sales pitch assignment

9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Updated: 07/09/24

Published: 06/05/18

Your sales pitch can make or break the deal. Trust me, after 16 years in sales I’ve seen it time and time again. Fumble the pitch and a prospect goes cold.

Sales reps need to have their pitch perfect before meeting with a customer. It’s about perfecting your opening line, your verbal business card, and the first thing your customers hear when you call or meet with them.

In my time in sales, I’ve heard my fair share of both great and less-than-stellar pitches. In this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve seen.

Table of Contents

What is a sales pitch?

How to start a pitch, how to make a sales pitch, the sales pitch framework, great sales pitch examples, sales pitch presentation examples.

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as “elevator pitches” because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you‘re doing it wrong. (Psst: If you need help creating a value proposition , we’ve got you covered.)

Remember: They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor. I need to be hooked by your opening line so I’m reluctant to leave the elevator because I’m so intrigued.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

What is a product pitch?

A product pitch is not much different than a sales pitch, but it’s specifically focused on a product or service. When I pitch a product, I go in-depth and emphasize how the product works, how it will solves customers’ pain points, and the specific benefits it will bring to customers.

A sales pitch can be broadly focused. Let’s say I’m at a consulting firm that offers a wide range of services. I’m selling the business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

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Starting a sales call is arguably the hardest part of the pitch. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting a pitch, I make sure to do the following:

• Starting with the problem. I always start with the problem my offer solves. Unless customers know what my team can do for them, they won’t be open to hearing how our product is a solution.
• Tailoring the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Instead, I research their vertical and use the information I find to personalize my pitch immediately.
• Offering stakes. If they don’t solve the problem using our solution, what do they have to lose? I don’t need to state it in such clear terms. However, alluding to the risks at the start of my pitch helps me secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: Try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

I always start a pitch with what I know best — myself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Instead, my personal anecdotes focus on a problem that my offering can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

I stick to yes or no questions and tailor them specifically to the business I’m pitching to. If I’m speaking to a real estate business, I craft questions that articulate a problem specifically experienced by real estate firms. If I’m selling a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that I’m selling yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin my pitch. Instead, I say that “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

• Make it short.
• Make it clear.
• Explain who your customers are.
• Explain the problem they're facing.
• Explain how your product addresses their needs.
• Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience’s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don’t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If I’m pitching a product, I want to ensure that I clearly communicate how it will solve the prospects’ pain points. My listeners should leave with a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you’re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product. Then, try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If I’m pitching a spreadsheet software for accountants with functionality Excel doesn’t have, I could discuss how hard it is to bookkeep without my software's unique features.

5. Explain how your product addresses their needs.

Here’s where you start to bring it all home. You’ve established who you’re selling to. You’ve established why you’re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we’ve been using, I can talk about how accountants who use my software have more time to spend with important clients or the flexibility to spend time with their families. I can show how my product makes customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here’s a framework you can use for building your pitch:

• Problem. Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
• Value statement. Share a very clear, concise statement of value. Be action-oriented and outcome-focused. Avoid using jargon. Share benefits.
• How we do it. Highlight unique differentiators and explain what you do.
• Proof points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
• Customer stories. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
• Engaging question. Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if my product is small or light enough to keep in my pocket, I should always have one on hand to show prospects.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing’s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond.

Sales Pitch Ideas

• Tell a story.
• Include a value proposition.
• Personalize the sales pitch.
• Switch up your pitch.
• Practice your pitch.
• Try not to use metaphors.
• Create a WOW moment.
• Appeal to emotions.
• Back it up with facts.
• Tap into their fear of missing out.
• Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch presentation examples and ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, I can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

Your story doesn’t even need to be an anecdote. This sales pitch presentation example from a template deck I found in Canva demonstrates how to communicate a relevant industry statistic at the beginning of your pitch. In my opinion, data is a great way to tell a story.

What I like: The video immediately presents a common problem that ecommerce vendors and marketers deal with and offers a solution. Beyond that, the use of animated visuals and catchy audio make it engaging to watch. Plus, I can actually see how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

In this sales pitch, Algoplanner — a supply chain SaaS company — uses a strong storytelling method. I like how they first set up a clear problem statement, tapping into prospective customers’ emotions (read: overwhelmed, overworked). Then, they position themselves as the solution.

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Bonus: HubSpot

This isn’t exactly a pitch presentation but instead a podcast episode with CTO Darmesh Shah about how the company has grown over time. However, I included this episode in the list because Shah goes into the anatomy of HubSpot’s early sales pitch.

“What we said was, ‘By the way, everything you’ve done in marketing doesn’t work any more…’ When you’re selling to a VP of marketing, you’re creating an existential crisis in their head when you’re telling them everything they know how to do well is no longer relevant,” Shah says on the episode.

Then, Shah could recommend a change in direction with HubSpot.

Why a Short Sales Pitch is a Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

3 Steps to a Perfect Pitch

This strategic pitching structure is designed to captivate investors, engage customers, and elevate your brand story.

• Craft compelling narratives
• Identify core challenges
• Present impactful resolutions

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5 Sales Pitches That Hook Prospects Every Time (With Examples)

Learn more about the core elements of a good sales pitch and review sales pitch examples that work.

Richard Harris

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Let’s be real: The sales pitch has evolved. It’s no longer just a pitch; it’s a fastball. You have about 30 seconds to hook your audience. In that time, you have to connect, persuade and provide value to a complete stranger — it’s no easy feat.

Your potential customers today are more informed (and skeptical) than they’ve ever been. Our latest State of Sales report shows 81% of sales reps say buyers increasingly conduct research before they reach out. Pitching with information your prospective customers already know shows apathy — and a lack of awareness.

That’s why the work you put in before you hop on a sales call , and the follow-up once you’ve aced it, are so critical to closing the deal. We have some tips to ace the pitch — before, during, and after those critical 30 seconds.

In fact the best sales pitch is not even a pitch at all. It’s merely a conversation.  

What you’ll learn

What is a sales pitch, how to structure a sales pitch, how to write an effective sales pitch, 5 sales pitch examples, 5 tips for delivering a sales pitch, drive pipe faster with a single source of truth.

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A sales pitch is a conversation — delivered in person, over the phone, or through digital channels — designed to convince a potential customer to buy a product or service. It’s a chance to connect with your customer and make a compelling case for why your offering is the right fit for their needs. Make it count by being knowledgeable, personable, and genuinely focused on how your company’s product or service can positively impact their business. And do it in less than two minutes. Above all, a sales pitch is about reducing the unknowns that a prospect or customer has in relation to your products and services based on their specific pains. When done right, a sales pitch uncovers the specific use cases a prospect or customer has and then aligns with your offerings to solve these use cases.

( Back to top )

A successful sales pitch begins long before you deliver it. Undoubtedly, it’s about doing your homework and understanding the potential client’s business context. Here’s how to structure your pitch to flow seamlessly from opening to close, addressing the buyer’s needs at every step.

Start with a personalized opening

First, show your prospect that you know them. Open the pitch with something specific to your prospect, which shows you’ve done your homework. This could be a reference to a recent company achievement or a challenge they might be facing. Without a doubt, this personalized touch sets the tone for a focused and engaging conversation.

Address the prospect’s needs

Before addressing the prospect’s needs, it’s important to ask questions about their specific pains. The goal here is to have your prospect hear themselves talk about their pains as opposed to you telling them their pains. Whenever possible, always ask more questions that drill down to their core pains which have an actual use case story and a negative economic impact to those use cases they face on a regular basis. Then, use this as the basis for your presentation, making sure every point you make relates to their goals.

Present data-driven solutions

This actually includes two motions. First include evidence and data that reinforce the value of your solution. Statistics, case studies, or user testimonials will make your pitch more credible and prove that you understand their needs. Next, you want to ask questions that get your prospects and customers to confirm these solutions are actually better than the way they are currently handling the challenge. How much better is your solution to their current way, and making sure this is a priority pain they want resolved. Again, when you ask these questions, they are actually pitching themselves, you are not pitching them at all. 

Conclude with clear next steps

As you wrap up, make it clear what comes next. Include a call to action that outlines the next steps for engagement. This could be a request to schedule another meeting, a product demo, or a free trial period. Most important, sure your prospect knows exactly how to proceed. In some cases, you may want to start asking what the next steps in their decision making process look like? Who are the skeptics on the buying committee? 

