieve proper alignment in your case study. 

Let Your Brand Personality Speak

When we make intentional design decisions, we want to create a positive emotional experience for our audience. One of the best ways to do that is to make decisions that showcase your brand’s unique personality .

Is the case study you are creating like a well dressed business person who is serious, trustworthy and capable of doing a great job? Is it more like an extravert at a party bouncing from person to person lighting up the room? 

There is no right answer, but you need to infuse your viewpoint into the case study you create if you want to create a unique design. 

Start Designing Your Case Study Today 

A professionally designed case study template will help you create a stunning case study. While reviewing some high level design strategies is an important step, a tool like Visme will help you make a real impact on your audience.

If you’re ready to create your next case study, get started with Visme today .

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

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Why Walmart is creating a lifestyle ‘super app’

Since the advent of e-commerce, traditional retailers have tried various ways to take advantage of new shopping methods while keeping the in-store experience growing. Walmart, one of the world’s largest retailers, always strives for a customer-first mindset. So the company has been working to deliver a broader omnichannel experience to customers.

We want our app to be more than just a shopping transaction.

I recently talked to Meng Chee, Walmart’s chief product officer, about the company’s attempt to create a “super app” that’s more than just a shopping experience — and how the pandemic accelerated this approach.

How has your app strategy evolved due to COVID-19, with more consumers choosing to shop across digital platforms?

Before the pandemic, we were already changing our app strategy. Historically speaking, before 2019 we had two areas of businesses running separately: e-commerce and in-store. But in 2019, we made the decision to merge, and in 2020, we restructured our product organization to be at the center, with the goal to deliver omnichannel experiences. That’s why, when the pandemic hit, it only accelerated our efforts to bring one app together. This acceleration has also helped us focus on our larger ambition to create a super app, meaning we want our app to be more than just a shopping transaction. Ultimately we want it to be a lifestyle app, because we’re growing our business, and adding health and wellness services, financial services, auto care, etc. All of this comes together and represents a lifestyle package that we can give our customers via a super app.

I love that you’re talking about super apps. Can you give me an example of a nonshopping use for the app?

Absolutely. Many innovations happened in our app during the pandemic. For Walmart in particular, because of the prominence we have in many communities across the country, we created an online vaccine scheduler so customers could schedule their vaccinations at their local store. Quickly thereafter, we heard from customers that they wanted an easier way to manage their paper vaccine card. So we created a digital vaccine card that is accessible in their Walmart Pharmacy account.

Creating this kind of app can be organizationally tricky. Can you talk to me about how you overcame organizational silos?

The customer is at the center of everything we do. We think there are three ways to address how to work through silos within a large organization and create the apps that matter.

You need clear accountability. … You need a framework that an organizational structure agrees to use and use consistently.

First, you need the right organizational structure. In this case, part of that solution meant having a centralized product organization so that we could prioritize and think about solutions holistically and consider what happens in-store, online, and in the app.

Second, you need a framework that really identifies the way you’re working. You need clear accountability. You can’t have every single silo with a vote. You need a framework that an organizational structure agrees to use and use consistently. This way, you make clean, clear decisions that are consistent for the customer, regardless of how they shop with us.

Finally, you need to create a model that enables executional agility. For example, we have a model that we like a lot called “four in a box.” The 4ITB team is composed of accountable leads from product, tech, design, and the business. The idea is that we work together on solving a problem for the customer in a collective, integrated way. This is how we overcome organizational complexity and develop a clear focus on what our app needs to do in a way that drives value for our customers.

How does Walmart foster a seamless experience for its customers across web and app platforms?

We design with the customer journey in mind. We don’t look at app-versus-web experiences. While we have teams that are dedicated to each, we put the customer’s needs first. A customer might start on a web browser at home, because it’s convenient to shop for groceries, but then go to their phone on the go to add a few things before they pick up in-store. There’s so much that goes on, and we need to think about the customer journey holistically to help them make consistent decisions across platforms. The way you achieve that consistency is to thread it all the way across the product life cycle, and, in this case, multiple product life cycles.

What are some innovations you’ve developed to personalize the experience, and how do you see that evolving?

Our core guiding promise to our customers is to help make their lives better. In order to do that, our personalization has to work very well. There’s a lot to compete with in terms of head space as you look at your phone today, which is why personalization is so key. We have to rapidly bring our brand and our value to the forefront of a customer’s attention span.

For example, we know customers enjoy using our app to shop for their weekly groceries for pickup at our store or delivery at home. To make it faster and easier to place pickup or delivery orders, we created a tab in the app called My Items. The My Items tab automatically organizes customers’ preferred items into categories, like dairy and eggs, pantry, beauty, and more — like having a curated store to shop from within Walmart.

We design with the customer journey in mind. We don’t look at app-versus-web experiences.

Does the app have an impact on the in-store experience?

Absolutely. The app and in-store experiences must be connected, because today’s customer shops across all our channels based on their schedules. It’s our responsibility to design an integrated experience that works for their needs, not the other way around.

Our stores are a competitive advantage, and they’ll always be a core shopping channel for our customer. But we also know that we can use technology to simplify the in-store shopping experience.

For example, we heard from our customers that they wanted better navigation to find where products are located in stores and easier ways to checkout. Over the last year, we’ve been rolling out a new design for Supercenters and Neighborhood Markets that includes things like updated exterior signage reflecting the Walmart app icon, updated in-store messaging system and signage to guide customers and associates to products using the app, and more hosted-checkout kiosks as well as contactless payment solutions, like Walmart Pay and Scan and Go.

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• Mobile Marketing Case Studies

Mobile Marketing Case Studies (2023)

Artem Dogtiev | September 5, 2023

Since the launch of the iPhone back in 2007, smartphones have come a long way to make Mobile the number one platform for businesses and non-profits around the globe to reach new customers with a product or service, share information, entertain, and so much more. It was a gradual path when more and more people began to use a smartphone for more and more tasks, some of those were previously performed on a desktop computer, and some were brand new.

It’s been a few years since mobile took over TV as the number one advertising platform, this is the place that has the most eyeballs and hence the biggest chunk of ad budgets is there as well. The question is not s hould or shouldn’t advertise my product on mobile but on what platform and how much money to spend.

Elevate Your Mobile App Today!

Join Moburst, your partner in success! We’re a vibrant full-service mobile agency, crafting leaders and powering giants like Google, Reddit, and Uber.

Featured Mobile Marketing Companies

Now, the best way to improve your skills as a mobile marketer, and to build the right strategy is to learn from mistakes made by others. Hence our decision to put a number of mobile marketing case studies together for you to learn from. And we’re starting with one of the biggest sports brands – Adidas.

