doterra business plan

How to Start a doTERRA Business: 3 Keys to Success

• Patrick Shaw
• October 14, 2022

Thinking of starting a doTERRA business?

Before you take the leap, I want to share a secret:

Learning to sell essential oils is just the starting point!

To unlock the full potential of network marketing, you also need to learn:

• How to tell your story
• How to build authentic connections
• How to effectively coach like-minded people to follow in your footsteps

When you believe in the company and products, it’s a lot easier.

doTERRA (pronounced duh- teh -ruh) was founded in 2008 by an enterprising group of business and healthcare professionals looking to share the highest quality essential oils with the world.

The doTERRA founding executives were committed to providing only the purest, highest-grade essential oils. Today, doTERRA sources, tests, manufactures, and distributes pure essential oils and natural wellness products to over nine million Wellness Advocates and customers.

doTERRA products are shipped to 86 countries and counting!

But you need a realistic plan to succeed, no matter how much you love the products.

Keep reading for a hype-free guide on building a thriving doTERRA business.

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Made for doterra wellness advocates.

Why Build a doTERRA Business?

Millions of clients and customers have shown that doTERRA can be a successful direct sales business. If you believe in the power of essential oils to bring health and happiness to your life and others, then doTERRA is a natural fit.

The key to success in Multilevel Marketing (or MLM for short) is finding the right company to join forces with. It has to check all the boxes that make it easy for you to succeed. And doTERRA does just that.

• Leadership. doTERRA has established leadership in direct marketing sales, helping their Wellness Advocates with leadership training and digital marketing to help you start selling immediately.
• Established. doTERRA is an established brand with millions of satisfied clients worldwide.
• Good Product. doTERRA creates a safe, tested, and sustainable product. It is a top priority to protect the environment during the production process and provide fair treatment for all harvesters and growers.
• Systems that support momentum and simplicity. As a doTERRA Wellness Advocate, hard work and momentum are rewarded. You’ll also take a simpler approach to selling.

Making Money with doTERRA

Like many network marketing businesses, the goal is to move beyond selling products and become a leader – helping others duplicate your success.

doTERRA offers a lot of resources and information to help you sell their products. But to take it to the next level, making real money in your business, you need to understand how to win people over to your team.

Here are three steps you can take to make that happen.

1. Discovery: Generate Interest

When you start your doTERRA business, the first part is generating interest in both the products and the business. This can take some time, but it’s well worth the effort.

You want to connect with people with similar passions and secure their interest in doTERRA before engaging and inviting them to join you in this venture.

• Ask the right questions. Rather than jumping right into why someone should buy your doTERRA products, you want to start by asking them questions about themselves. People, for the most part, love to talk about themselves. Asking questions gets to the heart of who they are and draws them into being curious about your business.
• Engage leads with surveys. Using simple surveys on your website and social media is a great way to gauge interest in your business while also getting contact information.
• Use social media (don’t let it use you!). Social media is a fantastic way to generate leads. Just don’t let social media use you! That means using social media posts and communities to generate interest – but always offering a path to your website or email list, where you can communicate directly with interested people.
• Connect with people authentically. You believe in the power of the product you’re selling, so others out there believe in it, too. Connecting with people already interested in doTERRA essential oils should be natural and not forced. Think of this part of selling as having a casual conversation with friends.

2. Engagement: Add Sizzle 

While you’ll always be on the lookout for new leads, you also need to engage with your current leads to maintain their interest. To build a team, you have to leverage a customer’s initial curiosity into excitement about the possibilities of doTERRA.

This is where many people in direct sales drop the ball. They don’t keep track of leads, and let too many opportunities fall through the cracks by not following up effectively.

You might be hesitant about contacting people too often or being too “ salesy .” But relationship-building becomes a seamless part of your day when you have the right processes in place. Adding tools like RapidFunnel to the mix only makes it easier.

The following tips can help you engage with your prospects and keep them interested in what you have to say (and sell).

• Find common ground. Once you have people who’ve expressed interest in doTERRA, find common ground with them. Your leads will likely use or want to use essential oils, but in what other areas do you share similarities? Hone in on them to build authentic connections with prospects as you grow your network.
• Be a storyteller. People don’t want to be sold to. They want to hear stories. What personal anecdotes can you share? What happened in your life when you started using the products – and started your doTERRA business?
• Share resources. Do you have a helpful resource to share? That’s a great reason to reach out to a prospect – no selling involved! Sharing resources at the right time helps you continue building exposure to the story and rapport.