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Crafting an effective sales pitch is like building a bridge between what you offer and what your client needs. Here’s how to span that gap step by step, making sure every part of your pitch pulls its weight:

1. Research your pitch

Salesforce’s State of Sales report shows that 87% of businesses expect sales reps to act as trusted advisors — and more than two-thirds don’t bring in sales until prospects are ready to make a purchase. To wow these prospects, you have to come prepared with a presentation tailored to their specific situation. Build the best case for your company by researching your prospect before your call. Dig into their LinkedIn page to understand their business and the challenges they face. Read articles on issues and trends in their industry and pull up relevant case studies. If you were them, what sort of messaging or product benefits would get you to stop and consider your offer? Next, figure out who you’ll be selling to. Are you pitching the chief marketing officer, service vice president, chief operating officer, or the head of legal? Knowing the role of your buyer (or buyers, more likely) will help shape how you personalize your pitch. Understanding the common pain points of your buyer’s role is a great place to start.

2. Personalize your pitch

Once you have a sense of your prospect’s needs, it’s time to tailor the pitch. First, get your team together and create different drafts based on what your prospect is up against. Use your hive-mind to brainstorm different pitches, then poke holes in them and patch those holes until they’re perfect. Then, choose a few pitches that feel most suited to your client and be ready to use them. But don’t get too attached to the script at this point. Start the call with a question about your client’s needs. Then use your research to ask them about a common issue in their industry and ask whether they’ve faced similar problems. If they say yes, use the pitch that matches their concerns most closely. If the answer is no, ask what particular issues they are struggling with and adapt your pitch from there. Finally, remember to give them information that actually benefits them. Offer advice they can’t find online or on their own, helping to secure your position as an advisor as well as a sales rep.

3. Craft a compelling narrative

Here’s where you bring the human element. Weave a story that connects your offering to your client’s needs. Don’t just talk about features; tell the customer how your product will lead to better business outcomes. To start, ask the client open-ended questions about the issues they’re facing in their business. If you have a client who wants to level up on their customer relationship management (CRM) software , ask them what hasn’t been working well with their current system.\ Once you know their problems and goals, help them imagine how your product will get them there. If the client tells you that their current CRM doesn’t give them the right prospecting data, talk to them about how your AI-powered CRM can help them find potential customers with ease, leading to relationships that really count. Instead of moving straight to closing the deal, ask them to imagine that future with you — envisioning how things would be different with your product in hand. Then talk logistics. When you recognize their challenges and frame your product as a solution, it proves that you’re not just trying to sell them something. Remember, you’re offering a way to make their lives easier. Make it tangible by citing examples or brief case studies, if possible.

4. Offer insights tailored to pain points

As humans there are three things we all like: to be seen, heard, and understood. When you understand this in relation to your customers’ pains and needs, you are no longer “pitching” them.  These days, customers come prepared. They’ve done their research and know what they want — or think they want. The latest State of Sales report shows that 86% of business buyers are more likely to buy when their goals are understood. Consequently, sales reps need to come even more prepared than ever before. We need to know their pains, their industry, and even what drives them on a personal level. As a result, your sales pitch has to be more than just a rundown of the facts. To put it another way, you need to provide insights they can’t find anywhere else, and show that you’re a trusted advisor. To do this, offer something that’s not so easy to find, such as a compelling case study or a customer testimonial that speaks directly to their goals.

5. Use data to strengthen your case

I’ve always said that data speaks louder than words. Incorporate concrete data points that illustrate the value you’re offering, whether it’s improved efficiency, cost savings, or revenue growth. Make sure these figures are front and center in your pitch. For example, let’s say you offer accounting software to small businesses. Share data on how your product has helped people like them speed up payroll so they can spend more time on the business. You want the client to be able to see the possibilities, and that’s where data can be a powerful tool.

6. Hone your elevator pitch

Too often, pitches fail because they’re unfocused, long-winded, vague and talk about what you do. People don’t care about that. They just want their problems solved. To improve your overall pitch process, focus on crafting an elevator pitch — a concise story that tells your prospect how your product can solve their problems. The best elevator pitch is no more than two sentences and shows how you can help solve their pain points. If it takes more than 15 seconds to deliver your elevator pitch, it’s too long and they’ll stop paying attention. So you need to make every word count.

7. Practice active listening

If you’re nailing a sales pitch, you should be listening. For this reason, you need to ask more open-ended questions to encourage a conversation. If you are doing all the talking then you aren’t doing your job. In fact, sellers say active listening is one of their top tactics to build good relationships with prospects, according to Salesforce’s State of Sales research . Find moments to ask them what they think of what they’ve heard so far. Then, respond with thoughtful follow-up questions. Buyers don’t want a high-pressure sales presentation; they want to feel heard and guided. Consequently, active listening can help you forge a relationship that leads to long-term loyalty.

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I’ve laid out the best principles for writing a sales pitch. But what kinds of pitches actually lead to eyeballs, clicks, and deals? To that end, here’s a rundown of some of the sharpest sales pitch examples I’ve seen that make real waves in the field. Each one succeeds at a different aspect of a sales pitch, but all stand out for how genuinely they connect with the prospect.

1. Personalized email to a prospective client

“Hey, [Client’s Name], 

Yup, I’m prospecting you and figured I might as well be honest about it. I am curious how your team is addressing the following issues we’ve heard that are currently a challenge for others in your space? If you’re interested I’m happy to share ____ with you. And no, we do not even have to speak if you don’t want to. 

Can I send it over?

Why this pitch works:

• Honest from the start:  People appreciate honesty. And when you are honest they actually feel compelled to keep reading in many cases. 
• Direct and informed: Be brilliant, be brief, and be gone. This speaks directly to the specific pictures of pain the client may be feeling, making it highly relevant. And it’s very short which aligns with people’s attention spans and the fact they may be reading it on a phone, not a computer. 
• Evidence-based approach: Offers tangible proof through a case study, boosting credibility
• Call to action: The State of Sales Report says customers want sales reps to be trusted advisors. In this scenario we are simply offering advice, we are not asking for anything in return. 

2. Voice message via LinkedIn

“Hi, [Name], I caught your comment on [Topic] over on LinkedIn — spot on. I’ve helped others in your industry navigate these waters. What do you say we chat this week? I’d love to share a strategy that could benefit [Company].”

• Guaranteed delivery – These messages always end up in someone’s messages box on LinkedIn. And the email notification that they do receive does not go to spam in most cases. 
• Personalized communication: Uses a direct, conversational tone appropriate for LinkedIn
• Relevant engagement: Connects their comment to a potential solution, showing attentiveness
• Casual yet clear CTA: Proposes an easy next step, lowering the threshold for engagement

3. Pre-recorded personal video for a conference lead

“Hey, [Name], great to connect at [Conference]. You mentioned [specific problem], and that got me thinking. Let me show you how our solution tackles exactly that. Check out this quick demo I put together for you. Can we jump on a call to talk this through?”

• Builds on existing rapport: References a recent interaction to reinforce the connection
• Focused on solutions: Directly targets the discussed issue with a tailored demo
• Dynamic presentation: Uses video to engage and illustrate the solution vividly

4. Customized follow-up email after a product demo

Hey _____________, 

Great speaking with you today. Please use this email as a summary of our conversation. Would you please respond and let me know if I captured everything correctly?

• Richard to include 
• Richard to make contact again on ______
• Customer to ____
• Customer to ____.

Challenges Feedback Loop

• Discussed ___. which means ____.
• Discussed ___, which means ____.
• Simple and effective : This is purposely built to look like a short email so people will keep scrolling.
• Accountability : “Next Steps” comes first to drive accountability and urgency.
• Reinforces customer pains : Drives urgency by reminding the customer (and sales person) of the specific pains they are experiencing

5. Custom solution pitch

“Hi, [Name], I’ve been following your innovative approach in transforming [industry], and I’m impressed by your vision. Our tools are designed to propel companies like yours forward, particularly with your recent expansion into [new area or focus]. How about we schedule a quick demo? I’d love to show you how our solutions can directly boost your projects and simplify your processes.”

• Tailored to the client’s vision: Clearly shows you’ve researched and understand their impact and direction.
• Highlights specific alignment: Connects your product’s strengths to their current strategic movements.
• Concrete next step: Offers a demo that promises to demonstrate practical benefits, encouraging immediate action.

Now that you’ve got your prospect’s attention, you have to keep it. In sales, delivery is just as important as due diligence. Here are some suggestions for elevating your sales pitch and convincing your prospect to close the deal.