Case Study #1 Adidas

Today Adidas has about 2,000 brick-and-mortar stores for sports and athletic lifestyle enthusiasts around the globe, mobile has been a part of its growth for a number of years. The company was launched back in August 1949 by Adolph (Adi) Dassler, hence the name Adidas.

As of 2022, the total e-commerce net sales of the company reached $1.4 billion but still –  a significant portion of sales comes directly from the company’s widespread network of brick-and-mortar stores.

Adidas brick-and-mortar store locator page on a smartphone screen

Source: Think with Google

Mobile Marketing campaign objective

Despite the boom of e-commerce, when people can discover, choose, buy, and get goods delivered to their doorstep, for some products, footwear in particular, many people prefer trying on a physical product before buying was, is, and most likely will continue to be an important step in their product buying journey.

In 2013 Adidas launched a mobile marketing campaign to promote its Originals collection of vintage clothing, retro shoes, and urban wear that blends ’70s and ’80s designs with sports styles. Adidas was in pursuit of three goals – drive sales to its brick-and-mortar stores, assign a value to mobile to in-store conversion, and prove that mobile channel brings incremental value to their business.

The company’s digital performance agency iProspect launched a mobile marketing campaign to assist in how effective can be mobile marketing in driving brick-and-mortar sales.

The campaign included a number of components such as video ads, banner ads, and a social media campaign.

A video ad that featured celebrities such as Nicki Minaj, Jeremy Scott, Big Sean, and 2NE1 wearing the Originals collection and performing in a colorful and dynamic environment. The ad also encouraged users to scan a QR code or visit a mobile website to access exclusive content and offers.

A banner ad that targeted users within a 3-mile radius of Penn Station in New York City, inviting them to the Adidas’ “Light You Up” promotional light show on March 16, 2013. The event featured soccer star Lionel Messi and promoted the launch of the new Adidas Adizero F50 soccer cleat.

A social media campaign that leveraged Facebook, Twitter, Instagram, and YouTube to generate buzz and awareness about the Originals collection and the “Light You Up” event. Users were encouraged to use hashtags such as #allin or #adidasoriginals to join the conversation and share their opinions and photos.

According to the initial assessment model, based on both Adidas and iProspect internal data, it was theorized that 20% of people who click through to the Adidas store locator page actually visited an Adidas brick-and-mortar store.

Based on general in-store conversation data, about 13% of shoppers actually buy Adidas products after locating them via the store locator page, and the average order value was $71. Taking into account the active search on mobile, which showed a clear intent to make a purchase in a physical store, iProspect agency applied a 20% conversion rate and an $80 average order value.

As a result, it was determined a 20% Conversion Rate from mobile store locator page to brick-and-mortar visits. It was also established that mobile ROI brought a 680% incremental increase in Return on investment.

Switching from the world-famous sport and fitness brand beloved by millions around the globe to one of the most recognizable sweet candies manufacturers on the planet – M&Ms.

Case Study #2 M&M

Invented in the US in 1941 by Forrest Mars, M&Ms are some of the most iconic candies on the planet. M&Ms were the first candy in space, chosen by the shuttle astronauts as part of their daily food supply, as of 2022 Mars, the parent company of M&Ms, had a revenue of $45 billion, the level of daily production of M&Ms reached 400 million a day.

My M&Ms uses AdWords-enhanced campaigns to drive sales and simplify campaign management

The objectives for this ad campaign went threefold – reach on-the-go customers across all devices they use: smartphones, tablets, laptops, and desktop computers increase the number of clicks, conversions, and overall Return on Investment, and target new and existing customers based on geolocation.

Working with full-service agency The DuMont Project, M&M launched an enhanced ad campaign on Google Adwords. Initially, the agency ran 150 different ad campaigns for the brand, each focused on a different set of keywords but later, when Google launched a new capability to run an enhanced ad campaign that includes multiple sub-campaigns, the campaign management got really straightforward. Such unification allowed the marketing team to spend much less time on campaign management and increase efficiency.

As a result, The DuMont Project agency could achieve a 41% increase in Conversion Rate, M&M’s saw a 22% increase in revenue and a 31% spike in return on investment.

From some of the most beloved sweets in the world to a burger familiar to so many people in North America – Burger King.

Case Study #3 Burger King

Burget King is one of the leaders of the fast-food industry in tough competition. The company was founded back in 1953 in Jacksonville, Florida by Keith J. Kramer and his wife’s uncle, Matthew Burns. It’s the second largest hamburger chain in the US, after Mcdonald, and has around 14,000 stores in nearly 100 countries around the globe.

“Burn that Ad” Burger King ad campaign

Source: Simicart

The campaign was created by the agency David SP and aimed to promote the BK Express feature, which lets customers order and pay online and avoid lines at the restaurant. The campaign also wanted to show the brand’s personality and attitude, as well as challenge its main rival, McDonald’s, and on top of that to increase downloads of the app and as a consequence increase revenue.

To hit a new level of engagement and give the ad campaign a cool vibe, it was decided to utilize Augmented Reality technology. The video ad campaign was launched on YouTube in 2019 in Brazil but it quickly became widespread outside of Brazil as well. The ad introduced the Burger King’s app AR feature to virtually set on fire ads of the brand’s competitors and get a free Whopper for doing so.

The campaign worked like this: users had to download the Burger King app and scan any ad from another fast food chain with their smartphone camera. The app would then overlay a flame effect on the ad and turn it into a Burger King ad. The user would also receive a coupon for a free Whopper that they could redeem at the nearest Burger King location. The app could recognize any type of ad, such as billboards, flyers, coupons, magazines, or even digital content.

The ad on Youtube generated 99,000 views and 350+ Likes and the ad’s popularity quickly spilled over the Brazilian market.  Overall, the campaign reached over 17 million people, generated over 1.5 million interactions, and increased app downloads by 60%. The campaign also won several awards, such as Cannes Lions, D&AD, Clio Awards, and One Show.

From burgers to something more tangible like pizza 🙂 The next up in our series of mobile marketing case studies is Domino Pizza’s mobile ad campaign.

Case Study #4 Domino’s Pizza

Founded in 1960 by American entrepreneur Tom Monaghan, today Domino’s Pizza sells 300 million pizzas a year in the US alone. It’s the second-largest pizza chain in the world and serves 90 countries. In 2022 the company generated $4.5 billion in revenue, and global retail sales grew 3.9% in fiscal 2022.