3. Invitation: Taking Action

Once you’ve engaged with your leads and caught their attention, you want to invite them to buy your products and join your team.

It should be as easy as possible for people to take the next step – and adding a compelling CTA (call to action) to all of your communications is essential.

• What’s Your CTA? Your call to action should be clearly stated and easy to follow – don’t try to be too clever or offer too many options for people to consider. Focus on one clear ask, like clicking a link, reading a blog post, or signing up to receive a free resource by email.
• “Tired of being tired? Click here to learn how essential oils finally got me sleeping 8 hours a night!” OR
• “Looking for a fulfilling business that lets your passion and purpose shine? Click here to learn more!”

From there, they can purchase the product or join your team.

The 3 Keys to Succeeding with the doTERRA Business Model

In the world of network marketing, too many people oversell and overpromise the money, the freedom, and the hype. The potential rewards are there, but you don’t have to oversell it to make it work!

So, what do you have to do to succeed?

Building a doTERRA business that generates real income takes time, engagement, and, most of all, leadership. You may be a great salesperson, but you can’t win if you don’t lead your team to be great at what they do. 

Success with the doTERRA direct sales business model is about the speed at which you can share the doTERRA story with retail customers, and connect with and help those looking to start their own successful businesses.

There are three keys to making this work for you and those you help:

• Focus on telling the story as many times as you can. For those who are, like you, interested in doTERRA products and business, you can never share the story too much. Keep your leads interested by regularly communicating with them.
• Commit to high-quality communication and exposure. This is where authentic engagement is key. Make sure you’re not spamming your leads, or sending them poorly articulated newsletters. Keep your stories genuine and heartfelt—quality matters in generating and maintaining leads.
• Teach steps 1 and 2 over and over. As you grow your direct sales team, you’ll want to ensure they’re also following steps 1 and 2. The more everyone grows their business, the more everyone succeeds.

Your leadership skills are essential as you grow your team. Your storytelling talents, ability to follow up effectively, and excellence at teaching those first two steps will win the day.

One last thing to keep in mind: Keep it simple .

To lead your team to success, don’t overcomplicate things. Complexity kills, and a confused mind does nothing. Make it too complex or difficult, and everyone fails.

That’s why the right tools are so essential.

The RapidFunnel App

The RapidFunnel App streamlines and automates the three foundations of your business – telling your story, authentic sharing, and coaching your team with simple, turn-key business-building processes.

Follow the steps in this guide, and you and your time can find great success with the doTERRA business model.

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• 6732 W Coal Mine Ave Suite #178 Littleton, CO 80123
• 877-680-5751

Who we help

How it works, miscellaneous.

• RapidFunnel Inc.

As doTERRA has grown these past 15 years, so has our potential to be an impactful force for good. We’ve always been committed to doing things differently in the pursuit of positive worldwide impact, and along the way we’ve had to recalibrate and reform. The doTERRA story is still being written as we seek greater insight into our effect on the people we work with, better understanding of what happens in our supply chains, and lasting hope for a more sustainable future. 

Our goal is to triple our impact by 2030  

dōTERRA Healing Hands Foundati on  *

2022 Progress

Improve the lives of more than  1,000,000  people via the Match Program

Donate  $3,000,000  annually to the Hope action plan

248,830  lives improved via the Match Program

(105,399 of them in 2022)

$544,151  donated to the Hope action plan

In 2022, doTERRA Healing Hands launched the 25 Collective , a monthly giving club for customers who want to make a real difference. 

Standing with Ukraine

We believe in the power of people helping people.

Wellness Advocate Empowerment

43,035 emergency relief kits distributed

166 Wellness Advocates who distributed  kits

14 countries

36 American states

Human Connection

"Building a doTERRA business can be difficult, but it's much easier when people see how committed doTERRA is to philanthropy."

Co-Impact Sourcing

2030 Goals  | 10 million lives improved in our sourcing areas

1.2 million

people empowered with sourcing jobs

lives supported by

sourcing jobs

5.8 million

lives improved through social impact projects

2022 Progress  | 1,470,638 lives improved in our sourcing areas

Kenya Measured Impact

We value the expert knowledge of local farmers and community leaders worldwide.

Co-Impact Sourcing Trips Are Back!