1. Figure out the skeptics

As much as people want to get to decision-makers as fast as possible, it just doesn’t always happen. Because buying decisions are made by committee, you aren’t talking to a decision-maker without getting through the skeptics first. Simply say the following, “Hey [Customer], I know when we get off this call you are going to take this back to your team. I am curious, who on the team is typically the most skeptical, and what are they generally skeptical about?”  Wait for the answer and say, “Oh, ok, would it help if I sent you ___ to address that? I’d hate for you to become a ping-pong ball with back and forth.” (Hint: Sometimes the skeptic is the decision-maker. The buyer simply doesn’t know how to avoid answering this question.)

2. Keep it sharp

Avoid using buzzwords and unnecessary information. Make sure to use language your audience understands. Above all, remind them of the economic impact they gave you when you asked them questions during discovery. 

3. Tackle objections head-on

We should never be shocked by most objections. Be sure to marinate in objections, not handle them. When an objection comes up, ask them their concerns around the objection. Then you can guide them back to the path that leads to a “yes.” This shows confidence and reassures them that you’ve thought everything through.

4. Define the next step

Defining specific next steps creates accountability and urgency in a professional manner. Don’t leave the conversation open-ended. Suggest a specific step, such as a follow-up call, a product demo, or a trial period. Make it easy for them to proceed by summarizing the key points and reinforcing your value proposition. This makes it easier for them to agree. It also shows your commitment to moving forward together and emphasizes that you’re a partner invested in their success.

Review and refine

Every pitch gives you data. By all means, use it. After each presentation, take a step back and think about what worked and what didn’t. Then, adjust and refine your approach based on feedback and results. Honing your pitch helps you meet your customers’ needs and sharpens your overall sales strategy.

The perfect sales pitch does exist

With these tips, you’re ready to create deeply engaging and relationship-oriented sales conversations that puts the needs of your customers first. By coming prepared with industry research, thinking about pain points, and learning to listen actively, you are well on your way to crafting the perfect pitch.

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Richard has more than 20 years of SaaS experience and teaches revenue teams how to earn the right to ask questions, which questions to ask, and when to do it. Richard’s clients include Zoom, Salesforce, Google Cloud, PagerDuty, DoorDash, Salesloft, and Gainsight. He’s also the co-founder of Surf ... Read More & Sales. Learn more at theharrisconsultinggroup.com.

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The Perfect Sales Pitch: Examples and Best Practices

Table of Contents

Key Takeaways

• Every successful sales pitch has six main components – apply them and close more deals
• 73% of sales reps don’t quite grasp their client’s business needs. You need to craft your sales pitch in a way that resonates with buyers
• Consider using different pitch methods to engage your buyers where they are

Buyer’s today do their research. A recent study shows that 96% of prospects research companies and products before engaging with a sales rep. What does this mean for your sales pitch? It’s not enough to regurgitate key points from your website or speak to widely available data.

As a seller, you need to position your offering in a way that truly resonates with the buyer’s pain points. To do that, you need to understand their business, their needs, your competition, and a myriad of other factors. But it’s easier said than done. Forrester highlights a striking gap: 73% of sales reps don’t quite grasp their client’s business needs, and only 27% of buyers believe that sales reps have adequate knowledge of their business.

With so much of the buyer’s journey happening digitally, sellers are in a unique position to make their pitch as meaningful as possible , reducing purchasing regret and increasing customer retention.

Delivering a compelling sales pitch is both an art and a science. In this blog you’ll discover the most important components of an effective sales pitch, best practices, as well as sales pitch examples for different scenarios.

What Is a Sales Pitch?

A sales pitch is a quick, punchy presentation to showcase your product or service’s value, often done in under two minutes. You might pitch over a call, in a cold email, during a meeting, at networking events, or even in an elevator. Hence the term, elevator pitch .

Main Components of a Sales Pitch

What should you say in a sales pitch? A lot of this depends on the audience and your research. Regardless of channel and exact words, every successful sales pitch has six main components.

• Curious about boosting your revenue?
• Did you know that 60% of CEOs feel…?
• I noticed you’re also into [shared interest]—small world!
• Here’s the scoop—no time wasted.
• Great seeing you at [event]!
• Problem: Identify and articulate the key challenges your prospect is facing. Make it relatable. For example, “Are your sales enablement processes inconsistent?”
• Value proposition : Clarify the unique benefits of your product or service. Say something like, “Our solution gets new employees onboarded in half the time, boosting your team’s productivity.”
• Solutions: Detail how your product solves the identified problems. “Imagine this—our solution integrates into your existing system, making your workflow a breeze.”
• Social proof: Back up your claims with evidence. David Hoffeld , in The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal , explains that using social proof assures prospects that buying your product is safe. For example, consider mentioning something like: “I have a client in your industry that has revolutionized its sales training and onboarding processes. How about I send you their case study?”
• “Would you be interested in exploring ways to boost your revenue together?”
• “How about a quick chat to dive deeper into this?”
• “I’d love to connect and discuss this further. What does your schedule look like next week?”
• “Got a minute to explore some exciting opportunities?”
• “Could we grab a quick call next Tuesday to talk about this?”

How to Craft the Best Sales Pitch?

Create a great sales pitch with solid research, focusing on the customer, weave in storytelling, and add value. This will make all the difference in your sales process . With proper preparation, your sales pitch will hit the mark, truly resonate, and set you apart from the competition.

Here’s how to build a compelling pitch that speaks to your prospects:

1. Do Your Homework and Research

Many buyers feel that salespeople don’t understand their needs. Take the time to research their company, and check LinkedIn or other social media platforms for common interests and current challenges. You must find the problems and then solve them. Dig into how they make purchase decisions, who is involved, the obstacles they face, and your role in the entire process.

2. Frame It Around the Customer’s Needs

Center your pitch around what matters most to the customer and demonstrate how your solution addresses these needs. Make it all about them rather than your product.

Consider using a solution selling or consultative selling approach, which focuses on building customer relationships and providing value.

3. Tell a Story

“ Stories are remembered up to 22 times more than facts alone ,” Stanford professor Jennifer Aaker said. Use storytelling to capture attention early and make your pitch memorable. Start with a compelling hook, weave in a narrative highlighting the problem and solution, and use visual aids to enhance your story.

4. Personalize Your Sales Pitch

Don’t use a generic sales pitch because 71% of consumers expect companies to deliver personalized interactions , while 76% get frustrated when this doesn’t happen. While most reps use CRM or automation tools or work off a base pitch template, that template should change based on how you are delivering your pitch and who it’s going to, whether it’s a CMO, VP, or head of legal. This will show that you care and have done your homework.

5. Connect Your Pitch to Stats and Data

We did say that buyers like stories but try to weave credibility in using supporting data, stats, customer stories, and testimonials. Use these stats to back up how your company is an expert in an area that provides value. This is a great way to gain credibility and build trust.

6. Switch Up Your Sales Pitch

Keep your pitch dynamic using different styles, such as beginning with a question, using one word, or catchy subject lines. This variation helps maintain the prospect’s interest and can make your message more engaging. You might find one style that works best after testing them out.

7. Appeal to Emotions

Understand your prospects’ motivations and concerns. Craft your pitch to resonate with what you find by using buyer psychology and appeal to buyer personas using psychological triggers like social proof, authority, scarcity, and reciprocity.

8. Keep Pitch Length in Mind

Adapt the length of your pitch to fit the communication method, whether it’s a quick email, a cold call, or a more extended sales presentation. Sales email pitches should be concise, typically under 200 words, while calls should only be a few minutes of engaging dialogue—as short as an elevator ride—to maintain attention without overwhelming prospective clients.

A study by Constant Contact found that emails with around 20 lines of text and three or fewer images achieve the highest click-through rates. Similarly, TED Talks limit presentations to 18 minutes to keep audiences engaged. You can convey your message without compromising time and interest by tailoring your pitch length to the channel and audience.

9. Practice Your Delivery

Regular practice is key to a smooth, confident delivery. Incorporate pitch practice into onboarding and ongoing training to help sales teams refine their approach and stay sharp.

It’s important to organize regular pitch practice sessions where reps can present to their peers or supervisors acting as potential buyers. Try using different scenarios and customer personas to make the experience more realistic. Record these sessions for later analysis and provide structured feedback on language use, persuasion techniques, and handling objections.

10. Anticipate Questions and Objections

Be ready to handle need, urgency, trust, and money objections. In complex sales, this requires building a case to overcome the objections rather than quickly plowing through them without listening and understanding. When it comes to competitive questions or objections, have battle cards or SWOT analyses available as quick reference points.