Domino’s Pizza “Piece of the Pie Rewards” promo

Source: Domino’s Pizza

Back in 2015, Domino’s Pizza was looking for ways to increase sales using Mobile. Trying to beat the competition, the company was on a quest to find a way to encourage its customers to buy pizza more often.

The Piece of the Pie Rewards program was designed to increase customer loyalty and satisfaction, as well as to showcase Domino’s Pizza’s innovation and technology.  The program encouraged people to scan every Domino’s pizza (as well as the other products), they buy via the company’s smartphone app to get 10 points and by the time they’d scanned 6 pizzas, they got a free medium two-topping Domino’s pizza.

As a result of the Piece of the Pie Reward program, the company managed to increase sales by 19% and helped the company to increase its customer base. According to the company, the program has over 25 million members and has given away over 150 million pizzas as of 2020.

Moving on, next up on the list is Wendy’s brand, one of the top US fast-food chains.

Case Study #5 Wendy

Founded in 1969 by Dave Thomas Columbus, Wendy’s is the third-largest fast-food chain with more than 6,000 locations. Wendy’s was the first restaurant to offer customers a salad bar, introduced a value menu, and was the first with under 1,000 restaurants to air a national commercial.

A screenshot of  Wendy’s character for a computer game

Source: Medium

This particular case study is different from the rest on this list, this time Wendy’s objective for an ad campaign was triggered by the popularity of the game streaming platform Twitch, where the company saw an opportunity to inject its brand into the gameplay and trigger an emotional reaction to lure more people towards its brand.

Wendy’s marketing team joined a conversation on Twitter, initiated by the Fornite’s online poll,  on which fictional Fortnite restaurant was better: Durr Burger or Pizza Pit. The company also created its own Twitch account and live-streamed a story about a red-headed Fortnite character, which looked really similar to the company’s logo.

More than 1,000 people replied to the company’s tweet, and hundreds of Fortnite players were engaged in helping the character created by Wendy’s marketing team in its quest. The financial impact of this campaign wasn’t revealed but, given the Fortnite game and Twitch platform popularity, the impact was significant. Overall this campaign is a great example of what is possible for a brand to achieve when it seizes the opportunity to introduce its brand into an online conversation on a big scale and make it relevant.

Top Mobile Marketing Companies

It’s time to move away from clothing and food to planes, next up on the list is the Dutch airline company KLM Airlines.

Case Study #6 KLM Airlines

The oldest airline in the world still operating under its original name since 1920, with 35,000+ employees and a fleet of 120 planes, as of 2022, KLM generated 10.7 billion euros.

KLM Airlines mobile app

Source: KLM Airlines

The KLM’s marketing objectives went twofold – to get users to book flights on their smartphones and get them to use the mobile passbook apps on their iOS and Android smartphones for quick onboarding, as well as receive location-based push notifications. To achieve both goals, KLM needed to boost people’s adoption of their mobile apps for both mobile platforms quickly.

During a three-week-long ad campaign, mobile users were given free app access to people who used their mobile booking engine. The access was provided in the form of coupons users could add to their iOS Passbook app or Google Wallet for Android. The push notifications came into play to remind people to redeem their coupons while they’re nearby KLM lounges.

As a result of this campaign, KLM Airlines registered a 17% increase in visits to their mobile site, which lead to generating 34% more bookings and 38% more mobile revenue.

Since we’ve mentioned the airlines on the list, it would be logical to talk about a hotel reservation service next, specifically HotelTonight – a travel agency and metasearch engine to book a discounted hotel room quickly.

Case Study #7 HotelTonight

Launched in 2011 by Sam Shank, Jared Simon, and Chris Bailey, the app helps travelers with last-minute booking of a hotel cheap, it has hundreds of hotels to choose from and doesn’t charge its users but rewards users for referring the app to their friends.

HotelTonight mobile app interface

Source: HotelTonight

For this campaign, the objective was to raise people’s awareness about the app and present its potential users with a number of use cases to demonstrate the app’s functionality. The idea for the ad massage was to demonstrate to people how easy a hotel reservation can be.

The company launched a video ad campaign in which they showed videos of the hotels people could book and all facilities they could enjoy. To spread the message about the app fast and wide, the HotelTonight team came up with a “Tell a friend” referral program, so the app users could invite friends right from the app via email, Facebook, or Twitter. To sweeten up the deal for all people who referred their friends, the company paid $25 for every new user brought to the app via a referral link. Both Facebook and Twitter platforms were used to announce special deals and offers.

HotelTonight managed to achieve an impressive CPI of just $0.20, 60% of customers were brought to the app via word-of-mouth via social media. The number of fans on Facebook went from o to 70k+ within a nine-month period and the app install rate skyrocketed 326%.

Final Thoughts

Today, mobile marketing is a part and parcel of any product or service marketing campaign. In 2022 the total number of mobile users worldwide reached 7 billion and therefore it’s quite natural that brands of all sizes use mobile marketing as the primary vehicle to advertise their products or services. We hope that the above-listed 7 mobile marketing case studies can help you to come up with an efficient marketing strategy for your product or service.

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✨ Case Study Analysis Definition

A case study analysis aims to examine a problem and find a solution. It is traditionally used in business and other spheres, like education, healthcare, and social sciences. The main feature of such research is that it’s rooted in a real-world context.

Researchers use direct observations, interviews, tests, and samples to gather data for their case studies. This information is then applied to develop solutions and recommendations backed with evidence.

🔎 Structure of a Case Study Analysis

Usually, a case study analysis comprises 6 parts. Each one is dedicated to a certain aspect and serves its respective aim. Let’s go through them and see how they differ.

Introduction

An introduction defines the context of the examined topic and provides substantial background on the case study’s subject. When you write it, keep in mind the following questions:

• What is your case study about?
• What is the primary reason for your research?
• Why is it essential to conduct it?

Problem Statement

The next part introduces the central problem the study will be concentrating on. Typically, it’s concerned with a challenge faced by a person or organization in question. The problem statement provides a clear focus for the whole research.

Now, it’s time for the most gripping part—the analysis itself. When it comes to business problems, students can employ various approaches:

• SWOT analysis  evaluates the firm’s strengths, weaknesses, opportunities, and threats.
• Descriptive statistics recaps the main characteristics of the collected data using various measures.
• Identification of causes approach looks for the underlying reasons behind the issue.
• Stakeholder researches the perspectives of different stakeholders involved in the case.

This part proposes several ways to settle the issue in question. The solutions must be pragmatic and achievable. It’s also worth to mention their pros and cons and thus identify the most potent ones.

