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50 Speech Closing Lines (& How to Create Your Own) | The Ultimate Guide

Hrideep barot.

  • Public Speaking , Speech Writing

speech closing lines

While speech openings are definitely one of the most important components of a speech, something that is equally as important is the way you conclude your speech.

There are few worse ways to end your speech than with a terse ‘thank you’–no elaboration or addition whatsoever.

Speech endings are just as crucial to the success of your speech as speech openings, and you must spend just as much time picking the perfect ending as you do to determine your best possible speech opening.

The words you speak at the beginning and end of your speech are words that your audience will pay the most attention to, and remember longer than any other part of your speech.

Speech endings can put even the most experienced speaker in flux, and increase their anxiousness manifold as they sit there attempting to figure out the perfect way to end your speech.

If you’re someone who’s in flux about your speech ending too, don’t worry. We’ve got some amazing ways to conclude your speech with a bang!

1. Circling Back To The Beginning

The idea behind circling back to the beginning of your speech is to reinforce the idea of your speech being a complete whole. By circling back to the beginning and connecting it to your ending, you let the audience understand that the idea of your speech is complete & standalone.

Circling back to the beginning of your speech also acts as an excellent way of reinforcing the central idea of your speech in the audience’s mind, and makes it more likely that they will remember it after the speech ends.

Need more inspiration for speech opening lines? Check out our article on 15 Powerful Speech Opening Lines & Tips To Create Your Own.

How To Circle Back To The Beginning

The easiest way to do this is to set up your beginning for the conclusion of your speech. That is, if you’re saying something like, say, a story or joke in the beginning, then you can leave your audience in a cliffhanger until the ending arrives.

Another great way to circle back to the beginning is by simply restating something you said at the start. The added knowledge from attending the rest of your speech will help the audience see this piece of information in a new–and better–light.

1. Will Stephen

Ending Line: “I’d like you to think about what you heard in the beginning, and I want you to think about what you hear now. Because it was nothing & it’s still nothing.”

2. Canwen Xu

Speech Ending: My name is Canwen, my favorite color is purple and I play the piano but not so much the violin…

Think of a memorable moment from your life, and chances are you’ll realize that it involved a feeling of happiness–something that we can associate with smiling or laughter. And what better way to generate laughter than by incorporating the age-old strategy of good humor.

The happy and lighthearted feeling you associate with good memories is the kind of emotional reaction you want to create in your audience too. That’s what will make your speech stick in their memory.

Done incorrectly, humor can be a disaster. Done right, however, it can entirely transform a speech.

Humor doesn’t only mean slapstick comedy (although there’s nothing wrong with slapstick, either). Humor can come in many forms, including puns, jokes, a funny story…the list is endless.

How To Incorporate Humor In Your Speech Ending

The simplest way to incorporate humor into your speech ending is by telling a plain old joke–something that’s relevant to your topic, of course.

You can also tell them a short, funny anecdote–may be an unexpected conclusion to a story you set up in the beginning.

Another way would be by employing the power of repetition. You can do this by associating something funny with a word, and then repeating the word throughout your speech. During the end, simply say the word or phrase one last time, and it’s likely you’ll leave off your audience with a good chuckle.

1. Woody Roseland

Ending Line: “Why are balloons so expensive? Inflation.”

2. Andras Arato

Ending Line: “There are three rules to becoming famous. Unfortunately, nobody knows what they are.”

3. Hasan Minhaj

Ending Line: “And you want to know the scariest part? Pretty soon every country on the earth is going to have its own TLC show.”

4. Sophie Scott

Speech Ending: In other words, when it comes to laughter, you and me baby, ain’t nothing but mammals.

5. Tim Urban

Speech Ending: We need to stay away from the Instant Gratification Monkey. That’s a job for all of us. And because there’s not that many boxes on there. It’s a job that should probably start today. Well, maybe not today, but, you know, sometime soon.

6. Hasan Minhaj

Speech Ending: Showing my legs on TV is probably the scariest thing I’ve ever done. And keep in mind last week I went after the Prince of Saudi Arabia.

3. Question

The idea behind posing a question at the end of your speech is to get the wheels in your audience’s minds turning and to get them thinking of your speech long after it has ended. A question, if posed correctly, will make your audience re-think about crucial aspects of your speech, and is a great way to prompt discussion after your speech has ended.

How To Add Questions To Your Speech Ending

The best type of questions to add to your speech ending is rhetorical questions. That’s because, unlike a literal question, a rhetorical question will get the audience thinking and make them delve deeper into the topic at hand.

Make sure your question is central to the idea of your speech, and not something frivolous or extra. After all, the point of a question is to reinforce the central idea of your topic.

1. Lexie Alford

Speech Ending: Ask yourself: How uncomfortable are you willing to become in order to reach your fullest potential?

2. Apollo Robbins

Speech Ending: If you could control somebody’s attention, what would you do with it?

Quotes are concise, catchy phrases or sentences that are generally easy to remember and repeat.

Quotes are an age-old way to start–and conclude–a speech. And for good reason.

Quotes can reinforce your own ideas by providing a second voice to back them up. They can also provoke an audience’s mind & get them thinking. So, if you add your quote to the end of your speech, the audience will most likely be thinking about it for long after you have finished speaking.

How To Use Quotes In Your Speech Ending

While adding quotes to your speech ending, make sure that it’s relevant to your topic. Preferably, you want to pick a quote that summarizes your entire idea in a concise & memorable manner.

Make sure that your quote isn’t too long or complicated. Your audience should be able to repeat it as well as feel its impact themselves. They shouldn’t be puzzling over the semantics of your quote, but its intended meaning.

1. Edouard Jacqmin

Speech Ending: “Life is either a daring adventure or nothing at all.”

2. Chris Crowe

Speech Ending: “It’s more certain than death and taxes.”

3. Olivia Remes

Speech Ending: I’d like to leave you with a quote by Martin Luther King: “You don’ have to see the whole staircase. Just take the first step.”

4. Tomislav Perko

Speech Ending: Like that famous quote says, “In twenty years from now on, you’ll be more disappointed by the things you didn’t do than by the things you did do.

5. Diana Nyad

Speech Ending: To paraphrase the poet, Mary Oliver, she says, “So, what is it? What is it you’re doing with this one wild and precious life of yours?”

5. Piece Of Advice

The point of giving a piece of advice at the end of your speech is not to pull your audience down or to make them feel bad/inferior about themselves. Rather, the advice is added to motivate your audience to take steps to do something–something related to the topic at hand.

The key point to remember is that your advice is included to help your audience, not to discourage them.

How To Add Piece Of Advice To Your Speech Ending

To truly make your audience follow the advice you’re sharing, you must make sure it resonates with them. To do so, you need to inject emotions into your advice, and to present it in such a manner that your audience’s emotions are aroused when they hear it.

Your advice shouldn’t be something extra-complicated or seemingly impossible to achieve. This will act as a counter-agent. Remember that you want your audience to follow your advice, not to chuck it away as something impossible.

Our article, 15 Powerful Speech Ending Lines And Tips To Create Your Own , is another great repository for some inspiration.

1. Ricardo Lieuw On

Speech Ending: “Learn something new, or a new way of approaching something old because there are a few skills are valuable as the art of learning.”

2. Tomas Chamorro-Premuzic

Speech Ending: “If we want to improve the competence level of our leaders, then we should first improve our own competence for judging and selecting leaders.”

3. Sharique Samsudheen

Speech Ending: “Some people love money, some people hate money, some people crave money, some people even kill for money. But what they miss is they just need to learn how to manage money well, and that will give them financial freedom.”

4. Kate Simonds

Speech Ending: Teens, you need to believe in your voices and adults, you need to listen.

5. Melissa Butler

Speech Ending: When you go home today, see yourself in the mirror, see all of you, look at all your greatness that you embody, accept it, love it and finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you.

6. Iskra Lawrence

Speech Ending: Speak to your body in a loving way. It’s the only one you got, it’s your home, and it deserves your respect. If you see anyone tearing themselves down, build them back up And watch your life positively grow when you give up the pursuit of perfection.

6. Contemplative Remark

As the name itself suggests, contemplative remarks are intended to make your audience contemplate or mull over something. The ‘something’ in question should be the idea central to your speech, or a key takeaway that you want them to return home with.

The idea is to get your audience thinking and to keep them thinking for a long, long time.

How To Add A Contemplative Remark To Your Speech Ending

To add a contemplative remark to your speech ending, you first need to figure out your key takeaway or main theme. Then, you want to arrange that as a question, and propose it to your audience at the end of your speech.

Remember that your question shouldn’t be something too wordy or complicated to understand. As with the quotes, you don’t want your audience stuck on the semantics. Rather, you want them to focus on the matter at hand.

1. Lisa Penney

Speech Ending: “So I invite you to pay more attention to your thoughts & consider the legacy you leave behind.”

2. Grant Sanderson

Speech Ending: “Some of the most useful math that you can find or teach has its origin in someone who was just looking for a good story.”

3. Greta Thunberg

Speech Ending: “We will not let you get away with this. Right here, right now is where we draw the line. The world is waking up & change is coming whether you like it or not.”