11. Follow-Up

Keep the momentum going after your pitch. Contact your prospect to address any questions, provide additional information based on new learnings, and reinforce value. Timing is key. Don’t rush it, and don’t wait too long, either.

Digital sales rooms can play a key role in your follow-up strategy. These refer to highly personalized virtual spaces tailored to each prospect. It packages all relevant content—from your sales deck and product pitch to case studies and whitepapers. Prospects can explore the provided content at their own pace, revisit important information, and even share it with other decision-makers within their organization. This makes the sales process more efficient, leading to quicker decision-making.

The Modern Sales Pitch: 5 Best Practices to Engage the Modern Buyer

Sales Pitch Examples That Capture Customer Attention

What does blending all these components into one sales pitch look like? Sales pitches come in various flavors, such as phone calls, emails, follow-up outreach, or full-blown presentations. Regardless of the format, the goal remains: grab your prospect’s attention and guide them through the sales funnel. Here are some sales pitch templates you can use:

Phone Sales Pitch

A phone sales pitch is a quick and direct approach to engage prospects via phone. The goal is to capture interest with a hook, focus on the prospect’s needs, and schedule a follow-up meeting or call. For example, “Hi [Prospect’s Name], this is [Your Name] from [Your Company]. I noticed that [Prospect’s Company] is focusing on [specific area], and we’ve helped companies like yours achieve [specific benefit]. Can we schedule a call next week to discuss how we can help you achieve similar results?”

Email Sales Pitch

Did you know that 80% of buyers prefer email communications ? Use that to your advantage by crafting a great email pitch . Focus on developing a catchy subject, personalizing the opening line, highlighting differentiators, and finishing with a CTA. Below is an example that might get them to respond or set up a meeting.

Elevator Pitch

An elevator pitch is a concise summary of your business or product, typically delivered in 30-60 seconds, like an elevator ride. During the pitch, you want to quickly convey the value of your offering to spark interest and create a strong first impression. For example, you might say, “Did you know 75% of businesses struggle with unorganized workflow, wasting a lot of time and resources? Our product eliminates this chaos. It simplifies workflow management, enhances productivity, and reduces overhead costs. Unlike other solutions, ours boosts efficiency by 40%, proven by our customer success stories.”

Sales Presentation Pitch

A sales presentation pitch, which also includes your sales deck, shows the value you bring to the customer. It should answer “why buy,” “why buy from us,” and “why buy now.” Tailor your pitch deck to meet your audience’s needs and avoid sharing unnecessary details to fill time.

• Introduction (1-2 minutes): Greet and introduce yourself and your company and share a compelling fact or statistic.
• Problem statement (2-3 minutes): Using data or anecdotes, define the main challenges your prospect faces.
• Solution overview (3-4 minutes): Present your product/service as the solution, highlighting unique selling points.
• Unique selling proposition (3-4 minutes): Detail key features and benefits, and explain what differentiates you from competitors.
• Case studies and social proof (2-3 minutes): Share success stories from similar clients.
• Demonstration (optional) (3-4 minutes): Provide a brief demo if applicable.
• Q&A session (2-3 minutes): Address questions and objections.
• Call to action (1-2 minutes): State the next steps clearly and provide contact information.
• Conclusion (1 minute): Recap key points and thank the prospect for their time.

Website Sales Pitch

This type of sales pitch involves content on your website designed to attract and convert visitors using a form to request a demo, call, or purchase the product. Use unique and valuable sales collaterals and calls to action. Include a variety of content that aligns with all sales funnel stages, including whitepapers, testimonials and case studies, and product documentation.

Follow-Up Pitch

Use a follow-up pitch after your initial interaction to maintain interest and move the prospect closer to a decision. You will remind the prospect of your offer and encourage them to engage further. Reference an anecdote from the previous interaction to show continuity and personal attention.

For example, “Hi [Prospect’s Name], I hope you’re having a great week. I ran across this case study from [Client], who achieved [result] using our solution. Do you have time this week to discuss the next steps? Best, [Your Name]”

Crafting Better Sales Pitches With Highspot

Sales pitches don’t need to feel uncomfortable. Armed with these creative sales pitch ideas and techniques, you can design a pitch that resonates perfectly with your target audience. This ensures your approach is flawless, captivating your buyers and consistently moving them to the next stage of the sales process.

Highspot’s AI-powered buyer engagement software helps sales reps confidently create sales pitches that build meaningful relationships with potential customers. By understanding the key components of a good sales pitch, reps can effortlessly hook prospects and close deals faster.

Request a Highspot demo today.

We deliver the only unified enablement platform that drives GTM productivity. By combining guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics, our platform empowers your GTM teams to break down silos and drive predictable growth.

We are focused on realizing the full potential of AI for GTM teams in our purpose-built platform. Highspot delivers a unified experience and analytics, ensuring unmatched AI accuracy and relevance to improve productivity across your entire GTM team. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance, and increases sales and marketing return on investment.

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The Perfect Sales Pitch: Examples & Best Practices

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Table of Contents

What Is a Sales Pitch?

Components of an effective sales pitch, let's explore each of these components in more detail, strong opening hook, pain point identification, tailored value proposition, case studies or social proof, memorable close with call-to-action, how to make a perfect sales pitch with ai voice assistant, here's how you can use a voice assistant to craft and deliver the perfect sales pitch:, sales pitch examples, elevator pitch, email pitch, phone pitch, in-person pitch, best practices for crafting the perfect sales pitch, 1. know your audience, 2. keep it concise, 3. focus on benefits, not features, 4. use storytelling, 5. leverage data and statistics, 6. practice active listening, 7. anticipate and address objections, 8. end with a clear call-to-action, 9. follow up promptly, 10. continuously refine your approach.

• A strong opening hook
• Clear identification of the prospect's pain points
• A tailored value proposition
• Relevant case studies or social proof
• A memorable close with a clear call-to-action

• Research and Preparation: Use your voice assistant to dictate notes about your prospect as you conduct research. Say something like, "Voicenotes, add note: Prospect Company X recently expanded into European market, potential pain point around localization."
• Outline Your Pitch: Structure your sales pitch by speaking it out loud to your voice assistant. For example, "Voicenotes, create new sales pitch outline for Company X. Section 1: Opening hook about European expansion challenges."
• Practice and Refine: Use your voice assistant to record yourself delivering the pitch. Play it back to identify areas for improvement in content, tone, and pacing.
• Customize on the Fly: Before a sales call, quickly add prospect-specific details to your pitch by voice. "Voicenotes, update Company X pitch: Include mention of their recent acquisition in Germany."
• Capture Follow-up Actions: After delivering your pitch, use your voice assistant to record action items. "Voicenotes, add task: Send Company X case study on successful European market entry."
• Analyze Pitch Performance: Use your voice assistant to record notes immediately after each pitch. "Voicenotes, add pitch feedback: Prospect responded well to ROI data, need more industry-specific examples next time."

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How to perfect your sales pitches & increase sales in 2024, plus 11 sales pitch examples

Sales is one of the toughest roles in any company. Salespeople get rejected from prospects at a notoriously high rate, and if you’re managing SDRs who are responsible for making cold calls and cold emails, the job is even tougher.

But there are ways to succeed. According to LinkedIn , top-performing salespeople do more research—82% of top performers say they “always” perform research before reaching out to prospects (compared to just 49% for other sellers). 

And when it comes to sales pitches, this becomes especially important. Not only do reps typically only get one shot at a pitch, it’s also the company’s only shot—if the prospect says, “No, thanks,” the company can’t just send another sales rep along to make another sales pitch in a week. 

For a sales rep who’s pitching to a high-value prospect with a significant potential CLV (customer lifetime value) potential, making sure that sales pitch is as close to perfect as possible is crucial. That’s why it helps to learn from good (and not so good) sales pitch examples.

In this guide, we’re going to check out 11 of those examples (plus a few extras), and explore how to create a sales pitch that will leave prospects wanting to learn more instead of wanting to run away. We’re going to cover:

• What a sales pitch is
• 5 components of a successful sales pitch
• 11 sales pitch examples
• 6 tips to improve your pitches

🚀  Start closing more deals with this  free outbound sales playbook .

What is a sales pitch?

A sales pitch is an attempt to persuade a prospective customer to buy a product or service. How does a sales pitch work? Generally, a good sales pitch identifies a problem or challenge the prospect has, acknowledges the issue, offers a solution through the product it’s selling, and supports it with proof. The pitch should make the value clear to the prospect.