Recommendations

This part revolves around the best potential solution to the problem determined in the previous section. It explains how to execute it practically and how it will help eliminate the issue. It may also propose ways to deal with other minor dilemmas involved in the case.

Conclusions

Now, it’s time for the final section of the analysis: your  conclusions . Here is what to do:

• Restate the results of your case study analysis and elucidate how they relate to the research’s main problem.
• Be sure to underline how vital your study is and how it helps make the issue more controllable.
• Make further proposals based on your findings.

✍️ How to Write a Case Study

Now you know what to include in your case study. But how do you write one that is truly outstanding? Just follow our step-by-step guide:

1. Pick a Case to Explore

Choosing the right topic is essential. You need to do it early on to ensure that the research subject is sufficiently explored.

For example, suppose you want to examine how COVID-19 has affected the hospitality sector. In that case, you can choose either a representative case, such as a large hotel chain, or an outlier case, such as a small Bed and Breakfast that has managed to survive the pandemic. The latter case may sound more interesting, but if there’s not enough information available on it, it’s best to choose the former.

2. Formulate a Problem Statement

Now, you should clearly and concisely formulate the central problem you will be focusing on. To do it, answer the 5 Ws:

• What is the problem you’re researching?
• Who is affected by it?
• Where does it occur?
• When did the problem arise?
• Why is this issue significant?

If you need help with this part of your analysis, you can always use our research problem generator .

3. Gather Evidence & Collect Data

Data gathering can be done through both primary and secondary sources of information . You can use a range of research techniques, such as observations, surveys, and interviews. It is crucial to make sure the data you’ve collected is pertinent to the case study.

4. Describe Your Findings & Analyze Them

Next, you analyze trends and themes in your data. This analysis must be supported by facts and evidence. Use various analysis methods to make your study more in-depth.

5. Provide Solutions & Recommendations

Develop several possible solutions using the information you’ve gathered. Once you’ve done it, answer the following questions:

• What are the pros and cons of these solutions?
• Which one can be the most beneficial?
• How can the entity you’re analyzing implement it in practice?

The more detailed your recommendations are, the better. If possible, try to include aspects such as timeline, resource allocation, and KPIs for monitoring.

🔝 Top 12 Case Study Topics & Examples

Want inspiration for your analysis? Or maybe you need help picking a case to explore? Check out this list of topics with examples!

• Operations and Information Management: A Case Study of CC Music
• Netflix and Blockbuster: Case Study
• Strategic Planning Case Study: Process Management
• HRM Incident: Case Study Analysis
• Case Study Summary: Hiring a Sustainable Development Specialist
• Organizational Change: Qatargas Case Study
• Childhood Development Case Study
• Case Study of Engstrom Auto Mirror Plant and Workplace
• Strategic Marketing: Amazon Go Case Study
• Cognitive Behavioral Therapy: Case Study
• Social Determinants of Health: Case Study
• Recovering Supply Chain Operations: A Case Study of Nissan

Now you know how to complete a case study! Remember that the tiring process of analyzing can be effectively streamlined if you use our free case study answer generator. Try it out—you won’t regret it!

We also recommend using our transition words maker and personal statement generator to enhance your writing.

❓ Case Study Analysis Generator: FAQ

❓ what questions to answer in a case study.

A case study must either prove or disprove an existing theory. It also aims to find a solution to the research’s central question. This question can vary depending on your topic and subject. You present the answer in your research findings and conclusions.

❓ How Do You Write a Case Study Analysis?

First, you introduce your case and provide its background. Then, you gather information and analyze it to develop several solutions. Finally, you propose the best solution and give recommendations on how to implement it. Also, remember to explain how your case study will deepen the existing knowledge.

❓ What Are the 4 Most Important Parts of Case Study?

Every case study begins with the introduction of a topic and its background. Then, you present an analysis of sources that can provide knowledge on the case. The third part is the analysis of collected data. Your case study ends with conclusions based on your findings.

❓ What Are Some Examples of Case Studies?

Case studies are frequently used in psychology to shed light on peculiar circumstances. Famous case study examples include Sigmund Freud’s Little Hans as well as John Martin Marlow’s study of Phineas Gage, the man who had a railroad spike driven through his brain.

Updated: Aug 21st, 2024

🔗 References

• Case Study: Definition, Examples, Types, and How to Write: Verywell Mind
• What Is a Case Study?: Evidence Based Nursing
• What the Case Study Method Really Teaches: Harvard Business Review
• Using Case Studies to Teach: Boston University
• What Is a Case Study? Definition, Elements and 15 Examples: Indeed
• Writing a Case Study: University of Southern California
• Writing a Case Study – Student Academic Success: Monash University

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A Case Study of Web App Coding with OpenAI Reasoning Models

This paper presents a case study of coding tasks by the latest reasoning models of OpenAI, i.e. o1-preview and o1-mini, in comparison with other frontier models. The o1 models deliver SOTA results for WebApp1K, a single-task benchmark. To this end, we introduce WebApp1K-Duo, a harder benchmark doubling number of tasks and test cases. The new benchmark causes the o1 model performances to decline significantly, falling behind Claude 3.5. Moreover, they consistently fail when confronted with atypical yet correct test cases, a trap non-reasoning models occasionally avoid. We hypothesize that the performance variability is due to instruction comprehension. Specifically, the reasoning mechanism boosts performance when all expectations are captured, meanwhile exacerbates errors when key expectations are missed, potentially impacted by input lengths. As such, we argue that the coding success of reasoning models hinges on the top-notch base model and SFT to ensure meticulous adherence to instructions.

1 Introduction

The recent release of OpenAI reasoning models (o1-preview and o1-mini) (OpenAI, 2024 ) presents a groundbreaking direction for model development, along with their SOTA performance in several challenging benchmarks, including math (Zhang et al., 2023 ) , scientific research (Rein et al., 2023 ) , competitive programming (Mirzayanov, 2009 ) .

In this report, we evaluate o1 models in the context of practical software development, i.e. when models are required to implement simple web apps satisfying specific requirement (Cui, 2024b ) . Our benchmarks have the following characteristics and challenges.

The problem is less explorational and more results-oriented than other benchmarks. The specific instructions are laid out in the form of test setup and expectations.

No external knowledge is required to complete the task, since React is a prominent framwork with sufficient code circulating on Internet for a decade.

Some expectations are less explicit or less typical than others, which could cause model negligence or misunderstanding.

We use a single-task benchmark (WebApp1K) and a duo-task benchmark (WebApp1K-Duo), and find the models perform with vast variability. Under the single-task evaluation, o1 models achieve new SOTA and unlock challenges never solved by non-reasoning frontier models. But under the duo-task evaluation, o1 models perform worse than Claude 3.5, and consistently fail under specific test format.