4. Bill Eckstrom

Speech Ending: Now, think about this: it’s not the complexity-triggering individuals or events you should fear the most, but it’s your own willingness to accept or seek discomfort that will dictate the growth of not just you, but our entire world.

5. Robert Hoge

Speech Ending: Choose to accept your face, choose to appreciate your face, don’t look away from the mirror so quickly; understand all the love, and the life, and the pain that is the part of your face, that is the art of your face. Tomorrow when you wake up, what will your choice be?

7. Personal Anecdote

Personal anecdotes, as the name suggests, are anecdotes that are personal to the speaker or instances from their life. Personal anecdotes are a great way to incorporate the magical powers of storytelling in your speech, as well as to make a personal connection with the audience. Using personal anecdotes, you can hit two birds with one stone!

How To Add Personal Anecdotes To Your Speech Ending

To add personal anecdotes to your speech ending, you need to filter through your life experiences to find out ones that directly relate to your topic at hand. You don’t want to include an anecdote, no matter how compelling it is, if it doesn’t relate to your topic.

Remember to not keep your anecdote too long. Your audience will most likely lose their attention if you do so.

1. Sheila Humphries

Speech Ending: “Why do you go work for these people?” My answer to them was, “If I could help one child make it in this world, it’ll be worth it all.”

8. Call To Action

A call-to-action is one of the absolute best ways to conclude a speech with a bang. A well-written speech should aim to alter the audience’s mind or belief system in some way and to make them take an action in that direction. One crucial way to assure your audience does this is by using a call to action.

How To Add A Call To Action To Your Speech Ending

A call to action comes right before the ending of your speech to provide your audience with a clear idea or set of instructions about what they’re supposed to do after your talk ends.

A call to action should provide a roadmap to the audience for their future steps, and to outline clearly what those future steps are going to be.

1. Armin Hamrah

Speech Ending: “So tonight, after you finish your Math homework & before you lay your head down on that fluffy pillow, bring a piece of paper and pen by your bedside…”

2. Graham Shaw

Speech Ending: “So I invite you to get your drawings out there & spread the word that when we draw, we remember more!”

3. Andy Puddicombe

Speech Ending: You don’t have to burn any incense, and you definitely don’t have to sit on the floor. All you need to do is to take out 10 minutes out a day to step back, familiarize yourself with the present moment so that you get to experience a greater sense of focus, calm, and clarity in your life.

4. Amy Cuddy

Speech Ending: Before you go into the next stressful evaluative situation, for two minutes, try doing this in the elevator…

5. Jia Jiang

Speech Ending: When you are facing the next obstacle or the next failure, consider the possibilities. Don’t run! If you just embrace them, they might become your gifts as well.

9. Motivational Remark

As the name clearly explains, a motivational remark motivates your audience to carry out a plan of action. It ruffles the audience’s mind and emotions and has a powerful impact on the steps that your audience will take after you’ve finished speaking.

How To Add A Motivational Remark To Your Speech Ending

The key to a good motivational remark is to inspire your audience. Your motivational remark should act as a ray of hope to your audience and positively inspire them to take a desired course of action.

Your motivational remark should not be negative in any way. You don’t want to guilt or coerce your audience into doing something or feeling a certain way. You want to leave them on a positive note to move forward with their life.

1. Khanh Vy Tran

Speech Ending: “No matter what you’re going through right now & no matter what the future holds for you, please don’t change yourself. Love yourself, accept yourself & then transform yourself.”

2. Mithila Palkar

Speech Ending: “Get a job, leave a job, dance, sing, fall in love. Carve your own niche. But most importantly: learn to love your own randomness.”

3. Andrew Tarvin

Speech Ending: “Anyone can learn to be funnier. And it all starts with a choice. A choice to try to find ways to use humor. A choice to be like my grandmother, to look at the world around you and say WTF–wow, that’s fun.”

4. Laura Vanderkam

Speech Ending: There is time. Even if we are busy, we have time for what matters. And when we focus on what matters, we can build the lives we want in the time we’ve got.

5. Julian Treasure

Speech Ending: Let’s get listening taught in schools, and transform the world in one generation into a conscious listening world, a world of connection, a world of understanding, and a world of peace.

6. Mariana Atencio

Speech Ending: Let’s celebrate those imperfections that make us special. I hope that it teaches you that nobody has a claim on the word ‘normal’. We are all different. We are all quirky and unique and that is what makes us wonderfully human.

10. Challenge

Much like a call to action, the aim of proposing a challenge at the end of your speech is to instigate your audience to take some desired course of action. A challenge should make an appeal to your audience’s emotion, and motivate them to meet it.

How To Add A Challenge To Your Speech Ending

To apply a challenge effectively to your speech ending, you need to make sure that it’s something relevant to your topic. Your challenge should drive the central topic of your speech forward, and make your audience engage in real-life steps to apply your idea in the real world.

While its always a good idea to set a high bar for your challenge, make sure its an achievable one too.

1. Jamak Golshani

Speech Ending: “I challenge you to open your heart to new possibilities, choose a career path that excites you & one that’s aligned to who you truly are.”

2. Ashley Clift-Jennings

Speech Ending: So, my challenge to you today is, “Do you know, would you even know how to recognize your soulmate?” If you are going out in the world right now, would you know what you are looking for?

11. Metaphor

Metaphors are commonly used as a short phrase that draws a comparison between two ideas in a non-literal sense. People use metaphors quite commonly in daily life to explain ideas that might be too difficult or confusing to understand otherwise. Metaphors are also great tools to be used in speech, as they can present your main idea in a simple and memorable way.

How To Add Metaphors To Your Speech Ending

To add a metaphor to your speech ending, you need to first decide on the main idea or takeaway of your speech. Your metaphor should then be organized in such a way that it simplifies your main idea and makes it easier for your audience to understand & remember it.

The key is to not make your metaphor overly complicated or difficult to retain and share. Remember that you’re trying to simplify your idea for the audience–not make them even more confused.

1. Ramona J. Smith

Speech Ending: “Stay in that ring. And even after you take a few hits, use what you learned from those previous fights, and at the end of the round, you’ll still remain standing.”

2. Shi Heng YI

Speech Ending: “If any of you chooses to climb that path to clarity, I will be very happy to meet you at the peak.”

3. Zifang “Sherrie” Su

Speech Ending: “Are you turning your back on your fear? Our life is like this stage, but what scares are now may bring you the most beautiful thing. Give it a chance.”

12. Storytelling

The idea behind using stories to end your speech is to leave your audience with a good memory to take away with them.

Stories are catchy, resonating & memorable ways to end any speech.

Human beings can easily relate to stories. This is because most people have grown up listening to stories of some kind or another, and thus a good story tends to evoke fond feelings in us.

How To Incorporate Stories In Your Speech Ending

A great way to incorporate stories in your speech ending is by setting up a story in the beginning and then concluding it during the end of your speech.

Another great way would be to tell a short & funny anecdote related to a personal experience or simply something related to the topic at hand.

However, remember that it’s the ending of your speech. Your audience is most likely at the end of their attention span. So, keep your story short & sweet.

1. Sameer Al Jaberi

Speech Ending: “I can still see that day when I came back from my honeymoon…”

2. Josephine Lee

Speech Ending: “At the end of dinner, Jenna turned to me and said…”

Facts are another excellent speech ending, and they are used quite often as openings as well. The point of adding a fact as your speech ending is to add shock value to your speech, and to get your audience thinking & discussing the fact even after your speech has ended.

How To Add Facts To Your Speech Ending

The key to adding facts to your speech ending is to pick a fact that thrusts forward your main idea in the most concise form possible. Your fact should also be something that adds shock value to the speech, and it should ideally be something that the audience hasn’t heard before.

Make sure that your fact is relevant to the topic at hand. No matter how interesting, a fact that doesn’t relate to your topic is going to be redundant.

1. David JP Phillips

Speech Ending: 3500 years ago, we started transfering knowledge from generation to generation through text. 28 years ago, PowerPoint was born. Which one do you think our brain is mostly adapted to?

14. Rhethoric Remark

Rhetoric remarks are another excellent way to get the wheels of your audience’s minds turning. Rhetoric remarks make your audience think of an imagined scenario, and to delve deeper into your topic. Rhetoric remarks or questioned don’t necessarily need to have a ‘right’ or one-shot answer, which means you can be as creative with them as possible!

How To Add Rhethoric Remarks To Your Speech Ending

Since rhetorical questions don’t need to have a definite answer, you have much freedom in determining the type of question or statement you wish to make. However, as with all other speech endings, a rhetorical question shouldn’t be asked just for the sake of it.

A rhetorical question should make your audience think about your topic in a new or more creative manner. It should get them thinking about the topic and maybe see it from an angle that they hadn’t before.

Rhetorical questions shouldn’t be too confusing. Use simple language & make sure it’s something that the audience can easily comprehend.

1. Mona Patel

Speech Ending: Pick your problem, ask “What if?” Come up with ideas. Bring them down. Then execute on them. Maybe you’re thinking, “What if we can’t?” I say to you, “What if we don’t?”

2. Lizzie Velasquez

Speech Ending: I want you to leave here and ask yourself what defines you. But remember: Brave starts here.

Another great way to end your speech with a literal bang is by using music! After all, if there’s something that can impact the human mind with just as much force as a few well-placed words, it’s the correct music.