Co-Impact Sourcing Trips are returning in 2023. We worked diligently with our sourcing partners in 2022 to establish safe travel plans for both our Wellness Advocates and the sourcing communities they’ll visit. These trips allow leaders to learn firsthand from our Sourcing team, as well as the distillers, farmers, and harvesters who help produce pure essential oils. 

Sustainability

1,000,000  trees planted  at Kealakekua Mountain Reserve, Hawai'i

Carbon neutrality

344,726  trees planted at Kealakekua Mountain Reserve (107,000 of them in 2022)

doTERRA is partnering with a leading consulting group to estimate our emissions so we can work toward carbon neutrality by 2030

Guaiacwood Sourcing

Sustainable sourcing from well-managed forests preserves and even regenerates the land.

Calculating Our Footprint

doTERRA is calculating our carbon footprint, partnering with a leading consulting group to estimate our emissions so we can work toward carbon neutrality by 2030.

Tame Your Hair and Protect the Planet

In 2022, we launched two sustainable haircare products: the doTERRA hair Shampoo and Conditioner Strengthening Bars. The solid bars save more than 13 fluid ounces of water. Plus, they’re packaged in recyclable bio-based materials, don’t require plastic bottles, and reduce overall shipping impact. 

Global Logistics & Sustainability

doTERRA moves tons of raw and finished goods worldwide. Over the last few years, we’ve focused on sustainability by shifting from air freight to ocean freight. In 2022, we executed over 1,100 ocean shipments to support our global customers’ needs—a 12.8% increase over 2021. Along with prioritizing lower footprint shipping methods, selecting the right partners is key to our sustainability efforts. In 2022, our international logistics group awarded several international logistics lanes to Gallantry Global Logistics, a service-disabled veteran–owned small business.+ 

+Gallantry Global Logistics is NaVOBA-certified (National Veteran Owned Business Association). 

Innovation & Science

doTERRA is leading the way in essential oil research.

Grab my 24 FREE SPRING DIFFUSER BLENDS!

FREE RECIPE EBOOK!   Get your copy! >

doTERRA Compensation Plan Explained

The doTERRA compensation plan is simple to understand. However, the trick is to break it down into bite size sections. That is what I’m going to do for you with this blog post. You will gain understanding of the doTERRA compensation plan! Please understand there is no income guarantee, because each consultant must do their own work in order to get paid.

True story: I work hard at my doTERRA business. And I also love what I do. My “why” is to make sure everyone knows about our doTERRA essential oils, and how they can give you safe, simple, natural options to use at home.

If you are not yet a member of another doTERRA team,  I would love for you to join my doTERRA exploration group by clicking here .  NO obligation,  of course.  This is simply another free resource to help you learn more. The cost to join doTERRA is very small compared to the joy I find as a consultant!

PDF Of doTERRA Compensation Plan

First,  you will want to have your own PDF copy of the doTERRA compensation plan out and visible.  I have set this file to open a new browser window for easy reference as you read through this article.

Click to download a PDF of the compensation plan.

Click the above link to open and download a PDF of the doTERRA compensation plan.  This will be the clearest copy for you to look at and see well,  because you will be able to zoom in on your computer screen.  Alternately,  you may print it out for your own use!

Monthly Requirements To Be Compensated With doTERRA

There are some requirements to meet, before you can earn with doTERRA through the compensation plan.

• You need to have a doTERRA Wellness Advocate account in order to earn money with doTERRA.
• In addition, there are monthly requirements to be considered an active doTERRA consultant, and get compensated for the sales you make that month. That requirement is a 100 points order through our Loyalty Rewards program.
• See dōTERRA Opportunity Disclosure HERE

Begin With Fast Start

Fast Start bonuses are straightforward. First you meet the monthly requirement by placing your own order of 100 pv or higher for that month. Then for every person you personally sponsor into your down line, you receive 20% of the point value of what they buy. Fast start is only for the 1st 60 days they are enrolled.  Fast start goes three levels deep. Your levels are broke down to:

• First level – 20%
• Second level – 10%
• Third level – 5%

First,  Level 1 is what you earn on YOUR OWN personal enrollments.  Next,  Levels 2 and 3 are percentages you can earn on your down lines’ personal enrollments. Fast start is paid out for the first 60 days that the new person is enrolled with doTERRA.  It is paid out from the point value (PV) of purchased products.