Sales pitch vs sales presentation

While a sales pitch is tightly focused on persuading the prospect to take a certain action, sales presentations tend to be longer, more general messages that inform, educate (or even entertain) the prospect. 

Presentations often include a “sales deck”, which is a visual element such as a slideshow in PowerPoint or Google Slides. This can also be used as a type of sales pitch.

What are the components a good sales pitch?

Sales pitches can take on various forms and use different approaches. But when you break them down, they almost always have these five key elements, and it’s important to get each one right so that your overall pitch succeeds.  (It also helps to have good sales apps or cold-calling software and a Bluetooth headset if you’re going to be spending hours on calls.)

So, how to make a good sales pitch? Keep it short and clear, with a quick but friendly introduction, empathy with the prospect, a strong value proposition, supporting facts and social proof, and a strong close. By combining these elements, you can persuade the prospect that your product or service has the answer to their problems.

1. The open

The open is the introduction or opening line. It’s as simple as saying “Hello,” introducing yourself, and asking the prospect how they are. It’s also your first opportunity to start building rapport. If you start your sales pitch in the right way, you’ll capture the prospect’s attention.

Thank you for your interest in RingCentral.

2. Identification of the problem, pain point, and/or goal

By asking a few different probing questions about their work, you’ll start getting a better understanding of what the prospect’s challenges and goals are. 

AI tools can be a huge help here. Some sales communications platforms with built-in AI can not only transcribe your sales calls, but also summarize important points, update your CRM’s notes  automatically, and tell you what topics or questions prospects are bringing up most frequently. For example, RingSense TM for Sales does exactly this:

3. Demonstration of value

Once you’ve established rapport and begun to understand the scope of the potential customer’s needs, you can begin to address each one using your product as the solution. You should be able to speak to one or more of their pain points with how your product can solve the problem.

Include a value statement, which is a clear and concise description of the value your product brings. This has to be outcome-focused, explaining the benefits rather than the features. Point out any unique differentiators that help your product stand out from its competitors.

4. Supporting facts

If you want to build trust, you should be prepared to support your pitch with facts and figures. Consider using social proof, like positive results that show how you beat customer expectations or prove that your other customers got something out of using your product or service.

For example:

• “Our customers save an average of 37% a year on their annual maintenance bills.”
• “Similarly sized businesses have seen a full return on their investment in only three months.”

5. The close

By now, you should’ve clearly shown your prospect the value of your product and how it’s going to make their job or life easier. The close is essentially the point where they say, “Yes,” and the transaction occurs. Be clear about the action you want them to take.

How to write a sales pitch to achieve optimal results

Now, let’s look at how to write an effective sales pitch.  We’ve compiled a quick and easy guide to show you how to make a sales pitch that will refine your selling technique.

1. Have the right tools for the job

A phone system can’t pitch for you. But it can make pitching easier. Even better would be an AI-powered contact center platform that includes automation and integrates with your customer relationship management (CRM) tool. For example, this is what RingCentral’s looks like:

This will let you make sales calls from your computer, log scripts, see your past conversations with all your accounts, and keep track of conversations you’re having with both prospects and customers. Bottom line: you need some kind of communications tool.

Shameless plug: RingCentral has a whole range of integrations with different CRMs including Agile CRM and Salesforce:

🕹️ Get a hands-on look at how top-performing sales teams are using RingCentral by booking a product tour:

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2. Use data to support your claims

Any salesperson can make a big, impressive claim. But the most persuasive salespeople are the ones who can back their claims up with real numbers and customer stories. One of the benefits of a sales pitch is that it gives you a golden opportunity to do this.

Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal. As well as customer success statistics, share industry recognition and awards. This will all help prospects to see you as a company that walks the talk.

3. Do your research

Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first. 

Use LinkedIn to learn more about your prospect. Know their company. Understand what they do. Look at the kind of content they’re posting. It can provide you with enough information to start a conversation worth having.

4. Plan your pitch

Once you’ve got a list of people you’re going to reach out to and you’ve done the research, it’s time for sales call planning . You’re going to be delivering a similar pitch to each one, but you’ll need to keep it flexible to adapt to their individual needs.

It’s important to plan what you’re going to say—this doesn’t mean literally reading out a script as you’ll sound like a robot, but you should have a template in front of you to act as a guide and make sure you’re never lost for words.

5. Use a conversation starter

How to start a sales pitch? Jumping right into a pitch probably won’t get you very far. Be friendly and build rapport with your prospect first to move from a “hello” efficiently into your pitch—without sounding too sales-y or coming on too strong.

6. Practice

You have to know your pitch to nail it. So put aside some time to really practice it. Try it out on coworkers. Run through it at home with your spouse. Sit in front of a mirror and pitch to yourself. Have a rebuttal for every objection. Knowing your product and your pitch inside and out is the key to being able to sell with confidence.

7. Talk about benefits, not features

This is the first rule in the book for improving your sales pitch. Your product may have the best features in the world. But they don’t amount to much if they don’t solve your prospect’s problem. Focus on how the benefits of those features address prospects’ problems or pain points—and how they can help them reach their goals.

How to pitch a product

You might be wondering how a product pitch is any different to a sales pitch. Well, pitching a product means you’re 100% focused on a single product or service, whereas a sales pitch can have a broader scope in some scenarios. This will depend on the type of company you represent and the prospects you’re talking to.

For example, let’s say you work for RingCentral, which offers a wide range of products. If you’re contacting the prospect for the first time, you might want to keep things a little more general until you figure out whether they’re in the market for unified communications, a contact center solution, or standalone video conferencing.

But if you’re specifically targeting them with one of those products, you can use a more focused product pitch. You can go in-depth on the details, telling the prospect how these particular features would benefit them.

11 Sales pitch examples

There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch at the right time and for the right customer. Below are 11 different ways to pitch, including a sales pitch example for each, why it works, and, for some examples, tips on when you shouldn’t use them. 

Once you see exactly what good sales pitch examples involve, you’ll know exactly what to aim for to have the best chance at success.

1. The phone pitch

Believe it or not, the phone call is still the most popular and effective selling channel and with good reason: it’s fast, easy, happens in real time—and is much harder for your prospect to ignore. 

One of the best sales pitch examples is when billionaire Mark Cuban purchased the Dallas Mavericks in the early 2000s. He bought the team at a discount because, frankly, they stank. They were rated the worst professional sports franchise of the ‘90s. Naturally, this led to low ticket sales. 

So Mark got on the phone and started calling past season-ticket holders. And guess what? It worked. 

Watch Mark Cuban tell the story about his best phone sales pitch in his own words.

Why did it work?  

• He was friendly and built rapport with his prospects.
• He demonstrated value. (A game is less expensive than a meal at McDonald’s. Wowza.)
• He understood that he wasn’t selling a bad team—he was selling a memorable experience.

If you’re on a call with a prospect and hoping to have the same level of success as Mark Cuban, you may feel your pitch could benefit from showing the prospect some visuals  on your screen. How could you do that?

It’s pretty straightforward. There are tools (like RingCentral) that let you flip between a phone call and video call so that you can do screen sharing if that’s where the conversation takes you:

Image Source

2. The email pitch

Done well, a good email sales pitch is probably the best tactic a rep has at their disposal. In fact, C-level executives are 23% more likely to answer cold B2B emails than employees outside the C-suite.

But to be successful at email sales pitches, your sales email subject lines have to be click-worthy. 

Emails are a great way to introduce yourself and your company while demonstrating the value in what you’re selling. But it’s also easy to do poorly. For example, here is the wrong way to pitch via email:

Why this doesn’t work

• The email starts with a hyper-specific question that feels like it’s providing a solution to a problem no one has.
• The value proposition is poorly expressed. What is an optimized content-distribution channel? What are end-user experiences?
• The mention of other customers feels more like name-dropping than a good use of social proof. (There’s a better way to do this—see example below.)
• There’s no clear value demonstrated, so it’s very unlikely that Chloe will respond.

Here’s a better example from the same person at the same fictional company:

Why this works:

• The pitch starts with a shared experience. In this case, a conference—but it can be any commonality. 
• Value is demonstrated clearly and immediately. There’s no ambiguity about what they’re selling and how it helps. 
• Social proof is added tactfully. 
• Benefits are supported by data. 
• The salesperson doesn’t come on too strong.

3. The voicemail pitch

If you work in sales, you’re going to hit a lot of voicemail inboxes. And that’s okay, because successful deals often start with up to eight attempts to actually speak with your prospect .