How To Add Music To Your Speech Ending

To add music to your speech ending, you must make sure that the music has something to do with your speech theme. Remember that you’re not playing music in your concert. The piece of music that you choose must be relevant to your topic & work to have a contribution in your overall speech.

1. Tom Thum

Speech Ending: *ends the TED Talk with beat boxing*

16. Reitirate The Title

The title of your speech is its most important component. That’s why you need to pay careful attention to how you pick it, as it is something that your viewers will most likely remember the longest about your speech.

Your title will also act as a guiding hand towards how your audience forms an initial idea about your speech and is what they will associate your entire speech with.

By repeating your title at the end of your speech, you increase the chances that your audience will remember it–and your speech–for a long time.

How To Retierate The Title In Your Speech Ending

Your title is something that your audience associates your entire speech with. However, you don’t want to simply add the title in your speech end for the sake of adding it. Instead, make it flow naturally into your speech ending. This will make it seem less forced, and will also increase the chances of your audience remembering your entire speech ending and not just the title of your speech.

1. Ruairi Robertson

Speech Ending: I feel we can all contribute to this fight worth fighting for our own health, but more importantly, our future generations’ health by restoring the relationship between microbe and man. There is SOME FOOD FOR THOUGHT!

Need more inspiration for speech closing lines? Check out our article on 10 Of The Best Things To Say In Closing Remarks.

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To sum up, speech endings are just as imperative to the success of your speech as speech openings, and you must spend just as much time picking the perfect ending as you do to determine your best possible speech opening. The words you speak at the beginning and end of your speech are words that your audience will pay the most attention to, and remember longer than any other part of your speech.

Still looking for inspiration? Check out this video we made on closing remarks:

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11.2 Steps of a Conclusion

Learning objectives.

  • Examine the three steps of an effective conclusion: restatement of the thesis, review of the main points, and concluding device.
  • Differentiate among Miller’s (1946) ten concluding devices.

Old concrete steps

Matthew Culnane – Steps – CC BY-SA 2.0.

In Section 11.1 “Why Conclusions Matter” , we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps in building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step in a powerful conclusion. As we explained in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the major purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and finally, review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.
In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points originally set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well, so you are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is essentially the final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, he or she is simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action . Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

  • In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
  • In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
  • In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
  • In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve actually seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the basic audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care—what’s in it for them!

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table ( Table 11.1 “Your Speech Purpose and Concluding Devices” ) to help you quickly identify appropriate concluding devices.

Table 11.1 Your Speech Purpose and Concluding Devices

Types of Concluding Devices General Purposes of Speeches
Challenge x x
Quotation x x x
Summary x x x
Visualizing the Future x x x
Appeal x x
Inspirational x x x
Advice x x
Proposal of Solution x x
Question x x x
Reference to Audience x x

Key Takeaways

  • An effective conclusion contains three basic parts: a restatement of the speech’s thesis; a review of the main points discussed within the speech; and a concluding device that helps create a lasting image in audiences’ minds.
  • Miller (1946) found that speakers tend to use one of ten concluding devices. All of these devices are not appropriate for all speeches, so speakers need to determine which concluding device would have the strongest, most powerful effect for a given audience, purpose, and occasion.
  • Take the last speech you gave in class and rework the speech’s conclusion to reflect the three parts of a conclusion. Now do the same thing with the speech you are currently working on for class.
  • Think about the speech you are currently working on in class. Write out concluding statements using three of the devices discussed in this chapter. Which of the devices would be most useful for your speech? Why?

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Audience clapping

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

  • Summarizes the points. By restating your points your audience is more likely to remember them.
  • Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
  • Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

  • Transition statement to ending.
  • Review the main points–repeat the thesis.
  • If it is a persuasive speech, tell the audience what you want them to do or think.
  • Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

  • Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
  • Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.
And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

  • You want to end with powerful words. “Thank you” are not strong words.
  • The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
  • It is not a very creative way to end.
  • It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

  • It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
  • It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
  • It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

  • Have I signaled my speech is coming to an end with my words or my voice?
  • Have I restated my main points?
  • If I am persuading my audience, do they know what I want them to do or think?
  • Have I written the last three to five words in such a way that I end with powerful words?
  • Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

  • A speech closing should include a review of the main points and a purposeful closing sentence.
  • Persuasive speech endings should tell the audience specifically what they should do or think about.
  • The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
  • Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

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Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

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Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

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Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

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Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

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How to Write Conclusions for Persuasive Speeches

Megan martin.

Deliver your conclusion with enthusiasm.

In a persuasive speech, the conclusion is your last opportunity to motivate your audience to act. Before you write your conclusion, consider the purpose of your speech. Perhaps you want your audience to take tangible action by donating money to the American Red Cross. Or your goal might be to encourage listeners to exercise more frequently. Clarifying your purpose will ensure that you communicate your intention to your audience.

Explore this article

  • Use Tools and Information Persuasively
  • Leave Your Audience With a Vivid Quote or Anecdote

1 Use Tools and Information Persuasively

If you want your audience to take a tangible action -- say, to adopt a homeless animal from a shelter rather than purchasing one from a pet store -- your conclusion should provide your audience with the tools or information they need to do this, such as contact information for your local Humane Society. To increase the likelihood your audience will take action, bring in the petition you want them to sign, or give them the address of the congressperson you are asking them to write and even samples of what points the letter should make.

2 Leave Your Audience With a Vivid Quote or Anecdote

If you do not have specific information or simply want to enhance the conclusion of your persuasive speech, use quotes, anecdotes or powerful statistics. If you want your audience to spend more time in nature, for example, offer statistics that demonstrate the benefits of spending time outdoors. Or you could quote a famous naturalist describing the beauty of a forest or recount a brief personal story about a meaningful moment you experienced in nature. Whichever strategy you choose, deliver your concluding thoughts with enthusiasm to show your confidence in the message.

  • 1 University of Pittsburgh: Speaking in the Disciplines

About the Author

Megan Martin has more than 10 years of experience writing for trade publications and corporate newsletters as well as literary journals. She holds a Bachelor of Arts from the University of Iowa and a Master of Fine Arts in writing from The School of the Art Institute of Chicago.

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how to start a conclusion in a persuasive speech

How to Write a Persuasive Speech: 7 Tips for Success

  • The Speaker Lab
  • June 12, 2024

Table of Contents

Mastering the art of a persuasive speech is about more than just making an argument. It’s about engaging your audience, tapping into their emotions, and guiding them to your point of view with precision.

In our dive into persuasive speaking, we’ll look at how selecting enthralling topics can captivate listeners from the get-go and ensure they hang on every word. By structuring your thoughts clearly, you’ll convey messages that not only resonate but also inspire action. And as we venture further, expect practical insights on delivering these ideas with confidence.

This guide will equip you for impact whether you’re eyeing higher education debates or business pitches. So—ready to persuade? Let’s start building those skills!

Crafting the Essentials of Persuasive Speech

What makes a persuasive speech not just good, but great? It’s all about nailing the essentials. Let’s talk shop and get into what constitutes a persuasive speech.

Defining Persuasive Speech and Its Significance

A powerful tool in any speaker’s arsenal, a persuasive speech aims to convince your audience to adopt your point of view or take action. But why is this skill so crucial? In various contexts—from boardrooms to auditoriums—mastering persuasion can be the key that unlocks doors, whether you’re advocating for human rights or pitching an innovative product. It’s not just about having facts at your fingertips; it’s also about striking chords with audience members on both logical and emotional levels.

In essence, successful persuasion hinges on blending ethos , pathos , and logos —three rhetorical arguments that make different appeals in order to sway people without crossing ethical lines. Imagine stirring up the kind of passion Martin Luther King, Jr. did with his “I Have A Dream” speech—that’s what we’re aiming for.

The Anatomy of Persuasive Speech

Diving deeper into crafting effective messages requires understanding key elements like thesis statements—a concise summary of your argument. Your speech should also have main points bolstered by supporting evidence. An intriguing thesis acts as a magnet drawing listeners in while logically laid out arguments keep them hooked.

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Selecting Captivating Topics for Persuasive Speeches

Choosing the right topic is like picking the perfect outfit for an interview. It’s your first chance to impress and persuade. A good persuasive speech topic isn’t just interesting—it should also resonate with you personally, offer fresh insights, and be relevant to your audience. Your chosen topic should spark curiosity.

Criteria for Choosing Your Topic

Picking out a topic that resonates with you and hooks your audience starts with introspection. Think about what gets you fired up: Is it human rights or health insurance debates? Does discussing violent video games or tobacco products prohibition spark that inner debater in you? Now blend this passion with issues relevant to high school curriculums or hot topics from social media chatter—this fusion ensures relevance and personal engagement.

Next, ensure alignment between your chosen subject matter and specific purpose—a mission statement of sorts for your talk. It should clarify why this issue matters here, now, to these listeners. For example, if organ donation rates are low locally yet awareness is high—an effective persuasive speech could pivot towards addressing myths rather than general advocacy.

Brainstorming Ideas That Spark Interest

To uncover gems among standard persuasive speech ideas requires creativity. Begin by listing down all potential subjects that fascinate you—music therapy’s role in mental health recovery perhaps, or how genetically modified foods affect nutrition security.