FAQ:  When Is doTERRA Fast Start Paid?

doTERRA Fast start checks are paid weekly when you qualify for them! I suggest that you host regular classes and people sign up at those classes, in order to earn fast start.   Build momentum through your classes and one on ones. It’s ideal to hold an oil class at least once a month. And a serious business builder will hold classes at least once a week – or even multiple times a week.

FAQ:  What Is The Requirement To Earn doTERRA Fast Start?

The eligibility requirement for doTERRA Fast Start bonus is for you to place a single 100 pv Loyalty Rewards order in that same month, and have enrolled a new member who is still in their first 60 days, who then makes a purchase with a pv amount.

A Note On doTERRA Retail Earnings

You can earn on what you sell retail without signing people up for a members. But here’s how I feel about the retail option.  From your end,  you get 25% commission,  but I don’t find that retail sales are best for the customer OR for the doTERRA consultant.  Here’s why.

Always Serve Your Customer

The first goal is always to do what is best for the customer.  Retail IS an option when they don’t want to commit to the membership,  but the customer is getting far less value.  They miss out on 25% OFF OF EVERYTHING.  That is a substantial saving.  

I would suggest pointing that out if they are hesitant to get a membership.  We want to serve our customers to the best of our ability,  and them paying 25% MORE isn’t doing that. Then if they STILL want to buy retail? NO worries, that’s what the option is there for. We never want to make someone feel like they have to get a membership, because they do not. But let them know there are options to save some money!

FAQ:  I Own A Store Or Other Business.  Should I Sell Retail?

Absolutely!  This is a scenario when retail sales may be beneficial.  However,  I would suggest you also start hosting classes at your store or place of business.  Through classes,  you will gain the ability to further educate your people. Classes help your retail customers to see the value of getting a membership with doTERRA.

Build Your Power Of Three Bonus

Understanding doTERRA Power of Three bonus is simple.  There are three levels.  Each consultant on each level (including yourself) must place 100 pv Loyalty Rewards that same month to qualify you for your Power Of Three Bonus.  You are paid at the highest Power Of Three level you achieve that month.

• Level 1:  $50 : Have three personally sponsored Wellness Advocates and a total of 600 Team Volume. (Team Volume includes your personal order, the orders of your front line, retail orders, and Preferred Member orders.)
• Level 2:  $250 : Your three front line team members must each have three other qualified, personally sponsored Wellness Advocates under them with a minimum of 600 Team Volume. ( See example image in the doTERRA compensation plan .)
• Level 3:  $1500 : Your nine qualified Wellness Advocates also must each have three qualified, personally sponsored Wellness Advocates enrolled under them with a minimum of 600 Team Volume.

The eligibility requirement for Power Of Three bonus is for you to place a single 100 pv Loyalty Rewards order in that same month, and the above conditions be met for each level. You must be an active doTERRA Wellness Advocate as well.

doTERRA Compensation Plan: Page 2

On the doTERRA compensation plan page two , you will see a section called “Residual Earnings”. This is where qualified doTERRA consultants can get paid by the members that they have enrolled, who are placing their own orders. This is based off a percentage. It starts at 2% which is paid on the first level. And 7% is paid on the 7th level deep.

Keep in mind that not everyone will reach the 7th level with their organization. It can take years to build your doTERRA business. So this part of the compensation plan is something to keep in mind for later down the road, after you have built to that point. For now, you can focus on the beginning parts of the compensation plan (Fast Start first, then Power of Three), and it’ll get you on a great start!

Company Bonus pools for Qualified Premier rank and above

Last thing!  As you gain rank with doTERRA, company bonus pools become available.  This means that qualifying Premier rank and above get a percentage of earnings from the company as a WHOLE. It takes time, dedication, skill, and consistency to build up to this rank.

The Top 1% of Distributors hold ranks of Silver, Gold, Platinum, Blue Diamond, and Presidential Diamond, and have spent 3 to 11 years, and an average of 8 1/2 years on their business. If you’re curious, I’m a Premier rank and have been doing doTERRA about 9 years. I work hard at my business, and the biggest reward for me isn’t monetary at all. The biggest reward for me, is the lives I get to help through the oils!!!

Join Me In My doTERRA Facebook Group!

Now that you have a clearer understanding of the doTERRA compensation plan,  I would love to invite you to join my free Facebook group .  This is a great place for you to learn more about essential oils,  doTERRA,  and just meet some fun new friends!

Get Started With doTERRA Today!

Already prepared to jump right in?   Click here to find out more about my doTERRA team, and why you’d want to join us !