So while hitting an inbox can feel like a miss, don’t be discouraged. It’s actually an opportunity to make a great first  impression and plant a seed before your next attempt. 

Hi [Prospect’s name],

This is [your name] calling from XYZ company. Sorry I missed you. 

I was hoping to speak to you about [reason you’re calling]. We’ve helped other companies [insert benefit], and I think we may be able to help you get similar results.

You can reach me at [insert phone number] if you’d like to learn more. But I’ll follow up soon.

Why this works:  

• It’s personalized and friendly.
• It doesn’t beat around the bush—the value prop is upfront and center.
• It supports the value prop with previous results.
• It’s short, which is important because otherwise there’s a very good chance the prospect won’t listen to the whole thing. 
• It promises to follow up, which will not only make them expect to be contacted again but it will also mean that they’re more receptive to that.

And if you say you’re going to follow up within a certain time frame, do it!

The vast majority of deals don’t close in one go, and you have to be both persistent and organized in how you plan your follow-ups. If you know you have a lot of prospects to follow up with, create tasks for yourself (and your team).

For example, RingCentral’s desktop and mobile app allows you to not only create team chats for different projects or departments but you can also assign tasks with due dates, relevant files, and even color-coding for easy organization:

4. The deck pitch

If you’re invited to make a pitch, congratulations. It means you’ve got a foot in the door, you’re in front of a receptive audience, and half the work is already done. (Although there’s a good chance you did that work. So good job there, too.)

Of all the sales pitches examples, for this type, it’s crucial that you get your face-to-face communication spot on. And we’re not just talking about being able to rattle off the sales pitch script that you learned by heart. Your body language plays a big part in it too. 

A pitch deck is basically a sales pitch in a presentation format—PowerPoint, Google Slides, or whichever presentation platform you use. This type of pitch makes it easy to tell a story and highlight key points using visual aids that can be very persuasive.

For example, check out this successful pitch deck from restaurant technology startup Lunchbox, which it used to raise $50M from investors. (Fundraising is a type of sales too!)

Why it works:

• It clearly explains how the solution resolves a pain point.
• It includes a real-world example of a customer helped by the solution.
• It uses data to back up its claims.
• The presentation design is clear, simple, and vibrant.

5. The elevator pitch

This type of pitch gets its name from the idea that you should be able to say it in the span of an elevator ride. A good elevator pitch explains what your product does in an extremely concise and effective way.

Take this often-cited example from G2 Crowd .

Why it works:  

• Instead of repeating the product’s value proposition verbatim, the rep explains what the product does and why it’s useful in words that everyone can understand. 
• It’s 21 seconds long—about half an elevator ride in New York City.

6. The follow-up pitch

It’s hard to close a customer on first contact. (Remember, it takes up to eight tries just to get a meeting.) So, focus on getting a shot at a second or third meeting where you’ll have a better understanding of each other and a better chance at closing the deal. 

The key to a good follow-up pitch is to make it timely and relevant without being a bother. A good way to do this is to mention a past point of contact or conversation (if you’ve had one).

“Hi [their name,] 

It’s [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I’ve given it some thought, and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].”  

From there, you can move the conversation forward. Or in the case of an email or voicemail, mention that you’ll follow up again and suggest a time to chat. 

• The pitch refreshes their memory and provides context for the conversation. 
• It highlights the problem they experienced and how you can solve it. 
• It’s appropriate in any scenario—phone call, email, voicemail, or social message.

7. The social media pitch

Social selling is all the rage, but it’s challenging to grab prospects’ attention amid the daily avalanche of posts and tweets. You can do this by creating your own eye-catching content, but you can also use it as a form of outreach to make connections with individual prospects. 

For example, if someone’s talking about a problem on X/Twitter and it’s a problem your product can solve, then take the opportunity to start a conversation. Or, if you notice a LinkedIn post from someone in your industry, send them a mini-pitch via direct message.

Here’s an example:

• It’s short and to the point.
• It contains a conversation starter that shows the rep has done some research.
• It mentions the product, references a pain point, and includes a stat.

8. Video sales letter

This one is basically a sales pitch in the form of a video. Rather than just using words to explain why your product is awesome, you have the opportunity to engage the prospect with a visual explanation.

Throw in some music, graphics, even animation if you want to—it all helps to make you more memorable.

You might send it directly to a prospect to introduce the company or provide extra information after a call. Or you might post it on your website or social media. Either way, people tend to process visual information faster and retain it for longer.

Here’s a B2B example from Semrush:

• It’s colorful, vibrant, and immediately captures the attention.
• It shows exactly how the product works and how it solves a problem.
• It has a compelling CTA at the end.

9. Website sales pitch

A website sales pitch is a message that you display—yes, you guessed it—on your website (or landing page). You’ll position this content strategically to attract maximum attention when prospects visit on a fact-finding mission.

This type of pitch typically involves storytelling, descriptions of your product or service, and sometimes customer testimonials. The aim is to encourage the visitor to take a specific action, so make sure there’s a CTA at the end.

• It stands out with its unusual monochrome design
• It manages to target two specific customer segments (baristas and non-baristas) but makes the product seem inclusive to both
• It has an informal style to appeal to a young, trendy audience
• It uses graphic elements (such as logos) to add nutritional and sustainability info while keeping the word count low.

10. Two-sentence pitch

Sometimes called the 12-second pitch, this is best used when time is short—for example, when a prospect is super-busy, or you need some compelling copy for a social media post or a landing page.

It’s useful as a conversation-starter with investors, or you could use it as the intro for a longer pitch.

Here’s how it goes:

Sentence #1: Brief but comprehensive summary of what you do

Sentence #2: What makes you different from your competitors.

Check out this business pitch example :

• It totally nails the whole “keep it short and sweet” brief.
• However, it still sums up the key message that a prospect needs to know—i.e. what the product is, what it does, how it benefits them, and why it’s better than the rest.

11. Live sales pitch

There might be times when you need to deliver your sales pitch in person. For instance, if your company has a stand at an industry or networking event, or if you decide to embrace the world of TV shopping channels. Sounds daunting, but it gives you the chance to interact with a live target audience—and to give a demonstration of your product.

These pitches have to be highly engaging and entertaining, like this classic from Shark Tank when Aaron Krause introduced the world to the Scrub Daddy cleaning tool.

• There’s a brief summary, including a unique selling point about the product
• Then it’s straight into the demo, showing the product in action
• The presentation style is slick and entertaining—as Daymond John says, it’s like a live infomercial.

Sales pitch presentation examples

As we mentioned earlier, sales presentations are typically longer than traditional sales pitches and often involve slideshows (deck pitches) or videos. 

However, you can absolutely use a concise presentation as your sales pitch if the situation lends itself to this approach. Let’s take a look at a few examples:

Algoplanner explainer video

This video for Algoplanner’s supply chain SaaS product pairs animated graphics with a narrative-style voiceover, telling potential customers what might happen if their system fails to cope with high volume.

• The look is clean and minimalist, with cute graphics adding a fun touch
• It uses storytelling to guide viewers to a conclusion (i.e., they need good supply chain software)
• It clearly positions Algoplanner as the ideal solution and includes a CTA.

Leadnomics deck pitch

Freelancer Katya Kovalenko designed this presentation for online marketing company Leadnomics, who also include elements of it on their website and use it as a brand template. It’s a classic deck pitch of individual slides providing key information about what the company does for its clients.

• The very simple design and color scheme lets the info stand out and speak for itself
• Stats are presented visually, making them easy to understand at a glance
• It includes social proof, by listing companies that use Leadnomics
• It ends with a clear call to action and contact details.

RingCentral explainer video

Not to toot our own horn, but we’re proud of this one. It’s kind of a cross between a deck pitch and a video sales letter. It uses graphics instead of spoken dialog to guide viewers through the key benefits of the RingCX platform, with a particular focus on the AI tools and how they can help contact center managers and reps to provide better customer experiences.

• It has a clear brand identity and very simple messaging
• It focuses on the benefits rather than the features themselves
• It neatly encapsulates the tool’s USPs in a short time frame.

Sales pitch templates

We’ve already included a couple of templates in the earlier sales pitch examples section, but here are three more for three different scenarios. You can tailor each one to your own situation.

Phone sales pitch

This template could be used for a cold call, once you’ve done a little research onto the prospect:

Hi [prospect name], it’s [your name] from [company]. Hope you’re having a good week so far! Do you have a few moments to chat about [product/service]?