We attempt to gain insights into o1 behaviors by deep diving into a few problems they succeed or fail at. We find the reasoning steps play critical role in both success and failure. Since reasoning tokens are invisible in OpenAI API, we share reasoning steps obtained from ChatGPT reeactment, i.e. feeding the identical prompt to ChatGPT. To minimize benchmark contamination, we only share test cases details, but do not reveal verbatim answers, only illustrate them in broad strokes.

The artifacts are on GitHub and Huggingface: single-task benchmark (ONEKQ, 2024a ) , dual-task benchmark (ONEKQ, 2024c ) , and the leaderboard (ONEKQ, 2024b ) .

The rest of this report is organized as follows. Sec.  2 presents results of single-task benchmark and how o1 models solve two hard problems. Sec.  3 presents results of duo-task benchmark and how o1 models suffer in two testing scenarios. Sec.  4 discusses related works. Sec.  5 concludes and shares departing thoughts.

2 Single-Task Benchmark

We start with model performances on the WebApp1K benchmark. As illustrated in Tab.  1 , each challenge of the benchmark focuses on a single task described by two test cases, one success and one failure. The task is about completing an atomic action (e.g. submitting a form, retrieving all posts), involving user interactions and access to a mocked API. More details of the benchmark can be found at (Cui, 2024b ) .

The prompt is straightforward: we feed test files to the model, expecting it to generate code passing these tests.

The resulting lines of code is typically between 40 and 50.

2.1 Results

Due to budget constraints, we only obtained p ⁢ a ⁢ s ⁢ s ⁢ @ ⁢ 1 𝑝 𝑎 𝑠 𝑠 @ 1 pass@1 italic_p italic_a italic_s italic_s @ 1 results for the o1 models. Nevertheless, as shown in Tab.  2 , they demonstrate impressive performance, lifting SOTA by 7%.

As part of this achievement, the two o1 models unlock a total of 16 challenges never solved by previous non-reasoning models. Next, we pick two examples to illustrate how reasoning models solve them.

2.2 Example One: Placeholder Text

The first example is the postEditing problem under the Social Media category. In Tab.  3 , we list the key steps to build up expectations of this problem. In particular, we highlight the step non-reasoning models overlooked.

First, the f ⁢ e ⁢ t ⁢ c ⁢ h ⁢ M ⁢ o ⁢ c ⁢ k 𝑓 𝑒 𝑡 𝑐 ℎ 𝑀 𝑜 𝑐 𝑘 fetchMock italic_f italic_e italic_t italic_c italic_h italic_M italic_o italic_c italic_k statement sets up a mocked API. Then, f ⁢ i ⁢ r ⁢ e ⁢ E ⁢ v ⁢ e ⁢ n ⁢ t 𝑓 𝑖 𝑟 𝑒 𝐸 𝑣 𝑒 𝑛 𝑡 fireEvent italic_f italic_i italic_r italic_e italic_E italic_v italic_e italic_n italic_t statements simulate user actions in two events: state change (value insertion) to an UI element carrying an Edit string, followed by a click event to an UI element carrying a Save string. Finally, e ⁢ x ⁢ p ⁢ e ⁢ c ⁢ t 𝑒 𝑥 𝑝 𝑒 𝑐 𝑡 expect italic_e italic_x italic_p italic_e italic_c italic_t statements outline the expectations that the mocked API must be accessed exactly once, and the success response from the API must be present in the webpage.

For this problem, most non-reasoning models capture the semantics and deliver functioning code. Specifically, to support user actions, they implement a form element for user input, and a save button for the click event.

However, they forget to explicitly attach the Edit string to the form element, without which f ⁢ i ⁢ r ⁢ e ⁢ E ⁢ v ⁢ e ⁢ n ⁢ t 𝑓 𝑖 𝑟 𝑒 𝐸 𝑣 𝑒 𝑛 𝑡 fireEvent italic_f italic_i italic_r italic_e italic_E italic_v italic_e italic_n italic_t cannot locate the correct element in the test webpage. There are two possible causes for the failure. First, the Edit token is synonymous with the purpose of the form element, which is also to edit. Second, the popular in-place editing implementation (prevelant in pretraining dataset) does not require an Edit string to state the purpose of the form element, which is overkill.

On the other hand, the o1 models stick to the requirement by attaching Edit to the form element as a placeholder text, via a t ⁢ e ⁢ x ⁢ t ⁢ a ⁢ r ⁢ e ⁢ a 𝑡 𝑒 𝑥 𝑡 𝑎 𝑟 𝑒 𝑎 textarea italic_t italic_e italic_x italic_t italic_a italic_r italic_e italic_a attribute ( r ⁢ e ⁢ f 𝑟 𝑒 𝑓 ref italic_r italic_e italic_f or v ⁢ a ⁢ l ⁢ u ⁢ e 𝑣 𝑎 𝑙 𝑢 𝑒 value italic_v italic_a italic_l italic_u italic_e ). Below is the ChatGPT reasoning chain, in which steps specifically reasoning Edit is blackened.

Refining test details ⟶ ⟶ \longrightarrow ⟶ Investigating the scripts ⟶ ⟶ \longrightarrow ⟶

Considering functionality ⟶ ⟶ \longrightarrow ⟶ Designing the component ⟶ ⟶ \longrightarrow ⟶

Editing content ⟶ ⟶ \longrightarrow ⟶ Refining selector logic ⟶ ⟶ \longrightarrow ⟶

Constructing a solution ⟶ ⟶ \longrightarrow ⟶ Setting up the interface ⟶ ⟶ \longrightarrow ⟶

Mapping out the test ⟶ ⟶ \longrightarrow ⟶ Trying another way ⟶ ⟶ \longrightarrow ⟶

Rendering editable text ⟶ ⟶ \longrightarrow ⟶ Implementing the functionality ⟶ ⟶ \longrightarrow ⟶

Mapping out test solutions ⟶ ⟶ \longrightarrow ⟶ Revisiting test strategies ⟶ ⟶ \longrightarrow ⟶

Weighing options ⟶ ⟶ \longrightarrow ⟶ Evaluating event handling ⟶ ⟶ \longrightarrow ⟶

Mulling over implementation ⟶ ⟶ \longrightarrow ⟶ Mapping the component ⟶ ⟶ \longrightarrow ⟶

Testing with different methods ⟶ ⟶ \longrightarrow ⟶ Formulating a solution ⟶ ⟶ \longrightarrow ⟶

Managing content updates ⟶ ⟶ \longrightarrow ⟶ Weighing options ⟶ ⟶ \longrightarrow ⟶

Creating the component

2.3 Example Two: Frontend Validation vs Backend Validation

The second example is the ticketSubmission problem under the Customer Support category. Tab.  4 , lists the key steps of the test setup and expectations. We blacken the step which trapped non-reasoning models.