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250 Billion

Total sales all companies

1.6 Million

Visitors monthly

App installations

Total commission payout

Total value of companies

dōTERRA Ranked As Triple AAA+ Opportunity For 2024

• January 14, 2024
• By Team Business For Home

dōTERRA is a product-driven company, marketing essential oils supported by a direct sales model. The majority of new dōTERRA U.S. customers—approximately 90%—are Wholesale and Retail customers who purchase products for personal use.

The dōTERRA compensation plan provides a robust earnings opportunity for Wellness Advocates. (AKA – distributors)

They earn commissions based on product sales within their organizations and to their customers. dōTERRA had approximately 400,000+ U.S. dōTERRA Wellness Advocates who made a purchase during the year. Of those 400,000+ US Wellness Advocates, dōTERRA paid commissions to over 196,000 Wellness Advocates within the United States, with approximately 80% of those earning a check each month of the year.

dōTERRA considers those in the Silver rank and above to be Leaders. These ranks include Silver, Gold, Platinum, Diamond, Blue Diamond, and Presidential Diamond. Leaders are diverse, committed individuals who support other dōTERRA Wellness Advocates and manage customer organizations.

This article is written by  Team Business For Home  and is fact checked by  Ted Nuyten  – CEO of Business For Home.

DoTerra in Facts and Figures

DoTerra, a US-based company led by CEO Corey Lindley, demonstrated a solid performance in 2023 with total revenues estimated at $1,800 million. The company had a competitive compensation plan which could have paid out 35%, potentially distributing as much as $600+ million in commissions.

DoTerra ranks highly on various metrics according to the Business for Home database. With a top rank rating of AAA+, it sits cuurently at 31st on the Business for Home Momentum Rank . Moreover, it secures an impressive 3rd position in terms of the Similarweb rank worldwide among 800+ network marketing companies.

AAA+   Business For Home recommends dōTERRA. There is high certainty that the net benefit is substantial for a distributor in 2024 and beyond.

We have classified the 800+ companies in our database into 4 ranks or grades and about:

•   5% has a AAA+ ranking, the highest recommendation.
• 30% has a AA+ ranking.
• 35% has a A+ ranking.
• 30% has a B ranking.

In contrast, its standing in terms of reviews on the  Business for Home Review page  is lower, ranking 90th with 20 reviews. However, 171 of its members are counted among the top earners, and it receives a significant number of pageviews on the Business for Home portal, specifically 58,173 views.

Facts and figures as of the day of publication of this article. The ranks are calculated based on 800+ world-wide network marketing companies in the Business for Home database.

• Business for Home Rating: AAA+: The Top rank
• 2023 Est. Revenue: $1,800 million
• Compensation plan payout: 35%
• Potential commission payout in 2023: $600+ million
• Current Business for Home Momentum Rank: 31
• Number of Recommended Distributors: 3 (Rank 56)
• Number of Top Earners: 171 (Rank 1)
• Business for Home Pageviews: 58,173 (Rank 32)
• Similarweb Rank: 8,610 (Rank 3)
• YouTube views: 24,050,499 (Rank 13)
• DoTerra has 20 reviews on Business for Home (Rank 90)
• CEO of DoTerra: Corey Lindley
• Company Country: US

Data provide by the proprietary  Business for Home Intelligence Engine

(article continues below)

Recommended Distributors DoTerra

Pamella Tanimura

Edgardo Crosta

Olga Spitzer

Daniela Guitart & Francesco Saiu

Eliezer Maia

Pang Chuan Ng

Here’s a glimpse of what people are writing about DoTerra

DoTerra, a business offering health and wellness products, has received varied reviews from different individuals. Most of these reviews seem to echo an overall positive experience, both from using their products and being part of their business model.

• One of their product users, Elba Miroslava Pelayo, a practicing physician, has expressed her gratitude towards the company, stating,

“Me encanta utilizo los productos en mi dia a día, soy médico y hacemos recomendaciones para problemas de salud. “This expression translates to, “I love using the products daily, as a doctor we make recommendations for health problems.”

• David Williams, a UK-based member who has been with DoTerra for over five years, talks about the company’s compensation plan and global retention rate. He praises how DoTerra pays rates based on where members have the most referrals. He said,

“doTERRA compensation is amazing… they pay you the higher percentage where you have the most people. That simply blew my mind.”