Dive deeper into each idea by considering its counter arguments, as well as how you might answer such counterarguments.

Structuring Your Persuasive Speech Outline

A persuasive speech outline is your battle plan. It’s where you lay out the strategies to sway your audience and anchor them to every word.

Main Points in a Persuasive Speech

Your outline should map the journey from opening gambit to final plea, with main points acting as guideposts. Your main points aren’t just there for show but also to convince and convert. These points should be clear, concise, and crafted to push the envelope on what your listeners consider possible.

As most successful persuaders will tell you, a well-structured outline doesn’t simply support an argument; it elevates it. That’s why every point must be backed by evidence support strong enough to withstand counter arguments while remaining ethical—no room for manipulation here.

The Blueprint of Your Argument

An effective persuasive speech starts with a thesis statement bold enough yet plausible enough that even skeptics pause for thought. You then need to connect each section back to this central claim.

The body of your argument should alternate between serving up hard-hitting facts (logos) and plucking at the audience’s heartstrings (pathos). And let’s not forget ethos—audiences should be able to trust what you say because you know this topic inside and out due its personal resonance or professional relevance.

To hammer home your main points, make sure you reiterate them in your conclusion, along with your thesis. This method ensures that audiences don’t lose track of your argument in between points.

Mastering Persuasive Speaking Techniques

To effectively deliver a persuasive speech, it’s all about the blend of strategy and sincerity. Think of your speech as a three-course meal served to engage every sense; you need just the right ingredients mixed with skillful preparation.

The secret sauce? Ethos, pathos, logos—your credibility, their emotions, and logic neatly tied together. Present facts illustrated with tales that tug at heartstrings while showcasing your expertise on the topic. These approaches have been used by great leaders throughout history.

Engaging the Audience’s Emotions in Your Persuasive Speech

A dash of emotion can transform your talk from mundane to memorable. When you speak, aim for the heart to build an emotional connection that lasts beyond those final applause. Tell a personal story or paint scenarios that resonate on an individual level. It makes audience members feel like they’re part of something larger than themselves—a surefire way to keep them listening and ready to adopt your viewpoint.

Using Persuasive Speaking Techniques Effectively

An unforgettable opening ensures you grab attention immediately but remember: this is no time for fluff. Get straight into what matters with clear main points outlined upfront because if there’s one thing we know—it’s that nobody likes being lost in translation (or speeches). Counter arguments proactively so when doubts arise, they’re already addressed head-on.

Your thesis statement isn’t just another sentence; it’s the rudder on your ship of an argument. As such it needs to be strong so that everyone knows why they should care about exotic animals or health insurance debates.

Crafting Messages That Resonate

Persuasion isn’t merely about changing minds temporarily—it’s making ideas stick long after curtains close. So layer stories atop statistics until suddenly—the world views genetically modified foods differently because you’ve shown them both sides using evidence support wrapped in narratives too compelling to ignore.

Overcoming Public Speaking Challenges

Stage fright and nervousness can turn a spotlight into a glaring interrogation lamp. It’s common, but you don’t have to let it derail your speech . Deep breathing exercises before taking the stage can help steady those jitters. Remember, even the pros feel butterflies; they’ve just learned how to make them fly in formation.

Dealing with Stage Fright and Nervousness

Facing an audience can intimidating unless you’re prepared. Preparation is your armor against fear. Know your material inside out, because when you do, confidence isn’t far behind. And if that doesn’t cut it? Picture success: visualize yourself crushing it on stage, leaving audiences hanging onto every word.

If sweaty palms still persist, focus on making connections rather than impressing people—that shift in perspective might just be what keeps nerves from taking center stage.

Handling Difficult Audience Members During Your Speech

Sometimes audience members throw curveballs harder than a major league pitcher, but with tact and grace under pressure, you’ll turn that curveball into a homerun. If someone challenges or interrupts you mid-speech, stay calm. Thank them for their input and transition back to your main points swiftly yet respectfully.

A difficult question? Embrace it as an opportunity to showcase depth of knowledge or gracefully defer it until after the presentation so everyone stays engaged without going off track.

Remember: Persuasion begins where discomfort ends—and overcoming these hurdles will leave listeners remembering not just what was said but who said it with conviction.

Ethical Considerations in Persuasion

When you step onto the stage to deliver a persuasive speech, you’re not just sharing an opinion; you’re asking your audience to trust and follow your guidance. Balancing persuasion with honesty is no small feat, but it’s essential for maintaining credibility. You might be tempted to stretch the truth or hide inconvenient facts, but avoiding manipulation in speaking is crucial.

A successful persuasive speaker knows that ethical concerns in persuasive speaking form the bedrock of genuine connection with your audience members. It’s easy to get lost in crafting arguments so compelling they border on coercive. But ask yourself if what you’re doing serves as a bridge between differing viewpoints or simply bulldozes over counter arguments without regard for their validity.

Steering Clear of Manipulative Tactics

Persuasive speeches should light fires under topics like human rights or health insurance—not ignite controversy through deceitful tactics. Ethos, pathos, and logos can become tools for trickery when used improperly. As a responsible communicator aiming at engaging the audience’s emotions ethically, steer clear from creating emotional whirlwinds devoid of factual basis.

To stay true to ethical persuasion principles means ensuring every fact presented has been verified twice over—no exaggeration, deceit, or rumormongering allowed. Stick firmly within reality’s bounds while discussing controversial subjects such as tobacco products regulation or organ donation processes; this helps maintain an atmosphere where constructive debate thrives.

Maintaining Honesty Throughout Your Speech

Your thesis statement isn’t just there for show—it’s your pledge of integrity throughout your address on music therapy benefits or violent video games’ effects on youth behavior patterns. Weaving personal experience into narratives may bolster relatability yet must never wander off into fabrication territory even if spinning tales better suited for your argument seems tempting.

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Leveraging Online Platforms t0 Develop Your Skills

The savvy speakers among us know that to stay ahead of the game, sharpening your speaking chops online is not just smart; it’s essential. With an array of top-notch courses, you can fast-track your way to becoming a more persuasive and effective speaker.

Building Public Speaking Skills Online

The journey to mastering public speaking starts with one click. The internet bursts at the seams with resources like Toastmasters International tailored to help you build public speaking skills online. Whether it’s refining thesis statements or practicing eye contact through video feedback, their tools are designed for real-world success without leaving your desk.

In addition to Toastmasters International, the National Speakers Association and SpeakerHub also have a myriad of resources for speakers of all levels. And of course, there are our own resources here at The Speaker Lab , where we offer you speaker training that will get you booked and paid to speak.

Top-Notch Courses for Developing Your Skills

No need to spend hours in traditional classrooms when you can speed up learning on-the-go or from the comfort of home. Top-notch programs, such as this course from the University of Colorado Boulder, turn theory into action faster than ever before. Interactive classes like these engage learners like no other. Just remember though—these resources aren’t magic wands; commitment still tops necessity lists if real growth is what you’re after.

FAQs on Persuasive Speeches

What is a persuasive speech example.

Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights.

What are the 5 elements of persuasive speech?

The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion.

How do I start a persuasive speech?

Kick off with an attention grabber—quote, question or startling stat—to hook your listeners right away.

What is a persuasive way of speaking?

Surefire persuasion speaks directly to interests while mixing logic and emotion to shift opinions.

Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention.

Outline each argument with care, making it easy for listeners to follow, then balance facts with stories that stir emotions.

Hone your delivery like great leaders do. Practice making eye contact; refine those public speaking skills online or in person—it’s how you keep an audience listening.

Ethics matter as much as eloquence does. Persuade honestly without manipulating minds or exploiting fears—that’s true success in persuasion.

In every good persuasive speech lies the power to change views, inspire action, even alter history itself. So take these insights and go forth—persuade ethically, speak confidently!

  • Last Updated: June 4, 2024

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How to End a Speech: What You Need for a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly, ensuring that the audience’s attention is maintained throughout.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech. It’s crucial to leave a lasting impression with a powerful conclusion.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

To ensure that your conclusion is as powerful as it can be, you must plan it word for word, including a strong closing statement.

Ask yourself,  “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action. It is also crucial to restate a key idea to reinforce your message and leave a lasting impression.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End A Speech With A Call To Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power. Reinforce your key points by summarizing the main message, ensuring it leaves a lasting impression. Closing the speech effectively can evoke emotions and make a significant impact on the audience.

Here’s a Speech Call To Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Consider ending with a thought-provoking question to challenge the audience to think differently and inspire them to take action.

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if  the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

  • Tell them what you are going to tell them.
  • Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard. This repetition helps make your message memorable and ensures that your key points leave a lasting impression.

This makes it clear that you are coming to the end of your talk.

4) Close with a Story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can make your story more impactful and leave a lasting impression.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post  “8 Public Speaking Tips to Wow Your Audience.”

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

A memorable statement like this can make the humor more effective by condensing the core message into a crisp and authentic sound bite.