If they say no: Okay, no problem. Would you prefer me to call again at a better time for you, or can I send you an email instead? [arrange a time/get their email address]

If they say yes: Great! I see that you’re in [industry]. We’re currently working with several companies in [industry] and a lot of them have mentioned [challenge/pain point].

[Add relevant statistic/customer success story and ask them about their own challenges]

Well, that’s definitely something we can help with. [Tell them the key benefits of your solution, in relation to their pain points. Answer any questions]

How about I send you our whitepaper with the full product details? [check their email address]. And let’s set up another call for next week, when you’ve had time to read through it. Is [date/time] good for you?

If they agree: Thanks for your time today. Have a great week/weekend!

Social sales pitch

As we mentioned, you can use a direct message (DM) on social media platforms such as X/Twitter if you see that a potential lead has someone posted something relevant. DMs give you more characters to work with than posting a public reply, but you should still keep it short and sweet:

Hi [prospect name],

Hope you don’t mind the DM. I just saw your tweet about [topic], and I have the solution: [product name] can help you with [problem] by [brief explanation of benefits].

If you want to learn more, DM me back to set up a call, or check out our website: [link]

Many thanks, [name]

Social proof email

It’s always a good idea to provide social proof to your prospects, from dropping the names of big companies you’ve worked with to telling stories about existing customers. 

This template could be used as a follow-up after you’ve had an initial interaction with the prospect, and you want to give them some more food for thought:

Thanks for your time earlier today. It was great to talk to you and find out more about your company and your challenges. As promised, I’m attaching some more case studies that show how [product] has helped other customers.

Example 1 Example 2 Example 3

Looking forward to chatting again in our scheduled call next Tuesday – but if you have any questions in the meantime, don’t hesitate to drop me a message.

Kind regards, [name]

What a great sales pitch comes down to…

Most prospects today are seasoned buyers. They know when they’re being pressured into a sale, and even if you do manage to close the deal, starting a business relationship on a sour note won’t be helpful in retaining that customer down the line.

When doing your sales pitch, keep that long-term customer relationship in mind. 

There are various ways that you can pitch a prospect, but the most important thing you can do is demonstrate value. Learn what the prospect is struggling with, empathize with them, understand their pain points, and find a way to help them overcome the problem that stands in their way. 

By doing that, your prospects will see you as a valued and trusted partner rather than a vendor. And that’s going to make it easier for you to pitch—and close more deals.

Originally published Jun 03, 2024, updated Sep 23, 2024

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15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

​​types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer: 

• The product’s/service’s features and benefits
• Unique value proposition/unique selling proposition (USP)
• Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more. 

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market. 

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone. 

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling. 

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo. 

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market. 

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch. 

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly. 

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer. 

Pitching over the phone can also provide a natural segue into initiating an email conversation. 

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch. 

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep. 

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back. 

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time. 

Still, for all of its conveniences, email sales pitching comes with its own set of challenges. 

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages. 

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak. 

Social Media Pitch

Instead, look for ways to use social media that will hold up as timeless. 

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust. 

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine. 

But in technical terms, a presentation sales pitch is one that includes a sales deck. 

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations. 

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage. 

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers . 

Website Sales Pitch

Some sales teams use their company website to help them make their pitch. 

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.). 

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor. 

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options. 

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds. 

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch. 

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges. 

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling. 

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment. 

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does. 

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch. 

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox. 

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc. 

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

• Start with an undeniable truth.
• Make a bold claim that contrasts it. One that should stir up some furrowed brows.
• Why they should agree + Solution.

>> Example:  Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides   from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces. 

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover. 

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

• Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
• Drinking dirty water each year kills more people than intense violence like war.
• The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

• Possibility to be able to go anywhere
• Excitement of what is to come
• The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

• Goes backward and forwards
• Takes us to a place where we ache to go again
• Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Check out 5 more email examples of personal selling  in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Keep the following tips in mind as you practice and perfect your sales pitch. 

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time. 

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions. 

Solid sales pitch research means understanding: 

• The prospect’s pain points , needs, challenges, and preferences
• The appropriate channel for distributing the pitch 
• The decision-makers at the prospect’s company, and how to reach them
• Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be. 

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression. 

Avoid the temptation to launch directly into your pitch content, no matter how limited your time. 

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity. 

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master. 

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic. 

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly. 

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer. 

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process. 

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch. 

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes). 

Although every sales pitch is different, there are a few components that are common to just about everyone. 

Use the following list to help you create a sales pitch template for your team. 

• Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly. 
• Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect. 
• Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations. 
• Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling. 
• Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?). 

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

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How to Create an Effective Sales Pitch (With Examples)

January 15, 2024

Shara Zareen

A sales pitch is an attempt to get the prospect's interest in your offering so they decide to purchase it, resulting in successful sales. In other words, it's the art of presenting a product or service and captivating the audience to buy. While crafting a successful pitch for sales, it should be kept in mind that it is tailored according to your prospect's specific needs and interests.

What is a Sales Pitch?

As mentioned earlier, a sales pitch can be defined as a communication composed to convince a potential customer to engage with the products or services and take specific favorable actions. This sales technique is often called an ‘elevator pitch’ because of its need to be brief. Businesses can adapt this technique to persuade the audience either in person or through various digital channels.

A sales pitch is a sales presentation wherein the salesperson aims to captivate the audience, highlight unique selling points, and address the needs or desires of a customer. They often use scripts as a structured framework for promoting a unified brand image and its products or services. SquadStack has its own guided calling app that assures 100% script compliance. It helps our agents ensure that every call adheres to the guidelines, preventing fraudulent activities.

How to Pitch in Sales?

Before you present the product or service to potential customers, you must understand their needs and tailor your pitch accordingly. You might have to modify your pitch at the very last moment in certain circumstances. Hence, adaptability is essential. Make sure to address their specific challenges and highlight the unique features of your product. You must engage and invite questions from the customers for effective rapport building. Lastly, close your pitch with a clear call to action.

8 Steps to Create an Effective Sales Pitch Script

Sales representatives use sales pitches or written dialogue scripts to guide themselves while interacting with customers. The journey of crafting an effective script can be confusing and overwhelming. It demands a meticulous approach. Let us walk through the guide discussed below that offers valuable insights on crafting a sales pitch and achieving impactful results.

Step 1: Define Your Unique Value Proposition (UVP)

Unique Value Proposition (UVP) is a statement that conveys the distinct benefits and features of the offering to the audience. Identify what sets your products or services apart and clearly express the specific benefits you offer that your competitors don’t. Understand the pain points of your potential customers and ensure that your UVP resonates with their desires or challenges. Regularly reassess your UVP based on market trends.

Step 2: Develop a Hook

Start with a thought-provoking question that emphasizes the pain points or the desires your audience can relate to. You can even narrate a story that highlights the urgency of your offering. Position your product or services as the solution they have been looking for. Make sure that your hook is directly connected to the benefits you provide and create immediate interest.

Step 3: Structure Your Sales Pitch Script

Your sales pitch must have maximum impact. Make your offering relatable and introduce your solution as the ideal remedy. Provide evidence of your offering’s uniqueness through case studies, testimonials, or statistics.

Step 4: Craft a Compelling Story in your Sales Pitch Script

Begin with creating an emotional connection with your audience. Share your journey and portray your product as the hero that resolves issues and improves lives. Give real-world examples and testimonials that highlight positive outcomes. You can even use the PIXAR technique, a method developed by the Pixar Animation Studios that involves storytelling to present your product or service. The idea behind this technique is to pitch in a few but interesting sentences focused on phrases like ‘once upon a time…’ and ‘until finally…’.

Step 5: Include Strong CTA

Incorporate a strong CTA (call-to-action). Mention the next step you want the prospect to take, like scheduling a demo, making a purchase, or signing up for a trial. Use action-oriented language to instill a sense of urgency.

Step 6: Focus on Benefits, Not Just Features

Instead of merely listing specifications, explain how each feature translates into a tangible user advantage. Try to shift the focus of the pitch from the features to benefits by showcasing how your offering directly addresses their needs.

Step 7: Anticipate and Address Objections

It is a vital step in overcoming the barriers to a positive response. When you proactively acknowledge concerns and address objections, you demonstrate understanding and build trust. It shows that you have considered the prospect’s perspective, increasing the likelihood of recognition of your offering.