• Another user, Andrea, mentions the high quality of DoTerra’s oils and how they help with numerous minor ailments. She also likes the fact that the oils can be easily diluted using fractionated coconut oil, extending their use and effectiveness. Marilda Arroz notes that the oils have changed her life for the better.
• Irina Omelkova, praises DoTerra’s business opportunities. She says,

“Because of its integrity, the product quality, the honesty of its owners..I was able to re-pay half of my debts working part-time with doTERRA.”

In conclusion, while different people have diverse experiences and opinions about DoTerra’s products and its MLM business model, the majority of reviewers express satisfaction with both the quality of the products and the business opportunities offered. The company appears to have loyal customers and committed partners.

How DoTerra could improve their visibility

Publishing success stories and company press release offer several advantages for companies. Here are some of the key advantages of publishing success stories and links to several high performing articles from different companies as examples of a shining marketing strategy anno 2024.

Success stories serve as sources of  inspiration and motivation  for others. When people read about others who have overcome challenges and achieved their goals, they are often motivated to pursue their own aspirations. They can enhance your  credibility and build trust  with your audience. Real-life examples of achievements provide evidence that your strategies, products, or services are effective and can deliver results.

DoTerra Conclusion

DoTerra, a network marketing company, had a successful year in 2023 with an estimated revenue of $1,800 million. The potential for commission was high, with 35% of this revenue available, and could be paid out to members. This indicates a fair and substantial earning opportunity for individuals.

It’s important to note that while the potential is there, individual results may vary. The company ranks highly on various metrics according to the Business for Home database, including a top rank rating of AAA+ and a 3rd position in terms of the Similarweb rank worldwide among network marketing companies.

However, its standing in terms of reviews on the Business for Home Review page is lower. Despite this, DoTerra has a significant number of top earners and receives a high number of pageviews on the Business for Home portal. Overall, based on the information provided, it appears that one could potentially make decent money with DoTerra.

As with all opportunities, success cannot be promised or guaranteed. Success within the Network Marketing channel results only from successful sales efforts, building up a customer and affiliate team, which require hard work, diligence, skill, persistence, competence, and leadership.

Get more information, facts and figures about DoTerra, click here for the DoTerra overview.

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The dōTERRA Business Building Certification

We’re investing in you.

At dōTERRA, we are fully committed to providing you with the very best training and support for building your business. We believe in your ability to succeed, which is why we have invested hundreds of hours into developing a world-class course, complete with guidance from our most accomplished Leaders. 

In many industries, access to this level of training can be costly, but we're invested in your growth and empowerment, and we're proud to provide this course to support Wellness Advocates like yourself. Our aim is to equip you with the tools, education, and community that enable you to pursue your dreams with dōTERRA .

Consider this training program as our way of investing directly in you and your future. We know that with the proper foundations, you are capable of building a flourishing essential oils business that positively boosts your life and the lives of others.  

We believe in each person's unique potential and helping to achieve it. This course is the key to duplication, and we want to help you start your business strong.

Discover how to build a successful dōTERRA business.  

The dōTERRA Business Building Certification was created using established, duplicatable methods taught by top Leaders. Filled to the brim with scripts, tips and tools from some of the most experienced Leaders in the business, this training lays out a straightforward and clear roadmap for success.    

Is this course for you?  

• Do you want to build a dōTERRA business, but you don’t know where to start? 
• Eager to move forward and accomplish your goals?
• Looking to grow by learning from trusted sources?
• Want to build on your skills and strategies? 
• Are you ready to believe in yourself and take the next step? 

What are people saying about this course?

“We’ve tried it all and done a million different things, each time leaving people confused. Then I saw the Business Building Guide, and I knew it was the answer to our problems, with all the info in one beautifully made piece. It’s a guide with options, a guide that’s simple, a reference tool for every situation. This is the one place we can all launch from. It’s the tool I’ve been wanting for years.” 

— BAILEY KING 

“I am going to make sure everyone on my team has a guide and has access to dōTERRA Business Building Certification. I am doing a weekly training to go through the guide—and I will go for as long as it takes until everyone “gets it”.

—ERIC LARSEN

“It’s only a great deal if it keeps your team on course and is duplicatable. That’s what I love about this. dōTERRA has created the Business Building Certification course—not as a shiny, superficial sales tool, but rather a long-term support to meet your team’s training needs. dōTERRA has invested so much in you and this training because they are about changing lives!” 