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make. Here are some practical tips for selecting and delivering a poem: choose a poem that resonates with your message, practice your delivery to ensure it flows naturally, and use appropriate pauses to emphasize key lines.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem,  “Don’t Quit,”  or  “Carry On!”  by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration for A Lasting Impression

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is, and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of  my favorite inspirational quotes  that can be tied into most speeches.  You can also  read this collection of leadership quotes  for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote, or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

  • You have to slow down and add emotion and drama to your words.
  • Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
  • Pick up the tempo occasionally as you go through the story or poem, but then slow down on the most memorable parts.
  • Especially, double the number of pauses you normally use in a conversation.
  • Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
  • Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
  • When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the  “exclamation point”  at the end to reinforce your main message and leave a lasting impression.

Try practicing on this poem that I referenced above…

Read through  “Carry On!” by Robert Service

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. A strong closing statement is crucial in signaling the end of your speech, leaving a lasting impression, and ensuring that the audience remembers the key points. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say  something with filler words  like,  “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

  • Shuffle papers.
  • Fidget with your clothes or microphone.
  • Move forward, backward, or sideways.
  • Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can signal to the audience that it is time to begin clapping.

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words  thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your  fear of public speaking  than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you’ve given a moving talk and really connected with your audience, someone will stand up and applaud. To encourage a standing ovation, make your message memorable by using repetition of your keyword or phrase and incorporating relevant visuals or metaphors to leave a lasting impression on the audience. When this happens, encourage others by looking directly at the clapper and saying,  “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably And Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one. Using positive body language, such as maintaining eye contact, smiling, and using open gestures, can leave a lasting impression on the audience.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How to Write a Conclusion for a Persuasive Essay

December 27, 2023

The conclusion of a persuasive essay holds a significant importance in effectively conveying your message to the readers. It serves as the final opportunity to leave a strong impression and persuade your audience to adopt your viewpoint. A well-written conclusion consolidates all your arguments and presents them in a concise and compelling manner.

An impactful conclusion can sway the readers by reminding them of the key points discussed in the essay. It reinforces the main thesis statement and summarizes the supporting evidence presented throughout the essay. Additionally, a well-crafted conclusion addresses counterarguments and provides rebuttals to establish the credibility of your stance.

Furthermore, a good conclusion should include a call to action, urging the readers to take a specific step or consider a particular viewpoint. It should employ persuasive language and techniques to leave a lasting impact on the readers. By recognizing the importance of a well-written conclusion, you can effectively wrap up your persuasive essay and leave a memorable impression on your audience.

Summarizing the main points

Summarizing the main points in the conclusion of a persuasive essay is crucial to reinforce your arguments and leave a lasting impact on the readers. This section allows you to revisit the key ideas discussed throughout the essay and provide a concise overview.

A well-written summary should effectively recap the main points, highlighting their significance and relevance to your thesis statement. By reiterating the main arguments in a succinct manner, you ensure that the readers have a clear understanding of your stance and the supporting evidence.

In this section, avoid introducing new information or delving into lengthy explanations. Instead, focus on capturing the essence of your essay by condensing the main points into a few concise sentences. By summarizing the main points effectively, you leave the readers with a strong and memorable impression of your persuasive essay, increasing the likelihood of influencing their perspective and decision-making.

Reiterating the thesis statement

Reiterating the thesis statement in the conclusion of a persuasive essay is an essential technique to leave a lasting impact on the readers. This section allows you to remind the audience of the main argument presented in the essay and reinforce your standpoint.

By restating the thesis statement, you bring focus to the central idea of your persuasive essay. This repetition is particularly effective in reinforcing your main argument and reminding the readers of your position. However, be careful not to simply copy and paste the thesis statement verbatim. Instead, rephrase it or provide a fresh perspective to captivate the readers’ attention.

Reiterating the thesis statement also helps to tie together the main points discussed throughout the essay. It serves as a reminder of the purpose of your persuasive essay and guides the readers towards the conclusion you want them to draw. By effectively restating the thesis statement in the conclusion, you bring a sense of cohesion and clarity to your essay, enhancing the overall persuasive impact on your audience.

Addressing counterarguments

Addressing counterarguments in the conclusion of a persuasive essay is an effective way to strengthen your argument and demonstrate the credibility of your stance. By acknowledging opposing viewpoints and providing rebuttals, you show the readers that you have considered alternative perspectives and have compelling reasons to support your position.

In this section, take the opportunity to present counterarguments and debunk them with evidence and logical reasoning. Reiterate your main points and demonstrate how they outweigh or invalidate the opposing arguments. By addressing counterarguments, you showcase your ability to think critically and respond to different perspectives.

Moreover, by acknowledging and refuting counterarguments, you build trust with your audience. It shows that you have thoroughly examined the topic and are confident in the validity of your arguments. This approach strengthens your persuasive essay by highlighting the strengths of your position and effectively addressing any potential doubts or objections.

Craft powerful conclusions effortlessly for your persuasive essays using our new AI essay writer . With just a few clicks, you can elevate your writing and leave a lasting impression on your readers.

Using persuasive language and techniques

Using persuasive language and techniques in the conclusion of a persuasive essay is crucial to leave a lasting impact on the readers and reinforce your main argument. Here are some persuasive language and techniques that can be effective in concluding your essay:

  • Restate the main argument: Reiterate your thesis statement and remind the readers of your central claim, emphasizing its importance and relevance.
  • Appeal to emotion: Use emotional language to evoke empathy or provoke emotional responses from the readers. This can help create a stronger connection and make your argument more compelling.
  • Call to action: Encourage the readers to take a specific action or change their perspectives based on your argument. Clearly suggest what steps they can take to support your cause or to implement your proposed solution.
  • Use rhetorical questions: Pose thought-provoking questions that stimulate critical thinking and encourage the readers to consider the implications of your argument.
  • Provide a memorable closing statement: Craft a powerful and memorable closing remark that summarizes your main points and leaves a lasting impression on the readers.

Remember to maintain a respectful and professional tone throughout your conclusion. By using persuasive language and techniques effectively, you can effectively reinforce your argument and engage the readers on an intellectual and emotional level, increasing the likelihood of influencing their perspective and acceptance of your position.

Avoiding New Information in a Conclusion

When writing a conclusion for a persuasive essay, it is important to avoid introducing new information. The purpose of the conclusion is to summarize and reinforce the main arguments presented throughout the essay, rather than introduce new evidence or ideas.

Including new information can confuse or distract the reader, weakening the overall impact of the essay. Instead, focus on restating the key points and reemphasizing the thesis statement. This is an opportunity to leave a lasting impression on the reader by reminding them of the strongest arguments and their relevance to the topic.

Additionally, the conclusion can also provide a call to action or a thought-provoking sentence to leave the reader with something to ponder. By avoiding new information and staying focused on the main arguments, a persuasive essay conclusion can effectively leave a lasting impact on the reader while reinforcing the writer’s stance.

Wrapping Up the Essay Effectively

A persuasive essay conclusion serves as the final opportunity to leave a strong impression on the reader. To wrap up the essay effectively, consider these key elements.

First, restate the thesis statement in a concise yet powerful manner. This reminds the reader of the main argument and reinforces your position.

Next, summarize the main points discussed in the body paragraphs. Highlight the strongest arguments and evidence that support your thesis. However, avoid simply repeating what has already been said; instead, find a way to present the information in a fresh and compelling manner.

To make the conclusion memorable, consider incorporating a thought-provoking question, a call to action, or a relevant quote that leaves the reader thinking even after they finish reading.

Lastly, ensure cohesion by connecting the conclusion back to the introduction. By reiterating the importance of the topic and its broader implications, you provide a sense of closure and demonstrate the significance of your argument.

By effectively wrapping up the essay, you can leave the reader with a lasting impression and a strong sense of your persuasive stance.

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

  • How many times have you been late for school?
  • Does your day begin with shouts and arguments?
  • Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

  • More than 50 percent of high school students skip breakfast because they just don't have time to eat.
  • Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

  • Bad moods caused by morning chaos will affect your workday performance.
  • If you skip breakfast to buy time, you're making a harmful health decision.
  • (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

  • We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
  • If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

  • Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
  • Use simple statistics. Don't overwhelm your audience with confusing numbers.
  • Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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Persuasive Speech: How to Write an Effective Persuasive Speech

Persuasive Speech How to Write a Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

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In a Persuasive Presentation Facts Aren't Very Persuasive

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

Persuasion Comes from both Logic and Emotion

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

Factual Arguments Leave Out the Emotion

  • 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
  • People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
  • In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

A Story or Example is More Persuasive Because It Offers Facts and Emotion

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

3 Step Process to Write an Effective Persuasive Speech

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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How to end a speech memorably

3 ways to close a speech effectively.

By:  Susan Dugdale  

Knowing how, and when, to end a speech is just as important as knowing how to begin. Truly.

What's on this page:

  • why closing well is important
  • 3 effective speech conclusions with examples and audio
  • 7 common ways people end their speeches badly  - what happens when you fail to plan to end a speech memorably
  • How to end a Maid Honor speech: 20 examples
  • links to research showing the benefits of finishing a speech strongly

Image: Stop talking. It's the end. Finish. Time's up.

Why ending a speech well is important

Research *  tells us people most commonly remember the first and last thing they hear when listening to a speech, seminar or lecture.

Therefore if you want the audience's attention and, your speech to create a lasting impression sliding out with:  "Well, that's all I've got say. My time's up anyway. Yeah - so thanks for listening, I guess.",  isn't going to do it.