Similar to the same sequence in Tab.  3 , the mocked API is first setup, followed by simulated user action, then expectations on API access and error message.

Again, non-reasoning models understand the semantics, write functioning code, but fail expectations. The root cause here is the string Title is required , which is akin to a technique not requiring API access, aka frontend validation. As a best practice (hence prevelance in pretraining dataset), frontend valiation is lightweight and fast, therefore preferred over backend validation. As such, all non-reasoning models are misled to implement frontend validation instead of expected behaviors which is backend validation.

On the other hand, o1 models discover the unpopular yet correct implementation: unconditionally visit the API, and output the Title is required error message upon a 400 response. Below is the ChatGPT reasoning chain, in which steps reasoning the 400 response is blackened.

Mapping out the component ⟶ ⟶ \longrightarrow ⟶ Setting up event handlers ⟶ ⟶ \longrightarrow ⟶

Setting up the form ⟶ ⟶ \longrightarrow ⟶ Writing test cases ⟶ ⟶ \longrightarrow ⟶

Refining the approach ⟶ ⟶ \longrightarrow ⟶ Refining error handling ⟶ ⟶ \longrightarrow ⟶

Adjusting error handling ⟶ ⟶ \longrightarrow ⟶ Adjusting code logic ⟶ ⟶ \longrightarrow ⟶

Updating JavaScript code

The most crucial step here is Refining the approach . Below is its detailed wording.

I’m updating the code to ensure a fetch request is always sent, even without a title.

The server will respond with a 400 status if the title is absent.

Evidently, the step before it (Writing test cases) conducted certain verification, which leads the model to pivot to the right path.

2.3.1 Counter Example

Unfortunatelly the reasoning models can also fall for the same trap. Below is a ChatGPT reasoning chain leading o1-preview to the faulty implementation like previous models.

Mapping out test strategy ⟶ ⟶ \longrightarrow ⟶ Setting up the test ⟶ ⟶ \longrightarrow ⟶

Customer service improvement ⟶ ⟶ \longrightarrow ⟶ Setting up for data ⟶ ⟶ \longrightarrow ⟶

Setting up the form ⟶ ⟶ \longrightarrow ⟶ Verifying form submission ⟶ ⟶ \longrightarrow ⟶

SHOWING ERRORS ⟶ ⟶ \longrightarrow ⟶ Refining the form handling

On a closer look, step Customer service improvement derails the model from backend validation to frontend validation.

I’m thinking about creating a TicketSubmission component with

a ’Title’ input and ’Submit’ button. Submitting the form will trigger

a POST request to ’/api/tickets’, validating the ’Title’ field before submission.

More interestingly, the step Verifying form submission does not correct the wrong direction, but solidify it.

I’m thinking about how the form ensures ’Title’ must be filled.

It sends a POST request if ’Title’ is entered, showing success

or ’Title is required’ based on the response status.

With these superficial clues, we speculate that the derailing is due to preemption of original expectations by model’s inherent knowledge. The subsequent verification step is derived from neighboring steps already derailed, instead of orginal expectations only accessible from the input tokens.

3 Duo-Task Benchmark

In light of o1 models’ superb performance to saturate the single-task benchmark, we propose WebApp1K-Duo (ONEKQ, 2024c ) , a more difficult benchmark. Under each category of WebApp1K, we randomly pair up two atomic tasks into a duo task. The benchmark still consists of 1000 tasks, with 50 for each category. Models are challenged on both longer input, i.e. twice as many test cases, and longer output, i.e. more implementation in one module to meet all expectations.

WebApp1K-Duo is composed in two ways. The first way is shown in Tab.  5 (a), in which the original export name of WebApp1K is preserved as is. The second way is shown in Tab.  5 (b), where the export names are normalized to a unified name App .

3.1 Results

We collect p ⁢ a ⁢ s ⁢ s ⁢ @ ⁢ 1 𝑝 𝑎 𝑠 𝑠 @ 1 pass@1 italic_p italic_a italic_s italic_s @ 1 results under both raw and normalized formats. Unfortunately, o1 models’ performances on the new benchmark are not impressive, falling behind other frontier models, especially Claude 3.5.

As shown in Tab.  6 , all models struggle with the raw format (Tab.  5 (a)). Most strikingly, o1 models fail all problems. We will try to find the root cause in Sec.  3.2 .

In Tab.  7 , performance of all models are greatly improved under the intuitive normalized format (Tab.  5 (a)). The SOTA is owned by Claude 3.5.

3.2 Example One: Default Export vs Named Export

In the raw format illustrated in Tab.  5 (a), there are two imports of different names, i.e. TaskA and TaskB . But they are actually default imports (without curly braces) which are name-agnostic. Also since only one default export is allowed per module, this format is in fact semantically equivalent to the normalized format in Tab.  5 (b). Both formats demand the models to build a single module implementing all expectations, with a single default export. To help readers understand related concepts, we explain JavaScript export rules in Tab.  8 .

Tab.  9 collects different ways models cope with this challenge. Tab.  9 (d) is the only right answer, but also the least straightforward, challenging the intuition trap that two exports from two separate modules are needed. Both non-reasoning and reasoning models fall for the trap and attempt to split the implementation into two modules, (Tab.  9 (a), (b), (c)), resulting in very high failure rates.

Next, we try to understand why non-reasoning models occasionally succeed by following the pattern of Tab.  9 (d), but non-reasoning models never do so. We suspect that the normalized format (Tab.  5 (b)) definitely dominates the pretraining/posttraining dataset, but does not exclude the raw format (Tab.  5 (a)), as well as the matching solutions. This makes the success possible.

On the other hand, from the first reasoning step which often plays the role of planning, reasoning models commit to the wrong judgment, and do not get a chance to correct the course in subsequent steps. Below is the detailed wording of the first reasoning step from a ChatGPT reeactment.

To progress, the key task is creating components TaskA and TaskB in TaskA_B.js

to ensure all tests are successfully passed.

Comparing to the mistakes made in Sec.  2.3.1 , the mistake in the above step covers a larger scope. It is reasonable to argue that mistakes made in large-scoped steps are more fatal and harder to correct.

3.3 Example Two: Ignored Expectation

We now try to study why o1 models perform worse than Claude 3.5 under the normazlied format. Tab.  10 shows a problem solved by Claude 3.5, but failed by o1-preview.

