cover letter for bmw sales

Car Sales Person cover letter examples

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Car sales positions can be very competitive and writing an impressive application can feel exhausting.

But we can steer you in the right direction and help you to create an engaging cover letter with our step-by-step writing guide below.

We’ve also put together a handful of car salesperson cover letter examples to inspire your own.

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Car Sales Person cover letter example 1

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Car Sales Person cover letter example 2

Car Sales Person cover letter example 3

The example cover letters here should give you a good general idea on how your Car Sales Person cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write a Car Sales Person cover letter

Here’s a simple process to write your own interview-winning cover letter.

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

Hi, hope you’re well
Hi [insert recruiter name]
Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

I am interested in applying for the position of Car Sales Person with your company.
I would like to apply for the role of Sales assistant (Ref: 406f57393)
I would like to express my interest in the customer service vacancy within your retail department
I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

A friendly sign off – e.g. “Warm regards”
Your full name
Phone number (one you can answer quickly)
Email address
Profession title
Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Car Sales Person cover letter

So, what type of information should you write about in your Car Sales Person cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Car Sales Person cover letter templates

Copy and paste these Car Sales Person cover letter templates to get a head start on your own.

Good day Erica

I hope you’re well. I am excited to apply for the advertised Car Salesperson role at Hippo Motor Group Ltd. With a proven track record of exceeding targets, I am confident that my interpersonal skills and in-depth knowledge of the automotive industry make me an ideal fit for your esteemed dealership.

In my 8 years of experience as a Car Salesperson, I have built a reputation for delivering exceptional customer service and forging lasting relationships with diverse clients. My consultative approach allows me to understand people’s unique needs and provide personalised solutions which result in a high rate of satisfaction and loyalty. At Ramco Cars, I am consistently ranked among the top performers through surpass monthly quotas by an average of 20%, as well as implementing a follow-up system that increased customer retention by 18% and led to repeat business.

I attribute my success due to an ability to communicate the features and benefits of different vehicle models and guiding clients through the purchasing process with transparency and the utmost professionalism, and I am keen to bring this experience to your esteemed company.

Thank you very much for considering my application and I hope to hear from you ASAP for an interview.

Kind regards

Mick Taylor ¦ 07777777777 ¦ [email protected]

Good morning, Jimmy

I am thrilled to be applying for the Senior Car Salesperson role at BMW Group, a company known for its commitment to customer satisfaction and excellence in the automotive industry. I am eager to leverage my leadership skills and sales acumen to steer your dealership’s continued success.

Throughout my 13-year career as a Vehicle Salesperson at We Buy Any Car Limited, I consistently demonstrate my ability to excel in a fast-paced and competitive environment. I have been instrumental in developing innovative strategies that leverage technology and social media to reach a broader audience. Through targeted lead generation, I can efficiently expand your customer base.

I have also taken on a senior position when required, and helped new reps exceed monthly targets by 25% on average. One of my proudest achievements was negotiating a £500M partnership deal with 36 London-based businesses, which led to a steady stream of fleet sales for corporate clients. This initiative also boosted revenue by 65% and further solidified the organisation’s position as the preferred automotive local provider.

Thank you for considering my application and I hope to hear from you ASAP for an interview.

Neil Hartson ¦ 07777777777 ¦ [email protected]

Good afternoon, Amanda

I excited at the prospect of joining Retail Renault Group UK as your next Junior Car Salesperson. With a passion for automobiles and a strong desire to embark on a sales career, I am confident that my interpersonal skills and enthusiasm for customer service make me an ideal candidate for the role.

Although I have just started my professional journey, I possess a deep understanding of the automotive industry, and I can significantly contribute to your London-based dealership’s mission of providing top-notch service and delivering exceptional client experiences. I take pride in providing attentive service to ensure that each car-buying journey is smooth and enjoyable.

During my one-year part-time role at KIA, I honed my communication skills to assist customers in selecting vehicles which matched their needs/preferences, and maintained an average CSAT rating of 97%, based on feedback surveys. Furthermore, I was pivotal in generating new leads through proactive prospecting and networking and contributing to a 25% increase in showroom traffic and sales.

I look forward to discussing how my skills and certificates align with your requirements. I am available for an interview at your earliest convenience.

Dennis Shaw ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Car Sales Person job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror.

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover:

What Makes a Great Sales Cover Letter Example
5 Steps to Writing the Best Sales Cover Letter
3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own .

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

Full Name. Your whole name should sit at the top of the document.
Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

Company Name. Put down the company you're looking to join.
Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

Dear Mr. Johnson,
Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

Dear Sales Department,
Dear Sales Hiring Team,
Dear HR Recruitment Team,
Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role.

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate.

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article.

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

Kind regards,
Respectfully,
Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters.

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with:

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional.

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page.

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle?

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T.

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job.

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume.

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it.

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links.

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager?

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.