So what will?

* See the foot of the page for links to studies and articles on what and how people remember : primacy and recency.

Three effective speech conclusions

Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion.

You'll need a summary of your most important key points followed by the ending of your choice:

  • a powerful quotation
  • a challenge
  • a call back

To work out which of these to use, ask yourself what you want audience members to do or feel as a result of listening to your speech. For instance;

  • Do you want to motivate them to work harder?
  • Do you want them to join the cause you are promoting?
  • Do you want them to remember a person and their unique qualities?

What you choose to do with your last words should support the overall purpose of your speech.

Let's look at three different scenarios showing each of these ways to end a speech.

To really get a feel for how they work try each of them out loud yourself and listen to the recordings.

1. How to end a speech with a powerful quotation

Image: Martin Luther King Jr. Text:The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.

Your speech purpose is to inspire people to join your cause. Specifically you want their signatures on a petition lobbying for change and you have everything ready to enable them to sign as soon as you have stopped talking.

You've summarized the main points and want a closing statement at the end of your speech to propel the audience into action.

Borrowing words from a revered and respected leader aligns your cause with those they fought for, powerfully blending the past with the present.

For example:

"Martin Luther King, Jr said 'The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.'

Now is the time to decide. Now is the time to act. 

Here's the petition. Here's the pen. And here's the space for your signature.

Now, where do you stand?"

Try it out loud and listen to the audio

Try saying this out loud for yourself. Listen for the cumulative impact of: an inspirational quote, plus the rhythm and repetition (two lots of 'Now is the time to...', three of 'Here's the...', three repeats of the word 'now') along with a rhetorical question to finish.

Click the link to hear a recording of it:  sample speech ending with a powerful quotation .

2. How to end a speech with a challenge

Image: New Zealand Railway poster - 'Great Place this Hermitage', Mt Cook c.1931. ((10468981965) Source: Wikimedia Commons.

Your speech purpose is to motivate your sales force.

You've covered the main points in the body of it, including introducing an incentive: a holiday as a reward for the best sales figures over the next three weeks.

You've summarized the important points and have reached the end of your speech. The final words are a challenge, made even stronger by the use of those two extremely effective techniques: repetition and rhetorical questions.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours.

Can you do it?

Will you do it?

The kids will love it.

Your wife, or your husband, or your partner, will love it.

Do it now!"

Click the link to listen to a recording of it: sample speech ending with a challenge . And do give it a go yourself.

3. How to end a speech with a call back

Image: Spring time oak tree leaves against a blue sky. Text: Every blue sky summer's day I'll see Amy in my mind. How end a speech with a call back.

Your speech purpose is to honor the memory of a dear friend who has passed  away.

You've briefly revisited the main points of your speech and wish in your closing words to  leave the members of the audience with a happy and comforting take-home message or image to dwell on.

Earlier in the speech you told a poignant short story. It's that you return to, or call back.

Here's an example of what you could say:

"Remember that idyllic picnic I told you about?

Every blue sky summer's day I'll see Amy in my mind.

Her red picnic rug will be spread on green grass under the shade of an old oak tree. There'll be food, friends and laughter.

I'll see her smile, her pleasure at sharing the simple good things of life, and I know what she'd say too. I can hear her.

"Come on, try a piece of pie. My passing is not the end of the world you know."

Click the link to hear a recording of it: sample speech ending with a call back . Try it out for yourself too. (For some reason, this one is a wee bit crackly. Apologies for that!)

When you don't plan how to end a speech...

That old cliché 'failing to plan is planning to fail' can bite and its teeth are sharp.

The 'Wing It' Department * delivers lessons learned the hard way. I know from personal experience and remember the pain!

How many of these traps have caught you?

  • having no conclusion and whimpering out on a shrug of the shoulders followed by a weak,  'Yeah, well, that's all, I guess.',  type of line.
  • not practicing while timing yourself and running out of it long before getting to your prepared conclusion. (If you're in Toastmasters where speeches are timed you'll know when your allotted time is up, that means, finish. Stop talking now, and sit down. A few seconds over time can be the difference between winning and losing a speech competition.)
  • ending with an apology undermining your credibility. For example:  'Sorry for going on so long. I know it can be a bit boring listening to someone like me.'  
  • adding new material just as you finish which confuses your audience. The introduction of information belongs in the body of your speech.
  • making the ending too long in comparison to the rest of your speech.
  • using a different style or tone that doesn't fit with what went before it which puzzles listeners.
  • ending abruptly without preparing the audience for the conclusion. Without a transition, signal or indication you're coming to the end of your talk they're left waiting for more.

* Re  The 'Wing It' Department

One of the most galling parts of ending a speech weakly is knowing it's avoidable. Ninety nine percent of the time it didn't have to happen that way. But that's the consequence of 'winging it', trying to do something without putting the necessary thought and effort in.

It's such a sod when there's no one to blame for the poor conclusion of your speech but yourself! ☺

How to end a Maid of Honor speech: 20 examples

More endings! These are for Maid of Honor speeches. There's twenty examples of varying types: funny, ones using Biblical and other quotations... Go to: how to end a Maid of Honor speech    

Label: old fashioned roses in background. Text: 20 Maid of Honor speech endings.

How to write a speech introduction

Now that you know how to end a speech effectively, find out how to open one well. Discover the right hook to use to captivate your audience.

Find out more: How to write a speech introduction: 12 of the very best ways to open a speech .

Retro Label: 12 ways to hook an audience

More speech writing help

Image: creativity in progress sign. Text: How to write a speech

You do not need to flail around not knowing what to do, or where to start.

Visit this page to find out about  structuring and writing a speech . 

You'll find information on writing the body, opening and conclusion as well as those all important transitions. There's also links to pages to help you with preparing a speech outline, cue cards, rehearsal, and more. 

Research on what, and how, people remember: primacy and recency 

McLeod, S. A. (2008).  Serial position effect .  (Primacy and recency, first and last)  Simply Psychology.

Hopper, Elizabeth. "What Is the Recency Effect in Psychology?" ThoughtCo, Feb. 29, 2020.

ScienceDirect: Recency Effect - an overview of articles from academic Journals & Books covering the topic.

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how to start a conclusion in a persuasive speech

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  • How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

  • Tie together the essay’s main points
  • Show why your argument matters
  • Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

  • Does it contribute a new understanding of your topic?
  • Does it raise new questions for future study?
  • Does it lead to practical suggestions or predictions?
  • Can it be applied to different contexts?
  • Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

  • “In conclusion…”
  • “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

  • “This is just one approach among many.”
  • “There are good arguments on both sides of this issue.”
  • “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

  • Argumentative
  • Literary analysis

This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

  • Ad hominem fallacy
  • Post hoc fallacy
  • Appeal to authority fallacy
  • False cause fallacy
  • Sunk cost fallacy

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Your essay’s conclusion should contain:

  • A rephrased version of your overall thesis
  • A brief review of the key points you made in the main body
  • An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

  • Important evidence or analysis that wasn’t mentioned in the main body
  • Generic concluding phrases (e.g. “In conclusion…”)
  • Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

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8 Effective Introductions and Powerful Conclusions

Learning objectives.

  • Identify the functions of introductions and conclusions.
  • Understand the key parts of an introduction and a conclusion.
  • Explore techniques to create your own effective introductions and conclusions.

how to start a conclusion in a persuasive speech

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

how to start a conclusion in a persuasive speech

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech.  Imagine the first day of a semester long class.  You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester.  The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it.  However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

how to start a conclusion in a persuasive speech

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together.  As with all aspects of a speech, these may change based on your audience, circumstance, and topic.  But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

  • Topic and purpose of the speech
  • Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience.  This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject.  More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech.  While not a complete list, these are some of the most common forms of attention-getters:

  • Reference to Current Events
  • Historical Reference
  • Startling Fact
  • Rhetorical Question
  • Hypothetical Situation
  • Demonstration
  • Personal Reference
  • Reference to Audience
  • Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech.  When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing.  Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing.  You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction.  This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come.  It is difficult to introduce something that you haven’t made yet.  This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

A puzzle with one missing piece

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Old concrete steps

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.
In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

  • In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
  • In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
  • In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
  • In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion.  For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech.  While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience.  The repetitive nature can also help aid in remembering your speech and topic.  However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An  appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Types of Concluding Devices General Purposes of Speeches
Challenge x
Quotation x x
Summary x x
Visualizing the Future x x
Appeal x
Inspirational x x
Advice x
Proposal of Solution x
Question x x
Reference to Audience x

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

  • All school children should wear a uniform
  • Facebook is making people more socially anxious
  • It should be illegal to drive over the age of 80
  • Lying isn’t always wrong
  • The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Ideas for a persuasive speech

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

  • Cultural or religious backgrounds
  • Shared concerns, attitudes and problems
  • Shared interests, beliefs and hopes
  • Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

  • Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Speech structure and speech argument for a persuasive speech outline.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

  • Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

  • Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
  • Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
  • Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
  • Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
  • Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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52 Persuasive Conclusions – Call to Action

Learning Objectives

Conclusions in persuasive speaking function differently than informative speaking. You will learn how to incorporate a call to action in your persuasive conclusion.