Here, o1-preview passes all tests but the last one. The output code neither attempt to catch the 500 error nor print out the Internal Server Error string. The reasoning chain is normal, and no step specifically mentions the need to catch internal server errors.

Crafting the component ⟶ ⟶ \longrightarrow ⟶ Laying out the requirements ⟶ ⟶ \longrightarrow ⟶

Importing dependencies ⟶ ⟶ \longrightarrow ⟶ Breaking down the code ⟶ ⟶ \longrightarrow ⟶

Setting up the app ⟶ ⟶ \longrightarrow ⟶ Testing a post functionality ⟶ ⟶ \longrightarrow ⟶

Testing API integration

Also o1-preview’s inherent coding ability is solid, because it solves the retrieveAllBlogPosts problem when evaluated under the single-task benchmark. To this end, we suspect the root cause to be failure to pick up the expectation from input tokens, possibly due to length constraint. This mistake should be considered a matter of instruction following, which is applicable to both non-reasoning and reasoning models.

4 Related Works

The impressive achievements of reasoning models bulit on advancements from machine learning, reinforcement learning, and cognitive science. On the learning side, self-play fine-tuning allows models to generate their own data and iteratively refine their reasoning capabilities (Chen et al., 2024 ) . By engaging in self-play, models learn from successes and failures to convert weak performance into strong, well-aligned behavior (Zhang et al., 2024 ) . Self-taught reasoning methods use the model’s own outputs to enable a bootstrapping process to improve future performance (Zelikman et al., 2022 ) . This is evident in the development of self-taught reasoners, where models analyze outcomes of their reasoning chains (Zelikman et al., 2024 ) . Reinforcement learning further augments this self-improvement process by allowing models to optimize their decision-making strategies via interaction with the running environment (Silver et al., 2017 ) .

On the inference side, chain-of-thought reasoning trains models to generate intermediate steps that mirror human-like thought processes (Wang and Zhou, 2024 ; Lightman et al., 2023 ) . Inductive reasoning and hypothesis search techniques enable models to explore a space of possible outcomes, making it excel at abstract reasoning tasks (Wang et al., 2024 ) . Advanced sampling methods, like repeated sampling and tree search, enhance the model’s capacity to handle uncertainty (Anthony et al., 2017 ) . Together, these strategies provide a robust framework for models to perform nuanced and sophisticated reasoning in a wide variety of tasks (Uesato et al., 2022 ) .

On the evaluation side, more benchmarks have been proposed to focus on problem-solving capabilities in near-real-world environments. SWE-bench (Jimenez et al., 2024 ) provides a comprehensive suite targeting core software engineering activities such as code generation, completion, error detection, and debugging. BFCL (Yan et al., 2024 ) assesses models’ ability to generate accurate function calls, including prompt interpretation and argument handling. BIRD (Gao et al., 2023 ) evaluates models’ proficiency in translating natural language queries into SQL codes. The Aider Leaderboard (Aider, 2024 ) ranks models based on their performance in real-world programming tasks such as bug fixing, refactoring, and code completion.

5 Conclusions

This report studies the latest reasoning models by OpenAI in the context of writing code to specific test expectations. We see both exciting and discouraging results, and share our investigations to gain more insights, especially how reasoning influence the outcome. We further argue that OpenAI’s top-notch base model and SFT are equally important to the success of reasoning models. We believe that further advancements in these existing directions will continue to enhance reasoning models’ performance, both amplifying strengths and mitigating weaknesses.

Below are our thoughts on next steps.

We think the current SOTA of the duo-task benchmark (Tab.  6 ) is a good milestone for hill climbing. So we do not plan to add more test cases until the next significant leap.

We will look deeper into error logs. But it would be quite surprising if we discover new error patterns besides those already identified (Cui, 2024a ) .

We will incorporate more frameworks (e.g. Vue) and languages (e.g. Python) to increase the benchmark coverage.

• Aider [2024] Aider. Aider llm leaderboards. https://aider.chat/docs/leaderboards/ , 2024.
• Anthony et al. [2017] Thomas W. Anthony, Zheng Tian, and David Barber. Thinking fast and slow with deep learning and tree search. In Neural Information Processing Systems , 2017.
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More From Forbes

How ai chat with source verification helps optimize maintenance performance.

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Daniel Fallmann is founder and CEO of Mindbreeze , a leader in enterprise search, applied artificial intelligence and knowledge management.

The swift and accurate repair of machinery and equipment is crucial for maintaining productivity and minimizing machine downtime in the modern industrial landscape. Traditional maintenance methods are often fairly reliant on extensive manuals, large pieces of documentation and the expertise of experienced technicians. This reliance could be quite time-consuming and prone to errors. However, AI chatbots with source verification capabilities are revolutionizing this field, offering significant benefits in terms of speed, accuracy and overall efficiency.

Accelerating Troubleshooting Processes

AI chatbots can quickly analyze symptoms and provide solutions by accessing a vast database of maintenance logs, repair manuals and expert knowledge. For example, instead of sifting through numerous manual pages, a technician can describe the issue to the chatbot and receive an instant, precise recommendation on potential fixes, provided system documentation is up to date.

Enhancing Diagnostic Accuracy

AI chatbots equipped with source verification capabilities reduce the risk of wasted resources or other costly mistakes by ensuring the information provided is accurate and reliable. Source verification cross-references the chatbot's suggestions with trusted databases and expert sources, reducing the likelihood of incorrect diagnoses. Source verification equips each user with the exact document or resource the information came from, thus allowing them to cross-check the document if need be or search for further information.

Reducing Downtime

These chatbots can provide rapid and accurate diagnostic support. For example, a production line experiencing an unexpected halt can quickly identify and address the issue, minimizing disruption and maintaining productivity. This is crucial in industries where every minute of downtime can result in substantial financial losses.

Google Play Store Warning—Do Not Install These Apps On Your Phone

Ukraine’s fortress in vuhledar held for 31 months. now it’s about to fall., today’s nyt mini crossword clues and answers for wednesday, september 25, supporting less experienced technicians.

Chatbots can also be used to provide guided support in the absence of seasoned experts. This enables newer team members to handle repairs with confidence. The democratization of expertise also ensures that even complex maintenance tasks can be performed accurately, regardless of the technician's experience level.

Continuous Learning And Improvement

AI chatbots with machine learning capabilities continuously improve their diagnostic and repair recommendations. By analyzing past maintenance data and learning from successful repairs, chatbots may evolve to provide even more precise and efficient solutions over time. This continuous learning loop enhances the overall effectiveness of the maintenance team.