—NATALIE GODDARD

Learn the secrets of 11 top wellness advocates.

Throughout this course, you’ll learn the principles of success used by top field leaders, who know what it’s like to be in your shoes. Learn the basics of building a strong dōTERRA business so you can authentically show up and serve in a way that only you can. Your unique voice is needed. This certification course can help you create the success you’ve been working for.  

When you finish this course, you’ll be equipped to:  

• Build a successful dōTERRA business. 
• Expand your network, share your story with confidence, and teach more people about the power of essential oils.  
• Find committed and capable business partners so you can scale faster and have a greater impact.  

With dōTERRA Business Building Certification, you can work smarter, not harder. Don’t spend months trying to build your business through trial and error, feeling stuck and frustrated. Instead, start your dōTERRA journey off right by implementing systems and processes that duplicate. You’ve got what it takes, so don’t wait another day.

Taking the first steps in business can feel challenging, especially when it's new to you. We understand the desire to build meaningful relationships, communicate effectively, and share our mission with care, but starting out can feel challenging. You need the step-by-step guide for building a strong business with dōTERRA.

You’re new to all of this, and you can feel overwhelmed or unsure of how to proceed. We believe no Wellness Advocate should feel they are building their business on their own. You have a community ready to support, equip, and empower you. Our training resources exist to provide you with the knowledge, skills, and confidence needed to find your footing and thrive.

A Roadmap for Success

We understand the uncertainty of trying something new. Our Leaders today were once where you are now—unsure how to host their first class and wondering whether anyone would join them. We know that this feels like a big step, which is why we created the dōTERRA Business Building Certification.  

Created using established, duplicatable methods taught by our top Leaders, the dōTERRA Business Building Certification is a resource you can trust. It is full of scripts, tips and tools from some of the best Leaders in the business. This training lays out a straightforward and clear roadmap to success. 

Here’s how it works.

• Sign up for the course. 
• Learn from the experts and start seeing results. 
• Duplicate the process with your own builders.  

So register for the dōTERRA Business Building Certification today! Swap months of feeling stuck and confused for progression. Start your dōTERRA business journey off right. Save yourself time by learning the proven principles of success and practicing them from day one. With the dōTERRA Business Building Certification, you can work smarter, not harder, all while feeling confident in your ability to achieve your dreams.  

What Can I Expect from This Course?   

Complete with videos, quizzes and printable worksheets, this course allows you to engage with the amazing content of the Business Building Guide in more than just the written format, including bonus materials from top Leaders!  

With workbook assignments and check-ins along the way, the dōTERRA Business Building Certification encourages true comprehension, retention, and mastery of the principles you need for success.

Frequently Asked Questions:

How much does the course cost to complete.

The dōTERRA Business Building Certification is FREE!

How long will I have access to the course? 

After enrolling, you’ll have unlimited access to this course for as long as you like, across any device you own.

What makes this course different from the Business Building Guide? 

This course contains all the content found in the Business Building Guide and more, including bonus footage from top Leaders made specifically for this course. Additionally, the dōTERRA Business Building Certification delivers its content to you through multiple formats, like videos, quizzes, and assignment check-ins, on top of a PDF download of the original guide and worksheets.

It’s the ideal format for comprehension and retention of the materials, as well as more friendly to multiple learning styles.  

What languages is the course available in?

The video content and accompanying quizzes are currently available in the following languages: 

Videos are produced in English only. To access video subtitles, select your language from the ‘Subtitles’ icon in the bottom right corner of the video. 

Please note that this is a European edition of a USA-based course adapted in accordance with European guidelines. 

Content will be made available in additional languages over time.

How long does it take to complete the course?  

Start to finish, it takes approximately  5 to 7 hours to complete this course. We encourage you to pace yourself and take action as you learn.  

When does the course begin and end?  

The course starts now and never ends! It’s a self-paced online course—you decide when you start and when you finish.  

If I have any other questions, who should I contact? 

For assistance with this course, email [email protected] . Please note that a response may take up to 14 business days or sometimes longer due to the high volume of queries regarding our European courses. This email is for support in relation to doTERRA Europe-specific courses only. 