  • Create a persuasive conclusion that includes a call to action

Appeals and Challenges

Since the conclusion comes at the end of the speech, it is appropriate to leave the audience with an appeal or a challenge (or a combination of the two). Similar in nature, appeals and challenges are primarily divided by tone. Appeals are generally phrased more as requests, while challenges can take on a more forceful tone, almost ordering or daring audiences to engage in thought or action.

Martin Luther King Jr.

“Martin Luther King Jr.” Public domain.

One of the most historically memorable and effective conclusions that utilized appeal and challenge was Dr. Martin Luther King Jr.’s I Have a Dream speech.

And so let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania. Let freedom ring from the snow-capped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California. But not only that: Let freedom ring from Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring. And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual: Free at last! Free at last! Thank God Almighty, we are free at last! [3]

Your persuasive conclusion will look similar to your informative conclusion. You will create three parts, a summary of important pionts and restatement of the thesis, closure, and a clincher. Your call to action will fit into your closure. What do you want the audience to do with the information that you provided?

Your call to action must be:

  • Relevant to your topic and audience – what is something they can do to help?
  • Realistic – based on your audience, they will resources to do different things.
  • Simple – narrow down to 1-2 things, do not provide 7 things you want them to do.
  • Convenient – provide links, contact information, hours of operations, and any other important information they will need to carry out your call to action. Make it easy for them!

Key Takeaways

Now that you understand the importance of a call to action, you can brainstorm effective strategies to implement your own call to action in your speech.

  • Incorporate a call to action that is realistic for your audience.
  • Ensure your call to action is simple, convenient, and relevant to allow the audience to see themselves taking part in the call to action.
  • Deliver the call to action in the conclusion with confidence! Nonverbal strategies are important during this part of the speech, too.

King, Jr., M. L. (1963, August 28). I have a dream.” Speech posted at  http://www.americanrhetoric.com/sp  eeches/mlkihaveadream.htm  ↵

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write an Outline for a Persuasive Speech, with Examples

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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

How to Write an Outline for a Persuasive Speech, with Examples intro image

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Man Touches the Word Persuasion on Screen

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Close-Up of Mans Hands Persuading Someone

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

  • Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
  • Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
  • Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

  • Example 1 – Support for the reason given above.
  • Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

  • Summary: Briefly remind the listeners why they should agree with your position.
  • Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
  • Thank the audience for listening.

Persuasive Speech Outline Examples

Male and Female Whispering into the Ear of Another Female

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

  • This means that we spend approximately 40% of our leisure time in front of the TV.
  • Ironically, it is also reported that Americans don’t like many of the shows that they watch.
  • Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
  • The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
  • Present the opposition’s claim and refute an argument.
  • Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
  • While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

  • Our natural blue light source is the sun.
  • Bluelight is designed to keep us awake.
  • Bluelight makes our brain waves more active.
  • We find it harder to sleep when our brain waves are more active.
  • Having a good night’s rest will improve your mood.
  • Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

How to Write the Most Informative Essay

How to Craft a Masterful Outline of Speech

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In a short paper—even a research paper—you don’t need to provide an exhaustive summary as part of your conclusion. But you do need to make some kind of transition between your final body paragraph and your concluding paragraph. This may come in the form of a few sentences of summary. Or it may come in the form of a sentence that brings your readers back to your thesis or main idea and reminds your readers where you began and how far you have traveled.

So, for example, in a paper about the relationship between ADHD and rejection sensitivity, Vanessa Roser begins by introducing readers to the fact that researchers have studied the relationship between the two conditions and then provides her explanation of that relationship. Here’s her thesis: “While socialization may indeed be an important factor in RS, I argue that individuals with ADHD may also possess a neurological predisposition to RS that is exacerbated by the differing executive and emotional regulation characteristic of ADHD.”

In her final paragraph, Roser reminds us of where she started by echoing her thesis: “This literature demonstrates that, as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”  

Highlight the “so what”  

At the beginning of your paper, you explain to your readers what’s at stake—why they should care about the argument you’re making. In your conclusion, you can bring readers back to those stakes by reminding them why your argument is important in the first place. You can also draft a few sentences that put those stakes into a new or broader context.

In the conclusion to her paper about ADHD and RS, Roser echoes the stakes she established in her introduction—that research into connections between ADHD and RS has led to contradictory results, raising questions about the “behavioral mediation hypothesis.”

She writes, “as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”  

Leave your readers with the “now what”  

After the “what” and the “so what,” you should leave your reader with some final thoughts. If you have written a strong introduction, your readers will know why you have been arguing what you have been arguing—and why they should care. And if you’ve made a good case for your thesis, then your readers should be in a position to see things in a new way, understand new questions, or be ready for something that they weren’t ready for before they read your paper.

In her conclusion, Roser offers two “now what” statements. First, she explains that it is important to recognize that the flawed behavioral mediation hypothesis “seems to place a degree of fault on the individual. It implies that individuals with ADHD must have elicited such frequent or intense rejection by virtue of their inadequate social skills, erasing the possibility that they may simply possess a natural sensitivity to emotion.” She then highlights the broader implications for treatment of people with ADHD, noting that recognizing the actual connection between rejection sensitivity and ADHD “has profound implications for understanding how individuals with ADHD might best be treated in educational settings, by counselors, family, peers, or even society as a whole.”

To find your own “now what” for your essay’s conclusion, try asking yourself these questions:

  • What can my readers now understand, see in a new light, or grapple with that they would not have understood in the same way before reading my paper? Are we a step closer to understanding a larger phenomenon or to understanding why what was at stake is so important?  
  • What questions can I now raise that would not have made sense at the beginning of my paper? Questions for further research? Other ways that this topic could be approached?  
  • Are there other applications for my research? Could my questions be asked about different data in a different context? Could I use my methods to answer a different question?  
  • What action should be taken in light of this argument? What action do I predict will be taken or could lead to a solution?  
  • What larger context might my argument be a part of?  

What to avoid in your conclusion  

  • a complete restatement of all that you have said in your paper.  
  • a substantial counterargument that you do not have space to refute; you should introduce counterarguments before your conclusion.  
  • an apology for what you have not said. If you need to explain the scope of your paper, you should do this sooner—but don’t apologize for what you have not discussed in your paper.  
  • fake transitions like “in conclusion” that are followed by sentences that aren’t actually conclusions. (“In conclusion, I have now demonstrated that my thesis is correct.”)
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How to Write an Introduction for a Persuasive Speech

Last Updated: June 27, 2024 Fact Checked

This article was co-authored by Gale McCreary and by wikiHow staff writer, Kyle Hall . Gale McCreary is the Founder and Chief Coordinator of SpeechStory, a nonprofit organization focused on improving communication skills in youth. She was previously a Silicon Valley CEO and President of a Toastmasters International chapter. She has been recognized as Santa Barbara Entrepreneurial Woman of the Year and received Congressional recognition for providing a Family-Friendly work environment. She has a BS in Biology from Stanford University. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 157,781 times.

A persuasive speech is meant to convince an audience to agree with your point of view or argument relating to a specific topic. While the body of your persuasive speech is where the bulk of your argument will go, it’s important that you don’t overlook the introduction. A good introduction will capture your audience’s attention, which is crucial if you want to persuade them. Fortunately, there are some simple rules you can follow that will make the introduction to your persuasive essay more engaging and memorable.

Organizing Your Introduction

Step 1 Start off with a hook to grab the audience’s attention.

  • For example, if your speech is about sleep deprivation in the workplace, you could start with something like “Workplace accidents and mistakes related to sleep deprivation cost companies $31 billion every single year.”
  • Or, if your speech is about animal rights, you could open with a quote like “The English philosopher Jeremy Bentham once said, ‘The question is not, Can they reason? Nor, Can they talk? But, Can they suffer?’”
  • For a speech about unpaid internships, you could start with a relevant anecdote like “In 2018, Tiffany Green got her dream internship, unpaid, working for a rental company. Unfortunately, a few months later Tiffany returned home from work to find an eviction notice on the door of her apartment, owned by that same rental company, because she was unable to pay her rent.

Step 2 Introduce your thesis statement.

  • For example, your thesis statement could look something like “Today, I’m going to talk to you about why medical marijuana should be legalized in all 50 states, and I’ll explain why that would improve the lives of average Americans and boost the economy.”

Step 3 Demonstrate to the audience that your argument is credible.

  • For example, if you’re a marine biologist who’s writing a persuasive speech about ocean acidification, you could write something like “I’ve studied the effects of ocean acidification on local marine ecosystems for over a decade now, and what I’ve found is staggering.”
  • Or, if you’re not an expert on your topic, you could include something like “Earlier this year, renowned marine biologist Ayana Elizabeth Johnson published a decade-long study on the acidification of our oceans, and what she found is deeply concerning.”

Step 4 Conclude your introduction by briefly previewing the main points you’ll cover.

  • For example, you could sum up your conclusion by writing something like, “To show you that a shorter work week would benefit not only employees but also their employers, first I will touch on the history of the modern average work week. Then, I’ll discuss the mental and physical toll that a long work week can take on a person. Finally, I’ll wrap up by going over fairer, better systems that we as a society could implement.”

Step 5 Limit your introduction to 10-15% of the total length of your speech.