Case Study: AI Chatbots In Action

Consider a scenario in a manufacturing plant where a critical piece of machinery malfunctions. The maintenance team, using an AI chatbot, inputs the problems observed or the specific machine part in question. After verifying sources, the chatbot suggests a probable cause and recommends specific steps to rectify the issue.

The technician follows these steps and successfully restores the machine to working order. The entire process, from identifying the problem to implementing the solution, is completed in a fraction of the time it would have taken using traditional methods.

Why Source Verification Matters

While AI chatbots offer significant benefits in maintenance operations, CIOs must be vigilant about the issue of data hallucination. Data hallucination occurs when an AI system generates information that seems plausible but is inaccurate or entirely fabricated. This can lead to serious consequences in maintenance contexts, where incorrect information can result in improper repairs, further equipment damage and increased operational downtime.

CIOs should prioritize implementing robust source verification mechanisms to ensure the reliability and accuracy of the data the AI chatbots provide. By doing so, they can mitigate the risks associated with data hallucination and maintain the integrity of maintenance operations.

Strategies To Combat Data Hallucination

To combat data hallucination, CIOs should focus on integrating AI systems with comprehensive and regularly updated databases of verified information. Additionally, implementing machine learning algorithms that cross-reference multiple sources can help detect and prevent the propagation of inaccurate data. Training AI models with diverse and high-quality datasets can further reduce the likelihood of a hallucination.

Regular audits and feedback loops, where human experts review and validate the AI-generated suggestions, also play a crucial role in ensuring the accuracy and reliability of maintenance recommendations. By taking these steps, CIOs can harness the full potential of AI chatbots while safeguarding against the pitfalls of data hallucination.

The integration of AI chatbots with source verification in maintenance operations represents a significant advancement in the field. These tools not only enhance the speed and accuracy of repairs but also support less experienced technicians and continuously improve through learning. As industries strive for greater efficiency and reduced downtime, the adoption of AI technology in maintenance is set to become increasingly prevalent, driving productivity and operational excellence.

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Does Device Cost Influence Premium App Usage? Here's A Comparison of Mid-Range and High-End Users

Reported By : Namit Singh Sengar

Last Updated: September 25, 2024, 15:34 IST

New Delhi, India

Bobble AI studied the app metrics for the premium apps according to the handset usage. (Representative image)

The study delved into smartphone users' actual online behaviour to determine whether such an assumption holds.

Bobble AI, an artificial intelligence-powered mobile keyboard platform, has released a study underlining the long-held assumption that users of expensive smartphones are more likely to purchase premium products.

According to Bobble AI study, for too long, the advertising industry has clung to the misconception that owning a high-end smartphone is a prerequisite for engaging with premium products. The latest study shatters this myth, revealing that mid-range smartphone users are the most affluent luxury goods and services consumers, it said.

The study, conducted by Bobble AI’s Market Intelligence division, delved into smartphone users’ actual online behaviour to determine whether such an assumption holds.

Bobble AI’s Market Intelligence division studied user behaviour by segmenting smartphone users into three categories based on device price: high-end (Rs20,000 or more), mid-range (Rs 9,000 to Rs 20,000), and low-end (below Rs 9,000).

The study focused on two key areas: Intent Affinity and Premium App Usage.

By analysing digital footprints from Google searches and chat platforms, they identified users’ aspirations for premium goods and services. They then examined user engagement with premium apps, focusing on four product categories: premium fashion, automobiles, OTT subscriptions, and hospitality, all representing high-end desires and experiences.

Affinity Detected Through Chat and Search Data

The data reveals that more than 60% of the searches and chats for premium products were among mid-range users (63.71%), followed by low-end users (26.41%), surprisingly, the affinity for the premium products was found to be the least among the high-end handset users (9.88%).

The report states that the affinity for all four premium categories was highest among the mid-range handset users. Among the high-end handset users, the affinity was the highest for OTT subscriptions at 11.69%.

Hence, it can be stated with confidence that mid-range handset users have the highest affinity for premium products, strongly contradicting the assumption that high-end handset users would be the ones interested the most in premium products.

App Usage Metrics

Bobble AI also studied the app metrics for the premium apps according to the handset usage.

The Open rate shows the proportion of active users of the premium apps, the metric was found to be the highest for the low-end handset users, reflecting the aspirational engagement, however, the numbers for the mid-range users narrate an interesting story when read with the chat and search data; even though about the same proportion of users are opening the premium apps among the high end and mid-range users, yet a vast majority of the mid-range users are searching for specific products whereas, more than 90% o the high-end users aren’t searching for products but mostly scrolling through the apps.

Average Session Counts per User

The average Session Count per user (ASU) shows the level of engagement the users have with the premium apps. The data shows that the ASU is the highest for the high-end cell phone users, however, the users of mid-range cell phones are a close second and the difference between the high-end users and the mid-range users isn’t significant hence, the behaviour of mid-range users is almost congruent to the behaviour of the high-end users. However, as the report established through the Open rate metric, the mid-range users are the ones who are accessing the apps with a purpose.

Average Session Duration

The study looks at the average duration of time spent on premium apps by the users, the calculation of an overall metric for this aspect would show a “not real” picture as the nature of the categories of Apps under the study are quite different.

The metric shows some interesting results, The “ Premium Fashion” category shows that the low-end users have the longest sessions on the Apps, followed by the medium-range users, and the high-end handset users have the shortest sessions. Whereas, the trend gets reversed in the case of OTT subscribers. However, the trends for automobile apps and hospitality apps throw up some interesting findings.

In the case of Automobile Apps, the session duration is almost the same for the high-end and medium-range handset holders, with the low-end handset holders lagging, whereas, in the case of Hospitality Apps, the high-end handset owners are leading the pack, with medium-range and low-end users lagging with almost the same amount of time spent on the apps.

The data presented in the report goes a long way in breaking the perception of the relationship between holding an expensive handset and being interested in premium products. The report presents that even though the usage of premium apps is substantial among the owners of high-end mobile handsets, still, the users of medium-range are at the same level of engagement with the premium apps and products.

The report shows that advertisers can leverage Data-Driven insights by utilising AI-powered tools such as Bobble AI to uncover valuable insights into consumer behaviour and preferences.

The report goes on to establish that advertisers can significantly increase their reach and ROI by including mid-range smartphone users in their campaigns, thereby expanding the reach of their campaigns. Moreover, the campaigns can tailor their messaging by understanding mid-range users’ unique aspirations and behaviours to create more effective and targeted messaging.