If you have any other questions, please get in touch with the relevant teams below: 

For all courses on the US Training website:

doTERRA Training (US) | [email protected] ​

For assistance with doTERRA Social:

Promo Republic | [email protected]

What you will learn:

• Intro - Full PDF Download (1:38) Start
• Let’s Get Started with Justin Harrison (2:31) Start
• Creating Your Pipeline and 5 Steps to Success (2:35) Start
• Set Yourself Up for Success and Set Up Your Business (4:07) Start
• Vital Action Step 1 Start
• Checking Your Progress Start
• Set Goals (5:19) Start
• Setting Goals with Eric Larsen (1:12) Start
• Vital Action Step 2 Start
• Names List and Success Tracker (3:41) Start
• The Importance of Your Names List with Kalli Wilson (1:34) Start
• Vital Action Step 3 Start
• Schedule Your Success and Elite Planner (5:57) Start
• Scheduling Your Success with Regan Plekenpol (1:45) Start
• Vital Action Step 4 Start
• Be a Solutions Provider (4:08) Start
• Becoming a Solutions Provider with Natalie Goddard (2:21) Start
• Target Your Message (2:38) Start
• Targeting Your Message with Laura Jacobs (1:55) Start
• Vital Action Step 5 Start
• Partner with Your Mentor (5:02) Start
• Partnering with Your Mentor with Natalie Goddard (2:43) Start
• Vital Action Step 6 Start
• What It Takes to Succeed (3:43) Start
• Step 1 Recap Start
• Step 1 Quiz: Prepare Start
• Invite (0:42) Start
• Prepare to Share (2:47) Start
• Preparing to Share with Justin Harrison (2:51) Start
• Share Your Story (3:24) Start
• Vital Action Step 7 Start
• Share & Follow Up (5:23) Start
• Invite to Learn More (4:09) Start
• Invite without Sampling (3:09) Start
• Inviting without Sampling with Bailey King (0:54) Start
• Reach More People (3:06) Start
• Reaching More People with Jen Frey (1:39) Start
• Step 2 Recap Start
• Step 2 Quiz: Invite Start
• Present and Enrol (1:02) Start
• Host Presentations and Class Planner (4:31) Start
• Vital Action Step 8 Start
• Present with Confidence (4:38) Start
• Presenting with Confidence with Daniela Romay (1:33) Start
• Vital Action Step 9 Start
• Intro to Oils (24:30) Start
• Vital Action Step 10 Start
• Enrol Successfully (11:24) Start
• Enrolling Successfully with Bailey King (1:03) Start
• Vital Action Step 11 Start
• Placement Strategy (9:12) Start
• Utilising Your Placement Strategy with Melyna Harrison (1:30) Start
• Vital Action Step 12 Start
• Step 3 Recap Start
• Step 3 Quiz: Present and Enrol Start
• Support (0:56) Start
• Onboard Customers (4:06) Start
• Vital Action Step 13 Start
• Wellness Consult (3:39) Start
• The Impact of a Wellness Consult with Laura Jacobs (2:05) Start
• Continuing Education (3:42) Start
• Seeking Continuing Education with Jen Frey (1:13) Start
• Nurture Customers (5:11) Start
• Nurturing Your Customers with Lil Shepherd (2:28) Start
• Vital Action Step 14 Start
• Step 4 Recap Start
• Step 4 Quiz: Support Start
• Find Builders (0:43) Start
• Find Business Partners (6:07) Start
• Finding Business Partners with Kalli Wilson (0:57) Start
• Expand Your Influence (8:27) Start
• Vital Action Step 15 Start
• Intro to Build (2:35) Start
• Intro to Build Outline (19:57) Start
• Vital Action Step 16 Start
• Launch New Builders (3:45) Start
• Launching New Builders with Daniela Romay (1:40) Start
• Vital Action Step 17 Start
• Mentor Builders (3:53) Start
• Vital Action Step 18 Start
• Step 5 Recap Start
• Step 5 Quiz: Find Builders Start
• Envision Your Future (2:31) Start
• Empower You (4:39) Start
• Making Personal Development a Priority with Melyna Harrison (1:43) Start
• Vital Action Step 19 Start
• Compensation Plan (6:22) Start
• Taking Advantage of the Compensation Plan with Regan Plekenpol (1:52) Start
• Quiz: Compensation Plan Start
• dōTERRA Roles (2:04) Start
• Digital Badge Start
• Additional Resources Start
• dōTERRA Account Information Start
• Congratulations From Eric Larsen (1:33) Start
• Almost Done! (1:25) Start

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dōTERRA [ doh- teh -ruh ]

Origin: a Latin derivative meaning "Gift of the Earth."

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