  • For example, if you time yourself giving your speech (introduction included) and it takes you 5 minutes, your introduction should only take up about 45 seconds of your speech.
  • However, if you were giving a speech that’s 20 minutes long, your introduction should be around 3 minutes.
  • On average, you’ll want about 150 words for every 1 minute you need to speak for. For example, if your introduction should be 2 minutes, you’d want to write around 300 words.

Tip: If you know how long your speech is going to be before you write it, make the first draft of your introduction the right length so you don’t have to add or delete a lot later.

Polishing Your Writing

Step 1 Write in a conversational tone.

  • To make your writing more conversational, try to use brief sentences, and avoid including jargon unless you need it to make your point.
  • Using contractions, like “I’ll” instead of “I will,” “wouldn’t” instead of “would not,” and “they’re” instead of “they are,” can help make your writing sound more conversational.

Step 2 Be concise when you’re writing your introduction.

Tip: An easy way to make your writing more concise is to start your sentences with the subject. Also, try to limit the number of adverbs and adjectives you use.

Step 3 Tailor your writing to your audience.

  • For example, if your audience will be made up of the other students in your college class, including a pop culture reference in your introduction might be an effective way to grab their attention and help them relate to your topic. However, if you’re giving your speech in a more formal setting, a pop culture reference might fall flat.

Step 4 Connect with your audience.

  • For example, you could write something like, “I know a lot of you may strongly disagree with me on this. However, I think if you give me a chance and hear me out, we might end up finding some common ground.”
  • Or, you could include a question like “How many of you here tonight have ever come across plastic that's washed up on the beach?” Then, you can have audience members raise their hands.

Step 5 Practice reading your introduction out loud.

  • You can even record yourself reading your introduction to get a sense of how you'll look delivering the opening of your speech.

Example Introduction for a Persuasive Speech

how to start a conclusion in a persuasive speech

Community Q&A

Community Answer

You Might Also Like

Be Persuasive

  • ↑ https://open.lib.umn.edu/communication/chapter/11-2-persuasive-speaking/
  • ↑ https://2012books.lardbucket.org/books/public-speaking-practice-and-ethics/s12-introductions-matter-how-to-be.html
  • ↑ https://www.middlesex.mass.edu/ace/downloads/tipsheets/persvsargu.pdf
  • ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
  • ↑ https://open.lib.umn.edu/publicspeaking/chapter/14-1-four-methods-of-delivery/
  • ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/essay_writing/argumentative_essays.html
  • ↑ https://www.gvsu.edu/speechlab/connecting-with-the-audience-26.htm
  • ↑ https://www.gvsu.edu/speechlab/practicing-presentations-33.htm

About This Article

Gale McCreary

To write an introduction for a persuasive speech, start with a hook that will grab your audience's attention, like a surprising statistic or meaningful quote. Then, introduce your thesis statement, which should explain what you are arguing for and why. From here, you'll need to demonstrate the credibility of your argument if you want your audience to believe what you're saying. Depending on if you are an expert or not, you should either share your personal credentials or reference papers and studies by experts in the field that legitimize your argument. Finally, conclude with a brief preview of the main points you'll cover in your speech, so your audience knows what to expect and can follow along more easily. For more tips from our co-author, including how to polish your introduction, read on! Did this summary help you? Yes No

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how to start a conclusion in a persuasive speech

IMAGES

  1. Persuasive Essay How To Write A Conclusion

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  2. 3 Ways to Write a Concluding Paragraph for a Persuasive Essay

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  3. 3 Ways to Write a Concluding Paragraph for a Persuasive Essay

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COMMENTS

  1. 50 Speech Closing Lines (& How to Create Your Own ...

    5. Piece Of Advice. The point of giving a piece of advice at the end of your speech is not to pull your audience down or to make them feel bad/inferior about themselves. Rather, the advice is added to motivate your audience to take steps to do something-something related to the topic at hand.

  2. 3 Ways to Write a Concluding Paragraph for a Persuasive Essay

    2. Summarize your main arguments. Your concluding paragraph should repeat the main points that you made within your paper in different words. Briefly summarize the key arguments that make up the body of your essay in a clear and concise manner. Make sure to include important keywords from each point in your conclusion.

  3. 11.2 Steps of a Conclusion

    An effective conclusion contains three basic parts: a restatement of the speech's thesis; a review of the main points discussed within the speech; and a concluding device that helps create a lasting image in audiences' minds. Miller (1946) found that speakers tend to use one of ten concluding devices.

  4. 9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

    The Formula for Closing Most Speeches. Transition statement to ending. Review the main points-repeat the thesis. If it is a persuasive speech, tell the audience what you want them to do or think. Provide a closing statement. Restate the Thesis. Tell them what you are going to say, say it, tell them what you have said.

  5. How to Write Conclusions for Persuasive Speeches

    In a persuasive speech, the conclusion is your last opportunity to motivate your audience to act. Before you write your conclusion, consider the purpose of your speech. Perhaps you want your audience to take tangible action by donating money to the American Red Cross. Or your goal might be to encourage listeners to ...

  6. How to Write a Persuasive Speech: 7 Tips for Success

    Conclusion. Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention. Outline each argument with care, making it easy for listeners to follow, then balance facts with stories that stir emotions.

  7. How to End a Speech: What You Need for a Bang

    8) Make it Clear That You're Done. When you say your final words, it should be clear to everyone that you have ended. A strong closing statement is crucial in signaling the end of your speech, leaving a lasting impression, and ensuring that the audience remembers the key points.

  8. How to Write a Conclusion for a Persuasive Essay

    When writing a conclusion for a persuasive essay, it is important to avoid introducing new information. The purpose of the conclusion is to summarize and reinforce the main arguments presented throughout the essay, rather than introduce new evidence or ideas. Including new information can confuse or distract the reader, weakening the overall ...

  9. PDF Tips for Writing a Persuasive Speech

    preview. For the sake of this speech, you'll want to keep your introduction around 20 seconds (give or take). Attention Getting Device Start your speech off with a quotation, a short narrative, a mind blowing statistic—anything to wow your audience and grab their attention. Make sure your AGD is topical, though.

  10. How to Write and Structure a Persuasive Speech

    The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you. You can produce an effective persuasive speech if you structure your ...

  11. How to Write a Persuasive Speech [with Examples]

    Step 2: After the Story, Now, Give Your Advice. When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil's advocate. By starting with the example, we give the listener a simple way to agree with us.

  12. How to end a speech effectively

    Three effective speech conclusions. Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion. You'll need a summary of your most important key points followed by the ending of your choice: a powerful quotation. a challenge. a call back.

  13. How to Conclude an Essay

    Step 1: Return to your thesis. To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument. Don't just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction. Example: Returning to the thesis.

  14. How to Write a Persuasive Speech: 13 Steps (with Pictures)

    Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery. 2. Dress appropriately. On the day of the speech, dress appropriately for the venue and audience you'll be speaking to.

  15. 3 Ways to Start a Conclusion

    A persuasive essay, literary analysis, or research paper should include a thoughtful introduction and conclusion. The conclusion, when written correctly, gives the reader a summary and insights into the reasons for the subject's importance. You may also need to deliver a speech or presentation which needs a good conclusion.

  16. Good Conclusion Starters for Final Paragraphs

    If you're looking for good conclusion starters to finish your piece strongly, look no further. ... When deciding how to end an essay or a speech, you'll need to choose a conclusion starter that's appropriate for the overall tone. ... Phrases you might use to start your research paper conclusion include: as a result; as expected, the results ...

  17. 8 Effective Introductions and Powerful Conclusions

    Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don't know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn't yet exist.

  18. Persuasive Speech Outline, with Examples

    Ideas for your persuasive speech outline 1. Structure of your persuasive speech. The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A strong opening ensures you have the audience's attention from the start and gives them a positive first impression of you.

  19. 52 Persuasive Conclusions

    Since the conclusion comes at the end of the speech, it is appropriate to leave the audience with an appeal or a challenge (or a combination of the two). Similar in nature, appeals and challenges are primarily divided by tone. ... Your persuasive conclusion will look similar to your informative conclusion. You will create three parts, a summary ...

  20. Persuasive Speech Preparation & Outline, with Examples

    Reason 3 ( Provide one reason as to why listeners should act or think the way your thesis suggests.) Example 1 - Support for the reason given above. Example 2 - Support for the reason given above. The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement.

  21. Conclusions

    Highlight the "so what". At the beginning of your paper, you explain to your readers what's at stake—why they should care about the argument you're making. In your conclusion, you can bring readers back to those stakes by reminding them why your argument is important in the first place. You can also draft a few sentences that put ...

  22. 3 Ways to Conclude a Speech

    Download Article. 1. Don't end abruptly. One of the worst ways to end a speech is to just run out of steam, as if someone had cut you off. Even if you suspect you're running long, take the time to end the speech properly and sum up your final points in a clear and direct way. Don't just drop the mic and walk off.

  23. How to Write an Introduction for a Persuasive Speech

    Tip: An easy way to make your writing more concise is to start your sentences with the subject. Also, try to limit the number of adverbs and adjectives you use. 3. Tailor your writing to your audience. Being aware of your audience while you're writing will help you craft a more persuasive message.