Step 8: Practice, Practice, Practice

Lastly, practice your pitch as much as possible for a confident presentation. Rehearsing refines your timing, tone, and confidence. It familiarizes you with your pitch and enables adaptability to various scenarios and audiences. It boasts genuine and natural delivery of pitches. At SquadStack, each caller receives targeted training to improve their performance. These trainings are based on insights and feedback from the call quality and performance monitoring of the callers.

Also, check Call Center Script: A Step-by-Step Guide

Types of Sales Pitches [+Template]

Sales pitches come in multiple forms, each customized for different contexts and objectives. Understanding the nuances of each type is the key to mastering the art of effective sales communication and driving desired outcomes. Here are some typical sales pitch examples.

1. Elevator Pitch

The elevator pitch is a concise and compelling summary that summarizes crucial information into a short and memorable message capable of sparking further engagement. This pitch is designed to leave a lasting impression, making it an effective tool for any situation where a quick and impactful introduction is crucial.

Example of an elevator script:

“Hi, I’m [Your Name] from [Your Company’s Name]. We specialize in developing cutting-edge mobile apps. Our team of expert developers ensures top-notch quality, timely delivery, and a user-friendly interface. We recently collaborated with [Name of the Company] and helped them increase their customer engagement by 40%. Imagine having a personalized app that boosts your business efficiency and engages your users. If you want to elevate your brand through innovative mobile solutions, I’d love to discuss how [Your Company’s Name] can make that happen for you.”

2. Email Pitch

An email pitch is a persuasive message sent electronically as a part of the sales strategy. It acts as a digital counterpart to traditional sales pitches that leverage the convenience of email communication to drive positive responses.

3. Cold Call Sales Pitch Example

It is a verbal sales presentation conducted over the phone to prospects who haven’t shown prior interest. Despite its challenges, it serves as a direct method for initiating contact and uncovering opportunities in an unplanned interaction.

Prospect: Hello?

Agent: Good morning [Prospect’s Name], I’m [Rep’s Name] from [Your Company’s Name]. I found your information while we were searching for business consultants in [Area’s Name], and I believe our services can benefit your website conversions.

Do you have a moment to discuss?

Prospect: I’m heading somewhere. How much time will it take, by the way?

Agent: If I could have just 10 mins, I can explain how we can elevate your business.

Prospect: Let’s connect some other time.

Agent: No problem.

4. One-on-One Consultative Pitch

Here, the salesperson engages in a conversation with the prospect, actively listens to their needs, and tailors the pitch accordingly. The one-on-one consultative pitch is a personalized sales approach that involves a collaborative exchange. It focuses on problem-solving and providing products or services based on the client's needs.

5. Social Media Pitch

These are visually engaging messages crafted for social media platforms. Social media pitches often incorporate multimedia elements to drive user engagement and encourage actions such as sharing content within their networks, clicking a link, or making a purchase.

6. Referral Pitch

This approach taps into the network effect to expand a customer base by sending persuasive messages to the potential customer through the recommendation of an existing client. It leverages the trust and credibility established by the referrer.

Hi [Recipient’s Name],

I am [Your Name], a representative of [Your Company’s Name]. [Referrer’s Name] from [Referrer’s Company Name] is our valued partner who recommended you to us. He/She spoke highly of your company and mentioned how you might be interested in our solution that has benefited their operation.

I would love to elaborate on how our [Product/ Service] can bring similar benefits to [Referred Company’s Name]. Can we schedule a brief call at your earliest to discuss this further? Looking forward to working together.

Best Regards,

[Your Name]

[Signature]

Sales Pitch Template

Hello [Prospect's Name],

I hope this message finds you well. My name is [Your Name], and I represent [Your Company]. I wanted to reach out to you because I believe we have a solution that aligns perfectly with [Prospect's Company] needs.

Identify the Pain Point:

In our discussions with companies in [Prospect's Industry], we've noticed a common challenge - [Briefly mention a common pain point in their industry or a specific issue your product/service addresses].

Solution Offered:

That's why I'm excited to introduce you to our [Product/Service]. Our [Product/Service] is designed to [Briefly explain how your product/service addresses the pain point and the value it brings].

Key Benefits:

Here are a few key benefits you can expect:

• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Success Stories:

We've had the privilege of working with companies like [Client 1] and [Client 2], helping them achieve [specific result or improvement].

Next Steps:

I would love to schedule a brief call or meeting to discuss how our [Product/Service] can specifically benefit [Prospect's Company]. Are you available for a [phone call/meeting] sometime next week?

Thank you for considering [Your Company]. I'm confident that our [Product/Service] can make a meaningful impact on [Prospect's Company], and I look forward to the opportunity to discuss this further.

[Your Full Name]

[Your Position]

[Your Contact Information]

Examples of Sales Pitch Across Different Industries

For inspiration, use these concise sales pitch examples to elevate your sales communication across different industries.

1. Health & Wellness Industry

Pitches in this industry must focus on promoting products or services that contribute to the overall wellness of the audience. Highlighting natural ingredients and scientific evidence can prove to be beneficial in attracting customers and driving positive results.

How SquadStack’s fully vetted and managed telecallers helped Medfin , India’s leading healthcare provider, increase their appointment booking by 25%.

“We wanted a team who could deploy highly trained agents, set up audits, and have quality checks. SquadStack fulfilled all these needs.”

-Arun Kumar, Co-founder of Medfin

Sales Pitch Example for Health & Wellness:

“Hi [Prospect’s Name], I’m [Your Name], calling from [Your Company’s Name]. I was hoping to connect with you as I noticed your engagement with our company’s website. As you already know, we specialize in personalized fitness programs catering to our client’s unique goals. We have helped 500+ clients achieve their weight goals and improve their overall health. We’d love to create a customized plan for you. Can we discuss your fitness aspirations and how [Your Company’s Name] can support you?”

2. EdTech Industry

In an EdTech industry, the sales representatives must focus on highlighting factors such as personalized learning, efficient teachers, advanced technologies, and interactive content. They must showcase the positive outcomes of past students and institutional advancements.

Aakash + BYJU’s collaboration with SquadStack helped them reach 15 Lakh students within a week.

Social Media Sales Pitch Example for EdTech:

“Hello [Prospect’s Name], I recently discovered that we share a mutual connection- [Connection’s Name]. He/ She has been using our educational technologies in his/ her institute and saw a remarkable 20% increase in student engagement. Since you are in the same business as her, I believe our solution could bring similar results to your institution. Are you open to exploring more? -[Your Name]”

3. Brokerage Industry

Sales pitches in this industry must cater to the financial requirements of the audience. The offering should be able to meet the targeted customers’ investment goals. Showcasing market expertise and building trust can help easily convert leads .

Check out Upstox’s success story of becoming India’s leading investment platform with a 40% increase in account activations by leveraging SquadStack’s services.

“Outsourcing gives us a lot of flexibility. To do anything in-house, you will need a lot of time to scale up and execute things at a faster rate. We found a great partner at SquadStack, who helped us achieve our goals, growth, and targets.”

-Satyartha Srivastava, Customer Success Lead at Upstox

“Hello, I am [Your Name]. I am a broker from [Your Company’s Name]. Our platform provides real-time market insights and low-cost trades, empowering investors like you to make informed decisions. Last month, our customers saw an average return of 15%. Let us help you maximize your investments and elevate your portfolio. How about a brief call this week?”

Go Forth and Make Your Pitches Resonate

As we wrap up this exploration, remember that adaption and continuous refinement are crucial to driving results. Embrace the insights gained, apply them, and let each pitch be a stepping stone toward a persuasive communicator.

Define sales pitch.

It is a concise and persuasive communication that presents products or services intending to convince a potential client to purchase or take a desired action.

Why is a sales pitch important?

It serves as the first impression and sets the tone for further interactions. It helps communicate the uniqueness of a product or service, addresses the customer's need, and aims to persuade prospects to take specific actions.

How do you make a sales pitch?

To make an effective sales pitch, you must first understand your customers' needs. Then, introduce your product or service and highlight its key features that can solve their problem. Close with a clear call to action, and remember to follow up.

How long should a sales pitch be?

Ideally, it should be concise, lasting up to a few minutes. However, the length may vary depending on the context and other factors like the product’s complexity and the audience’s understanding.

What are the techniques one should follow for a successful sales pitch?

For a successful sales pitch, you will need the following techniques: Create an attractive story. Focus on the benefits and not just the features. Encourage action by creating a sense of urgency. Engage with the audience and ask questions. Highlight client testimonials and market expertise. Follow up.

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